2010 pr and social media
DESCRIPTION
During September 2010, PR Meets Marketing evaluated the social media presence of 113 PR agencies. This presentation is a summary of those findings. For more information, go to www.prmeetsmarketing.com.TRANSCRIPT
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2010 UPDATE:PR Agencies and Social Media
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Overview
• Pulse of 113 PR agencies during the week of September 20, 2010.– Top 100 independent PR agencies by O’Dwyers
in 2009 (http://www.odwyerpr.com/pr_firm_rankings/independents.htm)
– PR Firm Social Media wiki yielded 13 additional agencies (http://prfirmssocialmedia.pbworks.com/)
• Conducted by PR Meets Marketing (www.prmeetsmarketing.com)
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2009 vs. 2010
Blog
Flickr
YouTube
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
54%
45%
7%
31%
39%
14%
73%
76%
37%
36%
80%
59%
20102009
More agencies are creating and building a social media presence:
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Tweet Tweet
17% < 100 followers
66% 101- 999 followers
24% > 1000 followers
11% > 2000 followers
80% have corporate Twitter accounts. Of these:
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Facebook vs. LinkedIn
2 to 1More agencies have pages/groups on Facebook vs. LinkedIn
LinkedIn Facebook
41
86
26
77
159
Total Corporate Group Page Career/Employee Groups
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Front and Center
64%marketed more than one social media channel on their home page
19%marketed only one social media channel on their home page
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Who: Cece Salomon-Lee, Principal, PR Meets Marketing
Website: www.prmeetsmarketing.com
Contact:
@csalomonlee
www.linkedin.com/in/cecelee
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Addendum: Methodology
• Researched corporate presence only• Searched on agency’s name or abbreviation
as presented on website• Used search capabilities provided by
Facebook, Flickr, LinkedIn, Twitter and YouTube
• For LinkedIn, excluded company pages as these are auto-created by LinkedIn
• For Facebook, excluded pages not claimed by the agency
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Addendum: Raw Data2009 2010
Number of PR Agencies Reviewed 100 113
Blog 54 83 Twitter* 39 90
Followers <100 Not tracked 19Followers 101-999 Not tracked 59
Followers 1000-1999 Not tracked 22Followers >2000 Not tracked 10
Protected Tweets Not tracked 2Facebook 45 86
Employee/Career 7 9 Corporate Page or Group 38 77
LinkedIn (Group) 31 41 Employee-related 12 15 Corporate Group 19 26
Flickr 7 42 Youtube 14 67 (1 used vimeo) Marketed on Home Page Anecdotal 83
More than one social Not tracked 64Only one item Not tracked 19
* As some agencies have multiple Twitter accounts, total for followers is higher than the base number of agencies reviewed
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Addendum: Photo Credit
• Opening slide: http://www.flickr.com/photos/webtreatsetc/4091128553/sizes/o/in/photostream/