2012 taiwan ux summit 專題演講(二)簡報
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「2012 台灣使用者經驗高峰會」專題演講(二) 講者:Evernote 亞太區總經理/Troy Malone 講題:打造兼具功能、設計與社群的美好使用者體驗TRANSCRIPT
Troy Malone GM - APAC
Penultimate Clearly Skitch Food Hello Web Clipper Peek
Evernote
43 MILLION
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worldwide users
77 MIILLION
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new notes created within the last 30 days
50-60 THOUSAND
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New Users per Day
But 可是呢
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Despite all of this…
The Intersection (and Evolution)
of Design, Function and Community
A story of…
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Good Timing
The difficulty of distribution then versus now
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30+ years 2 years
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Not Clever Marketing
The difference between then and now
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App Stores Smart Devices Open Source Infrastructure Social Media Freemium Economics
+ + + + _________________________ = GEEK MERITOCRACY!
A story of…
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Good Functionality
Evernote Then…
…Evernote Now
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Priority
High
Low
2008 Future Time
Design
Engineering 2012
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A story of…
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Improving Design
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Cluttered sidebars
Confusing toolbar
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Improved Note Editor
Clean Toolbars and Menus
Improved Note Views & Atlas View
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Function = The First Date Design = The Marriage Community = The Kids
A story of…
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Good Community
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An Ecosystem of Partners
Evernote Smart Notebook by Moleskine
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…Interested? Let us know!
Facebook Evernote Taiwan:
聰明記事小幫手
Twitter @Evernote_TW
A story of…
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100+ years of Starting Up
感謝 !
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