Cardboard Connection 2014 Radio Media KitCardboard Connection 2014 Radio Media Kit

Copyright © 2011-14 Cardboard Connection Radio

Cardboard Connection Radio:

•Delivers weekly commentary on the sports and entertainment trading card

and memorabilia industry.

•Connects manufactures and service providers with their target audience; a

passionate group of engaged collectors, willing to voice their opinions.

•Informs collectors about products they have thought about purchasing with

detailed previews, reviews, and announcements.

•Provides an opportunity to bring new collectors to the hobby.

•Awards prizes to callers every week.

•Incorporates guests from the Sports and Entertainment world.

What We What We DoDo

What began as Sportsology.net’s weekly,

Card Corner Radio Show in 2000 has evolved into

Cardboard Connection Radio. Having merged with

the industry mega site, CardboardConnection.com

the Radio show has exposure to more collectors

than ever before and a consistently growing number

of listeners.

It is the longest-running, and the hobby’s #1 ranked,

nationally broadcast, LIVE radio show, dedicated

exclusively to the trading card and memorabilia

industry. Now it is part of one of the largest and

most visited sports card and memorabilia websites

on the Internet.

We connect manufacturers and services providers in

the industry to thousands of collectors every week.

AboutAbout Cardboard Connection RadioCardboard Connection Radio

Partners Past and Partners Past and PresentPresent

New episodes broadcast live every Wednesday and Friday night with each show

reaching hundreds of live listeners and thousands of archived listeners.

•Weekly guest interviews have included (to name a few):

•Industry Executives: Sy Berger, Dr. Brian Price, Brian Gray, Chris Carlin, Mark

Sapir, Clay Luraschi, Brian Gray, Lance Fischer, JP Cohen, Tracy Hackler, Scott

Prusha, Mark Warsop, Karvin Cheung, Brian Wallos, Mandy Fuerst and Scott Gaeta

•Professional Athletes: Bob Boone, Brooks Robinson, Darrell Evans, Reggie Jackson,

Joe Theismann, Gordie Howe, Curt Schilling, Angela and Amber Cope.

•Entertainment Stars: Gene Simmons, Maria Kanellis, Channel Ryan, Lisa Marie

Varon, Trish Stratus, and Don West.

•Journalists and Authors: Rick Klein, Armen Keteyian, Dave Jamison, Bob Woods

Michael O’Keeffe, Tom Zappala and Michele Steele.

•Industry Artists: Ken Branch, Jared Kelly, Amelie Mancini, Kevin-John, Brian Kong

and Dick Perez.

•Direct interaction with collectors via phone calls and chat room.

•Callers win prizes ranging from autographs to packs and boxes.

•Substantial social media presence on Twitter, Facebook and YouTube.

ShowShow HighlightsHighlights

The Cardboard Connection Radio Network is more than trading card and collectibles.

We are adding new shows to fill an entire week of programming.

In addition to the (2) two weekly Cardboard Connection Radio shows, we now offer (3)

three additional shows for our audience and more bang for your advertising dollars.

Off the PostHosted by Russ Cohen who also hosts Hockey Prospect Radio XM 92, Sirius 207, is a

weekly recap of the week in hockey. (Airs during the NHL season.)

The GameHard-hitting and humorous baseball talk with author, beat writer Russ Cohen, former

MLB player Nikco Riesgo and writer Lisa Marie Latino. (Airs during the MLB season.)

Throwback ThursdayRe-broadcasts of classic programs from our 14-year archive, including such guests as

Reggie Jackson, Trish Stratus, Joe Theismann and MANY more!

Include any one of these shows in your sponsorship for ONLY an additional NET rate

of $495 for the YEAR! OR sponsor all three for JUST $1,195.

More shows coming soon!

More Shows More Shows More ExposureMore Exposure

Advertising Packages andAdvertising Packages and RatesRatesSilver Package:

Term: Three months of advertising.

Price: $900

Benefits: Live read, ‘sponsorship by’ intro and exiting each show

(1) 30-second pre-recorded audio commercial per show

Gold Package*:

Term: Six months of advertising.

Price: $1,900

Benefits: Live read, ‘sponsorship by’ intro and exiting show each show

(1) 30-second pre-recorded audio commercial per show

(may be changed 2x per 6-month period)

Logo embedded into show’s media player

(1) Guest Appearance

Platinum Package*:

Term: Twelve months of advertising.

Price: $2,800

Benefits: Live read, ‘sponsorship by’ intro and exiting show

(2) 30-second pre-recorded audio commercials per show

(may be changed 4x per 12-month period)

Logo embedded into show’s media player

(2) Guest Appearances

* As a value added service for all advertisers, we will periodically generate shared content,

posted via your social media channels to our fans and followers on Facebook and Twitter.

In addition, a link to your company’s website will be displayed in the show description.

Ask aboutcategory exclusive sponsorships for an additional $750.

Additional Sponsorship Additional Sponsorship OpportunitiesOpportunities

Video:

Our YouTube channel generates tens of thousand of page views and box break videos are

now embedded on the product pages of CardboardConnection.com. We offer pre-roll

and post-roll advertising in 10-second blocks with no CPM or CPC minimums. (6-months)

Pre-Roll: $50 per video Post-Roll: $25 per video

Sponsored Social Media Content:

Connect with our audience on Twitter or Facebook, by having us post specific messages,

links, stories, or pictures of your relevant content.

$25 per month- (4) Tweets and (4) Facebook posts

$50 per month- (8) Tweets and (8) Facebook posts

Sponsored Segments:

The bi-weekly radio show has segments and other opportunities available for sponsorship

that deliver a great value for advertisers of any budget including:

Set of the Week- Live read of the segment start “Brought to you by ____________”

Mail Bag- Live read of the segment start “Brought to you by ____________”

Prize Mailings- Your coupon, business card, or flyer inserted into each prize we mail.

$50 per month

Additional Services and Additional Services and OpportunitiesOpportunities

Live Event Title Sponsorship:

We broadcast LIVE from several events every year.

Your company can be the title sponsor of such events

$975 per event

Benefits include: Custom recorded commercial played 1x for every half hour of live

broadcasting, sponsored by reads and credits on embedded media player, live on-air

credit of your sponsorship

Master of Ceremonies:

Let us help you host your grand opening, product launch, or other event.

$1,000 + travel expenses

Benefits include: Live broadcast of the event, video of event from multiple camera

angles, video editing, posting to YouTube and social media, copies provided for your

own marketing.

Trading Cards- The Experience:

A live, interactive event providing a history of trading cards, education about today’s

hobby and the opportunity to open packs and have your own cards appraised. This 1hr

presentation is perfect for Scout troops, libraries, park districts, YMCA’s, church youth

groups and more.

$195 + travel expenses

Additional Services and Additional Services and OpportunitiesOpportunities

Product Development and Marketing Consulting:

With over 100 years of combined collecting experience and over 40 years of hobby

related media coverage, we can help you quickly gauge the pulse of collectors and the

sports and entertainment collectibles market place and provide valuable insight into

strategies related to development, distribution, marketing and more.

$95 per hour + travel expenses if necessary

Onsite Autograph Authentication or Material Acquisition:

With correspondents and partners geographically located around the country, we can

help assist you with the chain of custody needed to authenticate game used/worn

material as well as witness athlete signings for guaranteed authenticity.

$145 per hour + travel expenses if necessary

Additional Services and Additional Services and OpportunitiesOpportunities

Social Media Marketing Consulting:

We know how to help you navigate the maze of today’s new media. Whether its WOM

(word-of-mouth), viral videos, Facebook, Twitter, YouTube, Pintrest, or YELP, we can

show you what channels can best help your business drive traffic to your store or

website, develop leads, promote events and other business related solutions.

Once we fully understand your specific objectives, we will create a customized Social

Media Marketing Strategy, tailored to the specific needs, goals and objectives of your

business.

$125 per hour + travel expenses if necessary

Manufacturer Representative:

Are you an international company unable to attend trade shows in the United States to

market your products to dealers and distributors? We can help. With years of marketing

experience, unique market perspective, tradeshow attendance and business education,

we can present your products and develop leads to expand your distribution.

Negotiable depending upon specific needs

AddedAdded ValueValue

In addition to the weekly radio show, our access to major tradeshows, industry

conferences, and live, sports and entertainment related events, provides our advertising

partners the opportunity to connect with an even larger audience and through additional

media formats.

Some of the events we attend or have attended, cover and/or have access to, as part of the

media include the following:

Ask us

about custom

broadcasting &

MC services.

• Super Bowl/NFL Experience

• NHL Draft

• NBA Rookie Photo Shoot

• National Sports Collector’s

Convention

• The Industry Summit

• Comic Con

• Wizard World

• Toy Fair

• Philadelphia Non Sport Show

• The Toronto Expo

• Pro Football Hall of Fame

Enshrinement Festival

• MLB Home Run Derby

• MLB All-Star FanFest

• NBA Draft

• Hockey Hall of Fame Induction

PerformancePerformance MetricsMetrics

625-850 LIVE Listens PER Show

5,125+ Archive Listens PER Show

383,755+ Video Views, 625+ Subscribers

6,366+ Followers

1,466+ Fans

Meet the Meet the HostsHosts

Doug CataldoIllinois, USA. Founder of Sportsology and Card Corner Club. IT and

Communications Specialist. Freelance web developer, graphic designer and

content developer. Life long collector, over 13 years covering the sports and

entertainment memorabilia industry.

Rob BertrandOhio, USA. Sales and marketing professional with a deep understanding of using

social media in business. Collector for over 20 years. Over 10 years covering the

sports collectibles hobby. Staff writer and video content developer for

Cardboard Connection. Freelance contributor.

Russ CohenNew Jersey, USA. Co-founder of Sportsology and Card Corner Club. Life long

collector, over 13 years covering the sports and entertainment memorabilia

industry. Author of several books, NHL beat writer, member of the Professional

Hockey Writer’s Association.

David WrightOntario, Canada. IT Professional. Collector for over 10 years. Passionate hockey

and baseball fan. Provides a well rounded perspective of the collectibles market

from across the border.

Partner With Us Partner With Us TodayToday

For Cardboard Connection Radio specific advertising inquiries contact:

Rob Bertrand

Cell: 630-877-5493

Email: rbertrand@cardcornerclub.net

OROR

Doug Cataldo

Cell: 847-560-0211

Email: dcataldo@sportsology.net

We are also receptive to your own ideas for customized solutions.

If you have an advertising opportunity you’d like to speak

with us about, please do not hesitate to contact us.

Terms and Terms and ConditionsConditions

• All information including metrics, rates, logos, and pictures is the property of Cardboard

Connection Radio.

• Recipients of this media kit are prohibited from using or sharing this information with any

party without receiving prior written permission from one of the show hosts.

• Cardboard Connection Radio reserves the right to cancel any advertising agreement as a

result of conduct detrimental to be associated with. All monies due will be refunded if

advertising deliverables have not been completed at time of cancellation.

• Cardboard Connection Radio maintains the right to exclude advertising from airing at

certain live events if it conflicts with a category exclusive sponsorship.

• Content produced by Cardboard Connection Radio for sponsors or advertisers, remains

the property of Cardboard Connection Radio. Buyouts of any audio files, images, or other

media can be bought out upon request on contract conclusion or termination.

• Content provided to Cardboard Connection Radio will remain the property of that

advertiser or sponsor.

• All advertising agreements are payable in advance via, check, money order or PayPal.

• Minimum term for advertising is 3 months unless agreed upon by Cardboard Connection

Radio.

www.cardboardconnection.com/listenSearch for Cardboard Connection on iTunes

Listen to the Cardboard Connection Radio ShowEvery Wednesday & Friday at 10:00 p.m. EST, 9:00 p.m. CST, 7:00 p.m. PST

We look forward to working with

you!