2013–2014 Parent Volunteer resource Book

Dear Parent Volunteer,

It is through your hard work and dedication that our programs and results are the envy of our peer schools. Over the past six years, parent participation has averaged 75% across the board, and the Academy has received an average of $1.6 million for the Annual Fund, and an additional $1.9 million in capital gifts towards the Senior Family Campaigns.

Thank you for offering to serve in the upcoming year and for helping to keep our great track record humming along. I want you to know that your efforts are greatly appreciated by the Board, the faculty and administration, and all Deerfield alumni.

For the Annual Fund, we would like to continue our strong rate of participation and dollar contributions. For the Senior Family Campaign, we are working to create a permanent endowment in support of student-organized cultural and entertainment activities, both on and off campus (The Fund for Student Life). We are hoping to continue the traditionally high participation of our senior class families of 80% plus.

Under the great leadership of Sheri and Robert Fleishman P’07,’11,’14 and Margaret and Andy Paul P’14 for the Senior Family Campaign, and Kathy and David Ilsley ’76 P’16,’17 and Karen and John Wood P’10,’13,’17 for the Annual Fund, I know that your energy, enthusiasm, and motivation will yield great results. I look forward to working with you and helping in any way that I can.

Thanks again, good luck, and go get ’em!

Roger S. McEniry ’74 P’07,’10Trustee and Development Committee Chair

1.

The Annual Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

The Campaign to Honor the Class of 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

What Are Deerfield’s Priorities? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Thank You for Joining the Team! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Parent Annual/Senior Parent Giving Committee . . . . . . . . . . . . . . . . . . . . . . . . 6

How Do I Encourage Other Parents to Support Deerfield? . . . . . . . . . . . . . . . . . . 7

Methods of Giving to Deerfield . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8-9

Stay in Touch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Stay Connected . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Calendar for Parent Volunteers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12-13

Parent Giving Staff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Recent Results, 2012-13, and Donor Recognition . . . . . . . . . . . . . . . . . . . . . . . 15

Glossary of Fundraising Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Deerfield Academy Information, 2013-14. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

2.

The Annual Fund

This Fund provides the Academy with the ability to explore, experiment, and upgrade our educational programs. Multimedia technology for language study, collaborative teaching in American Studies and AP Cambridge/Global H2O, Broadway-quality sets for theater, and new uniforms for our athletic teams are just a few of the many ways in which the Annual Fund enhances the Deerfield experience.

3.

For nearly four decades, the families of Deerfield seniors have come together to honor the accomplishments of their children by creating a legacy gift. Past efforts have had a transformative effect on Deerfield, and we’re particularly excited about the opportunity before us this year: an Endowed Fund for Student Life in support of student-run activities on and off campus.

The Endowed Fund for Student Life will support a robust program of cultural, educational, and entertainment events on campus, including musical acts, artistic exhibits, and guest speakers. The Fund will also support students attending performances and events regionally and, perhaps, nationally. In addition to greatly enriching the Deerfield experience, this will create leadership opportunities for students, as they will manage and organize the program. The Fund description is as follows:

Class of 2014 fund for student life

This Endowed Fund is being established by the families and friends of the Class of 2014 to support student-planned and organized cultural, entertainment, and educational activities, both on and off campus. The Fund envisions a robust program of cultural and entertainment options managed by a student activities organization, with oversight by the Director of Student Activities, and mentored by Deerfield visual and performing arts faculty and staff, along with leaders of local cultural and entertainment organizations. Program options could include bringing musical acts, artistic exhibits, and guest speakers to Deerfield’s campus; groups attending performances and events in the Five College area, Boston, or NY; and other culturally-based educational and travel opportunities.

The Campaign to Honor the Class of 2014

4.

To learn more, visit deerfield.edu/imagine

What Are Deerfield’s Priorities?

Our comprehensive campaign, Imagine Deerfield, is raising $200 million for students and teachers. The top three priorities of Imagine Deerfield are:

renewing our faCulty

Because the best teaching comes through a relentless pursuit of excellence, Deerfield encourages faculty to identify new opportunities, deepen their skills, and renew their thinking.

Over the past year, our teachers have pursued advanced degrees, collaborated on curriculum development, and attended innovative workshops—both on campus and around the world.

expanding the faCulty

Deerfield is investing in additional faculty to ensure that meaningful relationships with students continue to define the Deerfield experience.

Deerfield’s new Director of Inclusion and Community Life and Director of Global Studies, as well as additional teachers in the math, science, and language departments, are creating excellent opportunities for faculty collaboration.

strengthening aCademiC support

We will continue to help students thrive at Deerfield, in college, and beyond by creating opportunities for personalized programs and resources, and by providing enhanced test preparation programs, individualized guidance, academic counseling, and diagnostic tools to evaluate student progress.

5.

Thank You for Joining the Team!

The hard work, organization, and persistence of over 525 alumni volunteers and 40 parent volunteers strengthen Deerfield immeasurably.

a deerfield parent giving volunteer

• Makes Deerfield a priority

• Makes an early gift or pledge to Deerfield in order to lead by example

• Maintains communications with assigned families

• Solicits families and thanks donors

• Gives Deerfield staff appropriate feedback

6.

Serves as a resource for volunteers and is a direct link between volunteers and the Parent Giving Office at Deerfield through regular direct contact with Class Captains.

Parent Annual/Senior Parent Giving Committee

CLASS RESPONSIBILITY PARENTS

Senior Parent Co-Chairs Sheri and Robert Fleishman P’07,’11,’14

Senior Parent Co-Chairs Margaret and Andy Paul P’14

Underclass Co-Chairs Kathy and David Ilsley ’76 P’16,’17

Underclass Co-Chairs Karen and John Wood P’10,’13,’17

Junior Parent Captains Lesley and David Koeppel ’76 P’14,’15

Sophomore Parent Captains Page and Jeff Growney P’11,’13,’16

Freshman Parent Captains Karen and John Wood P’10,’13,’17

7.

How Do I Encourage Other Parents to Support Deerfield?

1. Give. Make your own gift or pledge before you begin your calls.

This makes it possible for you to invite every parent to join you

in supporting Deerfield this year.

2. Prepare. Know who you plan to call and what you would like

them to give. Familiarize yourself with current information about

Deerfield so that you feel confident discussing current school activities.

3. Ask. Most people simply do not give until they are asked.

4. Thank. Thank parents for the conversation no

matter how long or short, and pass on relevant information

to Parent Giving staff. The personal touch is by far the best

use of your time.

While there is no single “best” way to secure gifts for Deerfield, certain actions tend to result in more success.

Your organization, determination, and follow-through will directly affect the

results for your class. Thank you for “making the ask” for Deerfield. We simply

could not sustain our excellence without you.

8.

Gifts and pledges can be made in a myriad of ways:

1. Credit Card

a. Online at deerfield.edu/give. In addition to one-time gifts or pledges, recurring giving can be established here. Gifts can be made monthly, quarterly, semi-annually, or annually for up to five years. Deerfield accepts American Express, MasterCard, and Visa. No log-in is necessary.

b. Phone: Donors may call 413-774-1474 during regular business hours to make a gift.

c. Mail: Donors can mail credit card gifts to:

Deerfield Parent GivingP.O. Box 306 Deerfield, MA 01342

Remember to include:

• the card type (Amex/MasterCard/Visa), account number, and expiration date

• the amount of the donation

• the name, as it appears on the card, class, billing address, and donor ID, if known, which can be found on the Deerfield Magazine label (it begins with “D00…”)

Never email or fax credit card information to make a gift to Deerfield.

2. Check

Checks can be made payable to Deerfield Academy. The mailing address is:

Deerfield Parent Giving P.O. Box 306 Deerfield, MA 01342

Methods of Giving to Deerfield

9.

3. Securities

Please notify our office of all potential stock transfers, including the name of the security and the number of shares. Unidentified transfers can delay official acknowledgement of the gift.

• Donor conveys to his/her broker the amount or total shares designated to Deerfield Academy.

• The broker will transfer stock to:

The Account of Deerfield Academyc/o Ms. Loretta PriceJ.P. Morgan Clearing Corp.One Metrotech CenterNorth Brooklyn, NY 11201Phone: (212) 888-6197Fax: (212) 888-2349DTC# 352, Account number: 865-76070-19

• Donor calls Deerfield to notify us of the transfer: (413) 774-1474.

• If you have questions or stock certificates to transfer, contact Debra Diemand, Director of Administrative Services, at (413) 774-1839.

4. Matching Gifts

Corporate Matching Gifts contribute more than $200,000 per year to Deerfield. Individuals receive donor recognition for their initial gift PLUS the amount of their matching gift.

• Encourage parents to seek a match through their companies or through their spouses’ companies.

• Donors must initiate the matching gift through their own company, usually online or with their Human Resources office.

• A listing of companies who will match gifts to Deerfield is available on Deerfield’s online giving page or: matchinggift.com/Deerfield.

5. Gift Planning

Gift Planning programs benefit Deerfield, while offering tax advantages and/or income to the donor. They are characterized by a desire to “perpetuate giving” through a will, a trust, an annuity, or some other planned vehicle, and are recognized by membership in the Boyden Society. For more information, contact Katherine McKay, Director of Gift Planning, at kmckay@deerfield.edu or (413) 774-1872.

10.

Stay in Touch

You are Deerfield Academy’s greatest advocate. No publication, public appearance, or letter can take the place of an enthusiastic update from a friend who not only understands what’s happening at Deerfield today, but also understands the importance of parent support. You can help parents define their relationship with the school, and then facilitate that relationship.

Email or call alumnirecords@deerfield.edu or 413-774-1474:

• When family contact information has changed

• When a family does not wish to receive certain mailings

Submit notes directly to deerfield.edu/alumni/notes, email news to classnotes@deerfield.edu, or send to the address below:

Class NotesDeerfield AcademyP.O. Box 306Deerfield, MA 01342

Class notes appear in Deerfield Magazine and at deerfield.edu/alumni/class-notes and are subject to editorial discretion and printing deadlines.

Of course, contact information, including address and giving information, is to be held in the strictest confidence and used solely for the purpose of defining or strengthening relationships with Deerfield.

11.

• Deerfield.edu: Deerfield’s newly redesigned website offers many exciting features, including a video library of lessons by Deerfield teachers and a video/audio tour of famous Deerfield places, as well as all the latest news.

• Deerfield Parents Network Website (deerfield.edu/dpn): News, information, and links for Deerfield parents, including past issues of The Link newsletter.

• Facebook, Twitter, Instagram, LinkedIn, Flickr, YouTube: Links to all things “Deerfield” in social media are located on the deerfield.edu site.

• Head of School Letter: Margarita Curtis continues this tradition with a detailed letter twice a year to the entire Deerfield community.

• The Scroll: The most current issue can be found at deerfield.edu/scroll. You can also sign up to receive an email edition of The Scroll.

• Deerfield Magazine: Published in the fall, winter, and spring.

• Deerfield Today: E-newsletter from the Executive Committee of the Alumni Association.

• Deerfield Mobile App: Available for iPhone/iPad and Android, the mobile app features news feeds, photos, and other special features. Download it at deerfield.edu/go/app.

• Deerfield Events: A great opportunity to hear about DA first-hand. For a schedule see deerfield.edu/go/events.

• A Visit to Campus: You are welcome to visit anytime, just let us know.

Stay Connected

12.

Below please find a comprehensive schedule of the year’s activities. I have italicized those dates/activities when we’d like to have your participation. I am most grateful for everything you do to support our programs and enrich the lives of our students. Thank you!

Sept. 3–5 Opening Week Deerfield

Sept. 6 First Day of Classes

Sept. 23 Parent Philanthropy at DA sent to all parents Mail

Oct. 10 1797 Society Level Donor Dinner, NYC

Oct. 18–19 Parents Fall Weekend Deerfield

Oct. 21 Fall Term Holiday

Oct. 21 Phil Greer Appeal Mail/Email Senior Parent Appeal #1 Parent General Appeal #1

Nov. 9 Choate Day Deerfield

Nov. 19 Current Grandparent Appeal #1 Mail

Nov. 22–Dec. 1 Thanksgiving Holiday

Dec. 2 Senior Parent Appeal #2 Mail/Email Parent General Appeal #2 Grandparent of Alumni Appeal #1 Parent of Alumni Appeal #1

Dec. 19–Jan. 5 Winter Vacation

Calendar for Parent Volunteers

13.

Calendar for Parent Volunteers

Jan. 30–Feb. 3 Winter Term Long Weekend

Mar. 7–23 Spring Vacation

Mar. 4 Parent General Appeal #3 Mail/Email

Mar. 25 Phil Greer Appeal Follow-up Mail/Email Senior Parent Appeal #3

Mar. 31–Apr. 18 Volunteer Calls to Assigned Families

Apr. 8 Volunteer Update Email

Apr. 25–26 Leaders Weekend/Spring Trustee Meeting Deerfield

Apr. 30 Current Grandparent Appeal #2 Mail/Email

May 2–3 Parents Spring Weekend Deerfield

May 6 Volunteer Update Email

May 7 Senior Parent Appeal #4 Mail/Email Parent General Appeal #4 Grandparent of Alumni Appeal #2 Parent of Alumni Appeal #2

May 7–23 Volunteer Calls to Assigned Families – Last Chance/Participation

May 24–25 Commencement Weekend Deerfield

May 30 Summer Vacation

June 30–forward New Family Receptions/DA 101

June 30 Fiscal Year Close

14.

Parent Giving staff

Our job is to give you the tools you need to easily do your job and to have fun doing it! If you require a report or a pep talk, some thank you cards or help writing a letter, call or email us right away.

William Barry ’77 P’11,’15 Director of Parent Giving

o: (413) 774-1587 c: (413) 512-1017

wbarry@deerfield.edu

Diane Lively P’14 Administrative Assistant to Capital and Parent Giving

o: (413) 774-1463

dlively@deerfield.edu

15.

recent results, 2012–13

Alumni and parents together raised a total of $5,857,263 towards Annual Giving. Parent contributions to the Annual Fund totaled $2,034,704. Total Senior Parent Giving was $3,103,150, with $2,771,355 directed towards the Campaign to Honor the Class of 2013 (the Memorial Building/Center for the Arts renovation and expansion), as well as an additional $331,795 given to the Annual Fund.

the 1797 soCiety

Named in honor of the year in which Deerfield Academy was founded, the

Society has five levels, which recognize donors who contribute $5,000 or more

during the fiscal year:

Presidents Circle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100,000 and above

Headmasters Circle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $50,000–$99,999

Heritage Circle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $30,000–$49,999

Founders Associates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $15,000–$29,999

1797 Member. . . . . . . . . . . . . . . . . . . . $5,000–$14,999 (classes 1929–1994)

1797 Member. . . . . . . . . . . . . . . . . . . . . $1,797–$14,999 (classes 1995–2013)

additional reCognition

Eighty percent of our donors give at levels below the 1797 Society, and we are sincerely grateful for their gifts and support.

The Green & White. . . . . . . . . . . . . . . . . . . . . . $1–$4,999 (classes 1929–1994)

The Green & White. . . . . . . . . . . . . . . . . . . . . .. $1–$1,796 (classes 1995–2013)

Out of 4,668 donations, 4,161 were Green & White level donations, which totaled $873,372.09. Deerfield relies on broad-based support. Thank you!

Donor recognition

16.

Glossary of Fundraising terms

Acknowledgement: A receipt that acknowledges a gift or pledge, generated by Deerfield’s Gift Processing Department.

Endowment: Gifts to the Academy that remain invested and are spent using a conservative draw formula to ensure financial stability for the long term.

Fiscal Year: The school’s financial year, which runs from July 1–June 30.

LYBUNT: Solicitable donors who contributed “Last Year But Unfortunately Not This” year.

Matching Gift: Parents and alumni may request that donations be directed to Deerfield through their employers’ (or their spouses’ employers’) matching gift programs by contacting their employers. Company programs may be reviewed at matchinggift.com/Deerfield.

NOS: Any Deerfield constituent who does not wish to be solicited for support can be coded NOS (“No Solicit”) based on a call, email, or written request.

Parent Giving: Gifts of cash or securities made by current parents that make an immediate impact for Deerfield by funding our ability to attract the best students and teachers, and allowing them to learn on our beautiful campus.

Participation Rate: The percentage of solicitable members of a class who donated in a given campaign year.

Recurring Giving: Gifts can be made monthly, quarterly, semi-annually, or annually for up to five years.

The 1797 Society: Recognition of donors who contributed $5,000 or more during the fiscal year. Prior to the 20th reunion year, the qualifying amount is $1,797.

Senior Parent Giving: We ask parents of seniors to consider gifts of cash or securities that are a multiple of their Annual giving, which are then directed toward a capital or endowment purpose chosen by senior parents, together with the Academy. This contribution may be spread out over a period of three to five years.

SYBUNT: Solicitable donors who contributed “Some Year But Unfortunately Not This” year.

17.

Head of School: Dr. Margarita Curtis

Enrollment: 647 in Grades 9–12

Boarding: 570

Day: 77

Male: 336

Female: 311

States Represented: 42

International: 204 students from 37 foreign countries

Students of Color: 32% of the student body

Admissions Applications: 2,090

Admitted Students: 365, 17.5% admit rate

Matriculated Students: 236, 65% enrollment rate

Tuition: Boarding $50,110, Day $35,920

Financial Aid: 2013–14 Financial Aid budget is $7.8 million

• 33% of Deerfield students receive financial aid

Faculty: 119 Advanced Degrees: 73%

Average Class Size: 12 students Student/Teacher Ratio: 5/1

College Counseling: Colleges most attended between 2009 and 2013:

Bowdoin CollegeBrown UniversityBucknell UniversityColby CollegeColgate UniversityCornell UniversityDartmouth CollegeDuke UniversityGeorgetown UniversityHamilton College

Harvard CollegeMiddlebury CollegeUniversity of PennsylvaniaPrinceton UniversityStanford UniversityTufts UniversityTrinity CollegeUniversity of VirginiaWilliams CollegeYale University

Deerfield academy 2013–14