2013 0319 broadway extension survey summary submittal final

7/29/2019 2013 0319 Broadway Extension Survey Summary Submittal FINAL

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BROADWAY STREETCAR EXTENSION

COMMUNITY AND BUSINESS SURVEY SUMMARY

Broadway Streetcar Extension

Community Priorities SurveySummary


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Contents

Overview ............................................................................................................................................................................................................. 2

Methodology .................................................................................................................................................................. .................................... 3

Survey Responses ........................................................................................................................................................................................... 4

Summary of Survey Results ................................................................................................................................................................ ........ 5

Most Important Features on Broadway .......................................................................................................................................... 6 - 7

Alignment and Terminus ............................................................................................................................................................................. 8

How Will You Use the Streetcar? ................................................................................................................................................. ............. 9

Survey Questions - Community .................................................................................................................................................... ........... 10

Survey Questions - Businesses ............................................................................................................................................................... 11

Door-to-Door Material .............................................................................................................................................. ........................ 12 - 13


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Broadway Streetcar Extension Community Priorities Survey

Overview

The City of Seattle is building a modern streetcar network that will provide new urban

mobility options, support economic growth and strengthen connections among the places

where people live, work and socialize.

The First Hill Streetcar Line will be an important link in the regional transit system,

connecting diverse and vibrant residential neighborhoods and business districts, while also

serving major medical centers, higher learning institutions and major sporting event

venues.

The City of Seattle Department of Transportation (SDOT) has secured funding to review

and design an extension of the First Hill Streetcar Line into the Broadway Business District.

As part of SDOTs effort to involve and engage the public in the design of the Broadway

Streetcar Extension, between December 13, 2012, and February 25, 2013, the project

posted and promoted a community survey. Interviewers also conducted a door-to-door

survey of businesses along Broadway. The objective of the survey was to learn more about:

What features of Broadway are most important to preserve and/or enhance

Where the northern streetcar terminus should be located Which of the proposed streetcar alignments are preferred How people intend to use the First Hill Streetcar and the Broadway Streetcar

Extension once they are operational

This document summarizes the survey results. Because of many factors, survey results,

while generally informative, should not be viewed as statistically valid.

The feedback the project team received while conducting the community survey will helpguide the planning and design process for the Broadway Streetcar Extension.


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Methodology

The community survey contained six questions, some of which allowed respondents tosupply multiple answers.

To reach a broad audience, the community survey was posted on the Seattle Streetcar

website, available at the project open house, promoted on the Seattle Streetcars Facebook

page and sent out over the Seattle Streetcars listserv (1,500+ emails). The project also

reached out to community organizations requesting they distribute the survey to their

members.

Broadway Business Outreach: To ensure that Broadway businesses along the extension

area were included and able to provide feedback, the project team went door-to-door toconduct face-to-face interviews.

For ease of tabulation, answers were written on a printed survey used by interviewers. On

average a survey took approximately 5 - 8 minutes to administer. Survey questions for

businesses, refined following feedback from the community, focused on the alignment

options and Broadway street prioritization.

The project team conducted door-to-door outreach on five different occasions in late

January 2013. In order to connect with someone the interviewers visited a business more

than once. Interviewers visited 90 businesses and were able to connect personally with

about 80 of these businesses. Forty-two businesses chose to participate in the survey.

COMMUNITY PRIORITIES SURVEY

TOOL/ACTIVITY DATE

Broadway Streetcar Open House December 13, 2012

Seattle Streetcar Website December 13, 2012, to February25, 2013

Seattle Streetcar Facebook Page January 8, 2013

Broadway Business Door-to-Door January 24 to January 30, 2013


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Survey Responses

A total of 673 people completed the survey. There was a tremendous amount of interest inthe extension of the streetcar on Broadway. Respondents were especially interested in

providing feedback on the alignment and the location of the streetcar terminus.

Below is a breakdown of the number of responses received via the community survey and

the door-to-door survey of Broadway businesses.

SURVEY RESULTS

Completed Survey

Community Survey (open house) 31

Community Survey (online) 600

Door-to-Door Business Survey 42

Total 673


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Summary of Survey Results

The majority of respondents use transit in the Capitol Hill area on a daily-to-weeklybasis. Over 38% of respondents noted that they use transit every day.

Majority of respondents live or work near First Hill or Broadway StreetcarExtension line. Over 46% of respondents reported that they worked or lived in the

Capitol Hill area.

Strong support for extending the streetcar to Prospect Street. 64% of respondentspreferred Prospect Street as the terminus option.

Alignment Option #1 (maintaining parking along Broadway) and Alignment Option#2 (maintaining left hand turns along Broadway) received almost identical support

in the community survey. Businesses interviewed during door-to-door

overwhelmingly supported Option #1 (89%) because it preserved more parking and

passenger/commercial loading areas.

Community survey respondents noted that bicycle safety, traffic flow and pedestriansafety were the most important features to preserve or enhance along the Broadway

corridor. When mentioned, an extension of the bikeway was generally well

received. Broadway businesses wanted to preserve parking and commercial

loading. There was significant support for preserving as much parking on Broadway

as possible.

The Chinatown/International District, the future Link Light Rail station onBroadway, and Pioneer Square were all highly ranked by community survey

respondents as places to which theyd travel on the First Hill Streetcar. Retail/dining

establishments along the future streetcar line were the single most frequently cited

destination (83%).


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Most Important Features on Broadway - Community

Parking (23%)

Traffic Flow (58%)

Safe Bicycle Routes (63%)

Left Turns at Cross Streets (22%)

Commercial Loading Zones (10%)

Safe Pedestrian Routes (64%)

Bio-Swales (17%)

Other (9%)

0 50 100 150 200 250 300 350 400 450

What are the most important features to preserve or add in the Broadway Corridor?


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Most Important Features on Broadway - Businesses

Parking (78%)

Traffic Flow (42%)

Safe Bicycle Routes (23%)

Left Turns at Cross Streets (19%)

Commercial Loading Zones (29%)

Safe Pedestrian Routes (10%)

Bio-Swales (0%)

Other (0%)

0 5 10 15 20 25 30 35

What are the most important features to preserve or add in the Broadway Corridor?


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Alignment and Terminus

Where should the Broadway

Extension terminate?

Roy Street(21%)

Aloha Street

(14%)

Prospect

Street (64%)

Alignment Preferences

Community Survey

Option #1

(41%)

Option #2

(42%)

Option #3

(16%)

Alignment and Stop Locations

Alignment Preferences

Business Survey

Option #1

(89%)

Option #2

(4%)

No Preference

(7%)

Alignment Option #1


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How Will You Use the Streetcar?

0 100 200 300 400 500 600

Retail, dining and entertainment (83%)

Volunteer Park (50%)

Link light rail station on Capitol Hill (72%)

Seattle Central Community College (16%)

Seattle University (15%)

Hospitals and Medical Centers (42%)

Yesler Terrace (8%)

The Chinatown/International District (73%)

Transit connections at King Street Station (60%)

CenturyLink Field and Safeco Field (54%)

Pioneer Square (60%)

Other (8.4%)

Where would you travel on the First Hill Streetcar?


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Survey Questions Community


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Survey Questions Businesses


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Door-to-Door Materials


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2013 0319 broadway extension survey summary submittal final

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