5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Health Freedom Expo Recap Report

DMA: Los Angeles Project Manager: Sean Bellosean.bello@campuscircle.net

Overview of Campaign Campus Circle promoted the 2012 Health Freedom Expo. Our efforts

included:

Online Marketing through CampusCircle.com including a dedicatedemailing, banner advertising, editorial, a calendar listing and newsletteradvertising.

Campus Circle - Print advertising ran in our free alternative newspaper forthe film.

Campaign Duration: 30 days. Total Page Views through all efforts: 7,749 Total Banner Impressions - 464,770 Total Banner Clicks - 479

Campus Circle - Print Ad

Print Ad Campaign - A 1/2 page4 color ad ran in our publicationfor 3 issues.

Campus Circle is an alternativenewspaper distributed to over500 retail outlets and schools inthe greater Los Angeles area. Inits 22th year, Campus Circlecovers film, music, theatre, eventsand L.A. culture.

The value of print ads is$4,890.00

Circulation: 30,000 Readership: 90,000

Banner Advertising Banner advertising for the Health Freedom Expo appeared on our website. The banner ads ran

throughout 95% of the site. Our monthly traffic currently averages 650,000 page views and87,000 unique visitors. The banner ads had 464,770 impressions and 214 clicks.. The value ofthe banner ads was $4,648.00.

Dedicated Email

Campus Circle sent out adedicated email to promote thethe 2012 Health Freedom Expo.

The stats for the email were asfollows:

Emails sent: 28,220 Total Opens = 3,215 Total Clicks = 120 Value = $1,2,00.00

Newsletter Advertising

A listing for the Health FreedomExpo appeared in our weeklyemail newsletter along with abanner ad for 4 weeks.

The Campus Circle weeklyemail newsletter reaches28,000+ members per week inthe greater L.A. area.

Total Views for week 4 - 3,297 Total clicks for campaign - 145

The total value of the listing was$1,200.00

Newsletter Advertising - Banner Stats (145 clicks)

Calendar Listing

Campus Circle listedinformation about theHealth Freedom Expoin the calendar sectionof our website.

The calendar listinghad 409 page views.

Editorial - Online 1 Campus Circle

created originalcontent for ourwebsite andnewspaper. Thecontent was used asa marketing tool topromote the HealthFreedom Expo..

To date, this articlehas been viewed319 times.

Campus Circlewebsite trafficaverages:

600,000 pageviews/month

85,000 uniquevisitors/month

Editorial - Online 2

Campus Circle createdoriginal content for ourwebsite and newspaper. Thecontent was used as amarketing tool to promote theHealth Freedom Expo..

To date, this article has beenviewed 509 times.

Campus Circle website trafficaverages:

600,000 page views/month 85,000 unique visitors/month