2012 12-12 interesting paper
TRANSCRIPT
Interesting PapersKatrina
EXPLAINING VARIATIONS IN CLIENT EXTRA COSTS BETWEEN SOFTWARE PROJECTS OFFSHORED TO INDIA
Impact of Required Client-Specific
Knowledge
• Knowledge transfer • Specification• Design • Coordination • Control
Impact of Vendor-Related
Characteristics
• Lack of Absorptive Capacity
• Personnel Turnover
Impact of Offshore-Specific Client–
Vendor Distance
• Geographic Distance• Cultural Distance
Jens Dibbern/Jessica Winkler/Armin Heinzl MIS Quarterly / June 2008
The Stopping Power of Advertising: Measures and Effects of Visual
Complexity Feature complexity
Advertisements that contain more detail and variation in their basic visual features, color, luminance,
and edges are more complex.
Rik Pieters, Michel Wedel, & Rajeev Batra Journal of Marketing / September 2010
hurts brand attention
The Stopping Power of Advertising: Measures and Effects of Visual
ComplexityDesign Complexity
Advertisements with more elaborate designs in terms of the shapes, objects, and patterns they contain are also
more complex.
Art InfusionThe Influence of Visual Art on the Perception and Evaluation of Consumer Products
HENRIK HAGTVEDT / VANESSA M. PATRICKJournal of Marketing Research / June 2008
Theoretical Background
The Spillover Effect of Art
Content-dependent influence of art
Generalized content-independent influence of art
the presence of art spontaneously evokes perceptions of luxury and exclusivity, regardless of the content of the artwork.
Peracchio and Meyers-Levy 2005
Hoffman 2002
Theoretical Background
seven-point Likert scales
• unfavorable/favorable • negative/positive• bad/good• unpleasant/pleasant • dislike very much/like very
much
one-way analysis of variance (ANOVA )
Theoretical Background
Perceptions of Luxury
Product Evaluation
Presence of Art
Packaging
product design
Advertising