2012 fpa norcal speaker spotlight when fpa norcal and ... · 3/12/2012 · a firearm. normal...

try conferences and events, where atten-dees update their social media accountswith nuggets of information heardthroughout the event.Twitter is the most popular social mediaservice used for back channel discus-sions. Attendees with Twitter accountstag their updates, called tweets, with aunique keyword preceded by a "#"sign, collectively known as a hashtag.Twitter provides a concise guide to theuse of hashtags along with several bestpractices in this post on its website: w w w. s u p p o r t . t w i t t e r. c o m / a r t i -cles/49309-what-are-hashtags-symbols

Using a hashtag allows conference-related tweets to be returned in searchresults across the entire Twitter service.

Cont’d page 3

When I ask most planners for theiropinion on social media's benefits, I typ-ically get responses like "There is no ben-efit," or "Social media is a completewaste of time." After all, there's little evi-dence to support claims that if you regu-larly post updates to Twitter, Facebook,or LinkedIn, you'll attract throngs ofprospects to your firm.

But the benefits of social media are not solely limitedto attracting followers and converting them to clients.There are other ways planners can use and benefit fromsocial media. One of those lesser-known benefits is thesocial medial "back channel," and I'm going to explainhow this new method of communicating and sharinginformation can benefit your role as a financial planner.

What's the Back Channel?The social media back channel is a real-time discussionthat is posted publicly on social media websites. Backchannel discussions are most often associated with indus-

the Financial Planning Association March 2012, Vol 13 Issue 3

PLANNER IS PUBLISHED BY:

FPA of Silicon Valley

www.FPASV.org

FPA of San Joaquin Valley

www.FPASJV.org

FPA of the East Bay

www.FPAEastBay.org

FPA of San Francisco

www.FPASF.org

San Francisco Chapter – Meetings & Sponsors. . . . . . . . . . . . . 9

East Bay – Meetings & Sponsors . . . . . . . . . . . . . . . . . . . . . . . . 11

Silicon Valley Chapter – Meetings & Sponsors. . . . . . . . . . . . .13

Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

INSIDE

FPA of Monterey Bay

www.FPAMontereyBay.org

2012 FPA NORCAL SPEAKER SPOTLIGHT

When FPA NorCal and Twitter Collideby Bill Winterberg

In the coming months, we will feature articlesfrom guest speakers who will be speaking at the2012 FPA NorCal Conference. We are pleased toinvite Bill Winterberg back to speak again in2012. Bill's technology presentation was one ofthe highest rated sessions last year. For moreinformation about his presentation or the 2012FPA NorCal Confercence in general, please visitwww.FPANorCal.org.

Bill Winterberg, CFP® provides technologyconsulting through www.FPPad.comand is the technology columnist forMorningstar Advisor.

FPA PLANNER MARCH 2012, PAGE 2.

Hashtags can either be formallydeclared by conference organizersor by a majority of Twitter users ifno "official" hashtag is announced.

Finding HashtagsSo how do you view what's beingsaid in an event's back channel?First, you need to identify the hash-tag being used for tweets related tothe event. This is the hardest part,especially if the event organizer has-n't formally identified a hashtag onits website or in conference materi-als, so be sure to check thosesources first.

If no official hashtag exists,review the list of speakers for anevent and see if any of them main-tain profiles on Twitter. Search forusers on Twitter by entering theirnames in the search box on theTwitter home page:www.twitter.com (you don't need tocreate a Twitter account to search).If you find a profile for a confer-ence speaker, click on his or hername to see the most recent tweetsfrom that user. Chances are goodthat the person has tweeted from,or leading up to, the conferenceand tagged updates with a hashtag.

View the Back ChannelWith the conference hashtag inhand, simply use the search boxonce again on the Twitter homepage to search for tweets containingthe hashtag. Again, you don't needto create a Twitter account to per-form a search, so you can safelyFPA PLANNER MARCH 2012, PAGE 3.

review this information without trig-gering any compliance concerns.Hopefully, you'll see a list of tweetsin the search results from attendeessharing relevant updates from theevent. The volume of tweets dependson how many attendees are activelytweeting from the event and whetheror not the venue has quality Wi-Fi or3G/4G cellular coverage.

The FPA NorCal Back ChannelI'll be attending, presenting, andtweeting at this year's FPA NorCalconference in May (my Twitter pro-file is @billwinterberg), along withseveral colleagues whom I knowhave Twitter accounts, includingMichael Kitces (@michaelkitces),Caleb Brown (@newplnrrec), andElizabeth Jetton (@elizjet). We'll betweeting from the conference usingthe #FPANorCal hashtag, just as wedid in 2011.

So if you're unable to attend FPANorCal, you can still monitor theback channel conversation from theconference, engage in dialogue withconference attendees, and view valu-able takeaways from individual ses-sions. But even if you do attend theconference, with six breakout ses-sions, you can't be in every sessionat once.

Hashtags and the back channelgive you the ability to view what'sbeing said in other sessions in realtime. If one appears to be more rel-evant than or of particular interest tothe session you're attending, youcan discreetly exit the current ses-sion and transition to the other.Alternatively, you can mark theother session's title in your notesand ensure you review the sessionrecording provided on the confer-ence CD sent out to all attendees.

More than MarketingAs you can see, social media websitesare not just for marketing your firmand attracting prospects. There areother valuable ways to use these servic-es as you just discovered. You can usenew mediums like Twitter to stayinformed on what your colleagues aresaying while attending industry confer-ences. And if you're eager to engage inthe back channel conversation (andhave compliance approval), you canadd your own thoughts and reactionsby posting updates of your own.

2012 FPA NORCALSPEAKER SPOTLIGHT

When FPA NorCal &Twitter Collide Cont’d

SPONSOR SPOT

The Gift of a Felony1 ;or Will your Trustee go to Jailby Rich Dayton


Will your clients trustee go to jailfor giving mom or dad's guns toone of their brothers or sisters?Have you failed in your duty toyour client if you don't discussfirearms and planning for theirtransfer? What does a successortrustee or power ofattorney agent or con-servator do when theyfind out their principalowns firearms? Thereare approximately 233million guns in privatehands across the coun-try; it is possible yourclients may have one ormore of them.

Yes, a trustee can goto jail for an impropertransfer of a firearm.Yes, I think we havefailed our clients if wedon't discuss the issue. Finally theagent needs to find out the law onfirearms before taking any actionother than to secure them, or theymay find themselves in trouble.

Firearms are special assets formany of our clients. No matterwhat we may think about firearms itis our duty to insist our clients pro-tect themselves and their appointedagents if we accept working withthe client. There are a very largenumber of laws affecting transfer ofa firearm. Normal revocable trusts

contain language that is inconsistentwith the requirements of theNational Firearms Act, Title II of theGun control Act of 1968. Jail termsof up to 10 years in federal prisonand fines of $250,000 can apply.

Firearms and related devicesincludes handguns, rifles, silencers,ammunition, shotguns, zip guns,"camouflaging firearm container",metal knuckles, leaded cane, and ofcourse machine guns, and otherexplosives. The list is very extensive.

So dad has died and his trustee issupposed to transfer dad's gun col-lection to his son. One problem,

the son has been con-victed of a felony; if thetransfer takes place theTrustee has committed acrime. So the son nevercommitted a felony buthas been convicted of amisdemeanor from a barfight 20 years ago.Again, the son is prohib-ited from owning a gun.How is the trusteegoing to be sure that theson is telling the truthabout convictions? Myrecommendation is to

have the son provide proof of eligi-bility. The application form andinstructions to request a personalfire arms eligibility check is on theDepartment of Justice (DOJ)Bureau of Fire arms website atwww.oag.ca.gov/firearms/forms.

It is unlawful for a person who isnot a licensed firearms dealer, to sell,loan, or otherwise transfer a firearmto a non-licensed person unless thesale, loan, or transfer is completedthrough a licensed firearms dealer.This does not apply to a surviving

spouse, transfer between spouses, andan executor or administrator of anestate….however concealable firearmsobtained by these means must bereported to the DOJ.

Individuals who obtain firearmsthrough intestate succession or bybequest, sales or transfers between"immediate family" members (e.g.parent and child, and grandparent andgrandchild) must obtain a HandgunSafety Certificate. The acquisition of ahandgun in this manner must bereported within 30 days to the DOJ.Forms can be obtained atwww.oag.ca.gov/sites/all/files/pdfs/firearms/forms/oplaw.pdf.

How can you help your clients?First ask about any firearms in theestate. If they exist,find out what special planning theyhave done. If your clients have notdone any planning for their collectionsthen at a minimum refer them to theCalifornia handbook located at:www.oag.ca.gov/sites/all/files/pdfs/firearms/forms/Cfl2007.pdf

If they would like to learn more onthe subject refer them to an attorneytrained on Gun Trusts. Gun Trustshave been around for several years.They are becoming more popular dueto the increasing complexity of han-dling firearms.

For more information on how to set upa Gun Trust and or assist your clientswith this topic contact Rich Dayton at408-437-7570.

Rich Dayton is a CertifiedSpecialist in Estate Planning,Trust and Probate Law. Hisoffice is located near the SanJose Airport.

1[C. Dennis Brislawn],"The Gift of a Felony." Web. 18 Sept. 2011

As you are involved in the financialservices industry, chances are one ofthe metrics you use to determine howan investment is performing is thereturn on investment. So how doyou measure the return on yourinvestment when it comes to theFPA? The answer is differ-ent for everyone. Tosome, having access toconvenient and regularcontinuing education justi-fies their membership, oth-ers may value the network-ing opportunities, and forsome, educating the publicabout financial planningand participating in probono programs is theirreward.

Regardless, of what yourbenchmark is, the NorthernCalifornia FPA Chapters are some ofthe strongest in the country and havea lot to offer their members.

For those of you looking for waysto get more out of your membership,here are a few suggestions:1. Familiarize yourself with whatyour chapter has planned for 2012.

Part of what makes the NorthernCalifornia FPA chapters some of thebest in the country is the fact thatthey are vibrant and thriving. Wehave active members, hold regularmeetings, host a variety of events(brown bags, networking opportuni-ties, panel discussions, etc.) in addi-tion to the chapter meetings, have

made a commitment to FinancialPlanning Days, and support the FPANorCal Conference.

The easiest way to see what eventsyour chapter has planned is to visityour chapter's website. Silicon Valley – www.FPASV.orgSan Francisco – www.FPASF.orgEast Bay – www.FPAEastBay.orgSan Joaquin Valley –www.fpanet.org/Chapters/SanJoaquinValley/

When you see something of inter-est, put it on your calendar and joinus. If you notice an interesting meet-ing topic in the Planner at another

chapter, sign up for it; allFPA members are welcometo attend other chapter'sevents.2. Find a way to get moreinvolved with your chap-ter.

Whether you're looking toshare your expertise withnewer planners or seasonedveterans or just want tobecome more active in yourchapter, getting involved is agreat way to get more out of

your investment. Your involvementcan be as simple as attending a fewmonthly meetings or networkingevents or making a commitment toget to know your fellow planners.Perhaps you feel it's time to join acommittee, if so we can always usemore volunteers. For those interest-ed in volunteering, there are a lot ofdifferent committees and not allrequire large time commitments.3. Utilize the resources available toyou through your local chapter andFPA National.

Are you looking to hire someonefor your firm? Perhaps you are look-ing for an internship, a part time orfull time position? Local chapters and

PRESIDENT'S PODIUM

How Can You Get More Out of Your FPA Membership?by Eric Solve, PresidentFPA Silicon Valley


national have job postings on theirwebsites under the career/practicetab…take advantage of this resource.

Are you listed on Planner Search?Are you looking for a MarketingToolkit.? National has many resourcesavailable to planners in all stages oftheir careers…whether you are startingout, looking to expand, or gettingready to exit.4. Take advantage of the ContinuingEducation opportunities.

This is the easiest way to benefit fromyour membership. Between chaptermeetings, live Ethics Courses put on atvarious chapters, the NorCalConference, Far West RoundUp, andthe conferences put on by FPANational, you have ample opportuni-ties to get your Continuing Educationhours at discounted rates throughoutthe year.5. Build relationships with members,sponsors, and other trusted advisors.

In addition to financial planners, oursponsors, and a wide variety of othertrusted advisors (tax, mortgage, estateplanners, insurance, etc.) regularlyattend your chapter meetings; makingfor great networking opportunities.Whether you are looking to build areferral network or want to run ideaspast your colleagues, you have access toa wide variety of professionals who areexperts in their fields.

If you are not taking advantage of theopportunities highlighted above, I'mguessing you aren't getting the maxi-mum return on your investment and Iwould encourage you to take sometime to find out what your chapter hasplanned for 2012. During the courseof the year, if you find yourself interest-ed in becoming more involved, you arewelcome to join us. We look forwardto seeing you soon.

Eric Solve is the presidentof the Silicon ValleyChapter and works atWade Financial Advisoryin Campbell, CA

Individually, the FPA's committeesof Career Development andMembership accomplish muchtoward the great overall service thatthe East Bay Chapter of the FPA pro-vides both its members and the finan-cial planning community as a whole.

Career Development assists newfinancial planners in the develop-ment of their careers.This may seem simpleenough, but think ofhow traditional hiringby companies happens;the candidate sends aresume or is intro-duced by a recruiter toa company, they'reinterviewed, and thenhired (or not). This isnot exactly paralleled in the finan-cial services arena. I've been toldliterally hundreds of times how dif-ferent the business of financial serv-ices is from a new job seeker's pointof view. Becoming a financial plan-ner is not, by any stretch of theimagination, an easy path. Becausebuilding a career in financial servic-es can be so confusing to someonewho's not in the business, theCareer Development committee isinvaluable to job seekers. CareerDevelopment not only connectsemployers and candidates, but ithelps new candidates understandthe industry before they accept aposition – they help to create a bet-ter fit before the seeker embarks on

their journey to a career in financialservices.

For new planners, finding a job isoften relegated to only 2 paths:going to work immediately for a verylarge firm or knowing someone inthe business already. The FPA'sCareer Development committeeoffers a way that new planners canask questions of prospective employ-ers of all sizes, management.

One of the common tools used byCareer Development is holdingmixers. Mixers are outstanding,low commitment venues where jobseekers can interact with employers.The mixer is a great venue becauseit allows employers to see candi-

dates in a more relaxed, casual set-ting. They often are allowed a bet-ter insight into a candidate's per-sonality than in a formal interview,where the candidate is trained to"say the right thing" as opposed tothe "honest" thing.Another tool CD uses is by organ-izing and offering scholarships tocandidates.

Membership assists prospective,new, and existing members maxi-mize their experiences with ourchapter and other members.Membership uses tools provided byFPA National to help assess wheremembers are coming from as well aswhat their interest are.Membership likes to keep an eye on

BOARD BLURB

FPA East Bay Chapter -Membership & CareerDevelopment Committees

by Evor Vattuone, Barbara Gray, and Ken Perine

the pulse of what the members maywant from their chapter and thenoffer it to them.

Promoting the chapter is a big partof membership's responsibilities.We've started to do CFP luncheons.These luncheons are held during the2-day CFP exam. We host a sandwichbar during the 1 hour break on theSaturday session of the exam. Testtakers love the food as well as theconvenience. As well, it's nice tospeak with some of the examineesbecause the FPA hosts have oftentimes recently taken the CFP examand can relate.

Greeting and introductions areanother big part of Membership's

responsibilities. Whennew members join theFPA, one area where theysometimes stall out, istaking advantage of thenumerous benefits ofassociating with peoplethey don't already know!Many professionals whowork in our area are oftentimes not as well con-nected as they should be.

By making a simple introduction andhaving a quick coffee break withother members of the Chapter, willsometimes lead to a potentially veryvaluable relationship down the road.

In 2012, Membership and CareerDevelopment, have joined forces dueto our common interests. Our com-mon thread is, simply, linking peoplewith similar interests. Whether it's ajob seeker or employer looking tohire, or a new entrant into the field offinancial services, Membership andCareer Development dovetail nicelyin how we can help people connectand form meaningful relationships.


Left to right: Evor Vattuone, Barbara Gray, and Ken Perine


Which is best for YOU?There are many business coaches,consultants and practice develop-ment programs serving advisors thatyou can choose from. Many profes-sionals use the terms coaching, con-sulting and training interchangeably,making it difficult to tell what's real-ly being offered and the differ-ences between those services. Isit coaching or is it consulting? Isthere a difference? Yes! There isa difference, and you should havea clear understanding of the serv-ices offered by each so you canmake an informed choice on thebest option for you and yourbusiness.

Consultants Offer a Prescriptive ApproachConsultants and the programsthey offer tend to provide specif-ic recommendations. When you usetheir services or programs, you gainaccess to new information that youcan use now and in the future tohelp shape/change your business. Aconsultant's job is to deliver qualityinformation, and your job as theclient is to do what is taught.Fundamentally, consultants leadclients to adopt their methods andexpertise. Some consultants willeven provide implementation servic-es for you in their area of expertise.

Coaches Offer an Accountability ApproachThe coaching approach is com-

pletely different. A pure coachassumes the client is fully capableand has all the resources needed athand. The coach typically puts hisor her client in charge of the direc-tion and the content. Instead ofteaching, the coach focuses onhelping you choose goals, developeffective strategies, maximizeresources, commit to actions,remove obstacles and stay account-able. Fundamentally, the coach'sjob is to prioritize and maximizethe successful execution of yourresources and expertise.

The Difference Is in the DetailsConsultants and coaches use twodifferent skill sets. Consultants mustbe topic experts and good teachers;this is no small job. They need toamass considerable knowledge anddevelop excellent delivery. Theyshow, tell, teach and direct.

Alternatively, coaches must beexpert achievement strategists. Theyneed to uncover and maximizeopportunities, resources and talents.Coaches ask, listen, strategize andactivate execution. Because the skillsets are quite different, it's a mistaketo assume coaches will automatical-

ly make good consultants and viceversa. The key is to determine whatthe professional is really offering,regardless of the terms used.

As a potential client of a coach orconsultant, you can uncover the indi-vidual's core offering from his or hermarketing materials and sales conver-sations. Development programs areusually training-focused; essentiallyconsulting delivered through a cur-riculum. Programs that include"coaching" often deliver training rein-forcement rather than true coaching.That's not a bad thing-training rein-forcement supports successful applica-

tion-it's just not the same as profes-sional coaching.

For individual services, it's rela-tively easy to tell the differencebetween consultants and coaches.Typically, professionals who are pri-marily consultants will describewhat they will teach you and thevalue of their expertise.Professionals who are primarilycoaches will likely describe thecoaching process and focus on yourparticular goals. Someone who cantruly do both can explain the differ-ent skills and methods used in each

role. Those who use both terms butdescribe only one role will likely deliv-er only one. That, too, is not a badthing, but it's good for you to makean informed choice.

Whichever You Choose, Find ValueAny good program, consultant orcoach is a valuable resource, but Ibelieve there are better choices basedon certain criteria. The best resourcefor you will depend on your careerstage, interests and goals. Here's mytake on the value of options and howto choose between a program, con-sultant or coach: Cont’d next page

SHARPEN THE SAW

Business Coach orConsultant?by Julie Asti, President FPA San Francisco & Lisa Cain, PhD. MarketingU.com

Julie Asti, CFP® is theFounder and Principal of AstiFinancial Management, LLC.

Lisa Cain, PhD.MarketingU.com


• Value of a program. If you're arookie, a good practice develop-ment program will teach impor-tant fundamentals. One withcoaching will likely provide helpfulapplication reinforcement.

• Value of a financial servicesconsultant. If you're lacking specif-ic resources within your firm, indus-try partners or professional associa-tions, hiring an industry consultantcan provide additional training.• Value of an external consultant.Experts in other fields can providetremendous value, building criticalskills not traditionally taught in thefield of financial planning.• Value of a coach. If you haveexperience, a quality coach willhelp you design and execute a cus-tom achievement strategy that willmaximize resources and build yoursuccess.

Highlights of a Consulting Approach• Subject matter expert• Client follows• Consultant recommends• Uniform methods with cus-tomized recommendations• Consultant homework (or col-laboration)

Highlights of a Coaching Approach• Expert at helping client identifygoals and stay accountable toachieve them• Client leads

• Coach promotes• Individual solutions• Client homework

Learn More!Lisa Cain, PhD. of marketingu.com,hosted a brown bag for FPA SF 2/8on 'Working with a Coach'. Youcan learn more about coaching atwww.marketingu.com/the-academy-for-financial-advisors/

The January 2012 Journal ofFinancial Planning covered coach-ing as a way to grow your practice.

SHARPEN THE SAW

Business Coach orConsultant? Cont’d

Addressing the Challenges Of Aging ClientsAdele Hayutin, Jim McCabe, Judy Lynch

*For information on future meetings please refer to the Chapter Meeting Calendar at the back of this issue.

Date: March 13, 2012

Time: 9:30am – 1:30pm, including lunch

Location: City Club of SanFrancisco, 155 Sansome Street

CE credits: 3

Cost: Member:Early Registration $65 Door $85.Non-Member: Early Registration $85 Door $105.00.

FPA San Francisco Chapter Meeting

Overview: Topics related to the aging of clients will be covered, including issues in insur-ance planning, estate planning, retirement planning, client needs analysis andthe impact of demographic trends on labor and financial markets.

Presenter's Bio: All speakers are multi-credentialed, have decades of experience in their fieldand are considered experts.

How to register: www.fpasf.org

For more information: www.fpasf.org

San Francisco

www.FPASF.org


Were you a member of the financial planning profession in 1972 or 1982 or 1992?

If so, we would like to know your thoughts about the FPA NorCal Conference which will be celebrat-ing our 40th anniversary next year! Do you have any stories, photos, or memories about presentationsthat shaped your career?

We will be compiling stories and memorabilia from our members. If you would like to send us a photo,a flyer, or a story to include, please send us an email at [email protected].

See you at the 40th FPA NorCal Conference at the Palace in 2012!

Where Were You in 1972?

San Francisco

www.FPASF.org


SSaann FFrraanncciissccoo CChhaapptteerr EExxeeccuuttiivvee DDiirreeccttoorr

New address? Has your membership information changed?

Holly Wilkerson / [email protected] / 877-260-3218

Loring WardVincent Crivello

[email protected]

San Francisco Chapter Partners

Redwood MortgageDiana Mandarino

800-659-6593 [email protected]

ING Investment Management

Troy Chakarun415-298-8974

[email protected]

Gold

Silver

Stonecrest ManagersChristina Gray

[email protected] ext. 302

The Financial Planning Programat Golden Gate University

Steve [email protected]

415-442-6584

UC Berkeley ExtensionPaul Emery

[email protected]

MetLife Home LoansElaine Parker

[email protected]

Schroder Investment ManagementJohn Maguire347-703-3940

[email protected]

U.S. Global InvestorsMax Porterfield

[email protected]

Tocqueville Asset ManagementKristen Dinsbach

[email protected]

Diamond Hill InvestmentsEd Vukmirovich

[email protected]

JunxureErin Kincheloe

[email protected]

First TrustCraig Anderson

[email protected] 415-200-7708

MetLife Geoffrey Wallace415-729-5331

[email protected]

LaserFicheLinda Kao

[email protected]

iSharesVivan Tsai

[email protected]

East Bay

www.FPAEastBay.org


FPA East Bay Chapter Meeting


Date:March 7, 2012

Time:7:15 am

Location:Round Hill Country Club,3169 Round Hill Rd.,Alamo, CA

CE Credits:1 Hour Pre-Approved

Cost:General Meeting:Advance Registration$30 FPA Members $40 Non MembersAt the Door$40 FPA Members$50 Non Members

Investing: An Institutional Approach for an Individual Portfolio

Bruce MacDonald, CIO of Simple Alternatives

Overview: Join us at our upcoming Chapter meeting March 7, 2012

Top performing university endowments have evidenced significant alpha generation throughthe use of Alternative investments*. Can advisors implement these same investment strategiesin individual client portfolios? Simple Alternatives CIO and former University of Virginiaendowment Chairman of the Investment Committee Bruce MacDonald will provide insighton why institutions are implementing alternative investments strategies, which strategies theyare using and how advisors can use these same strategies with their clients.

* "Do (some) University Endowments earn Alpha?" Barber & Wang, UC Davis, October2011

Presenter's Bio: Mr. MacDonald was formerly the director of asset allocation and risk analysis at the Universityof Virginia Investment Management Co., which oversees the school's endowment, and is oneof three founders of New Canaan, Conn.-based Simple Alternatives.

Simple Alternatives LLC, a startup mutual fund company focusing on hedge fund investmentsfor registered investment advisers and small institutions, has hired Bruce MacDonald, 39, as itschief investment officer.

How to register: You register for the General Meeting with check or credit card online at:https://www.123signup.com/event?id=cvhfx

For more information: For more information go to www.FPAEastBay.org or contact Krysta Patterson 925.935.9691

This meeting is sponsored by our 2012 Gold Sponsor: John Sorrell of Franklin Square Capital Partners

East Bay

www.FPAEastBay.org


East Bay Chapter Partners

Oppenheimer FundsDavid Borrelli

(925) [email protected]

Shaffer Insurance Services(925) 944-7100

[email protected]

Redwood Mortgage InvestorsDiana Mandarino

(650) 365-5341 ext. [email protected]

Franklin Square Capital PartnersJohn M Sorrell


Putnam InvestmentsAlex Hayes


Franklin TempletonJB Walker


MetLifeThomas MacDonald


Black RockMichael Wade


Guardian Life InsuranceBrent Frisk


LaserficheLinda Koa/Sheila McEwen

[email protected] x312

RS FundsHudson Walker(415) 308-2522

[email protected]

Gold

SilverSignet Mortgage Corporation

Clay Selland(925) 807-1500 xt.303

[email protected]

Wells Fargo Advantage FundsKristina Page


UC Berkeley ExtensionPaul Emery

(510)643-1052extension.berkeley.edu

Hartford Mutual FundRamiel Betpolice(408)460-8080

[email protected]

JP Morgan FundsJack Roddy

(415) 772-3052 [email protected]

Stonecrest FinancialTodd Feldman


KBS Capital Markets GroupNick Rosenthal(949) 514-1160

[email protected]

Goldman Sachs Asset ManagementBrian Nash


TransAmericaLoi Yu & John Devlin

(415) 250.0916/ (510) [email protected] /[email protected]

EEaasstt BBaayy CChhaapptteerr EExxeeccuuttiivvee DDiirreeccttoorr


Krysta Patterson / [email protected] / 925-935-9691

Fidelity InvestmentsCampbell Judge(877) 544-8026

[email protected]

MFS InvestmentsTara Clayton


Strategic CapitalRoshan Weeramantry


Lord Abbett & Company, LLCDouglas Stockslager


Silicon Valley

www.FPASV.org



Date:March 9, 2012

Time:11:30am - 1:30pm

Location:TechMart, 5201 Great America Parkway, Santa Clara

Cost:Early Registration $40 members $45 non members. At the door $60.00 for FPA members, $65.00 non-members.

How to register: Register nowvia credit card at www.fpasv.org

For more information:www.fpasv.org

FPA Silicon Valley Chapter Meeting

Overview: Relationship Marketing is all about how you take a lead, build rapport, and convert thatlead into a client. It can be the most valuable part of a marketing plan because you aredirecting your time, energy and money to focus on the people who are most likely tobecome clients. Learn how to provide every single lead with a personalized follow-upthat maximizes their chances of becoming a client, and when it is OK to stop pursuinga lead and let it cultivate.

Presenter's Bio: After an accomplished career in financial services marketing, Kristin foundedVitaVie Financial Planning, a fee-only financial planning firm focused on the needsof expectant parents and growing families in the San Francisco Bay Area.

Prior to founding VitaVie Financial Planning, Kristin excelled in strategic market-ing positions with The Chase Manhattan Bank and Charles Schwab & Co., Inc. Atalented advertising agency executive with Grey Direct and Carlson MarketingGroup, she also managed multi-million dollar marketing initiatives for Chase andVisa.

Kristin is a CERTIFIED FINANCIAL PLANNER™ professional. She completedher Personal Financial Planning coursework at UC Berkeley and earned herBachelors of Science in Economics from The Wharton School at the University ofPennsylvania. Kristin trained in personal coaching at The Coaches TrainingInstitute and incorporates coaching into her practice to better help her clientsmore effectively identify and achieve their goals. She also offers high impact mar-keting coaching for financial planners. An established expert on the financial issuesthat growing families face, she frequently appears on television, in national maga-zines and on prominent Web sites.

Relationship Marketing for your Financial Planning Practice: A Systematic Way to Convert Leads to Lifelong Clients

Kristin C. Harad, CFP®

This meeting is sponsored by Laserfiche


Silver

Gold

Platinum

Silicon Valley Chapter Partners

The Dayton Law FirmRich Dayton

[email protected]

Thornburg Investment ManagementDean Mesquite707-829-8784

[email protected]

Stonecrest ManagersChristina Gray

408-557-0700, ext. [email protected]

Security 1 LendingGreg Hacker

[email protected]

Redwood MortgageDiana Mandarino

800-659-6593 ext. [email protected]

IShares 529 PlanVivian Tsai

[email protected]

FlexShares, managed by Northern TrustAllen G. Carr

[email protected]

LaserficheLinda Kao

562-988-1688 [email protected]

Home Instead Senior CareMichelle Rogers650-691-9671

[email protected]

Life EncoreSara Zeff Geber, [email protected]

408-364-1107

Heffernan Insurance CompanyDeborah McGreenery

[email protected]

SSiilliiccoonn VVaalllleeyy CChhaapptteerr EExxeeccuuttiivvee DDiirreeccttoorr


Susan Adams / [email protected] / 877-808-2699

Silicon Valley

www.FPASV.org

2012Silicon Valley

FPASV.orgSan Francisco

FPASF.orgEast Bay

FPAEastBay.org

For advertising opportunities, please contact Brenda Herrington at 650-851-4414 or [email protected]

Production and Layout by Audrey McGimsey

Planner is published monthly by five Northern California chapters of the Financial Planning Association: FPA of the East Bay, FPA ofSan Joaquin Valley, FPA of Silicon Valley, FPA of San Francisco and FPA of Monterey Bay. The views and opinions expressed in Plannerare not necessarily those of FPA or its members. Planner may not be reproduced without permission from the publisher. The NorthernCalifornia FPA Chapters welcome advertisements from reputable suppliers of products and services to the financial planning commu-nity. However, Planner does not perform “due diligence” on advertisers, authors or sponsors and cannot guarantee that their offer-ings or writings are suitable or correct.


Chapter Meeting Calendar

MARCH

APRIL

MAY

San Joaquin ValleyFPASJV.org

Tuesday,

March 13th,

9:30am - 1:30pmCity ClubEldercare

Jim McCabe / 2nd Speaker TBD

Friday, March 9th,

11:30 am - 1:30 pmTechMart

Relationship Marketing for YourFinancial Planning Practice: A

Systematic Way to Convert Leadsto Lifelong Clients

Kristin C. Harad, CFP®

Wednesday,

March 7th,

7:15 amRound Hill CC

Alternative InvestmentsBruce MacDonald

Tuesday,

April 17th,

11:30am - 1:30pmCity Club

Behavioral FinanceTBD

**Plus**1:30 pm - 3:30 pm

EthicsGregg Clarke

Friday, April 13th,


Health Care Legislation and Reform

Allan Eckmann

Wednesday,

April 4th,


Power of Using SocialMedia in Your Practice

Mark McKenna

Wednesday,

May 2nd,


Friday, May 11th,


Planning for ExemptionPortability

Ray Sheffield

the Financial Planning Association

3130 Alpine Road,Suite 288

Portola Valley, CA94028

CChhaapptteerr EExxeeccuuttiivvee DDiirreeccttoorrss

New address? Contact your chapter office directly at the email or phone below

East BayKrysta Patterson

[email protected]

San FranciscoHolly [email protected]

Silicon ValleySusan Adams

[email protected]

San Joaquin ValleyErin Aquino

[email protected]

Monterey BayCarol Murray

[email protected]

2012 fpa norcal speaker spotlight when fpa norcal and ... · 3/12/2012 · a firearm. normal...

Documents