2012 IS THE YEAR THAT ALL MEDIA IS NEW MEDIA

Mike Orren @mikeorrenEmerging Technology Conference #ETCDallas

June 24, 2012

STATS AND STORIES

THE MAYANS ARE WRONG...

...BUT A CHANGE IS GONNA COME

THE TWELVE REASONS I SAY THIS (PLUS A FEW TANGENTS)

“I may share some of myopinions with you tonight. That’s not because they’resmart or I think you needto know them. It’s becausethey rhyme.”

-Todd Snider

1.) MOORE’S LAW KEEPS ON TRUCKIN’

The number of transistors that can be placed inexpensively on

an integrated circuit doubles approximately every two years

-- until sometime between 2013-2020

WHO WOULDA’ THUNK IT?

THE LONG TAIL EATS ITSELF AND COMES BACK OUT

OTHER END

X

2.) FINALLY, THE TV AND COMPUTER GET DOWN N’ DIRTY

THE HORSEMEN OF THE TV-OCALYPSE

THE FALLOUT

3.) FEWER HOMES WITH “REAL COMPUTERS;”

MORE NET DIGITAL NATIVES

4.) END OF TRADITIONAL ADVERTISING (AS WE KNOW IT)

5.) THE (RE)-ASCENT OF CONTENT MARKETING

6.) CMSS* FOR ALL*SEE-EMM-ESSESS

7. WHAT THE HELL IS A BOOK?

8.) GOING DIRECT GOES MAINSTREAM

9.) THE BIG BOYS GO FOR THE THROAT

THE FALLOUT“We can’t pay $1 million for books anymore. Amazon could probably afford to lose $20 million/year in their publishing arm just to put the other publishers out of business. I think that’s what they’re trying to do–throw money around in an industry that doesn’t have any, until Amazon becomes not only the only place where you buy books, but the only place that publishes books, too.”

- Publisher interviewed in PandoDaily* 1/17/12* Site that didn’t exist week prior

10.) ECONOMIES SUCK. PEOPLE GET PISSED OFF AND GOOD

THINGS HAPPEN... AND SOME EVEN VOTE

11. JOURNALISM MAKES A COMEBACK

ON THE OTHER SIDE, WE CAN HAVE TO IGNORE THE

MOB AND GET BACK TO BUSINESS

12.) YOU’LL FORGET ALL ABOUT SOPA WHEN THE HACKER WARS GET REAL

WHAT WE SADLY WON’T HAVE (YET)

• The mobile we deserve

• Wallets disappearing

• (Much) meaningful customization

• Non-bubble thinking

• Flying cars

DISCUSSION