2011 audi a4 feature comparison brochure marazzi motors fort myers, fl
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http://www.MarazziMotors.com Audi A4 Feature Comparison Brochure at Audi Fort Myers. Schedule your 2011 Audi A4 test-drive at Audi Fort Myers, near Naples Florida. Audi Fort Myers, a John Marazzi Dealership, is Southwest Florida’s premier luxury new and used car dealership. Located in Fort Myers near Naples, Florida our service and sales departments are staffed with only the most knowledgeable Audi specialists. We have the area’s largest inventory of new Audi vehicles. Every Audi comes with our exclusive service rewards program. Call our Internet Sales Team You’ll save thousands off of MSRP when you shop at Audi Fort Myers, a John Marazzi Dealership. Call our Internet Sales Team 888-295-5291 15875 S. Tamiami Trail Fort Myers, Florida 33908.TRANSCRIPT
2011 Audi A4 Why-Buys in 3D
Designwhat design attributes make it special?
DynAmicshow does this feature impact the user?
DifferentiAtionin what ways is it unique or different from the competition?
1.Sporty,sophisticatedexteriordesign
2.Award-winning,benchmarkinteriordesign
3.Standard2.0TFSI®engine
4.Rear-biasedquattro®all-wheeldrivewithavailableSportRearDifferential
5.New8-speedTiptronic®transmission
6.Longwheelbaseandwidetrackwidth
7.Optionalthird-generationMMI®withvoicerecognition
8.Highluxurydriveraidavailability
9.Activeandpassivesafetyfeatures
10.AvailableAudidriveselect
“Theaerodynamicbodydesignofthe2011A4…
“TheA4’sworld-classinteriorcraftsmanshipandmaterials…
“The2.0TFSIenginecombinestheAuditechnologiesofturbochargingandFSI®directinjection…
“TheproactivenatureofA4’srear-biasedquattro®all-wheeldrivesystem…
“Brandnewfor2011,thestandard8-speedTiptronictransmissionoffersadditionalsmoothshiftpointsandadaptabilityassociatedwiththistechnology…
“ByextendingthefrontwheelsoftheA4forwardandwideningthetrackwidth…
“Theintuitiveuserinterface,incombinationwithlivetrafficreports,voiceactivationandnavigation…
“ThewiderangeofavailabledriveraidsandavailablesystemsinthenewA4,suchasAudisideassist,arearbackupcamerawithparkingsensorsandAdaptiveCruiseControl…
“ThenumerousactiveandpassivesafetysystemsintheA4’ssafetyconcept…
“Customizingthrottle,shift,steeringandsuspensionsettingsatthetouchofabutton…
…createsalean,athleticlookthatdrawstheeye…
…promoteasophisticated,driver-focusedenvironment…
…todeliversportinessandefficiencyinonepackage…
…offersadynamicdrivingexperienceandmaximumgripinallweatherconditionsforoptimalperformance,stabilityandsafety…
…todeliverenginepowerondemandthroughoutthetorquerangeandbest-in-classfueleconomy…
…Audidriversexperienceimprovedsteeringresponseandlargerinteriorspace…
…displaysinstunningclarityandhelpsincreaseoveralldriversafetyandconvenience…
…providetheA4driverwithaluxuriouslevelofassistance…
…worktogethertohelpprovideoptimalperformanceinallsituations…
…Audidriveselectislikehavingfourcarsinone…
…whilecontributingtoitsbest-in-classfueleconomy1.”
…thatcontrastsgreatlywiththecompetition’spromiseofluxury.”
…thatout-acceleratestheBMW®328xi,Lexus®IS250andMercedes-Benz®C300,whiledeliveringbest-in-classfueleconomy1.”
…versusthereactivenatureofmanycompetitors’AWDsystems.”
…anditisnotavailableonthecomparableBMW®,Mercedes,LexusorAcuramodels.”
…tohelpfurtherenhancethetractionandperformanceofthequattro®all-wheeldrivesystem.”
…whilemaintainingthesamewell-earnedreputationforuser-friendliness.”
…unsurpassedinthisclassofautomobile.”
…someofwhicharenotavailableonsomecompetitors,liketheelectromechanicalparkingbrakeandavailablerearsideairbags.”
…andit’sanexclusivefeatureinthisclass.”
©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
1 A4
PowerfulAudiSingleframe®grilledesign
Frontfoglights
AudiXenonplushigh-intensitydischarge(HID)headlightswithautomaticself-levelingandintegratedLEDdaytimerunninglights(standardonPremiumPlusandPrestige)
Side-turnindicatorsinexteriormirrors
Driver’s-doorlockkeyoperateswindowsandsunroof
17",seven-spokealloywheels
OpenSkypanoramicsunroof(Avant)
Benchmarkinteriorwithworld-classdesign,materialsandcraftsmanship
Automatic3-zoneclimate-controlsystem(standardonPremiumPlusandPrestige)
Standardleatherseatingsurfaces
60/40split-foldingrearseat
Power-adjustablefrontpassengerseatswithpower4-waylumbaradjustmentfordriver
One-touchup/downwindowsforalldoors
HomeLink®integrateduniversalgarage-dooropeners(standardonPremiumPlusandPrestige,optionalonPremium)
Multifunction4-spokeleather-wrappedsteeringwheel(standardonA4quattro)
2.0TFSI®DOHC4-cylinderengine
3.0TFSI6-cylinderengine(S4)
AudiValveliftSystem(AVS)
Automatic8-speedtransmissionwithTiptronic
Adaptivesuspensiondamping(partofAudidriveselect)
Dynamicsteering(partofAudidriveselect)
Five-linkfrontsuspension
Trapezoidal-linkrearsuspensionwithimprovedmotion
Rear-biasedquattroall-wheeldrive
Distinctive,unique“family”facedifferentiatesfromcompetition
Helpincreasevisibilityinadverseweatherconditionsbyprovidingadditionalfrontillumination
Longercomponentlife;brighter,morefocusedlightbeamsforincreasedvisibility,LEDdaytimerunninglightsareadistinctiveAudifeatureinadditiontoincreasingvisibilitytootherdrivers
Helpincreasesafetybyclearlysignalingthedriver’sintentionswhenturning
Lendsconvenienceandfunctionalitybefittingapremiumsedan:Turnthekeyrightorleftinthelocktoraiseorlowerwindowsortoclosethesunroof
Preserveexteriorappealwhilehelpingenhancevehiclestability
Letsinmorelight,offersapanoramicviewforthedriverandbothfrontandback-seatpassengers
Atthecoreofthedriver’sexperience;addstothevehicle’sperceivedvalueandprestige
Increasesindividualoccupantcomfortforthedriver,frontpassengerandrearpassengers
Sportingflairwithdecidedlyluxuriousfeel
Increasesclass-leadingtrunkspaceandflexibilityofcargoutility
Allowsbothdriverandfrontpassengertofindoptimalseatingpositions
Easieroperationandreduceddriverdistraction
Integratedgarage-doorandremotedevicecontrolprovidesconvenience
Helpsdrivermaintaincontrolandkeepeyesontheroadandprovidesaluxuriousfeel
SpiritedperformanceandpowerondemandinalldrivingsituationsoverawiderpmrangeandaWards“10BestEngines”®awardwinnerforthefifthconsecutiveyear
Theall-aluminumdesignwithTFSIandsuperchargingprovidesoptimalpowerandperformance
Helpsimprovefueleconomy1andincreasesengineperformance
PersonalizesthedrivingexperienceandgivesthedrivertotalcommandviaTiptronic,sportmode,shiftpaddlesandDynamicShiftProgram(DSP),whichadaptstodriverpreferences
AlongwithAudidriveselect,givesthedrivercomplete,on-demandcontrolofsuspensiontuningforcustomizedrideandhandling
Helpsmakedrivingsignificantlymoreagileinallconditions,especiallyatlowspeedsformaneuvering
Offerssporty,precisehandlingandhighridecomfort,lightweightaluminumcomponents
Providesahighdegreeofridecomfortcombinedwithexcellentdirectionalstabilityduetospecializedbushings;excellentanti-divecompensation
Providesmoresportinessandmoreemphasisonpowertowardtherearofthevehicleforoptimizedcorneringandhandlingdynamics
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©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
2011 Audi A4 product Highlights
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The2011A4isthefoundationoftheAudiproductportfolio,anditisthelargest,fastestandmostfuel-efficientvehicleinitsclass.
change points for 2011
Design:
n NewTitaniumSportPackage(delayedavailability)
n NewTeakBrownexteriorcolor(notavailableonS4)
n NewNutmegLaurelwoodinteriortrim(notavailableonS4)
Offer Structure:
n New8-speedtransmissionstandardonA42.0Tquattro®Tiptronic®(SedanandAvant)
n FixedrearseatbackincludedinA4PremiumSedan
n Auto-dimminginteriormirrorandcompassincludedinA4/S4PremiumPlus
n RearbackupcamerawithrearparkingsensorsincludedinA4/S4Prestige
n AudiSideAssiststand-aloneoption
n NavigationPackageincludesHDradioinA4/S4PremiumPlus
n HDradiostandardinPrestige
n NewTitaniumSportPackageforPremiumPlusandPrestige
Audi drive select
AudidriveselectprovidescollectivecontrolofanumberoftheA4’sadvancedsystemsthatworktogethertoaffectthecar’srideandhandlingcharacteristicswiththepressofabutton.
Driverscanchoosefromthreedistinctprofiles(comfort,autoanddynamic),plusanindividualmodethatcanadditionallybeconfiguredforindividualdrivers’tastes.
Driverscanswitchdrivingmodesatanytimewhilethevehicleisstationaryorinmotion.
Preparationformobilephone(Bluetooth®)withvoicedialing
AudiNavigationpluswithoptionalthird-generationMMI®,hard-
drivenavigation,DVDplayer,2SDcardslotsandSIRIUS®trafficdata
Audiconcertsystemwith1CDplayer(MP3capable),AM/FMradio,
auxiliaryinputjack,SDcardslotforMP3files,SIRIUSsatelliteradio
andspeed-dependentvolumecontrol
StandardSIRIUSsatelliteradiowiththree-monthsubscription
HDradio(optionalonPremiumPlus,standardonPrestige)
Advanced,two-stage,occupant-sensingairbagsupplemental
restraints2
Audibackguardsystem
Electromechanicalparkingbrake
Safety-beltpre-tensioners
LEDtaillights(PremiumPlus)
Offersseamlessintegrationwithcellphone;voicedialinghelps
promoteconvenienceandsafety
Enhancesconfidencewhendrivingtonewdestinationsandprovides
coverageofcontinentalU.S.
Crystal-clearaudioexperiencethatfeaturesmorechannelmemory
presetsforAM/FM/satelliteradio,GraduatedAudioLevel
Adjustment,RadioDisplaySystemandAutostorefunction
Morethan130channelsofradiogivepassengersmoreoptionsfor
listeningtomusic,news,sportsandtalkshowscoasttocoast
Offersmorethan1,000AMandFMradiostationsinunprecedented
digitalclarity
Providesuperiorpassivesafetyprotectionthatadaptstotheseverity
ofthecrashimpact,aidedbyseat-mountedfrontairbagsandthe
Sideguard®head-protectionairbags2
Aseatbackdesignthathelpsreducethepotentialforwhiplash
Holdsthecaratastandstillandincludesstartassistandan
emergencybrakingfunction
Takeupsafety-beltslacktohelpreduceoccupantforwardmovement
duringacollision
Farsuperiortoconventionalbulbsbecausetheylastthelifeofthe
vehicle,consumeupto50percentlessenergyandactivatefasterand
brighter,increasingvisibilitytotrailingdrivers
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TheAudiA4’ssafetyfeatureshelppreventaccidentsandincreaseitsperformanceshouldanunavoidablecollisionoccur.Afewoftheseinclude:
n ESPwithde-selectableandselectablemodes
n Rearviewcamerawithparkingsensors(optional)
n Dualfrontandsideairbags2
n Sideguard®headairbags2
n Rearsideairbags2(optional)
n Three-pointsafetybeltsforallpassengers
n Audibackguardsystem
n Safetysteeringcolumn
seat-position detection
Seat-positiondetectionidentifiesthepositionofthedriverandfrontpassengerseat,foreoraft,andtailorsdeploymentofsafetysystemsaccordingly.
Intheeventofafrontcollision,sensorsdetectupper-bodymovementandchangetheamountoftensioninboththesafetybeltandthepositionoftheairbag.Thisallowsthesystemtokeepthebodyintheidealpositionduringacollision.
©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
2011 Audi A4 product Highlights
3
©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
2011 Audi A4 consideration set
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model competitive comparison
2011 Audi 2011 BMW® 2011 Mercedes-Benz® 2010 Lexus® 2010 Acura® A4 2.0T Premium Plus 328i xDrive C300 Sport IS 250 RWD TSX w/Tech Pkg
All-wheel-drivesystem OPT STD OPT N/A N/A8-speedTiptronic® STD N/A N/A N/A N/AXenonplusheadlights STD N/A N/A STD STDPowerfrontseats 12-way OPT 8-wayOPT 8-waySTD 8-waySTDPowerdriverlumbarsupport STD OPT OPT STD Manual-STDSeatingsurfaces Leather Leatherette Leatherette Leather LeatherSplit-foldingrearseat STD OPT OPT N/A N/A3-zoneclimatecontrolsystem STD N/A N/A N/A N/ABluetooth® STD OPT OPT STD STDSatelliteradio SIRIUS®-STD SIRIUS®-OPT SIRIUS®-OPT XM®-STD XM®-STDAuto-dimminginteriormirrors OPT OPT OPT STD STDBaseMSRP $37,050 $35,150 $33,990 $33,315 $32,410
2011 Audi 2011 BMW 2011 Mercedes-Benz 2010 Lexus S4 3.0T Premium Plus 358i xDrive C350 IS 350
Horsepower 333 300 268 306Torque 325lb-ft 300lb-ft 258lb-ft 277lb-ftAcceleration0-60mph 4.9 5.3 6.1 5.6All-wheeldrive quattrostandard STD N/A N/ATorque-vectoringreardifferential quattrowithsportrear differential(optional) N/A N/A N/ADual-clutchautomaticgearbox Seven-speeddual-clutch Stronic®transmission N/A N/A N/AStandardwheels 18" 17" 17" 17"Heatedseats STD OPT OPT OPTBluetooth STD OPT STD STDSatelliteradio STD OPT OPT XM®-STDHomeLink® STD N/A N/A STDiPod®interface STD OPT OPT STDBaseMSRP $46,600 $42,600 $39,990 $37,595
conclusion
Inanydirectcomparison,Audihasadvantagesoverthecompetition.
n Benchmarkinteriors—envyoftheautomotiveindustry
n FSIdirectinjectiontechnology
n Betterfuel-efficiencyratings1
n Rear-biasedquattro®all-wheeldrive
n Audisideassist
n Bang&Olufsen®premiumsoundsystem
n Three-zoneautomaticclimatecontrolsystem
TheAudiA4continuestoreceiveravereviewsandwinnumerousawards.
American Awards
n 2010EsquireCaroftheYear,Esquire(AudiS4)
n 2010Editor’sChoiceEntryLuxury,Car and Driver
n 2010LuxuryBestBets,cars.com
n 2009TopSafetyPick™fromIIHS3
n 2008TopSafetyPickfromIIHS3
n 2007TopSafetyPickfromIIHS3
n 2009“InternationalEngineoftheYear”forAudi2.0TFSI®engine4
n 2008“InternationalEngineoftheYear”forAudi2.0TFSIengine4
n 2007“InternationalEngineoftheYear”forAudi2.0TFSIengine4
©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
2011 Audi A4 Accolades
American Accolades
“The2009AudiA4alsolooksexpensive…”
“Fewinteriors(includingthe3SeriesandC-Class)seemaswellconceivedandconstructed.”
“Nearlyeveryelementofitson-roadrepertoirehasbeentransformedorsubstantiallyimproved.”
–InsideLine.com
“Asfortheinterior,well,it’sjustfantastic.”
–AutoWeek
“There’salsomorespaceforlonglegs,broadshoulders,andtallheadsthanbefore,andtheoveralllayout—withthenavigationmonitormountedhigh—ismuchmorepractical.”
“It’sapassionatelypragmaticandstylishchoiceforthoseclientswhofindthe3-seriestoocrampedandboisterousandtheC-classtooconservativeinappearanceandability.”
–Automobile
“…intherearseat,weweresurprisedathowmuchlegroomwasavailable,evenwiththefrontseatsettoarealisticposition.”
–MSN Autos
“…thenewlarger,morematuresedanisnowevenbetterpreparedtotakeonitsMercedes-BenzandBMWrivals.”
—Motor Trend
5 A4
1: 21city/29highwaympg(2011AudiA42.0Twith8-speedTiptronic).EPAestimates.Yourmileagewillvary.
2: Airbagsaresupplementalrestraintsonlyandwillnotdeployunderallcrashcircumstances.Alwaysusesafetybeltsandseatchildrenonlyintherear,usingrestraintsystemsappropriatefortheirsizeandage.
3: “TopSafetyPick™”basedon31-mphside-impactcrashtest,40-mphfrontal-offsetcrashtest,20-mphrear-impacttest,andtheavailabilityofESC.TestperformedbytheInsuranceInstituteforHighwaySafety.Fordetails,visitiihs.org.Seeaudiusa.comformoreinformationonsafetyfeatures.
4: InternationalEngineoftheYearawardisdecidedbyaspecialistjuryof65respectedautomotivejournalistsfrom32countries.TheAudi2.0TFSI®enginehaswonthe1.8-literto2-litercategoryfrom2005to2009.
©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
2011 Audi A4 Disclaimers
7 A4