Citizens’ Academy – 2013‐01  

Individual Action Plan Development Worksheet  

Please be as specific as possible in the development of your Action Plan as this will help ensure your success!    Be prepared to present your action plan in class on April 10 or April 17.  To receive your Academy Certificate of Completion, you must e‐mail your completed Action Plan (this document) to Kathleen at kosher@transitalliance.org by no later than April 17, 2013.    NAME: ____Lisa Amidon__________ 

Overall Action Plan Goal  (What am I going to do?) 

Tactics  (How am I going to implement my Action Plan Goal?) 

Timeline  (When will I accomplish my tactics?) 

 My overall goal is to assist RTD with developing lifelong transit system riders. Learning to rely on public transit to get around at an early age sets the stage for continued lifelong use.   Youth in their teens are heavily dependent on public transport in cities with established mass transit systems. I would like to assist RTD in cultivating their future ridership by proactively providing positive transit experiences to youth.  My aim is to get kids familiar with using public transportation to connect with their community.   

Present to RTD & Work with RTD to assist/facilitate in the establishment of the following: 

Station & Place of Interest List   Strategic Partnerships   Strategic Sponsorships 

12‐24 Months  

Set‐up a meeting with Director Larry Hoy as my representative for District J on the RTD Board of Directors to obtain his “buy‐in”. 

Within Three (3) Months (By August 2013) 720‐295‐4696 larry.hoy@rtd‐denver.com 

Touch base with RTD Director Bill James –  I am an active member of his James Real Estate Services, Inc. LinkedIn group—Real Estate and Transportation. I would like to obtain his “buy‐in” and influence. 

Within Three (3) Months (By August 2013) Bill James – RTD District A Director 303‐316‐6768  

Set‐up a meeting with Pauletta Tonilas RTD FasTracks Public Information Manager 303‐299‐2469 (office) 

Following the meeting with Larry Hoy, I will set‐up a meeting with Pauletta Tonilas .   303‐299‐2469 pauletta.tonilas@rtd‐fastracks.com 

 Action Plan Outcome(s)  Measure(s) of Success (How will I know if I am successful?) 

Meetings  Getting the meetings set up and held would be the first measure of success. 

DPSD Meeting  Getting a meeting with the appropriate person would be the first measure of success. Getting their “buy‐in” to assist in the approach with RTD would be the second measure of success. 

Organic Growth within RTD  I would view any influence on RTD in regard to my action plan as a positive measure of success.  This may be a slow‐going process; however, it may also take on a life of its own. Many other cities have ongoing programs with youth, schools, etc. and I am going to utilize this information as a part in the influence for my action plan.  BENEFITS RIDERS:  Positive youth ridership experience which may lead to developing a “lifer” RTD:  A mindset of fiscal and community responsibility with a focus on cultivating future revenues through youth ridership programs DENVER:  Awareness of Destination Spots, promotion for the city and businesses 

   NOTE:  Please save the file with your first and last name followed by 2013‐01.   

Example:  KathleenOsher2013‐01.doc 

  Denver Public Schools  In the process of finding out who is the correct contact to approach at the school district. It may be best to approach toward the end of the school year as they are starting planning for the next year.   

 

Individual Action Plan - AmidonOverall Goal

GOALMy overall goal is to assist RTD with developing lifelong transit system riders.

Learning to rely on public transit to get around at an early age sets the stage for continued lifelong use. My aim is to get kids familiar with using public transportation to connect with their community.

♦ Educate young riders on how to use public transportation within the City and County of Denver and the connections to the greater metropolitan area.

♦ Fixed-route bus system

♦ Light Rail System

♦ Circulator Bus

CULTURE

EXPERIENCE

INGENUITY

CONVENIENCE

CREATIVITY

FLEXIB IL ITY

Individual Action Plan - Amidon

PROGRAM STRATEGY

“Easy Rider” Program ♦ Present transit for what it is, a way to easily get around the city from Point A

to Point B. It is just part of the day out to the museum, park, etc, Transit is an easy an convenient way to move, not the destination. Education on how to use is just part of the day to the museum, zoo, Capitol Building, etc. The aim is to illustrate the ease of transit – the simplicity public transit provides you in getting to where you are going.

Urban Race Scavenger Hunt ♦ Participatory involvement in a scavenger hunt to places of interest where

teams use public transit to solve clues leading them to their next destination. Teams compete for prizes. Registration similar to an Urban Race where all participants receive a day transit pass, a t-shirt, etc.

Denver’s New CityThe association between driving a car and being independent is fairly common. However, youth in their teens are heavily dependent on public transport in cities with established mass transit systems. It is often their only way to reach school, working places, sports facilities and other loca-tions. Transit provides youth that freedom to get to where the fun exists.Want to go to the new skate park? There’s a bus stop across the street. Want to spend the day watching the Colorado Rockies? A kid could get most anywhere in the area in an hour by bus, light rail, or shuttle.

Individual Action Plan - AmidonTactics

SET INITIAL RTD MEETING ♦ Present to RTD & Work with RTD

♦ Station & Place of Interest List

♦ Strategic Partnerships

♦ Strategic Sponsorships

STRATEGIC RELAT IONSHIPS ♦ Partnerships:

♦ Denver County Public Schools: Partner with local school districts and supporting organizations to utilize transit to reach significant cultural and historical destinations

♦ Community Organizations (Transit & Youth): Possibly establish partnerships allowing Discounted fare cost refund for school activities (i.e. Field Trips). Partner opportunities through youth transit associations, grants, etc.

♦ Sponsorships:

♦ Local, Regional, and National Businesses: Sponsor and/or participate in events, field trips, etc.

Individual Action Plan - AmidonProgram Components

PRESENT TO RTD ♦ Proactive “How To Use Transit” Educational Program For Teachers & Schools:

♦ Educational modules (available on-line) which would possible include:

♦ Safety

♦ How to Ride

♦ Paying a Fare

♦ Navigating the urban landscape

♦ Code of Conduct

♦ Station & Place of Interest List

♦ Field Trip Incentive

♦ Strategic Sponsorships

PRESENT TO DENVER PUBLIC SCHOOL DISTRICT ♦ Utilize transit to reach significant cultural and historical destinations

♦ Facilitate RTD and DPS meeting

Individual Action Plan - AmidonTIMELINE

CULTURE

EXPERIENCE

INGENUITY

CONVENIENCE

CREATIVITY

FLEXIB IL ITY

PROCESS

Market Evaluation

Initial Meeting (RTD)

Dialogue & Partnerships

Engagement

DECISON

The timeline illustrates how I aim to obtain tangible results. Given the scope of the project, the project’s timing is based on a 12-24 month period to allow for my plan to organically take on a life of its own.

Decision Execution

Strategic Planning

Individual Action Plan - AmidonWHY PUBLIC TRANSIT?

BENEFITS ♦ RIDERS: Positive youth ridership experience

which may lead to developing a “lifer”

♦ RTD: a mindset of fiscal and community responsibility with a focus on the future

♦ DENVER: Awareness of Destination Spots, promotion for the city and businesses