2014 dsuc digital marketing
DESCRIPTION
Keynote at the DirectSmile User Conference 27th of August 2014 in Berlin.TRANSCRIPT
![Page 1: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/1.jpg)
Magnus Kristiansen Inpublish AS
![Page 2: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/2.jpg)
Magnus Kris+ansen Adver&sing manager Inpublish AS
www.facebook.com/magnus.kris&ansen
@AndrewMagnus
www.linkedin.com/in/magnuskris&ansen
@AndrewMagnus
Why do we need to focus on digital marke&ng?
![Page 3: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/3.jpg)
1. Trends 2. Digital channels
3. Promo sites
4. Facebook
5. TwiKer
@AndrewMagnus
![Page 4: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/4.jpg)
@AndrewMagnus
![Page 5: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/5.jpg)
@AndrewMagnus
![Page 6: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/6.jpg)
The 90s
We ”surf” the internet
The 2000s
We search for informa&on
@AndrewMagnus
![Page 7: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/7.jpg)
The 2010s
The first trend: We communicate with each other
@AndrewMagnus
![Page 8: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/8.jpg)
The second trend: Faster development than before How quickly these media reached 50 million users
Radio – 38 years TV – 13 years Internet – 4 years
Ipod – 3 years
Facebook -‐ 200 million users in 9 months!!
@AndrewMagnus
![Page 9: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/9.jpg)
@AndrewMagnus
• Many of us interact with blogs on a daily basis in one way or another
• Blogs have become a big part of the online experience • 33.9 million new blogs being created every month
![Page 10: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/10.jpg)
The third trend: Storytelling – content is important!
@AndrewMagnus
![Page 11: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/11.jpg)
The fourth trend: Second screen service
@AndrewMagnus
![Page 12: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/12.jpg)
@AndrewMagnus
The fi:h trend: Mobile – short, quick and engaging messages
![Page 13: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/13.jpg)
@AndrewMagnus
Which marke+ng channels will be important in the future?
![Page 14: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/14.jpg)
@AndrewMagnus
Communication with digital channels
![Page 15: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/15.jpg)
@AndrewMagnus
Promo site – sales and floortraffic
![Page 16: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/16.jpg)
@AndrewMagnus
Promo site – B2B
![Page 17: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/17.jpg)
@AndrewMagnus
Blog – content marketing
![Page 18: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/18.jpg)
@AndrewMagnus
![Page 19: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/19.jpg)
![Page 20: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/20.jpg)
![Page 21: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/21.jpg)
![Page 22: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/22.jpg)
![Page 23: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/23.jpg)
![Page 24: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/24.jpg)
![Page 25: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/25.jpg)
![Page 26: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/26.jpg)
![Page 27: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/27.jpg)
@AndrewMagnus
![Page 28: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/28.jpg)
![Page 29: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/29.jpg)
COMMITMENT • Personal commitment – find those truly passionate about the use of new media • Organizational commitment – create a strategy for the use of new media
@AndrewMagnus
![Page 30: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/30.jpg)
@AndrewMagnus
![Page 31: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/31.jpg)
• Facebook has over 1 200 000 000 ac&ve users worldwide • 80% want to like their favorite brands and companies on Facebook
• 23% checking Facebook more than 5 &mes a day
• Unique adver&sing opportuni&es and segmenta&on tools
• Streamlined tools for analysis and measurement
• IMPORTANT! Develop a strategy!
@AndrewMagnus
![Page 32: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/32.jpg)
@AndrewMagnus
STRATEGIES 1. Design and involvement
2. Content
3. Handling 4. Marketing
5. Analysis
6. Progress
Facebook strategic planning
![Page 33: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/33.jpg)
@AndrewMagnus
![Page 34: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/34.jpg)
@AndrewMagnus
![Page 35: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/35.jpg)
@AndrewMagnus
Nostalgia Elegance Customer contribute
![Page 36: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/36.jpg)
@AndrewMagnus
Have fun Be crea&ve Show the stores
![Page 37: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/37.jpg)
@AndrewMagnus
Emo&ons
![Page 38: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/38.jpg)
![Page 39: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/39.jpg)
# = ”subject peg”
@AndrewMagnus
![Page 40: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/40.jpg)
#2014DSUC
@AndrewMagnus
![Page 41: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/41.jpg)
@AndrewMagnus
![Page 42: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/42.jpg)
@AndrewMagnus
![Page 43: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/43.jpg)
@AndrewMagnus
![Page 44: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/44.jpg)
@AndrewMagnus
![Page 45: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/45.jpg)
@AndrewMagnus
![Page 46: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/46.jpg)
@AndrewMagnus
![Page 47: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/47.jpg)
@AndrewMagnus
Summary
1. It's all about the customer
2. Take ownership and create fantas&c content 3. Communicate with your customers– listen and learn
4. Trial and error 5. Analysis and change
![Page 48: 2014 DSUC digital marketing](https://reader033.vdocuments.site/reader033/viewer/2022052905/5585135cd8b42ac60a8b4f29/html5/thumbnails/48.jpg)
@AndrewMagnus
Thank youJ
How did you like this presenta&on?