2012 information technology … 2012 information technology, architecture & engineering,...

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AUGUST 2012 INFORMATION TECHNOLOGY, ARCHITECTURE & ENGINEERING, ADVERTISING & PUBLIC RELATIONS INDUSTRY REPORTS KC METRO, JACKSON COUNTY & KANSAS CITY, MO KEY FINDINGS- INFORMATION TECHNOLOGY There are 373 IT establishments in Jackson County, MO and 1,923 IT establishments across the Kansas City metro. There are 8,859 employed in IT industries in Jackson County and 26,920 in the KC metro. In the past 5 years, the IT industry has grown 13.8% in Jackson county versus only 1.9% for the Kansas City Metro. Over the next 5 years, the industry is expected to grow an additional 6.1% in Jackson County and 12.7% for the region. Compared to the top 50 metro areas in the U.S., Kansas City ranks 23 rd by employment in IT industries and ranks 14 th in competitiveness with a location quotient 1.36. San Jose, Washington D.C. and Seattle have the highest three location quotients among the top 50 largest metro areas. The majority of individuals employed in IT sectors in Jackson County are employed in data processing, hosting related services and computer systems design services industries. The majority of individuals employed in the KC metro IT industry are in computer systems design and custom computer programming services industry. The top occupation employed in the IT industry for Jackson County is computer software engineers in which 34.2% of those employed in the metro work in Jackson County. There are currently 2,499 job postings for computer occupations in the region. Computer Systems Analysts are in the highest demand among employers. KEY FINDINGS- ARCHITECTURE & ENGINEERING SERVICES There are 278 architecture and engineering firms in Jackson County, MO and 885 establishments in the KC Metro. There are 5,856 employed within this industry in Jackson County and 15,491 in the KC metro. In the past 5 years, the architecture and engineering industry has declined 16% in Jackson County but forecasted to grow by 8.7% in the next 5 years through 2017. The KC metro has seen a decline of 9.7% with a projected growth of 10.2% in the next 5 years. Compared to the top 50 metro areas in the U.S., Kansas City ranks 22 nd by employment in the architecture and engineering industry and ranks 14 th in competitiveness with a location quotient 1.36. Detroit, Houston and Denver have the highest three location quotients among the top 50 largest metro areas. Kansas City is projected to be the 11 th fastest growing region among the top 50 metros with a 10.2% growth for the architecture and engineering industry over the next 5 years. Civil engineers and architects are the top two occupations currently employed within the industry in Jackson County and the KC metro.

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Page 1: 2012 INFORMATION TECHNOLOGY … 2012 INFORMATION TECHNOLOGY, ARCHITECTURE & ENGINEERING, ADVERTISING & PUBLIC RELATIONS INDUSTRY REPORTS KC M ETRO, J ACKSON C OUNTY & K ANSAS C ITY,

AUGUST 2012

INFORMATION TECHNOLOGY, ARCHITECTURE & ENGINEERING, ADVERTISING &

PUBLIC RELATIONS INDUSTRY REPORTS KC METRO, JACKSON COUNTY & KANSAS CITY, MO KEY FINDINGS- INFORMATION TECHNOLOGY There are 373 IT establishments in Jackson County, MO and 1,923 IT establishments across the Kansas City

metro. There are 8,859 employed in IT industries in Jackson County and 26,920 in the KC metro. In the past 5 years, the IT industry has grown 13.8% in Jackson county versus only 1.9% for the Kansas City

Metro. Over the next 5 years, the industry is expected to grow an additional 6.1% in Jackson County and 12.7% for the region.

Compared to the top 50 metro areas in the U.S., Kansas City ranks 23rd by employment in IT industries and ranks 14th in competitiveness with a location quotient 1.36. San Jose, Washington D.C. and Seattle have the highest three location quotients among the top 50 largest metro areas.

The majority of individuals employed in IT sectors in Jackson County are employed in data processing, hosting related services and computer systems design services industries. The majority of individuals employed in the KC metro IT industry are in computer systems design and custom computer programming services industry.

The top occupation employed in the IT industry for Jackson County is computer software engineers in which 34.2% of those employed in the metro work in Jackson County.

There are currently 2,499 job postings for computer occupations in the region. Computer Systems Analysts are in the highest demand among employers.

KEY FINDINGS- ARCHITECTURE & ENGINEERING SERVICES There are 278 architecture and engineering firms in Jackson County, MO and 885 establishments in the KC

Metro. There are 5,856 employed within this industry in Jackson County and 15,491 in the KC metro. In the past 5 years, the architecture and engineering industry has declined 16% in Jackson County but

forecasted to grow by 8.7% in the next 5 years through 2017. The KC metro has seen a decline of 9.7% with a projected growth of 10.2% in the next 5 years.

Compared to the top 50 metro areas in the U.S., Kansas City ranks 22nd by employment in the architecture and engineering industry and ranks 14th in competitiveness with a location quotient 1.36. Detroit, Houston and Denver have the highest three location quotients among the top 50 largest metro areas.

Kansas City is projected to be the 11th fastest growing region among the top 50 metros with a 10.2% growth for the architecture and engineering industry over the next 5 years.

Civil engineers and architects are the top two occupations currently employed within the industry in Jackson County and the KC metro.

Page 2: 2012 INFORMATION TECHNOLOGY … 2012 INFORMATION TECHNOLOGY, ARCHITECTURE & ENGINEERING, ADVERTISING & PUBLIC RELATIONS INDUSTRY REPORTS KC M ETRO, J ACKSON C OUNTY & K ANSAS C ITY,

Employers have the greatest demand for industrial engineers and electrical engineers according to job posting data.

KEY FINDINGS- ADVERTISING, PUBLIC RELATIONS & RELATED SERVICES INDUSTRY There are 496 advertising and public relations firms in Jackson County, MO and 155 establishments in the KC

Metro. There are 2,429 employed within this industry in Jackson County and 6,515 in the KC metro. In the past 5 years, the advertising and public relations industry has seen a decline of 9.7% in the region, but

is expected to see growth of 2.7% over the next 5 years. The Jackson County advertising industry has declined by 7.5% in the past five years and is expected to decline an additional 4.6% in the next five years.

Advertising Sales Agents and Public Relations Specialists are the top two occupations currently employed within the industry in Jackson County and the KC metro.

Page 3: 2012 INFORMATION TECHNOLOGY … 2012 INFORMATION TECHNOLOGY, ARCHITECTURE & ENGINEERING, ADVERTISING & PUBLIC RELATIONS INDUSTRY REPORTS KC M ETRO, J ACKSON C OUNTY & K ANSAS C ITY,

INFORMATION TECHNOLOGY INDUSTRY OVERVIEW

INFORMATION TECHNOLOGY INDUSTRY SECTORS The following information technology sectors were used in this report to demonstrate activity across the IT industry in the Kansas City metro and Jackson County.

• Software Publishers (511210) • Data Processing, Hosting, And Related Services (518210) • Internet Publishing and Broadcasting and Web Search Portals (519130) • Custom Computer Programming Services (541511) • Computer Systems Design Services (541512) • Computer Facilities Management Services (541513) • Other Computer Related Services (541519)

INFORMATION TECHNOLOGY INDUSTRY FACTS In 2011, there were 1,923 information technology establishments in the Kansas City Metro and there are currently 26,920 jobs. This sector has seen a 1.9% growth over the past five years and is expected to see significant growth of 12.7% over the next 5 years in the region. The Jackson County IT industry has grown by 13.8% in the past five years and is expected to grow by an additional 6.1% or 540 jobs in the next five years.

Establishments (2011)

Jobs (2012) % Growth

(2007-2012) Average Earnings

Per Job (2011) KC Metro Jackson County KC Metro Jackson County KC Metro Jackson County KC Metro Jackson County 1,923 373 26,920 8,859 1.9% 13.8% $88,852 $83,050

LQ: 1.36 LQ: 1.31 National: 11.5% National: $100,638 LQ=Location Quotient: An LQ greater than 1 indicates the industry has a greater share of the local area employment than the national LQ and indicates it is a competitive industry.

REGIONAL TRENDS & GROWTH FORECAST

Region 2012 Jobs 2017 Jobs % Change

Jackson County MO 8,859 9,399 6.1%

U.S 2,841,431 3,288,292 15.7%

Kansas City 26,920 30,343 12.7%

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METRO COMPARISONS- HOW DOES KC STACK UP?

MSA Name 2012 Jobs 2017 Jobs % Change 2012 Avg.

Annual Wage 2012 National LQ

San Francisco-Oakland-Fremont, CA 117,098 136,369 16% $136,942 2.67

Dallas-Fort Worth-Arlington, TX 84,539 93,917 11% $98,680 1.30 Minneapolis-St. Paul-Bloomington, MN-WI 49,083 53,382 9% $98,171 1.40

Denver-Aurora-Broomfield, CO 45,327 48,135 6% $99,532 1.68 Austin-Round Rock-San Marcos, TX 31,333 36,957 18% $96,417 1.77

Kansas City, MO-KS 26,920 30,343 13% $88,852 1.36

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2012 National Location Quotients Information Technology Sectors

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INDUSTRY BREAKDOWN

Industry Jackson County 2012 Jobs

KC Metro 2012 Jobs

Data Processing, Hosting, and Related Services 3,301 4,659 Computer Systems Design Services 3,180 12,367 Custom Computer Programming Services 1,489 6,529 Software Publishers 266 1,571 Other Computer Related Services 215 660 Internet Publishing and Broadcasting and Web Search Portals 211 604 Computer Facilities Management Services 198 531 Total 8,859 26,920

37% 36%

17%

3% 2% 2% 2%

17%

46%

24%

6% 2% 2% 2%

Data Processing,Hosting, Related

Services

ComputerSystems Design

Services

CustomComputer

ProgrammingServices

SoftwarePublishers

Other ComputerRelated Services

InternetPublishing,

Broadcasting,Web Search

Portals

ComputerFacilities

ManagementServices

% of Jobs by IT Industry

Jackson County Metro

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TOP OCCUPATIONS EMPLOYED IN IT INDUSTRIES KC Metro

Occupation Employed in Industry

Group (2012) % of the Total Jobs in Industry Group (2012)

Computer Software Engineers, Applications (15-1031) 2,463 9.1%

Computer Programmers (15-1021) 2,421 9.0%

Computer Systems Analysts (15-1051) 2,362 8.8%

Computer Software Engineers, Systems Software (15-1032) 2,246 8.3%

Computer Support Specialists (15-1041) 1,616 6.0%

Jackson County

Occupation Employed in Industry

Group (2012) % of the Total Jobs in Industry Group (2012)

Computer Software Engineers, Applications (15-1031) 862 9.7%

Computer Software Engineers, Systems Software (15-1032) 754 8.5%

Computer Systems Analysts (15-1051) 649 7.3%

Computer Programmers (15-1021) 599 6.8%

Computer Support Specialists (15-1041) 482 5.4%

TOP IT EMPLOYERS KC Metro

Business Name Industry Local

Employees

Dst Technologies Data Processing, Hosting, and Related Services (518210) 3,000

Alliance Data Data Processing, Hosting, and Related Services (518210) 400

Winchester Data Ctr Data Processing, Hosting, and Related Services (518210) 300

Data Systems Intl Inc Custom Computer Programming Services (541511) 250

For Him Processing Data Processing, Hosting, and Related Services (518210) 240

Jackson County

Business Name Industry Local

Employees

DST Technologies Data Processing, Hosting, and Related Services (518210) 3,000

Winchester Data Center Data Processing, Hosting, and Related Services (518210) 300

Sun Gard Data Processing, Hosting, and Related Services (518210) 100

Socket Internet Service Data Processing, Hosting, and Related Services (518210) 75

Analysts International Corp Custom Computer Programming Services (541511) 60

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KC HIRING TRENDS IN THE INFORMATION TECHNOLOGY JOB MARKET Top Employers with Job Postings While there are 550 employers that currently have job postings for 2,499 computer occupations in the region, below are a few of those with the highest demand.

IBM Sprint Hewlett-Packard DST Systems Deloitte Black & Veatch

Cerner Tek Systems General Dynamics IT Technisource Aerotek Garmin

Booz Allen Hamilton JMA Information Tech Northrop Grumman SAIC

Kansas City, MO currently has 289 employers advertising for 1,112 current openings. Top Kansas City, MO employers, include

IBM DST Systems Deloitte

Hewlett-Packard UMB H&R Block

Object Technology Solutions

Top Computer-Related Occupations Advertised Below are the five occupations that are advertised the most by employers.

• Computer Systems Analysts • Computer Support Specialists • Network and Computer Systems Administrators • Web Developers • Computer Software Engineers, Applications

Most Common Job Titles Advertised Employers use different job titles to describe job postings for occupations. Below are the top job titles in the Kansas City region for IT jobs.

Java Developer, Project Manager, .Net Developer, Software Engineer, Network Engineer, Web Developer, Senior Software Engineers, Systems Engineers, Business Analyst, Developer

Where is IT job demand in the region? A majority of the demand for IT jobs are in Jackson and Johnson counties. In the past 120 days, below is a breakdown of where the majority of job postings have been coming from: Missouri 4,056

Jackson County 3,978 Clay County 42

Kansas 3,929 Johnson County 3,135 Wyandotte County 586 Leavenworth County 256

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Job Posting Trends In July 2012, we saw an increase in the number of job postings for computer occupations that succeeded those in the past few years. From just one year ago, we have over several hundred more job postings for computer occupations.

July Job Postings by Occupation: Computer Occupation New Job Postings (July 2012) Computer Systems Analysts 592 Computer Support Specialists 469 Network & Computer Systems Administrators

456

Web Developers 371 Computer Software Engineers 331 Computer Programmers 211

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Job Posting Trends by Occupation 2008-2012

Computer Systems Analyst Computer Support Specialists

Network & Computer Systems Administrators Web Developers

Computer Software Engineers Computer Programmers

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ARCHITECTURAL, ENGINEERING & RELATED SERVICES INDUSTRY OVERVIEW KC METRO, JACKSON COUNTY & KANSAS CITY, MO

ARCHITECTURAL, ENGINEERING & RELATED SERVICES INDUSTRY FACTS In 2011, there were 885 architecture and engineering establishments in the Kansas City Metro and there are currently 15,491 jobs. This sector has seen a significant decline of 9.7% over the past five years in the region, but is expected to see growth of 10.2% over the next 5 years in the region. The Jackson County IT industry has declined by 16% in the past five years and is expected to grow by an additional 8.7% or 507 jobs in the next five years.

Establishments (2011)

Jobs (2012) % Growth

(2007-2012) Average Earnings

Per Job (2011) KC Metro Jackson County KC Metro Jackson County KC Metro Jackson County KC Metro Jackson County 885 278 15,491 5,856 -9.7% -16% $94,905 $110,802

LQ: 1.36 LQ: 1.51 National: -7.3% National: $83,009 LQ=Location Quotient: An LQ greater than 1 indicates the industry has a greater share of the local area employment than the national LQ and indicates it is a competitive industry.

REGIONAL TRENDS & GROWTH FORECAST

Region 2012 Jobs 2017 Jobs % Change

Jackson County MO 5,856 6,363 8.7%

Kansas City 15,491 17,076 10.2%

U.S 1,630,076 1,723,541 5.7%

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METRO COMPARISONS- HOW DOES KC STACK UP?

MSA Name 2012 Jobs 2017 Jobs % Change 2012 Avg.

Annual Wage 2012 National LQ

San Francisco-Oakland-Fremont, CA 36,765 37,504 2% $98,216 1.46 Dallas-Fort Worth-Arlington, TX 36,550 40,022 9% $82,701 0.98 Denver-Aurora-Broomfield, CO 30,254 31,770 5% $100,636 1.96 Minneapolis-St. Paul-Bloomington, MN-WI 18,473 19,123 4% $78,446 0.92

Austin-Round Rock-San Marcos, TX 17,563 19,841 13% $95,736 1.73 Kansas City, MO-KS 15,491 17,076 10% $94,904 1.36

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TOP OCCUPATIONS EMPLOYED IN ARCHITECTURAL & ENGINEERING INDUSTRIES KC Metro

Occupation Employed in Industry

Group (2012) % of the Total Jobs in Industry Group (2012)

Civil Engineers (17-2051) 1,897 12.2%

Architects, Except Landscape and Naval (17-1011) 1,153 7.4%

Architectural and Civil Drafters (17-3011) 841 5.4%

Civil Engineering Technicians (17-3022) 768 5.0%

Mechanical Engineers (17-2141) 727 4.7%

Jackson County

Occupation Employed in Industry

Group (2012) % of the Total Jobs in Industry Group (2012)

Civil Engineers (17-2051) 759 13.0%

Architects, Except Landscape and Naval (17-1011) 544 9.3%

Architectural and Civil Drafters (17-3011) 419 7.2%

Surveying and Mapping Technicians (17-3031) 351 6.0%

Mechanical Engineers (17-2141) 248 4.2% TOP EMPLOYERS IN ARCHITECTURAL & ENGINEERING INDUSTRIES KC Metro

Business Name Industry Local Employees

Black & Veatch Holding Co Engineering Services (541330) 2,000

Burns & Mc Donnell Inc Engineering Services (541330) 1,201

Black & Veatch Solutions Group Engineering Services (541330) 501

Hntb Corp Engineering Services (541330) 500

Kiewit Power Engineers Co Engineering Services (541330) 320

Jackson County

Business Name Industry Local

Employees

Burns & Mc Donnell Inc Engineering Services (541330) 1,201

Hntb Corp Engineering Services (541330) 500

Populous Architectural Services (541310) 300

Process & Industrial Group Engineering Services (541330) 200

Geha Testing Laboratories (541380) 180

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KC HIRING TRENDS IN ARCHITECTURAL & ENGINEERING INDUSTRIES JOB MARKET Top Employers with Job Postings There are 210 employers that currently have job postings for 899 architecture and engineering occupations in the region, below are a few of those with the highest demand.

Black & Veatch Corporation Honeywell Burns & Mcdonnell Kiewit Corporation

General Electric B/E Aerospace GARMIN Alliant Techsystems

Sprint Corporation Harley-Davidson, Inc.

Kansas City, MO currently has 98 employers advertising for 369 current openings. Top Kansas City, MO employers, include

Honeywell Burns & Mcdonnell Black & Veatch Harley-Davidson, Inc.

AECOM General Electric HNTB Corporation UOP LLC

TranSystems IBM

Top Occupations Advertised Below are the top occupations that are advertised the most by employers.

• Industrial Engineers • Electrical Engineers • Civil Engineers • Electronics Engineering Technicians • Industrial Engineering Technicians • Architects, Except Landscape and Naval • Civil Engineering Technicians

Most Common Job Titles Advertised Employers use different job titles to describe job postings for occupations. Below are the top job titles in the Kansas City region for IT jobs.

Electrical Engineer, Mechanical Engineer, Engineer, Project Engineer, Civil Engineer, Quality Engineer, Structural Engineer, Process Engineer, Engineering Technician, Manufacturing Engineer

Where is the architecture and engineering job demand in the region? A majority of the demand for IT jobs are in Jackson and Johnson counties. In the past 120 days, below is a breakdown of where the majority of job postings have been coming from: Missouri 4,056

Jackson County 1,257 Clay County 32

Kansas 3,929 Johnson County 994 Wyandotte County 210 Leavenworth County 25

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Job Posting Trends In 2012, we have seen an increase in the number of job postings for architecture and engineering occupations from past few years. In July 2011 we had 618 job postings for engineering and architectural occupations and in July 2012 we saw 932 monthly job postings. Below is a breakdown of job posting information by top engineering and architecture occupations in demand in the Kansas City region.

July Job Postings by Occupation: Computer Occupation New Job Postings (July 2012)

Industrial Engineers 248 Electrical Engineers 139 Civil Engineers 94

Industrial Engineering Technicians 46 Electronics Engineering Technicians 40 Architects, Except Landscape and Naval 39 Civil Engineering Technicians 17

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Industrial Engineers Electrical Engineers Civil Engineers

Electronic Engineering Techs Industrial Engineering Techs Architects

Civil Engineering Techs

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ADVERTISING, PUBLIC RELATIONS & RELATED SERVICES INDUSTRY OVERVIEW KC METRO, JACKSON COUNTY & KANSAS CITY, MO

ADVERTISING, PUBLIC RELATIONS & RELATED SERVICES INDUSTRY FACTS In 2011, there were 496 advertising, public relations & related services establishments in the Kansas City Metro and there are currently 6,515 jobs. This sector has seen a significant decline of 9.7% over the past five years in the region, but is expected to see growth of 2.7% over the next 5 years in the region. The Jackson County advertising industry has declined by 7.5% in the past five years and is expected to decline an additional 4.6% in the next five years.

Establishments (2011)

Jobs (2012) % Growth

(2007-2012) Average Earnings

Per Job (2012) KC Metro Jackson County KC Metro Jackson County KC Metro Jackson County KC Metro Jackson County 496 155 6,515 2,429 -9.7% -7.5% $63,191 $71,086

LQ: 1.39 LQ: 1.52 National: -2.4% National: $69,619 LQ=Location Quotient: An LQ greater than 1 indicates the industry has a greater share of the local area employment than the national LQ and indicates it is a competitive industry.

REGIONAL TRENDS & GROWTH FORECAST

Region 2012 Jobs 2017 Jobs % Change

Jackson County MO 2,429 2,317 -4.6%

Kansas City 6,515 6,693 2.7%

U.S 671,981 694,241 3.3%

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METRO COMPARISONS- HOW DOES KC STACK UP?

MSA Name 2012 Jobs 2017 Jobs % Change 2012 Avg.

Annual Wage 2012 National LQ

San Francisco-Oakland-Fremont, CA 20,572 21,864 6% $94,901 1.98 Dallas-Fort Worth-Arlington, TX 18,064 18,262 1% $66,754 1.18 Minneapolis-St. Paul-Bloomington, MN-WI 12,769 12,707 0% $69,248 1.54

Denver-Aurora-Broomfield, CO 7,933 8,300 5% $59,456 1.24 Kansas City, MO-KS 6,515 6,693 3% $63,191 1.39 Austin-Round Rock-San Marcos, TX 5,518 6,334 15% $64,349 1.32

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2012 National Location Quotients Advertising, Public Relations Industry

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TOP OCCUPATIONS EMPLOYED IN ADVERTISING & PUBLIC RELATIONS KC Metro

Occupation Employed in Industry

Group (2012) % of the Total Jobs in Industry Group (2012)

Advertising Sales Agents (41-3011) 1,005 15.4%

Public Relations Specialists (27-3031) 619 9.5%

Graphic Designers (27-1024) 393 6.0%

Demonstrators and Product Promoters (41-9011) 316 4.8%

Mail Clerks and Mail Machine Operators, Except Postal Svce 234 3.6%

Jackson County

Occupation Employed in Industry

Group (2012) % of the Total Jobs in Industry Group (2012)

Advertising Sales Agents (41-3011) 302 12.5%

Public Relations Specialists (27-3031) 269 11.1%

Graphic Designers (27-1024) 134 5.5%

Mail Clerks and Mail Machine Operators, Except Postal Srvc 104 4.3%

Demonstrators and Product Promoters (41-9011) 84 3.5% TOP EMPLOYERS IN ARCHITECTURAL & ENGINEERING INDUSTRIES KC Metro

Business Name Industry Local Employees

Acoustiseal Inc. Other Services Related to Advertising (541890) 330

Bernstein-rein Advertising, Inc. Advertising Agencies (541810) 227

Adknowledge, Inc. Other Services Related to Advertising (541890) 220

Mmg Worldwide Advertising Agencies (541810) 120

Psi Group Direct Mail Advertising (541860) 100

Jackson County

Business Name Industry Local

Employees

Acoustiseal Inc. Other Services Related to Advertising (541890) 330

Bernstein-rein Advertising, Inc. Advertising Agencies (541810) 227

Adknowledge, Inc. Other Services Related to Advertising (541890) 220

Mmg Worldwide Advertising Agencies (541810) 120

Psi Group Direct Mail Advertising (541860) 100

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KC HIRING TRENDS IN ADVERTISING, PUBLIC RELATIONS & RELATED INDUSTRIES JOB MARKET Top Employers with Job Postings There are 11 employers that currently have job postings for 56 occupations in the advertising industry in the region, below are a few of those with the highest demand.

Macy's Communications Enterprise Group Adknowledge, Inc. Communique, Inc.

Plattform Advertising Target Corporation FedEx Vertis Inc.

Fleishman-Hillard YELLOWBOOK

Kansas City, MO currently has 6 employers advertising for 22 current openings. Top Kansas City, MO employers, include

Adknowledge, Inc. Target Corporation Communique, Inc.

Fleishman-Hillard Gragg Advertising AdFarm

MARS Advertising Bernstein-Rein Bader Rutter & Associates

Top Occupations Advertised Below are the top occupations that are advertised the most by employers.

• Retail Sales Persons • Advertising Sales Agents • Supervisors/ Mgrs of Sales Workers • Marketing Managers • Web Developers • Public Relations Specialists

Most Common Job Titles Advertised Employers use different job titles to describe job postings for occupations. Below are the top job titles in the Kansas City region for IT jobs.

Retail Sales Consultant, Account Executive, Merchandiser, Account Manager, Customer Service Promotions, Sales Representative

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Job Posting Trends The number of job postings for the advertising, public relations industry has remained steady over the past few years. In July 2012 we had 64 job postings which are up from July 2011 with 28 monthly job postings.

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Page 19: 2012 INFORMATION TECHNOLOGY … 2012 INFORMATION TECHNOLOGY, ARCHITECTURE & ENGINEERING, ADVERTISING & PUBLIC RELATIONS INDUSTRY REPORTS KC M ETRO, J ACKSON C OUNTY & K ANSAS C ITY,

Data Sources and Calculations EMSI: Input-Output Data The input-output model in this report is created using the national Input-Output matrix provided by the federal Bureau of Economic Analysis. This is combined with the national Total Gross Output, the regional Total Gross Output, the land area of the subject region, regional DIRT data and regional in/out commuter patterns in order to calculate regional requirements, imports and exports. After using matrix algebra to calculate the regional multiplier, the resulting matrix is multiplied by the sales vector and converted back to jobs or earnings. Specifically, this data comes from the U.S. Department of Commerce, Bureau of Economic Analysis, Industry Economic Accounts: Benchmark & Annual Input-Output (I-O) Accounts.

Staffing Patterns Data The staffing patterns data in this report is compiled from several sources using a specialized process. Sources include Occupational Employment Statistics, and the National Occupation Matrix. EMSI uses ratios from the national matrix and inputs regional jobs by industry, converting these to jobs by occupation. The ratios derived from this are adjusted to equal actual regional data, resulting in a unique regional staffing pattern.

Nielsen Claritas Business-Facts® EMSI business-level data is a subset of the Nielsen Claritas Business-Facts database, which in turn is derived from infoUSA. This dataset includes the names, NAICS codes, local employees, and locations of more than 13 million US businesses. The following text from Nielsen Claritas explains how the data are collected: "Over 13 million business and professional records are available in Business-Facts, which can be used for a broad range of sales and marketing applications. To ensure accuracy, this database is refreshed monthly and delivered quarterly as part of the standard license agreement. Telephone verification of each business by infoUSA, Inc. assures the accuracy of such vital business data elements as Standard Industrial Classification (SIC) Codes/North American Industry Classification System (NAICS) Codes, ownership, location and employment. . . The Business-Facts database begins with a collection of data from infoUSA. Once data is received, Nielsen Claritas performs several data cleansing routines, such as name standardization, address standardization, and removing duplicate or erroneous records. Nielsen Claritas then geo-codes the entire database to ensure latitude and longitude coordinates are available for each business."

State Data Sources This report uses state data from the following agencies: Kansas Department of Labor, Labor Market Information Services, Kansas Wage Survey; Missouri Department of Economic Development.

WANTED Analytics: WANTED provides real-time labor market intelligence through job posting and hiring demand information compiled from several online job boards, corporate websites, newspapers and several other resources.