DIGITAL MARKETING FORUM

2014 DIGITAL MARKETING FORUM:How to Reach and Engage Your Multi-screen Customers

Presented by

Cox Media and Louisiana Small Business Development Center

May 6, 7 and 8

DIGITAL MARKETING FORUM

As a Louisiana business owner, what is your marketing opportunity in a multi-screen world?

As a Louisiana small business owner, what is your marketing opportunity in a multi-screen world? Find out at the “Digital Marketing Forum: How to Reach and Engage Your Multi-screen Customers.” Scheduled over three consecutive days in three Louisiana cities, here are the event dates, times and locations:

Tues., May 6, 9-10:30 a.m., New Orleans, New Orleans BioInnovation Center, http://www.neworleansbio.com/

Wed., May 7, 9-10:30 a.m. Baton Rouge, LABI’s Conference Center, http://labi.org/labi/contact

Thurs., May 8, 10-11:30 a.m., Lafayette, Louisiana Immersive Technologies Enterprise, http://www.lite3d.com/

The event is free. Registration is recommended. Seating is limited. To register, go to http://www.lsbdc.org/pages/digitalmarketing or call 225-237-5210 for more information.

Check out event details and speakers on next slide …

Are you reading from a smartphone, with a laptop in front of you? Maybe you’re using a tablet to check emails, with the TV on in the background. If this sounds familiar, then you know from personal experience that today’s digital world is a “multi-screen” world.  With 90 percent* of all daily media interactions being screen-based, there are exciting opportunities for businesses to connect their brands and products online with new and current multi-screen customers.

DIGITAL MARKETING FORUM

Event background and details

Cox Media and Louisiana Small Business Development Center have teamed up for the first time to design this event with small-to-medium business owners in mind. The forum takes place a few days before National Small Business Week, which recognizes the critical contributions of America’s entrepreneurs and small business owners. More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year.

 

Forum panelists include digital marketing consultants and entrepreneurs who share a passion for how a strategic marketing approach can make all the difference in the digital world. They are, or have been, small business owners themselves and know first-hand the powerful connection between business success and marketing.

Speakers/Panelists:

Cox Media Product Director Beth Crotty, Atlanta, Serving as emcee and moderator for the program.

www.linkedin.com/pub/elizabeth-crotty/7/b11/78b

Dan Russell, Mixpo Sr. Director – Understanding the multi-screen consumer and why it’s important to know what online tactics drive user engagement, including online interactive video. http://multiscreen.mixpo.com/

Jeanne Hurlburt, PhD, Consultant and MySurveyExpert.com CEO – Advice on how small businesses can profit from “big data” strategies, collecting the right data, knowing and understanding customers and prospects, and how to meet their needs; how to prove results of products and services in a way that transforms small business marketing. http://www.linkedin.com/in/jeannehurlbert

Stafford Kendall, Covalent Logic Owner & Chief Strategist (Baton Rouge and Lafayette forums) – Address how to prioritize social media, how to know if it’s being done right and how long before it pays off. Advice on brand voice, messaging and how to repurpose content for online. http://www.linkedin.com/in/staffordkendall

McKenzie Coco, FSC Interactive Owner & President (New Orleans forum) - Address how to prioritize social media, how to figure out if it’s being done. www.linkedin.com/in/mckenziecoco

DIGITAL MARKETING FORUM

Relevant Reports and Quotes

“Consumers move freely between screens, one device complementing the next. Marketers need to think the same way, planning across screens, not in silos.” - Jeff Lanctot, Mixpo CEO

“We know that media and technology will continue to evolve and that consumers are leading the way. Marketers who adapt and embrace this change - and understand how to effectively and consistently reach and engage people in a multiscreen world - will benefit from brand growth.” - Duncan Southgate, Millward Brown global brand director for digital, 2014

Multi-screen” users spend up to five hours a day consuming seven hours of screen-based media. Multiscreen users are defined as people who own, or have access to, a TV and a smartphone and/or a tablet.) -Millward Brown, 2014 AdReaction report https://www.millwardbrown.com/Insights/Articles/Default.aspx

 

*Source: 2012 Google, The New Multi-Screen World