2012 01-19 - gamification presentation january 2012
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Driving Engagement Through Play
Joe Cotellese
Monday, October 21, 13
Are You A Gamer?Monday, October 21, 13
What is Gamification?
Monday, October 21, 13
Gamification is the integration of game mechanics to non-game activities.
Monday, October 21, 13
Making Boring ProductsMonday, October 21, 13
FunMonday, October 21, 13
TK Large Image of People Playing Games
Monday, October 21, 13
Monday, October 21, 13
DNA
Monday, October 21, 13
“The Lane Game”Monday, October 21, 13
“The Line Game”Monday, October 21, 13
Monday, October 21, 13
I’ve No Time For Foolish Games
Monday, October 21, 13
Monday, October 21, 13
Monday, October 21, 13
BattlesMonday, October 21, 13
The Numbers Don’t Lie• Members average 11
minutes per visit.
• We serve over 2.2 billion page views each month.
Monday, October 21, 13
Ok, I’m Convinced. How Do I do it?
Monday, October 21, 13
Obvious Example is Leaderboard
Monday, October 21, 13
Nitro for SalesforceMonday, October 21, 13
IMDB STARmeterMonday, October 21, 13
HubSpot’s TweetGraderMonday, October 21, 13
There’s more to it...
Monday, October 21, 13
Need to Understand Motivations
• Achievers
• Explorers
• Socializers
• Killers
Monday, October 21, 13
Achievers
Monday, October 21, 13
myYearbook SpotlightMonday, October 21, 13
Stack OverflowMonday, October 21, 13
Explorers
Monday, October 21, 13
SCVNGRMonday, October 21, 13
LinkedIn “Who’s Viewed Your Profile?”
Monday, October 21, 13
Socializers
Monday, October 21, 13
EndomondoMonday, October 21, 13
Killers
Monday, October 21, 13
Winners and LosersMonday, October 21, 13
Google Image LabelerMonday, October 21, 13
Player types are not a zero-sum game.
Monday, October 21, 13
What about 4Square?Monday, October 21, 13
• 2.1 Minutes per visit
• 1.5 Visits per Visitor
• Only 5% of US mobile owners actually use location based services on a regular basis
source: comScore December 2012 / Forrester Research
Engagement is Terrible
Monday, October 21, 13
WIIFM? or WTF am I doing this?
Monday, October 21, 13
Gamification enhances an experience, it isn’t
THE experience
Monday, October 21, 13
Mint Gets ItMonday, October 21, 13
Nike Gets ItMonday, October 21, 13
Parting Thoughts
Monday, October 21, 13
Gamification isn’t a fadMonday, October 21, 13
“[M]ore than 70 percent of Global 2000 organizations will
have at least one gamified application.”
Source: Gartner GroupMonday, October 21, 13
“Gamification allows consumers to have fun, get useful information & encourages them to share it
with their friends.”-Joe Rork, User Experience Engineer, Ford
Monday, October 21, 13
Game Over
Monday, October 21, 13
@JoeCotellesewww.linkedin.com/in/joecotellese
Monday, October 21, 13