2012 outstanding communications award young agents of north carolina
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2012 Outstanding Communications Award
Young Agents of Young Agents of North CarolinaNorth Carolina
Jessica MedlinEdwards, Church & Muse, Inc.‘12-’13 Young Agents Committee Chairman
Josh LipstoneLipstone Insurance Group‘12-’13 YAC – Marketing Subcommittee Chairman
Haley Everett, CICJackson Sumner & Associates‘12-’13 YAC – Marketing Subcommittee Member
How We Did It
• E-newsletter, email promotions, website, Spotlights in Carolina Agents Journal
• Annual editorial plan• IIANC staff • Increased Facebook followers by 35%• 28,000 plus web visitors
E-Newsletter
• “Young Agents Connection”
• Quarterly• Sent to active & non-
active members• Revamped in 2012• Reduced content
E-Mail Promotions• Conferences, Project, Social Events
Website• Dedicated webpage as part of IIANC website with own
URL – www.iianc.com/YoungAgents • Update annually
Spotlights• Quarterly• New member &
veteran member• Include in Carolina
Agents Journal• Include in e-
newsletters• Sent to IIANC Board
of Directors
Annual Editorial Plan
• Created at the start of each year• Includes what communications we plan to
send (newsletters, special events, etc.) and a schedule for the year
Staff
• Natalie Simpson Vice-President of Member Services• Allyson Knott Events & Member Programs Manager• Rena Todd Member Communications Coordinator
Facebook & YouTube
• Integrated with IIANC page
• 35% increase• Used more pictures
instead of text only• Encouraged to “Like”
through email promotions
• Videos to encourage people to actively participate
Contact Us
• Allyson Knott, 919-863-6517, [email protected]
• Joshua Lipstone, ISU-Lipstone Insurance Group2012-2013 NC YAC Marketing Subcommittee Chair919-463-5300, [email protected]