2013 q1-the-china-daily-deal-market-report-en
DESCRIPTION
In Q1, 2013 the top 10 Deal sites take up more than 94.7% Juhuasuan leads overall. The leaders in Service deals are Meituan, Dianping, Lashou, 55tuan and NuomiTRANSCRIPT
Dataotuan.com
China Daily Deal Websites
2013 Q1
Data source: Datatuan.com 2013 Jan. 1- Mar. 31
Published: May 17, 2013
© Dataotuan - blog.dataotuan.com – www.datatuan.com - Q1. 2013
Table of Contents
Q1, 2013 Highlights
Q1, 2013 Market Shares
Q1, 2013 Local Service Deals Comparison
Q1, 2013 Product Deals Comparison
Strengths & Weaknesses of the Top 5 Daily Deal Sites
Dataotuan Data Products
About Dataotuan
Data Specifications
© Dataotuan - blog.dataotuan.com – www.datatuan.com - Q1. 2013
2013 Q1 Key Findings (1)
2. China daily deals market trend remains the same.
In Q1 2013, the total revenue of local services & product deals was > ¥10.3 billion
The Top 10 websites accounted for 94.7% market share.
Meituan, Dianping & Lashou stay in the top 3 for local deals’ revenue.
Juhuasuan is not only the leader, but the emperor of shopping (product) deals.
The revenue of Juhuasuan shopping deals accounted for 62.7%.
3. Average discount was stable; Average price and Nr. Sold still increases.
Compared to last year, the average discount kept stable.
The average price & average nr. sold maintains a slight upward trend.
1. The Consolidation continues with the Top 10 taking up 94.7%
In the past 4 quarters the top 10 added >10% to their overall market share
The nr. 1 and 2, Juhuasuan and Meituan haven’t given up their positions
4. Dining was still the most popular category in Q1.
Dining accounted for 35.7% and was the most popular category for 2 quarters.
Hotpot & Clothing/Footgear were still the most popular subcategories,
Local cuisine caught up to become the 3rd popular subcategory in Q1 2013.
© Dataotuan - blog.dataotuan.com – www.datatuan.com - Q1. 2013
2013 Q1 Key Findings (2)
4. The strong & weak points of the top 5 Daily Deal sites.
Beauty/Massage & Hotpot/BBQ (2 popular service deal categories) were
cross-analyzed with the 4 big cities (Beijing, Shanghai, Guangzhou & Chengdu).
The insights for the top 5 daily deal websites are:
Dianping, relative to its overall market share, outperforms in all the 4 cities in
terms of Beauty/Massage & Hotpot/BBQ;
Meituan has space to improve for Beauty/Massage in all the 4 big cities; and
for Hotpot/BBQ in Beijing.
Lashou and 55tuan are both underperforming in Shanghai, in terms of
Beauty/Massage.
Nuomi is doing well in Beijing and Chengdu, but underperforming in
Guangzhou in the categories of Beauty/Massage & Hotpot/BBQ.
© Dataotuan - blog.dataotuan.com – www.datatuan.com - Q1. 2013
Evolvement of Top Sites - Total Market Shares
Comparing the total market share of the top 10 and top 5 deal sites by quarter
in the past year shows that the Chinese daily deal market is more and more
concentrated.
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
2012 Q2 2012 Q3 2012 Q4 2013 Q1
Total market share top 5 sites Total market share top 10 sites
© Dataotuan - blog.dataotuan.com – www.datatuan.com - Q1. 2013
Evolvement of Top Deal Websites Rankings
2012 Q2 2012 Q3 2012 Q4 2013 Q1
1
2
3
4
5
6
7
8
9
10
Comparing the ranking of the top 10 sites in the past year shows:
The position of the top 2 (Juhuasuan and Meituan) are solid;
Changes are more likely happening among No. 3 to No.6.
*
*
* Ftuan & Gaopeng merged in 2013 Q1
© Dataotuan - blog.dataotuan.com – www.datatuan.com - Q1. 2013
Juhuasuan, 33.6%
Meituan, 17.8%
Dianping, 9.2%
Lashou, 8.9%
55tuan, 7.8%
Nuomi, 5.9%
Manzuo, 4.1%Gaopeng, 2.7%Juqi, 2.7%Shangtuan, 2.0%
Others, 5.3%
2013 Q1 — Market Shares (Service + Product Deals)
The top 5 deal sites have 77.3% of the market.
The total revenue of local services & product deals was > ¥10.3 billion in 2013 Q1.
Juhuasuan leads by far, influenced by its abundance of product deals .
© Dataotuan - blog.dataotuan.com – www.datatuan.com - Q1. 2013
Dining, 35.7%
Shopping, 31.1%
Leisure, 14.9%
Life, 9.3%
Travel, 9.0%
2013 Q1 — Categories (revenue)
Dining accounts for 35.7% and is the top category.
Shopping deals are the 2nd most popular category (31.1%).
Leisure follows as the 3rd popular category with 14.9%.
2012
Q4
2013
Q1
2012
Q4
2013
Q1
2012
Q4
2013
Q1
2012
Q4
2013
Q1
2012
Q4
2013
Q1
Average Nr.Sold/Deal 275 276 1159 1234 640 817 117 139 84 99
Average Price/Deal 123.6 162.5 154.9 148 88.6 99.1 327.5 289.3 259.5 281.8
Average Discount 48% 47% 60% 60% 66% 65% 77% 75% 52% 53%
Dining Shopping Leisure Life Travel
© Dataotuan - blog.dataotuan.com – www.datatuan.com - Q1. 2013
2013 Q1 — Local Service Deals Overall
Revenue of local service deals (Dining/Leisure/Life) in Q1 is about ¥5.5 billion
The Top 10 websites accounted for 96.4%.
In terms of total revenue, Meituan has the biggest market share of local services
deals (29.8%), followed by Dianping (16.6%) and Lashou (12.6%).
Meituan, 29.8%
Dianping, 16.6%
Lashou, 12.6%
55tuan, 12.2%
Nuomi, 9.8%
Manzuo , 5.4%Juhuasuan, 3.1%Juqi, 2.7%Gaopeng, 2.4%
Didatuan, 1.8%
Others, 3.6%
© Dataotuan - blog.dataotuan.com – www.datatuan.com - Q1. 2013
2013 Q1 — Local Service Deals(2)
The average price of a local service deal is 179.7 Rmb
The average discount overall is 57%.
141 191.3 148.7 236.7 161.8 188.4 337.9 250.4 197.5 194.3
56%59%
55% 55%56% 58%
46%
60%58%
59%
0%
10%
20%
30%
40%
50%
60%
70%
0
50
100
150
200
250
300
350
Average Price: 179.7 Rmb Average Discount: 57%
© Dataotuan - blog.dataotuan.com – www.datatuan.com - Q1. 2013
Juhuasuan,62.7%
Shuangtuan, 6.5%
Lashou, 4.6%
Manzuo, 3.4%
55tuan, 3.2%
Meituan, 2.8%
Pingtuan, 2.4%
Cobuy, 2.2%
Gaopeng, 1.9%
Nuomi, 1.8%
Juqi, 1.7%Dianping, 1.6%
Others, 5.2%
2013 Q1 — Product Deals (physical products)
In Q1, the revenue of Juhuasuan shopping deals is more than the total revenue
of all its competitors combined, & accounts for 62.7% of the Product Deals
Revenue.
© Dataotuan - blog.dataotuan.com – www.datatuan.com - Q1. 2013
2013 Q1 — Product Deals (top subcategories)
In Q1, Clothing/Footgear was still the most popular subcategory.
Home/Furnishings & Electronics were the next popular subcategories.
Clothing/Footgear
Home/Furnishings
Food/Beverages
Electronics
Cosmetics
Shopping
© Dataotuan - blog.dataotuan.com – www.datatuan.com - Q1. 2013
Data help Daily Deal sites to improve
Dataotuan has data of the top 40 daily deal sites, in 243 Chinese cities, in
more than 100 industries/subcategories.
By cross-analyzing all these data we can indicate the strong and weak spots
for all of the Daily Deal sites we follow daily.
Dataotuan delivers these data and analysis for all the top sites in China.
Contact us for more details.
In the next 2 slides you can see how the top 5 Daily Deal sites
(Local service deals) have weak spots that they can improve on by using data.
The 1st slide shows the top sites’ performance, relative to their overall market
shares, in the big cities when it concerns Beauty & Massage deals.
The 2nd slide shows that the top sites’ performance, relative to
their overall market shares, when it comes down to Hotpot/BBQ deals
Dianping is the only one that has a positive result in all the 4 big cities.
© Dataotuan - blog.dataotuan.com – www.datatuan.com - Q1. 2013
A Strength & Weakness Analysis of the top 5 deal sites (Local service deals) in
Beijing, Shanghai, Guangzhou and Chengdu for the category Beauty & Massage.
Meituan is, relative to its overall market share, weak in all the 4 big cities.
55tuan and Nuomi have space to improve in Shanghai & Guangzhou.
Dianping is strong in all 4 cities, and outstanding in Shanghai – its headquarter.
Lashou is doing well in Guangzhou, but underperforming in the other 3 cities.
Top 5’s Weakness & Strength (Beauty & Massage)
© Dataotuan - blog.dataotuan.com – www.datatuan.com - Q1. 2013
A Strength & Weakness Analysis of the top 5 deal sites (Local service deals) in
Beijing, Shanghai, Guangzhou and Chengdu for the category Hotpot/BBQ.
Meituan is, relative to its overall market share, underperforming in Beijing.
Lashou and 55tuan are underperforming in Shanghai.
Dianping is outperforming in all the 4 cities in terms of Hotpot/BBQ.
Nuomi is doing well in Beijing and Chengdu.
Top 5’s Weakness & Strength (Hotpot/BBQ)
© Dataotuan - blog.dataotuan.com – www.datatuan.com - Q1. 2013 16
About Dataotuan.com
Dataotuan, the worldwide local e-commerce data & analytics company
Collects & Supplies Daily Deal data from APAC, Europe and Africa
© Dataotuan - blog.dataotuan.com – www.datatuan.com - Q1. 2013
Data Products - Dashboard
17
Dataotuan Dashboard is available for clients:
Near-live market share data – which deal sites are leading in which categories
Sales Leads – Find high performing merchants with Merchant Analytics
Competitive data – where are daily deals sourced
© Dataotuan - blog.dataotuan.com – www.datatuan.com - Q1. 2013
A leading Group-buying company, wants to know the deal performance of their
competitors in Australia, New Zealand and Malaysia
Dataotuan delivers
Data Dashboard
Market share data
Category Performance
Active merchants info
Cleaned, deduplicated raw data
Curated for each country
18
Data Products - Deal Performance
© Dataotuan - blog.dataotuan.com – www.datatuan.com - Q1. 2013
Data Products – Cut Sales Cost
Dataotuan delivers
One of the leading deal providers in Ireland, wants to cut down on their sales cost
and help in finding qualified, high performance merchant leads.
Merchant deal map
Sales force can search
& find merchants with
proven sales records
Deal Map ongoing deals
Live insights performance
19
© Dataotuan - blog.dataotuan.com – www.datatuan.com - Q1. 2013
Data Product – Hedge fund/PE/M&A – ROI
Dataotuan delivers
A US Hedge fund invested in one of the Leading Deal Companies in the US
and wants the deal company to include objective 3d party data in their reporting
from their operations outside the US.
A Financial is considering investing but needs unbiased insights in the market
situation as well as potential.
Revenue/Country
Competition/Country
Revenue Trends
Winners & Loosers
Risks
© Dataotuan - blog.dataotuan.com – www.datatuan.com - Q1. 2013 21
Dataotuan Tracks & Collects in China
Dataotuan Tracks
*Dataotuan adds new Daily Deal websites on a regular basis based on quality and time of existence.
Deal Title
Price (Original, Current, Abs. and % Discount)
Number of Sold Deals
Category/Sub Category
Availability in Time
City, District, Latitude/Longitude
Weather & more
Deals & Revenue per District
Number of “real’ active Cities/Provinces
Number of Deals
Gross revenue Province,
City, District, Category, Sub Cat.
243 cities in Mainland China(*)
5000 – 10000 new deals every day
Dataotuan Collects
40 of the main Daily Deal Sites
© Dataotuan - blog.dataotuan.com – www.datatuan.com - Q1. 2013 22
Dataotuan Geo Coverage
DTT Web & Data available
DTT Data available
DTT will cover soon
Dataotuan aggregates and analyzes the daily deal markets in
Asia - China, Singapore, Malaysia, Philippines, Taiwan, Hong Kong, Indonesia
Europe – UK, Ireland, France
Oceania - Australia and New Zealand,
Africa, Middle East - More countries will follow soon.
© Dataotuan - blog.dataotuan.com – www.datatuan.com - Q1. 2013
Specifications 1 – Data Definitions
All the data have been collected in the period Jan.1 – Mar.31, 2013.
Number of deal sites tracked: 40
Number of cities tracked: 243
Definitions:
Nr. Deals – number of deals closed with the merchants and launched
on the deal sites.
Nr. Sold – total number of times that the consumers bought deals.
Revenue: Nr.Sold * Current price (the price the consumer pays)
Top Deals – the 500 deals which generated the most revenue. Real
estate and car deals are not included in the top deals as they are more
likely to be advertisements instead of the real online shopping deals.
© Dataotuan - blog.dataotuan.com – www.datatuan.com - Q1. 2013
Specifications 2 - Categories
Deals category/subcategory specification by Dataotuan.
Local deals – the localized service deals, including dining, leisure and life
services. Normally they are only available for consumers from a specific city.
Dining Leisure Life Travel Shopping Others
Local Cuisine Recreation/Games Photography Travel Food/Beverage Lucky draw
Buffets Film/Exhibitions Car Maintenance Skin care/Make-up Charity donation
Drinks/Dessert Drama/Shows Pet Care Household
Asian Food KTV Education Clothing/Footgear
Western Food Sports/Fitness Medical Services Jewelry/Accessories
Hotpot/BBQ Leisure Others Hair/Nail Beauty Kids
Dining Others Beauty/Massage Electronic Products
Life Others
Shopping Others(General
vouchers for supermarkets,
gasoline station, mobile
phone minutes, etc. )
© Dataotuan - blog.dataotuan.com – www.datatuan.com - Q1. 2013 25
The objective of this report is to offer insights into the Chinese Daily Deal industry.
Data are collected from the main Chinese deal websites and offer a reliable indication of the Chinese daily deal market
The daily deal websites that unfortunately are not included due to not providing correct data access (api) is groupon.cn.
In January 2013 qqtuan merged, with ftuan and gaopeng.com in New Gaopeng
Please contact us if you have any questions/remarks related to this report.
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