2012 video predictions
DESCRIPTION
2012 Predictions in online video from global content distribution leader, goviral.TRANSCRIPT
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2012 Video Predictions
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What goviral do
Your videos Our audience Guaranteed engagement
Branded Video content +37,000 publishing partners Cost per view (CPV)
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Video metrics won’t be standardizedBecause the major players don’t need to speak the same language
Engagement
Interaction
Performance
View
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Ad Selector will replace pre-roll in 2013(so start testing now)
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Video and Social will begin to Augment
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30% of Video Ads will be in Social Games
420Million Monthly Active
Facebook Users are Social Gaming
210Minutes are spent
Social Gaming each month
75%Of Facebook Audience
play Social Games
$3bnIndustry in 2012
Sources : Morgan Stanley, emarketer, Facebook, Flurry
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Mobile video ads will still disappoint…
#1Mobile App Category
by downloads is Social Gaming
47%Of all Mobile App
Consumption is Social Gaming
(Except in mobile gaming)Sources : Morgan Stanley, emarketer, Facebook, Flurry
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Pre Roll will continue to dominate(Video budgets in 2012)
90%In Stream and Video banners
10%Other
Source: AccuStream Research, Q4 2011
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Video Ad Networks will be essential
Source: AccuStream Research, Q4 2011
But MUST evolve model to survive
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Consolidation of space - mergers
Source: AccuStream Research, Q4 2011
One $250m - $500m buy out
Small tech/talent acquisitions