our outstanding research, by outstanding branding

EXHIBITIONS INCENTIVES CAMPAIGN MARKETING BESPOKE CORPORATE

TREND OUTSTANDING PROMOTION BUSINESS IDENTITY CENTRICITYGREEN MERCHANDISE SEASONAL MESSAGE RECYCLABLE

PREMIUMS EVENT CREATIVE INSPIRE VALUEMESSAGE FUTURE LOGO ADVERTISING INFLUENCE VISUAL

FUTURE CONCEPT OUTSTANDING BRANDING SWAG ENGAGEENVIRONMENTAL DESIGN PRODUCTS EXHIBITIONS INCENTIVES

CAMPAIGN MARKETING BESPOKE CORPORATE TREND OUTSTANDINGPROMOTION BUSINESS IDENTITY CENTRICITY BRAND MERCHANDISE

BRAND MERCHANDISE SEASONAL MESSAGE RECYCLABLE CREATIVE INSPIRE BRANDING MESSAGE FUTURE LOGO ADVERTISING

INFLUENCE VISUAL FUTURE CONCEPT IMAGINATION VALUESWAG ENGAGE ENVIRONMENTAL DESIGN PRODUCTS EXHIBITION

INCENTIVES CAMPAIGN MARKETING BESPOKE CORPORATE TREND OUTSTANDING
























INCENTIVES CAMPAIGN MARKETING BESPOKE CORPORATE TREND OUTSTANDINGOur Outstanding Research

At Outstanding Branding we understand the value of promotionalmerchandise, how it can help improve your company or brand awareness, and howit can increase ROI. You only need to take a look at our testimonials and client casestudies to see the success promotional merchandise can bring. But you want more?

Well, our Outstanding research is full of insightful statistics to ensure you too canbecome a believer of promotional merchandise.

SO ONLY ONE QUESTION REMAINS...

...ARE YOU READY TO UNLOCK THE POWEROF PROMOTIONAL MERCHANDISE?









believe that Promotional Merchandise creates thebiggest impression for attracting attention.

6.4% 7.4%DIRECT MAIL

8.7% 8.9%PRINT

16.9% 16.5%TELEVISION

7.9% 8.6%ONLINE MEDIA

60.1% 58.6%PROMOTIONAL PRODUCTS

Percentages of positive reactionswhen exposed to the belowadvertising mediums.

Percentages of advertising mediumswhich is best to invoke loyalty to anevent or cause.

Our Outstanding Research

believe that Promotional Merchandisehas the ability to make you feel appreciated.

UMBRELLAS

CLOCKS

USB STICKS

LUGGAGE

HAMPERS

MUGS

GOLF SHIRTS

NOTEBOOKS

CONFECTIONERY

PENS

21.8%19.8%

Which promotional products are mostlikely to motivate a person to takeaction or lead to a more favourableimpression of an advertiser or company?

26.2%31.1%43.3%

18%

16.5%16.1%15.3%

17.2%


keep a promotional USB Drive for thelongest (at least a year).

OF PEOPLE63%

The most prevalent promotionalproducts that people have in theiroffice or desk.(Out of 1000 respondants)

PENS

CALENDARS

MOUSEMATS

MUGS

USB STICKS

56124

504429

Which products are kept thelongest? (at least a year)

63%

51.9%47.8%43.4%

59.8%USB STICKS

UMBRELLAS

CLOCKS

MUGS

PENS


have three or more promotional products on/intheir desk, nearly a third have four or more.

OF PEOPLE53%

choose a branded mug as the best product toenable message or advertising recall.

OF PEOPLE47.1%

like promotional products because it’s aconstant reminder to them.

OF PEOPLE61%

say that promotional products providethem with an incentive to TAKE ACTION!

OF PEOPLE50.7% YES!

YES!YES!*Research compiled by the British Promotional Merchandise Association

our outstanding research, by outstanding branding

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