Simplify your Minneapolis/St. Paul recruiting

by getting the best visibility in town!

January 2011

Overview

• Who is the MN job candidate?

• What are they using to look for a job?

• What are the best options to reach them?

• How much does it cost?

• What do I need to do next?

Quick overview of the Minnesota

Metro area job seeker

10

8

7

6

4

4

4

4

4

4

3

3

3

3

3

3

Manager/Supervisor/Director

Teacher/Fitness instructor/Coach

Medical professional/Healthcare industry

Maintenance personnel

Laborer

IT Related

Driver/Delivery man/Letter carrier

Construction worker

Engineer

Sales and Marketing

Administrative staff

Company/ Laboratory technician

Financial business

Office staff

Designer/Graphics/Artist

Restaurant server/ Bartender

Minneapolis-St. Paul

Is A Skilled Labor Market%

Note: Only those occupations mentioned by 3% or more are included.

Source: MORI Custom Study August 2010 Mpls/St. Paul CBSA

One In Five Employees Are Looking To

Change Careers In The Next 12 Months

Of the adults who are currently

employed and have not

changed jobs recently,

over a quarter a million or

284,285 are considering a

change in the next 12 months.

Source: MORI Custom Study August 2010 Mpls/St. Paul CBSA

37% say

they would be willing to

relocate for that new job!

What are they using in their job

search?

Twin Cities Adults Rank Websites And Newspapers

Most Useful Ad Source For Jobs

0%

1%

1%

2%

3%

45%

49%

0% 10% 20% 30% 40% 50% 60%

Magazines

Yellow Pages

Radio

Ads in the Mail

TV

Newspapers

Websites

Source: MORI Custom Study 2010 Mpls/St. Paul CBSA

Candidates rely on the Star Tribune in

their job search.

21

1615

1211

108 8

75

43

20

5

10

15

20

25

Percent of Twin Cities adults who were actively looking for a job were asked which media they used in their search

MORI Custom Market Research Study, August 2010

When asked to choose which ONE they

preferred over all the others…the top

selection was

Star Tribune Newspaper!

Source: MORI Custom Study 2010 Mpls/St. Paul CBSA

Advertising Read BySunday Star Tribune Readers

189,595

331,688

337,159

400,154

472,051

481,304

635,544

840,468

0 200,000 400,000 600,000 800,000

Homes/Apartments for Rent

Jobs

Homes/Real Estate for Sale

Classified Section

General Merchandise for Sale

Sticky Notes

Ads Printed Throughout Newspaper

Advertising Fliers/Circulars Inserted in Paper

Audience: Sunday Star Tribune Readers

10

Source: MORI Custom Study 2010 Mpls/St. Paul CBSA

Sunday Star Tribune Reader Profile: Sunday Jobs Advertising

Source: MORI Custom Study 2010 Mpls/St. Paul CBSA

Demographics % Metro Adults

% Sunday Readers Who

Always/Sometimes Read Sunday

Jobs Ads

Index

Total Adults 100 100 100

Gender Men 49 48 97

Women 51 52 101

Age Age 18-24 12 17 147

Age 25-34 18 26 146

Age 35-44 20 21 104

Age 45-54 21 15 73

Age 55-64 18 16 92

Age 65 or Older 12 4 35

Median Age 45 38

HHI Less Than $25,000 14 18 128

$25,000-$34,999 9 9 95

$35,000-$49,999 15 21 141

$50,000-$74,999 23 19 83

$75,000 or More 39 33 85

Median HH Income $62,597 $52,295

Education High School or Less 33 26 79

Some College 33 40 119

College Graduate or More 34 34 102

Children Children Present-Yes 37 44 119

Children Present-No 63 56 89

Occupation Prof/Managerial/Technical 36 30 84

Admin Support/Sales 11 14 121

Blue Collar 13 18 135

Own/Rent Own 82 78 95

Rent 16 19 120

• 2,497,211 million page views!

• Jobseeker Searches: 1,856,203

• Jobseeker Accounts: 157,499

• Jobseeker Views: 798,383

• Jobseeker Applies: 67,197

• Average View/Apply Rate: 8.4%

Online Jobs Statistics

How can you

take advantage of this

and reach your next employee?

Call Helen Yarmoska at 612-673-4617