YEAR12MEDIAREVISIONMATPart1Mediaisallabout

RAILING:Representa>onsAudiencesIns>tu>onsLanguage(Forms,Codes&Conven>ons)Ins>tu>onsNarra>veGenre

LANGUAGEformovingimagetexts:lookathowthefollowinghelptocommunicatethemessageandaddimpactMCESS:MiseenscèneCamereraworkEdi>ngSpecialEffects(CGIetc)Sound

ForCamerawork/cinematographyuseCAMPS:ComposiCon&framing(ruleof3rds)Angle(high.low,canted/Dutch)Movement(zoom,pan,Clt,dolly)PosiConShottype(e.g.WS,LS,MSMCU,CU,ECU,POV)Head=CUHeadn’Shoulders=MCUWaistupwards=Mediumshot

ForMiseenscène,analyzetheconstrucConof:Loca>onsIconography:objects(visualsignifiers)thathaveinstantassociaConswithacertaingenre.PropsCostumesLigh>ngAtmosphereMake-up

SoundDiegeCcNon-diegeCcAmbientFoleydialogueSoundbridgeFX

Edi>ngstraightcutvsjumpcut;ConCnuityediCng=straightcu\ng(Hollywoodstyle)vs:fades,dissolves,wipesCutawayrhythm,pace;graphicandacConmatchcutsangle/reverseangleeyelinematch

mastheadbannercapConanchoringtypeface(serif/sans-serif )colourpale]elayouthousestylemodeofaddress(formal/informal)coverlineby-line

PrintC&Cs:LITTI:layout,image(“visualcodes”),typography(“typographicalcodes”,text(“textualcodes”-e.g.puns,alliteraCon)ins>tu>onalcodes

broadsheetvstabloidtabloid=‘redtop’puff,starburstgu]erSpreadbleedstraplinepull-quotesubhead,cross-headdropcapsidebarwrappedtext

Websitecodes&conven>onsdropdownmenus

tabsnavigaConbar

thumbnailimages(thumbnails)white/negaCvespace

banneradicons

(hyper)linksinteracCvecontent

forums&message-boardssocialmedia

cross-media/mulCmediacontentphoto/videogallery,audioclips

merchandizinghousestyle

“C&Cs”

‘LANGUAGE’,FORMSCODES&CONVENTIONS

YEAR12MEDIAREVISIONMATpart2

AudiencetheoriesAc>vevspassivemassvsnicheFragmentaCondemographic______________________________HypodermicNeedleModel:MEDIAEFFECTSMODELindoctrina)on,manipula)on-propaganda,&adver)singBandura’sBoboDollexperimentWaroftheWorlds1938_______________________________Uses&GraCficaConsModel(Blumler&Katz)Maslow’sHierarchyofNeedsCulCvaConTheory(Gerbner)MeanWorldSyndrome(Gerbner)MoralPanics(StanleyCohen)

Iconography=asetofobjects(visualsignifiers)associatedwithaparCculargenredenotaCon&connotaConGenre:hybridvspure;repeCCon&difference(Neale)stereotypesvscountertypes

PurevshybridgenreRepeCCon&difference

PostmodernismNothingisoriginal-soit’sallabout:ImitaCon,borrowing,reinvenConparody,pasCche,bricolage,self-reflecCon,intertextuality,blurringofopposites,formovercontent,mixoflow&highculture,hybridity

Narra>veLevi-Strauss:binary

oppositesPropp–8charactertypesTodorov–3partstructure(equilibrium,disrupCon,

resoluCon)utopiaJvsdystopiaL

mulC/singlestrandlinear/non-linear

disjointed,fragmentedenigmanarraCve

clijangerlongform/shortformnarraCveframing

Industry&Ins>tu>onsproducCon,markeCng,distribuConOFCOM,ASA,IPSO(Leveson)RAJAR,BARB,ABCregulaCon&controlBBFCcommercialvsnon-commercial(public)PSBBBCcharter:PSB‘remit’:‘informeducateentertain’diversityagendaraCngs(raCngs-chasing)audienceshareInfotainmentdumbingdownnon-linear(off-line)broadcastondemandservicesstreamingsynergybrandloyaltyUSPbrandidenCty/valuestagline/slogan/mo]oAudience/productposiConingmerchandizingcelebrityendorsementproductplacement

hegemony vs pluralism

Dyer’s Utopian Solutions / Pleasures

Model

media provides gratification through escape, diversion, or

fantasy to counteract the dull routine of normal

life,

GEARS:GenderEthnicityAgeRegionSocio-economicgroup

Young&Rubicam’sY&R4CsModel:(MARS)MainstreamersAspirersReformersSucceeders

Audiencesegmenta>on

Convergenceof3tradiConalmediapla]orms:broadcast,print,e-media

Uses&Gra>fica>onsModel(U&G)Blumler&Katz(PIES)PersonalidenCtyInformaConEntertainmentSocialinteracCon

Mediarecep>onmodels

StuartHall:3readingsmodelopposiConal,negoCated,dominantEncoding&decoding

(Male)Gaze