2013 Exhibitor Space Application Information Commercial – Food & Beverage – Attractions

Thank you for your interest in the 2013 Wisconsin State Fair. We are always looking for exciting new products to offer our Fairgoers. The Wisconsin State Fair offers nearly a million ways to market and build your business. As you may know the Wisconsin State Fair has been providing the highest quality foods, products and fun for more than 160 years. In other words, we have quite a reputation to live up to. Our Fairgoers expect the best of the best and that’s what we deliver. By always showcasing commercial vendors and concessionaires that are examples of these very high standards we create an exceptional Fair experience each and every year Please read this entire information sheet, and complete and submit the application form to the address printed at the bottom of the application. Please be clear that this is an application to be considered for space at our Fair. Submitting the attached form does not constitute a contractual agreement between our organizations. Please do not send payment at this time. Each year 95% of the exhibiting organizations and companies return. Beginning in January, to fill the remaining 5% of open space, we begin the selection process for new Exhibitors based on the applications we have received, the criteria listed above, and the availability of space. All new applicants will be notified of our decisions after May 30th, 2013. If you have questions about the status of your application, we ask that you please contact us after June 1st, 2013. Thank you again for your interest in becoming a Wisconsin State Fair Exhibitor. We look forward to working together to create the best State Fair in the nation. Exhibitor & Vendor Services Department Wisconsin State Fair

2013 Wisconsin State Fair Information

Dates: August 1 - 11, 2013 General Adult Admission: General Senior Admission: General Junior Admission (6-11):

$10 $7 $6

Gate Hours: 8am-11pm daily, 8am–12am weekends Total Attendance in 2012: 920,962 Average Daily Attendance: 83,723 Commercial Exhibits: 575 Entertainment & Demonstration Stages: 30 Web Site: www.WiStateFair.com E-mail Address: ExhibitorServices@wisconsin.gov For more information call: 414.266.7040 Monday–Friday, 8am-4:30pm

General Vendor Information

Rental Formulas: All exhibit space – indoor or outdoor – is leased for the entire run of the Fair (11 days) on a per front-foot basis. Additional charges will be assessed for excessive depth. Excessive depth is over 10 feet of depth for inside space and over 25 feet of depth for outside space. For Example, if you lease a 10’ x 10’ in the Expo Center, at the per front foot rate of $105, the cost for the 11 days will be $1050. 2013 Locations & Rental Rates:

Exposition Center: This is Wisconsin’s largest Exhibit Hall with over 200,000 square feet of air-conditioned exhibit space, which includes standard pipe and drape. Commercial, Organizations and Attraction vendors are welcomed. Rate is $105 per front foot and $525 per corner.

Outdoor Rental: Is for the ground as is. Rate includes a minimum of 10 feet and up to a maximum of 25 feet of depth where available. Rates are $80 per front foot on all exposed sides.

Original Cream Puff Pavilion: Home of the famous “Wisconsin State Fair Cream Puff”. Approximately 5500 square feet of air conditioned exhibit space for confections and food-related products. Rate is $85 per front foot and $425 per corner.

The Bazaar: Three islands of garages with 35 – 9.5' x 9' spaces that surround a 1500 seat Amphitheater that hosts daily entertainment. Garage doors have the ability to close – vendors must bring their own padlock. This is recommended as a commercial vendor sales area. Rate is $85 per front foot.

Mile Marketplace: Over 400 feet of open-air tented walkway located beneath the Milwaukee Mile Raceway Grandstands. Walkway runs parallel to Grandstand Avenue. This is recommended as a commercial vendor sales area. Rate is $85 per front foot and includes tenting. Booths are 10 foot in depth.

The Galleria: 400 feet of open-air tented walkway located in the Big Back Yard. This is recommended for Commercial vendors or for Organizations. Rate is $75.00 per front foot with 10’ of depth and $85.00 per front foot with 20’ of depth. Rates include tenting.

Westside Marketplace: This location offers a combination of commercial space (70 - 10' x 10' connected garages), a 50' x 50' sponsor pavilion, and the “World Café”, which consists of Ethnic Food & Beverage vendors, an entertainment stage, and an outdoor seating area. This is recommended as a commercial or organizational vendor’s area and Ethnic food vendors. Commercial Rate is $85 per front foot and $425 per corner. Food and Beverage Rates are based on Commission Rates listed below.

Novelty Rental: Outside locations, ground as is. Rate is $150 per front foot Commission Rates: Only the following types of vendors are assigned to a commission rate and will pay a non-refundable guarantee deposit. The guarantee deposit is calculated on the front footage and depth of the space by using the location per foot rental rate, unless otherwise noted. Vendors will pay their assigned commission rates (see list below) of the net sales OR the guarantee deposit, whichever is greater.

Food & Beverage 24% (All locations) Beverage Only 30% (Guarantee deposit rate is $150 per frontage foot for all locations) Attractions 25% (Non-staffed Attractions 30%)

Hours of Operation: Exhibit buildings are open to the public 9 am to 10 pm (last day of fair may vary). Outside exhibitors / concessionaires open at 9am and have option to close at 10 pm Sunday thru Thursday and at 11pm on Fridays and Saturdays or remain open until the Park’s closing. Booths must remain open and manned during all hours of operation.

Sales Tax:

5.6 % (state, county and stadium construction taxes combined) Commercial Vendors 6.1 % (state, county and stadium construction taxes combined) Food and Beverage Vendors

Admission: All exhibitors and their employees must pay admission to enter the Fair Park each day. Discounted Exhibitor tickets are available prior to the Fair. Parking: Cost of parking is $10 per vehicle per day, per entrance. 11-Day Delivery Permits may be purchased for $110 and include non-reserved parking. Reserved Exhibitor Parking lots are available on a first come-first served basis. Reserved parking begins at $200 per vehicle. Delivery Permits and Reserved Parking Permits grant vendors the privilege to deliver to their areas prior to opening or after the park closes. These parking costs are in addition to gate admission. Every effort will be made to fulfill your request. A limited amount of trailer parking is also available. Insurance: All exhibitors must provide a public liability policy certificate with a minimum single limit of $1,000,000 bodily injury and property damage with the Wisconsin State Fair Park Board, its agents, and its employees named as additional insured parties prior to July 15, 2013. Electrical Connection Charges are not included in rental rates. Electrical Connection rates will be charged based on usage. Please complete the applicable electrical connection form and return with your application. Water and Sewer: $50 will be charged for the hook-up of water and sewer. For rates in the Expo Center see the Expo Utility Connection Order Form. Signs: All signage used by exhibitors must be professionally made. This includes the required company and / or organization booth identification signs. Handwritten signs, of any type, are NOT allowed. Exposition and Decorating Services: Back and side draping is provided for booths in the Exposition Center and in the Original Cream Puff Pavilion. Tables, chairs, carpeting, etc. are available for rent from State Fair Park’s contracted exposition service provider. Contests and Drawing: Contests and drawings must be unique to the 11 days of the Fair. All requests must be submitted to the Wisconsin State Fair and approved. Tent Requirements: The Exhibitor & Vendor Services Department recommends that all tents used by Vendors during the annual Wisconsin State Fair be professionally installed. Tents may be provided by vendors but must be of a higher quality than a standard pop-up tent. In both cases, all tents must have either a label affixed to it indicating the tent material is flame-resistant or paper work indicating material has been treated with a flame-retardant. Vendors must contact Digger’s Hotline before tents are installed. See Exhibitor Manual for more information. New Vendor Payment Policy: First Time vendors are required to pay 50% of the contract total within 14 days of the contract date or the contract will be cancelled. Payment can be made by money order, cashier’s check or credit card. PLEASE NOTE: This is only a partial listing of commercial exhibit space information and guidelines. Complete Rules and Regulations are available on our website: www.WiStateFair.com

2013 Commercial Exhibit Space Application Form (Commercial, Informational & Attraction Vendors)

Please type or print clearly in ink as you carefully complete pages 1 and 2 of this application form. Please remember, this is not a contract, do not sent payment.

Incomplete or illegible application will forfeit consideration.

Section #1: Contact Information

Name of Company: _______________________________________________________________________________

Name of Owner: _________________________________________________________________________________ (Name that should appear on your contract, if approved for space)

Name of Manager: _______________________________________________________________________________ (Name of person who will run your operation at the Fair)

Permanent Mailing Address: ________________________________________________________________

City: ___________________________________________ State: _________ Zip Code: ________________

Business Phone: (_______) ______________________ Home Phone: (_______) _____________________ (In case of emergency)

Cell Phone: (_______) _____________________ Federal ID Number: _______________________________

E-Mail Address (Required): _________________________________________________________________

Company or Product Website: _______________________________________________________________

Section #2: Location and Size of Space Desired – please see map for locations

Exposition Center: Number of frontage feet requested in 10’ increments: ______ x 10’ of depth

Inline Space – between two booths

Corner Space – at the end of the aisle – 1 corner (No double corners are available)

Original Cream Puff Pavilion: Number of frontage feet requested in 10’ increments: ______ x 10’ of depth

Bazaar Garages: Number of frontage feet requested in 9.5’ increments: ______ x 9’ of depth

Mile Marketplace: Number of frontage feet requested in 10’ increments: ______ x 10’ of depth

Galleria: Number of frontage feet requested in 10’ increments: ______ x 10’ of depth Number of frontage feet requested in 10’ increments: ______ x 20’ of depth

Westside Marketplace: Number of frontage feet requested in 10’ increments: ______ x 10’ of depth

Outside: Number of frontage feet requested: _______ x _______ (# of depth feet)

(Footage must include all tie-downs, overhangs, trailer hitches, etc.

You will only be allocated the space requested.)

Section #3: Products and/or Services Offered:

List ALL items to be sold, exhibited and/or demonstrated. Gifts, novelties, and craft items must be specifically and individually listed. If a product is imported, list the country of origin. If approved for space, your contract will state that ONLY those items listed here can be sold from your space. If you are providing a service or information, please explain what you will offer. If you need more space, please enclose a separate piece of paper. __________________________________________________________________________________________

__________________________________________________________________________________________

__________________________________________________________________________________________

Section #4: Parking & Utilities

Parking:

Yes, I need parking (If yes, please complete Parking Form) No Parking needed

Electrical:

Yes, I need Electrical (If yes, please complete Electrical Form) No Electrical needed Water & Sewer:

Yes, I need access to Water or Sewer. If yes, please select from the following:

Running Water Direct Sewer Connect Access to Water Access to Sewer

No Water or Sewer needed Miscellaneous:

Does the sale of your product require a demonstration or a pitch presentation ______ Yes ______ No

Are you requesting permission to use as microphone? ______ Yes ______ No

Do you plan to hold a contest, registration for a prize drawing or give away? ______ Yes ______ No

If yes, briefly describe: __________________________________________________________________

____________________________________________________________________________________

Section #5: Photo or Schematic of Exhibit:

You MUST include a clear color photograph or a detailed professional schematic drawing of your exhibit or booth and enclose literature pertaining to your product(s) and/or service(s). Applications without a photo or schematic will not be considered.

Section #6: References

Please provide complete information from two recent events such as Fairs, Hobby, Trade Shows or similar events at which you have sold or demonstrated your product(s) and / or exhibited your service(s).

Event #1

Name of Event: _____________________________________________________________________________ Name of Contact: _________________________________ Phone Number: (______) ____________________ Event #2

Name of Event: _____________________________________________________________________________ Name of Contact: _________________________________ Phone Number: (______) ____________________

We reserve the right to accept or reject any applicant based on the uniqueness and quality of products sold, fair experience, services offered, or the appearance of your space / booth, and references from other fairs or shows at which you have exhibited.

I certify the information on this commercial exhibit space application is complete and true, to the best of my knowledge. __________________________________________________ ____________________________ (Signature of owner as stated on front) (Date)

MAIL: Wisconsin State Fair Park c/o Exhibitor & Vendor Services Dept. 640 S. 84th St. West Allis, WI 53214 EMAIL: ExhibitorServices@Wisconsin.gov PHONE: 414.266.7040