2011 state of mobile video
DESCRIPTION
Amani Channel's 2011 SoCon11 presentation on producing video with mobile/smart phones. @urbanreporter or @visualeyemediaTRANSCRIPT
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State of Mobile Video
By Amani Channel@urbanreporter - @visualeyemedia
SoCon11
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Greetings!
Broadcast Journalist
Community/Content Manager
Vlogger
Video Producer
PR – Media Relations
Media Instructor
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Where Are We?More Americans are watching mobile videos
Compared to traditional TV, the audience is small
Q2 2010 22-million people watched video (+43%)
Time spent watching: 3:37 min
Who’s watching? 13-17 (7:13), 18-24 (4:20), 25-34 (3:37)
Source: The Nielsen Company 12/8/2010http://blog.nielsen.com/nielsenwire/online_mobile/americans-watch-more-mobile-video-now-than-ever/
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Where are We?35% of mobile usage is video streaming
YouTube is dominating:13% of global mobile bandwidth40% of mobile video streams
http://www.allot.com/MobileTrends_Report_H1_2010.htmlGraphic courtesy: http://www.reelseo.com/youtube-mobile-data-usage/
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Best Camera PhonesiPhone 4 (AT&T)
LG Ally (Verizon - Android)
Nokia N8 (unlocked)
Samsung Focus (AT&T – Windows)
Samsung Nexus (T-Mobile)
Source: cnethttp://reviews.cnet.com/best-camera-phones/?tag=
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Why Produce Mobile Vids?Easy
Convenient
Shareable
Quality Image (HD)
Accessories
Edit
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Popular Mobile Video Communities
YouTube
Qik.com (live)
Kyte.tv
TwitVid.com
Ustream.tv (live)
Justin.tv (live)
Stickcam (live)
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Sharing Mobile VideoE-mail - Most online video communities allow
you to email videos to your account.
YouTube - Direct upload (iPhone & Droid)
Other sites: Smartphone applications
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How can video be used?Vlog
Testimonials
Citizen Journalism
Interviews
Building Relationships
Memories
Branding
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Extras
Tripods, microphones and other accessories can enhance the quality of your video. (Owle Bubo for iPhone http://www.wantowle.com
Mobile editing applications: Reel Director, iMovie
Video can be edited with NLE software
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TipsWatch how you hold your camera/cell phone
Watch the lighting
If interviews are involved, capture good audio
Keep videos short 1-2 minutes max
If application links to Twitter, use hashtag when appropriate
Use video to share stories
Have fun!!