common traits of successful daily deal sites

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Presented on May 29th 2013 by Marc and Tyler Horne

Co-Founder, DailyDealBuilder.com

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Primary habits, traits, characteristics, and operations of highly successful websites,

advertisements, and promotional campaigns.








Disclaimer: We discuss success in this presentation. Each of our perspectives of success is different. To some, growing a massive and profitable organization is success. To others, adding a few grand extra into their pockets is considered

success. Success is merely defined as setting and accomplishing a goal.








Disclaimer: The companies and case studies listed in this presentation are for educational purposes only. All credit goes to the respective companies and

creator(s). Some are vulgar. Some have foul language.

Now that’s over with; let’s do this.








We all have competencies and skills that set us apart

from one another.








A key component that sets us apart is in our act of

sharing and learning from information, events, and

stories.








The most important function of this is the

actions and decisions we make based upon what we

have learned.








Directly learning from our parents, coaches, and educators is the most

common route.








But I also firmly believe that one of the most skillful traits that we posses is our ability to learn, not from direct

education, but from observation.








Being able to observe a business, advertisement,

website, or sales copy, and process insights into its

workings is an incredible asset to possess.








Case studies changed my life in college and continue to feed into my decisions

today.








And not just because it was fun watching entertaining ads in

marketing class, but also because observing other companies helps

my business today.








Learning from failures is just as important (if not more).








Most Common Reasons for Failure

• Supply & Demand - Math

• Bad management & owner troubles

• Growing pains

• Accounting

• Cash flow

• Operational mediocrity and inefficiencies

• Market forces








What Can We Learn From Successful People & Companies ?

• Learn what NOT to do.

• When we focus on learning and reading books, blogs, and news about what others are doing, we are armed with knowledge to make more informed decisions.

• We save time and money by observing and analyzing pre-existing research, market data, sales copy, split tests, and competitors.

• We can see how commercials and advertisements effect the people we’re with by watching them and chatting with them about the ads. If a campaign continues, it most likely means it is successful.








Successful companies solve a problem.








Successful companies are innovators.








Successful companies focus on the customer.








Successful companies deliver value and quality.








Successful companies improve conversions.








Successful companies use incentives.








Successful companies make some people mad.








Successful companies use convenience.








Successful companies are flexible and adaptable.








Successful companies are ethical and transparent.








Successful companies help their communities.








Successful companies take action.








Successful companies make connections.








Successful Companies: Make Connections

• Successful individuals and companies are always making new connections building their network and working together.

• How often do you hear other businesses say, “Would you like a coke with that? Very often, the answer is yes. Coca-Cola has integrated with so many organizations.







Successful Companies: Make Strategic Alliances

• Starbucks partnered with Barnes and Nobles bookstores in 1993 to provide in-house coffee shops, benefiting both retailers.

• Starbucks partnered with Pepsico to bottle, distribute and sell the popular coffee-based drink, Frappacino.

• A Starbucks-United Airlines alliance has resulted in their coffee being offered on flights with the Starbucks logo on the cups.

• A partnership with Kraft foods has resulted in Starbucks coffee being marketed in grocery stores.








Successful Companies Leverage Others

• Apple has partnered with Sony, Motorola, Phillips, and AT&T.

• Hewlett-Packard and Disney.

• HC Consulting Group and 123 Employee.

• Insert your company name here & __________.

• With the right leverage, you can move anything and accomplish everything.








Successful Companies: Make Connections

• It’s not what you know, it’s who you know.

• Connect with everyone; people, customers, merchants, clients.

• Who can you connect with?

• What strategic alliances make sense for your business?

• Who can sell your product? Whose products can you sell?

• Integration Marketing is gold.

• Upsell integration.








The downside…

• If the company you partner with goes down, they can bring you with them. It wouldn’t have been fun to have been aligned with Enron, for example.

• As with personal relationships, business relationships can sour even quicker.

• Do solid due diligence before forming a strategic alliance. Spend just as much time carefully weighing out the external risks as you do the opportunities.








Successful Companies: Connect Through Emotion

• Connect through emotion: Make you laugh








• Connect through emotion: Make you cry.









• Connect through emotion: Make you afraid.







Successful Companies: Know Who Their Market Is

• What makes your target market laugh, cry, get scared? Who are they? What are they looking for? What makes them “tick?” What do they do for fun?

• Understand your target markets buying behavior. Identify who will be buying and WHY.

• If you aren’t a large organization with the funding to hold your own market research studies, you can piggyback pre-existing studies and data.

• The unlikely alliance. Do not disregard someone. An unlikely connection that you already have may be filled with potential you can’t see yet. Sometimes, even direct competitors can find a way to benefit each other.








Successful companies solve a problem.








Successful CompaniesSolve a Problem

• Big problems or small (think info-mercial).

• Offer solutions that help people solve a problem.

• Help people with what they need, want, or desire.

• Define the problem. Develop a plan / solution. Implement the plan. Analyze the results.

• Research. Ask questions. Gather feedback. Run surveys.

• To solve a problem, you need to ask the right question first.

• Think outside the box. "No problem can be solved from the same level of consciousness that created it." - Einstein








Successful companies are innovators.








Coca-Cola’s First Used Coupons in 1887…








Successful CompaniesAre Innovators

• First mover advantages: the advantage gained by the initial ("first-moving") significant occupant of a market segment.

• Second mover advantages: Sometimes, the first mover is not able to capitalize on its advantage, leaving the opportunity for another firm to gain second-mover advantage. Secondary or late movers to an industry or market, have the ability to study the first movers and their techniques and strategies.

• Know the importance of modeling and building upon ideas / products.

• Be different. Stand out. Stand apart. Stand above.

• “Innovation is anything, but business as usual.”








Successful companies focus on the customer.








Seen a bank advertisement recently? Customer service

IS the selling point.








One of the core missions of our company, HC Consulting Group, is to provide a level of support that

you simply don’t find from an online business.








Successful CompaniesFocus on the Customer

• "For us, our most important stakeholder is not our stockholders, it is our customers. We're in business to serve the needs and desires of our core customer base." John Mackey

• The customer isn’t always right. But if you want to keep them as a customer – they should be.

• Learn from unhappy customers. "Your most unhappy customers are your greatest source of learning." - Bill Gates

• "It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages." - Henry Ford

• "You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied." Jerry Fritz

• "In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away." Doug Warner

• Zappos culture.

Successful companies deliver value and quality.








BMW, Costco, Trader Joes, Burt’s Bees, Netflix, Amazon, Google, quality bloggers,

authors, furniture, etc.








Successful CompaniesFocus on Delivering Quality

• Under promise and over deliver

• When the product speaks for itself, the marketing department’s job becomes much easier.

• Quality products and services can sell themselves.

• Referrals, word of mouth, and user generated recommendations happen much more often when you offer pure quality.

• Customer support, satisfaction, and loyalty come more easily.








Successful companies improve conversions.








Successful CompaniesFocus on Improving Conversions

• Always focus on improving the conversion rate at which you acquire new leads, new customers, repeat customers.

• Documenting and analyzing prospect and customer responses enables you to make educated decisions to do a better job, offer a better experience, and close more sales.

• Run A/B Split Tests. Learn from other split tests whichtestwon.com








Successful companies use incentives.








Wendy’s & Airtran got me hooked in college. I ended up

going to Wendy’s every day and taking multiple flights on

AirTran…








Successful CompaniesUse Incentives

• Give incentives to employees

• Use incentives with customers.

• Use incentives with business partnerships and affiliates.

• Improve conversion rate at which you acquire new leads, new customers, loyal customers.

• Benefits and incentives other than cash / money can do wonders.








Successful companies make some people mad.








Remember hearing about Chick-Fil-A a couple months back? Seen what has happened with Abercrombie & Fitch

recently? There are many drawbacks and threats to going down this road… There

are also many great opportunities.








Successful CompaniesMake Some People Mad

• Pick a fight

• Get press

• Realize that in order to cater to a specific target market some people will not like you.

• Argue. Confront.








Successful companies use convenience.








Successful CompaniesUse Convenience

• Make it easy to buy. Just think of how nice it is when you use Amazon’s one click buy option.

• How much added revenue do you think Godaddy generates through their upsell process?

• Ever dropped in a business simply because it was a convenient location? Location, Location, Location.

• Free shipping and handling ever solidified the deal for you?

• When we make life easy and convenient – people react. People want things handed to them on a sliver platter. People enjoy done for you solutions.

• By being at the top of the search engines for your keywords, you are making it convenient for people to find you.








Successful companies are flexible and adaptable.








IBM nearly went out of business in the 80s. Yahoo is trying to regroup and regain some it’s previous

dominance.








Successful CompaniesAre Flexible and Adaptable

• Adaptability or flexibility means being able to change as circumstances require it. It recognizes that life will bring us unforeseen challenges and if we are to honor our values and goals, we must adjust and learn as we go. Adaptability requires a certain willingness to let go; don’t be married to an idea.

• "I found out that if you are going to win games, you had better be ready to adapt." Scotty Bowman Convenient locations.








Successful CompaniesAre Flexible and Adaptable

• One of the primary differences between huge corporations and us, is that we have the ability to be more flexible and make company wide decisions more effectively and implement those decisions more efficiently.

• Be flexible with your merchants. Aim to please them and have them run regular offers with and through you.

• Make decisive decisions.

• Keep a close eye on industry trends and be willing to take risks.

• "If you always do what you always did, you will always get what you always got." - Einstein








Successful companies are ethical and transparent.








Successful CompaniesAre Ethical, Transparent, & Honest

• People appreciate honesty. Need we say more?








Successful companies help their communities.








Toms Shoes. Vitamma, Warby Parker, Blanket America, etc...








Successful CompaniesHelp Their Communities

• Helping people will change your life.

• Cause marketing

• Tom’s shoes

• Connecting with non-profits, charities, or schools.

• Realize we have a responsibility to do good for others.

• Have you ever made a purchase because you appreciate what a company does outside of their business?








Successful companies take action.








Successful CompaniesTake Action & Make Decisive Moves

• "In the end, you're measured not by how much you undertake but by what you finally accomplish." - Donald Trump

• Execute your plans.

• As Nike says, “Just do it.”

• At some point you must stop planning and start making decisions and taking action.

• You usually are only waiting on yourself.

• Take imperfect action sometimes.

• If you get stuck, find the answer or the way to overcome the obstacles.








As a family oriented company, we are guided by principles of

working hard.








treating clients like they’re part of the family.







As a family oriented company, we are guided by principles of being

innovative and creative.








developing great relationships with friends, clients, and family.







As a family oriented company, we are guided by principles of helping

others.







Our mission is to help you implement & accomplish many of

these successful traits in your business…








Our mission is simple. Help you get your share of this multi-

billion dollar market.

In two ways;







To help you be involved in the deal space with software and training

that will enable you to run coupons and deals for businesses on your

own website as well as broker deals to generate commissions.







We have eliminated the 4 primary barriers to entry in the daily deal

space and enabled anyone to make huge moves.







Our clients are seeing success

simply by helping people get what

they want.







Helping businesses get

new customers...







Helping customers find

great deals...







DDB is easy to use and

manage so that even the

most non-technical

person can run

operations…







Built-In Tools To Get User

Generated Recommendations







Built In Viral Traffic Tools Help Your Site Grow Organically

SALESPresented by Marc Horne






Easily Build An Engaged, And

Segmented List…







With Lead Capture Page

Options Designed To

Convert…







New Popup Subscribe Form

Increase optin conversion rates

A List of Repeat Buyers…







The New Offer Layout

…will increase your sales conversion rates

Slick Side Bar Deals

New All Offers Page

Input social media URL’s in settings

Have them linked on your footer…

Shipped /Downloadable Upgrade


Easily and Automatically Grow Your Userbasewith Social, Referral, and User Generated Traffic

SALES

Automate Processes And Input Deal And Coupon Offers In Advance. Let The

Platform Automatically Run Your Deals For You…

SALES

Automate Deals And Let Your Merchants Input Their Own Offers…

SALES

International Customization: Daily Deal Builder powers deal sites in over 30 countries and we are excited to help you launch in your country.

Daily Deal Builder is an all in one system. All that you need to do is plug-in your merchant account API info, update your About Us page, add a logo, and you are ready to

rock.







Manage your offers or let your

merchants and advertisers input their

own offers.







Easily Manage Your Affiliates,

Subscribers, And Merchants







Fully customizing your site is a

breeze from your settings







Easily edit your pages without

any html knowledge







DDB integrates with







Add unlimited cities & categories: When you grow your business into new markets, you can use your existing

platform. Email segmentation is all done automatically for you.

Input your own merchant

account. We do not take a

percentage of your revenues!







Tackle a Niche Market

MARKETINGPresented by Marc Horne






Support Your Local

Community







Easily Use Cause

Marketing







Or, simply add a deal

component to your existing site

and further monetize your

audience…







We Build You a Site That Is Designed To Convert Visitors Into Repeat

Customers.







Smart Phone Compatible







DDB is also the most flexible

solution on the web.

We teach you…

• How to find business owners ready to cut you a check and how to deliver massive results for them.

• How to leverage the success, traffic, and subscriber base of other people who are already successful while simultaneously building your own engaged subscriber base.

• How to potentially generate a huge five, six, or even seven figure income without many clients.







Get started at dailydealbuilder.com by

choosing the option that fits your

organization best…







Give Daily Deal Builder Platinum

Business System a full test drive for

30 days, if you are not completely and

100% satisfied, simply contact our

support desk and we will work with

you to make sure you are satisfied or

issue you a refund.

*The hosting fees are non-refundable

dailydealbuilder.com/yes







For a limited time, and ONLY

when you act now, you'll get

40 hours of VIP access to

your own, remote Virtual

Assistant.

Bonus







New upgrades that will increase your optinand sales conversion rates!

• No action required on your end.

• We’ll need to manually activate them on your site.

• If you want all 4 of these upgrades, we have made it as easy and cost-effective as possible by slashing prices.

• Activate all 4, or any of them separately, by visiting http://dailydealbuilder.com/plugins/



http://dailydealbuilder.com/plugins/





Multiple Price Points Plugin

• This plugin allows admins or merchants to input multiple pricing options.

COPY Deal Plugin

• This plugin allow admins to copy past deal information to quickly run a past deal again.







To learn more and launch a daily deal venture, we invite you to visit us on the web at:

http://dailydealbuilder.com

To download the PDF of these slides, visit:http://dailydealbuilder.com/members/5-29-2013-DDB-Training.pdf

Questions?

Thank you for joining us. Have a great day. Make 2013 HUGE!




http://dailydealbuilder.com/members/5-3-2013-DDB-Training.pdf















common traits of successful daily deal sites

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