2011 Audi A8 Why-Buys in 3D

Designwhat design attributes make it special?

DynAmicshow does this feature impact the user?

DifferentiAtionin what ways is it unique or different from the competition?

1.AudiSpaceFrame(ASF)

2.8-speedTiptronic®transmission

3.4.2-literV8enginewith372hp

4.All-newMMI®andnavigationsystemwithtouch-padtechnology

5.quattro®permanentall-wheeldrive

6.Audipre-sensebasiccrashpreparation

7.StandardLEDdaytimerunninglights,taillightsandturnindicators

8.All-newBang&Olufsen®advancedsoundsystemwithemergingtweeters

9.Automaticfour-zoneclimatecontrol

10.AudiDriveSelect

“TheASFdesignislighterandstifferthansteel…

“Brand-newfor2011,the8-speedTiptronictransmissionoffersadditionalsmoothshiftpointsandadaptabilityassociatedwiththistechnology…

“Improvedfor2011,the4.2literV8engineadds22additionalhorsepower…

“ThenextadvancementofMMItechnologyallowsthedrivertowritecommandsonatouchpad…

“TheA8’squattrosystembalancespowerfronttorearcontinuously…

“Aproactiveapproachtotheconceptofoccupantprotectionthatanticipatesapendingcollision…

“TheLEDlightinglocatedthroughouttheA8’sinterior…

“Combiningstate-of-the-artadvancementsthatincludeacousticlenstechnologyandproprietarydigitalsignalprocessing…

“Theoptionalfour-zoneclimatecontrolonA8…

“Customizingthrottle,shift,steeringandsuspensionsettingsatthetouchofabutton…

…tooffernimblehandlinganddynamics…

…tomorecloselymatchthepowerandtorquecurvesoftheimproved4.2-literV8engine…

…achievesbest-in-classcombinedfueleconomy1…

…tonavigatein3Dview,accessreal-timetrafficinformation,importmusicfiles,controliPods®andmore…

…forsuperiorhigh-performancehandlingandtraction…

…closeswindows,adjustsseats,headrestraints,suspensionandbrakesformaximumoccupantprotectionandmaneuverability…

…illuminatesmoreefficiently…

…theavailableBang&Olufsensoundsystemoffersthrillingsoundreproduction…

…providesoptimalcomfortforalloccupants…

…Audidriveselectislikehavingfourcarsinone……

…andatechnologicaledgeoverthecompetition.”

…anditisnotavailableonthecomparableBMW,®Mercedes-Benz®andJaguar®models.”

…offeringacombinationofpowerandefficiencythatnocompetitorcanmatch.”

…inawaythatadvancestheconceptofuser-friendlyinterfacetechnologytoanentirelynewlevelunavailableonanycompetitor.”

…inallconditions,includingdrypavement.”

…assomekeycompetitors’systemsonlyretractseatbeltsandapplyextrabrakepressureinanticipationofacollision.”

…andspeakstotheA8’shigherlevelofdesign,aestheticsandtechnology.”

…andexclusivebrandtechnologywithinitsclass.”

…andisnotavailableontheLexus®GS460.”

…andit’stheonlysystemlikeitinitsclass.”

©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.

1 A8

Distinctive,unique“family”facedifferentiatesfromcompetition;enhancesengineperformancebyallowingmoreairflowtotheengine

Longerservicelife,brighterlightforincreasedvisibility

Automaticallyswitchesonvehicle’soutsidelightswhendoorsareunlockedwithkeyfob;switcheslightsoffafterdoorsarelocked

Lendsaprogressiveairofsophisticatedsportinesstoanexistingclassicautomotivelook

Ensurethatheadlightbeamsstayfocusedonthepathaheadregardlessoftheroadgradeorthevehicleload

Helpincreasevisibilitytootherdriversinadverseweatherconditions

Increasesafetybyclearlysignalingthedriver’sintentionswhenturning

Addstothevehicle’svalue;thedetailsoftheinteriorenhancetheownershipanddrivingexperience

LuxuriousValconaleatheremphasizesthenoblecharacterandqualityoftheotherinteriormaterialsintheA8

Allowfrontpassengerstofindaseatingpositionthatprovidesoptimumcomfort

Providepassengerswithadditionalwarmthandcomfortwhentheweathergetscold

Increasesindividualoccupantcomfort

ProvidesacomfortablegripandfeaturesMMIcontrolsforeasyaccess;easesentryandexitfordrivers(A8Lonly)

Allowspassengerstostoredrinksandsnacksandkeepthemcoolontrips

Maintainspowersupplytothefanwhenthecarisparkedinthesun

Allowdriverandfrontpassengermorecomfortandversatility

Improveairflowforincreasedinteriorcomfort

Powerfulandquiet;offerssportinessandefficiency

Provideshigheroutputandtorqueandlowerfuelconsumption;thehighcompressionratiooffersmoreefficientcombustion

PersonalizesthedrivingexperienceandgivesthedrivertotalcommandviaTiptronic,®sportmode,shiftpaddlesandDynamicShiftProgram(DSP),whichadaptstodriverpreferences

KeepsthecarundercontrolbynetworkingABS,EBD,ASRandEDL

Improvesenginecombustionefficiency;increasesdynamicperformance

Adjustssteeringresistancebygaugingvehiclespeed;providesoptimalcontrolunderalldrivingconditions

Providesawiderpowerbandandgreaterpowerfortheengine

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The2011AudiA8isthenextiterationofanalreadyhighlyacclaimedflagshipvehicleoftheline.

Here is what’s standard in 2011

n 4.2-literV8enginewith372hp

n 8-speedTiptronic®transmissionwithpaddleshifters

n 19"wheels

n All-newnavigationsystemwithtouch-padtechnology

n Audidriveselect

n LEDdaytimerunninglights

the 2011 A8 features these additional options and packages

n Driverassistancepackage

n Driveselectpluspackage

n Rearseatcomfortpackage

n Executiverearseatingpackage

n 20"wheelswithsummertires

n Panoramasunroof(A8Lonly)

n Rear-seatentertainmentwith10"screens

n Nightvisionassistant

n All-newBang&Olufsen®advancedsoundsystem

©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.

2011 Audi A8product Highlights

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Audisingle-framegrilledesign

AdaptiveBi-Xenon™headlights

Cominghome/leavinghomefunction

Bold,refreshedexterior

Auto-levelingheadlights

Rearfoglights

Side-turnindicatorsinexteriormirrors

Award-winning,benchmarkinteriorwithworld-classdesignmaterialsandcraftsmanship

Premiumleatherupholstery(optional)

Power18-wayfrontpassengerseatswithpower4-waylumbaradjustment,oroptional22-waypowerfrontpassengerseatswithventilationandmassagefeature

Frontandrearheatedseats

Optionalautomatic4-zoneclimate-controlsystem

4-spoke,multifunction,leathersteeringwheelwithpowertiltandtelescopicadjustment(StandardonA8L,optionalonA8)

Personalrefrigeratorintrunkpass-through(optionalonA8Lonly)

Solarsunroof(optional)

Dualfrontcenterarmrests

B-pillarducts

Improved4.2-liter,DOHC,aluminumalloy,FSIV8enginewith372hp(A8/A8L)

5.2-liter,DOHC,aluminumalloy,FSIV10engine(S8)

All-new8-speedautomaticTiptronic®transmission

ESP®8.0(ElectronicStabilizationProgram)

Variablevalvecontrol

Servotronic®speed-sensitivesteering

Variableintakemanifold

Voicerecognition

6-discremoteCDchanger

Diversityantenna

Audimusicinterface

Satelliteradiopre-wiringwithSIRIUS®satelliteradio

Bose®PremiumSurroundSoundsystemwithAudioPilot®

Bang&Olufsen®premiumsoundsystem

AudicellphonepreparationwithBluetooth®

LEDreartaillights

FrontandrearacousticparkingsystemwithrearviewcameradisplayinMMI(optional)

Lightsensor

Advanced,two-stage,occupant-sensingairbagsupplementalrestraints

Tire-pressuremonitoringsystem

AvailableAudipre-sensebasiccrashpreparation

Optionalnightvisionassistant

Letsdriveroperateradio,CDplayer,navigationandtelephoneviavoicecommandsforreduceddriverdistraction

Letsyoulistentomoreofyourfavoritemusic

Housestheantennasforradio,satelliteradioandGPS

AllowstheconnectionofApple®iPods®totheMMIandgivesuserstheabilitytocontroltheiriPodsviatheMMIpanelorthemultifunctionalsteeringwheel

Morethan130channelsgivespassengersmoreoptionsforlisteningtomusic,news,sportsandtalkshowscoasttocoast

Providessymphony-likesound,virtuallyunaffectedbyambientnoise

14activeloudspeakers,DigitalSignalProcessing(DSP),morethan1,000wattsmakethissoundsystemamongthebestintheworld,andAudiwasthefirstautomakertopartnerwiththisworld-classmanufacturerofaudiosystems

Enableshands-freecommunicationandhelpsreducedriverdistraction

Consumeupto50percentlessenergyandtakeuplessspacethanconventionalbulbs;providequickerilluminationtosharpenthereactiontimeofthedriverbehindthevehicle

Providesgreaterconfidenceinbackingmaneuvers;helpsreducepotentialforaccidentsandallowsforgreatermaneuverabilityintightparkingsituations

Asafetyandconveniencefeaturethatturnsonheadlightsautomaticallywhenitgetsdark

Providesuperiorpassivesafetyprotection,aidedbyseat-mountedfrontairbagsandtheSideguard™head-protectionairbags

Helpsdriversmaintainoptimaltirepressureforimprovedride,handling,responsivenessandfueleconomy1

Proactivelycloseswindows,sunroof,adjustsseats,headrestraints,suspensionandbrakesinanticipationofacollisionoranaccident-avoidancesituation

InfraredtechnologygeneratesthermalimageoncamerathatisobservedonDISscreentoalertdriversofpedestriansandwildlifecrossingtheroad;audiblewarningsoundalertsofpotentialcollision

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TheAudiA8activesafetyfeatureshelppreventaccidents,andpassivesafetyfeaturesincreaseitsperformancewhenunavoidablecollisionshappen.

Afewoftheseinclude:

n ESP

n Brakeassist

n High-performancealuminum-fist-caliperbrakesystem

n Dual-stage,dual-thresholdfrontairbags2

n Sideguard™headairbags2

n Frontandrearsideairbags2

n Three-pointsafetybeltsforallpassengers

n Driverandfrontpassengerkneeairbags2

©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.

2011 Audi A8 product Highlights

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©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.

2011 Audi A8safety

4 A8

the Audi space frame

ThealuminumbodyoftheA8modelsusestheAudiSpaceFrame,whichhasbeencontinuallydevelopedsincetheintroductionoftheAudiA8in1994.ThemostrecentAudiA8modelsfeatureanew-generationSpaceFramethatoffersimpressiveadvantages,includingimprovedhandling,ridequality,performanceandfueleconomy.1

OtheradvantagesoftheASFinclude:n Alowerweightwhencomparedtoaconventionalsteelbody(300-poundweightsavings),reducingfuelconsumptionandproviding

moredynamicperformancen ConstructionthatfurtherenhancesthesafetypotentialoftheA8modelsn Alargelyautomatedproductionthatensuresprecisionanddimensionalaccuracyn Anintelligent,simplerdesignand17percentfewerparts,whichmeansimplerrepairsthatcanresultinlowerinsurancepremiumsn Exceptionallystrongwelds,thankstoanew,moreefficientlaser-hybridweldingtechnique

©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.

2011 Audi A8consideration set

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model competitive comparison

2011Audi 2011BMW® 2010Lexus® 2011Jaguar® 2010Mercedes-Benz® A8 750ixDrive GS460 XJ CLS550Adaptivefrontlightingsystem STD STD STD OPT OPTDaytimerunninglights STD STD STD STD STDPowersunroof/moonroof STD STD STD STD STDAuto-levelingsuspension STD STD N/A STD STDHeatedrearseats OPT OPT N/A STD N/ARearside-impactairbags2 STD N/A STD STD STDAll-wheeldrive STD STD N/A N/A N/AAuto-dimmingrearviewmirror STD STD STD STD STDPower-foldingexteriormirrors STD STD STD STD N/ASide-turnindicatorlightsinmirrors STD N/A STD STD STDRain-sensingwipers STD STD STD STD STDNavigationsystem STD STD OPT STD STDSatelliteradio3 SIRIUS®-STD SIRIUS-OPT XM-STD SIRIUS-STD SIRIUS-STDHeadlightwashers STD STD OPT STD OPTAdaptivecruisecontrol OPT OPT OPT OPT OPTRearlumbarsupport STD N/A N/A N/A N/AFour-zoneautomaticclimatecontrol OPT STD N/A OPT STDPowersunshadeforrearwindow STD OPT OPT OPT OPTFrontseatventilationandmassage OPT OPT STD STD STDSeatingsurface Premiumleather Premiumleather Leather Premiumleather PremiumleatherBaseMSRP4 TBD $85,000 $54,070 $72,500 $74,000

2011Audi 2011BMW 2011Jaguar A8L 750LixDrive XJLAdaptivefrontlightingsystem STD STD OPTDaytimerunninglights STD STD STDPowersunroof/moonroof STD STD STDAuto-levelingsuspension STD STD STDHeatedrearseats OPT OPT STDRearside-impactairbags2 STD N/A STDAll-wheeldrive STD STD N/AAuto-dimmingrearviewmirror STD STD STDPower-foldingexteriormirrors STD STD STDSide-turnindicatorlightsinmirrors STD N/A STDRain-sensingwipers STD STD STDNavigationsystem STD STD STDSatelliteradio3 SIRIUS-STD SIRIUS-OPT SIRIUS-STDHeadlightwashers STD STD STDAdaptivecruisecontrol OPT OPT OPTRearlumbarsupport STD OPT N/AFour-zoneautomaticclimatecontrol STD STD STDPowersunshadeforrearwindow STD OPT STDFrontseatventilationandmassage OPT OPT STDSeatingsurfaces Premiumleather Premiumleather PremiumleatherBaseMSRP4 TBD $88,900 $79,500

Inanydirectcomparison,Audihasadvantagesoverthecompetition.

Universalplussesversusthecompetition:

n Benchmarkinteriorsaretheenvyoftheautomotiveindustry

n FSIdirectinjectiontechnology

n quattro®IVall-wheeldrive

n Adaptiveairsuspension

n ErgonomicinteriorwithMMIcontrollogic

n Solarsunroof

mmi touch

ThelatestrevolutionaryadvancementinMMItechnologychangesthewaythatadriverusestheA8navigation,radioandphonesystems.MMItouchenablesthedrivertoenterdestinationinformationorphonenumberswithoutusingbuttonsorjoysticks.Thedriverwritesonatouchpadlocatedatthecenterconsole,withineasyreach,andMMItouchrecognizesthehandwritingandresponds.Thetouchpadcanalsobeprogrammedtoactivatesixradiopre-setstations.It’sasystemlikenootherintheindustry,anditsetsthenewbenchmarkforin-vehicledriver-interfacesystems.

TheAudiA8continuestoreceiveravereviewsandwinnumerousawardsfromaroundtheglobe.

©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.

2011 Audi A8 Accolades

American Accolades

“…thereexiststheinfinitesimallysmallnumberofcarsthathavebeenengineeredwithbothmissionsinmind,offeringdynamicexcellenceforthosetwirlingthesteeringwheelandfive-starappointmentsforthoseoccupyingtherearseats.The2011AudiA8LW-12isonesuchvehicle,anditsatisfiesinalmostallaspects.”

—Car and Driver

“Thenew2011AudiA8islonger,widerandtallerthanthe2004-’10model.Andnotcoincidentally,it’salsoalittlebiggerthanthestandard-wheelbaseversionsoftheBMW7SeriesandLexusLS.”

—insideline.com

“…wheretheA8reallyjustifiesAudi’s‘sportiest’claimisinitscomposureonlumpybackroadswhentheg-loadsarecomingfromoddanglesandthepaceisbrisk.BMWwrotethemanualonthis—abenchmarkblendofcomplianceandagility.Still,Audi’sadaptiveairsuspensionmayhaveaddedanewchapter.”

—Car and Driver

“TheinterioroftheA8Lenchantswithitsnew,lightlines,withacraftsman’sleveloffitandfinishandwithextraordinaryattentiontothesmallestofdetails.Thecomfortonboardisfirst-class—fromtheambientlightingtothefour-zoneautomaticclimatecontrolsystem.”

—Automotive Intelligence

6 A8

1: 17city/27highwaympg(4.2liter,8-cylinderengine).EPAestimates.Yourmileagewillvary.

2: Airbagsaresupplementalrestraintsonlyandwillnotdeployunderallaccidentcircumstances.Alwaysusesafetybeltsandseatchildrenonlyintherear,usingrestraintsystemsappropriatefortheirsizeandage.

3: AllA8modelsincludeastandardthree-yearsubscriptiontoSIRIUS-XM®satelliteradio.

4: SourceofcompetitiveMSRPfigures:edmunds.com.

©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.

2011 Audi A8Disclaimers

7 A8