20130306 membership sites as a business model

Powerpoint Templates


Keith Griffis & Justin Karimi

Visit www.SimpleMediaMarketing.com for more web marketing strategies.

http://www.powerpointstyles.com/


http://www.SimpleMediaMarketing.com/


Topics

1. What is Simple Media Technologies?

2. Vision & Mission Statement

3. Target Market Served

4. ifSimply.com Content Marketing Platform




Powerpoint TemplatesPage 5

Business Mission

To develop innovative, simple and effective software tools to help marketers and content producers generate an income and achieve their business goals.


Business VisionTo be an Inc 500 business in 3 years through

developing a innovative SaaS offering.




Product Concept

A web-based service for Bloggers, Authors, & Content Creators to monetize their premium content using an integrated lead capture and membership site model.

ifSimply.com simplifies the entire marketing and sales funnel by providing an optimized process for lead capture, sales page, membership portal, and payment processing.



Target Customers

1. Online Marketers (i.e. Chris Brogan - HBW, Michael Stelzer – SocialMediaExaminer.com, Brian Clark of CopyBlogger)

2. Bloggers writing about how-to topics for business (Business2Community.com, Social Media Today.com)

3. Authors & Content Producers (Podcasters, Video bloggers – eHow.com)





Definitions

Lead Capture – the process of capturing a users’ email using a squeeze page, email list, etc.

Squeeze Page – a landing page that offers access to free content in exchange for a users’ email and permission to contact them.

Email Capture Form – a form from the email list service that captures users email & adds a user to a pre-defined list, then sends to a thank you page.

Autoresponder – a tool that automatically sends a series of pre-scheduled emails based on an event (i.e. Sign-up + 1day = email 1, etc..)

Sales Page – a landing page that offers the sale of premium content or access to a membership site.

Content – any information product. Can be video, ebook, audio.Content Owner/Creator – the owner/creator of original content.User (Customer) – This is the purchaser or potential purchaser of content.





ifSimply Problem


Current process to create recurring revenue for a content producer is difficult to setup & manage, costly, and requires specialized knowledge. All before ever generating ANY revenue.

Requires over 5 different tools costing several hundreds of dollars without ever generating a dime.




Traditional Sales Process


1. Drive traffic to Lead Capture Page (Squeeze Page)• This is the main page we drive traffic to.• Same as offer page, but there is no purchase.• Goal is to offer free content related to your product in exchange

for an email.Why?• Email is a more deliberate, personal, and repeatable means to

communicate with prospective clients.2. Email Marketing

• Build a relationship with the customer, provide further information, and keep the sales page accessible.

3. Sales Page (Capture Lead First, then send them to the sales page)• This is where the user would learn about the offer (membership

to your premium content) and make a purchase.




The Sales Funnel


Web Traffic(Customers)

Lead Capture

LeadCultivation

OfferPage

Customer purchases a membership to the site

11 22 33 44 55

Content Owner’s Blog

ifSimply.com

Squeeze Page

Email Auto-Responder

Sales Page

MemberShip Site

Process from initial visit to purchase




Traditional ModelProcess


Technical Process to Monetize Site:1. Create a Squeeze page to capture leads & offer free

content2. Create an email list via an email service (i.e. Aweber,

mailchimp, icontact).3. Integrate email capture form into Your Squeeze Page.4. Set up a series of prescheduled emails in autoresponder.5. Setup a Thank you page with the download or access

credentials.6. Create a Sales Page for your Membership Site.7. Set up a paypal for business account and a premium

(many steps here)8. Set up new wordpress installation or use an existing one.9. Set up a Membership plugin for locking premium content10. Integrate paypal recurring payments w/ Membership

Plugin



Traditional CostsWeb Hosting $15 /moEmail Service $25–60 /moWordpress Setup $50 - 500Landing Page Tool $150+Payment Processor 3-10% per saleWP Membership Plugin $100+Setup, integration $200+---------------------- ----------------Total 1st Year Costs $1,200+

*Costs shown assume a technical knowledge & most work done by content creators.

Traditional Model Costs



ifSimply Solution


ifSimply – simple integration of ALL required tools into a 3 step process. Focus on your content, not your tools.

11

Setup Capture Process-Create offer-Emails

22

Setup Sales Page

33

CreateConvert

Capture

Upload Premium Content



ifSimply – Site Overview

Site Page Main Purpose1. Home Showcase content, drive signups

1. Category Page Allows users to browse bootcamps2. Search Page Allows users to search bootcamps

2. Signup: creator Process to signup new users1. Landing Page Highlights benefits of ifSimply2. User details User details3. Squeeze page Setup Free content page4. Email Setups Autoresponder Setup5. Sales Page Setup Membership Sales page6. Membership Site Upload Premium Content

3. Signup: User1. Landing Page Highlights what users learn2. TBD


Powerpoint TemplatesPage 17Visit www.SimpleMediaMarketing.com for more web marketing strategies.

Thank You!


Powerpoint TemplatesVisit www.SimpleMediaMarketing.com for more web marketing strategies.