BY:

PR Presentation

PR CAMPAIGN RESULTS

Broadcast Coverage National and local TV segments: 96 segmentsTotal Neilsen Audience: 3.4 million viewersPublicity Value of TV coverage: $1.4 million

Print & Online Coverage Number of Articles: 275+Total Impressions: 311 million

Based on total possible reach of publications

Social Media Dozens of major media outlets including Huffington Post, MSNBC, and Health Magazine shared Wellness Week coverage via social media, reaching more than 3.5 million fans

SPOKESPERSON: MARIEL HEMINGWAY

Breaking through to national TV:VH1 Big Morning Buzz

Access Hollywood The Dr. Steve Show

In-depth celebrity interviews:CBS News

Shape.com

Local media:Chicago

Los Angeles

WELLNESS WEEK PLEDGE &WELLNESS BENEFITS

Positioned Wellness Week as a public health initiative versus a deal-based promotion.

Dozens of outlets highlighted the benefits of massage and/or the Pledge.

LOCAL MEDIA COVERAGELocal Media Coverage Ran In 33+

Markets Including:

TRAVEL COVERAGEHigher caliber of getaway spas,

deals, and free events led to richer travel coverage:

ForbesUSA Today

Travel & LeisureMSNBC

National Geographic Traveler

MOVING FORWARD

Questions & CommentsMedia Coverage Highlights Packet

Television Coverage Highlights DVDIn-Depth Post Mortem