2010 FIFA World CupTM

Ticketing

Dr Danny Jordaan Chief Executive Officer: Organising

Committee

Mr. Jaime ByromExecutive Chairman: MATCH Services

HistoricalTicketing Information

Launch of Ticket Sales (Feb 2009)

1. Ticket Data as of February 2009• The Category Sectors may be configured at a Venue or Match Level• Currently, the Category split for Purchasable Tickets for the 64

Matches is as follows

A total of 996,246 Purchasable Tickets were reserved for Customer Groups that acquire the option to purchase tickets as part of their marketing and commercial arrangements with FIFA.

2. Ticket Data as of February 2009

2. Ticket Data as of February 2009

2. Ticket Data as of February 2009

2. Ticket Data as of February 2009

66,140 89,600

570,161

550,106

380,000

344,000

195,203

90,902

743,965

FWC - Original Ticket Allocations

FIFA TV

PMAs

PMA Supporters

Commercial Affiliates

Hospitality

Tour Operators

FIFA Secretariat

Organising Committee

General Public

3. Original FWC Inventory (Feb 2009)

86,848

205,632

568,229797,990

Original Ticket Allocations

Constituent Group Nr of Tickets

FIFA TV 66,140

PMAs 89,600

PMA Supporters 570,161

Commercial Affiliates 550,106

Hospitality 380,000

Tour Operators 344,000

FIFA Secretariat 195,203

Organising Committee 90,902

General Public 743,965

Total 3,030,077

Ticketing InformationFebruary 2010

4. General Public – Sales Phase 1, 2 & 3

86,848

205,632

568,229

TICKETS SOLD

Total sold: 1,149,176

733,189

415,987

International – General Public

Domestic (RSA) – General Public

4. General Public – Sales Phase 1, 2 & 3

Top 6 countries outside SA− USA 107,576− UK 63,835− Germany 29,733− Australia 26,488− Canada 14,617− Japan 12,113

Top 2 neighbouring countries− Mozambique 1,474− Botswana 1,257

4. General Public – Sales Phase 4 (Tickets Confirmed)

86,848

205,632

568,229

TICKETS CONFIRMED

Total sold: 194,349

164,193

30,156

International – General Public

Domestic (RSA) – General Public

- Payment Successful: 173,694 Tickets- Payment Outstanding: 20,655 Tickets

11. Tickets Sales (Sold + Pending)

86,848

205,632

568,229797,990

Ticket Sales

Constituent Group

Nr of Tickets

General Public (SP I-III) 1,149,176General Public (SP IV) 194,349

FIFA TV 21,448

PMAs 185,000Commercial Affiliates 171,837

Hospitality 147,560

Tour Operators 140,426

FIFA Secretariat 49,619Organising Committee 57,850

Total 2,117,265

1,149,176

194,34921,448

185,000

171,837

147,560

140,426

49,619 57,850

FWC -Breakdown of 2,100,000 Ticket Sales Sold + Pending

General Public (SP I-III)

General Public (SP IV)

FIFA TV

PMAs

Commercial Affiliates

Hospitality

Tour Operators

FIFA Secretariat

Organising Committee

12. Current Ticket Availability

86,848

205,632

568,229797,990

Available Ticket Inventory

Constituent Group

Nr of Tickets

FIFA TV 8,593Commercial Affiliates 82,221

Hospitality 193,640

Tour Operators 66,458

FIFA Secretariat 95,301Organising Committee 76,397General Public + PMAs 311,271

Total 833,881

8,593

82,221

193,640

66,458

95,301

76,397

311,271

Current Available - Ticket Inventory

FIFA TV

Commercial Affiliates

Hospitality

Tour Operators

FIFA Secretariat

Organising Committee

General Public + PMAs

General Information on Ticketing Enforcement to

Restrict Unauthorised Resales

What is MATCH doing to prevent unauthorised ticket resales?For the 2010 FIFA World Cup™, FIFA has directed MATCH Services to implement a worldwide ticketing enforcement programme with the following goals:

- security: maintain the integrity of South Africa’s event security plans for the safety of all spectators

- consumer protection: protect consumers from fraud, misrepresentation, non-delivery, mis-description and other ticket related scams, and make sure tickets are available for true fans at FIFA published prices, rather than horded by touts and resold at inflated prices

- fairness: protect the reputation and organization of the event ,

 

What is MATCH doing to prevent unauthorised ticket resales?The MATCH Enforcement Team uses three different types of strategies to combat the problems presented by unauthorised ticket resellers:

- legal strategies;

- operational strategies; and

- public relations strategies 

Legal Strategies

- Each ticket purchaser is required to review and indicate their acceptance of the General Ticket Terms and Conditions before they acquire any rights to any tickets.  The GTCs specifically prohibit unauthorised resales,

- When unauthorized entity is discovered, MATCH takes the first step toward litigation, which is to send a cease & desist letter.

- If MATCH do not get voluntary compliance, MATCH notifies consumer protection authorities in the relevant jurisdiction.

Legal Strategies

- MATCH notifies relevant South African governmental authorities who have asked for this information.

- MATCH notifies the e-crime unit of Scotland Yard on “shut-down” notices to web hosts, the Office of Fair trading and the Metropolitan Police in the UK, because there is a law in the UK which makes it a crime to sell international football match tickets online if the website is accessible to residents in England. 

Legal Strategies

-MATCH has been following with keen interest a DTI regulation and the Safety at Sports and Recreational Events Bill in connection with anti-touting laws.

-MATCH are meeting with the DTI and SAPS regarding potential cases against unauthorised resellers pursuant to the Trade Practices Act and/or criminal laws (fraud).

-MATCH has notified Google, Twitter, other technology companies, and other third parties who sometimes cooperate with our requests on the basis that the unauthorised entities’ activity violates the services providers terms and conditions.

Operational Strategies

- We have in place ticket quantity limits, which make it difficult for unauthorised entities to get tickets.

- We have a bespoke software to detect multiple ticket orders, again making it difficult for unauthorised entities to get tickets.

- We have a new system for distribution of tickets allocated to participating member associations, so the fans buy the allocated tickets directly, rather than providing the tickets in bulk to any participating member association.    

Operational Strategies

- Members of the general public and PMA supporters have to travel to South Africa and personally pick up their tickets at Ticket Collection Points in South Africa, which discourages touts

- MATCH have an official transfer platform, which allows ticket holders who cannot use all of their tickets to submit them for resale, and all resold tickets are sold for the original FIFA published prices.

- For every purchaser, the name is imprinted on the ticket and guest data imbedded in the tickets.  Anyone who resells a ticket can be traced as the original source of unauthorised tickets.

- There are security features on tickets. 

- Match day security plans allow fans identity to be checked and compared to the ticket data.

Operational Strategies

Public Relations Strategies

- MATCH have placed a website warning on www.FIFA.com regarding the importance of going to Authorized Sales Channels, explaining the rationale as well as the rules, and listing who the Authorized Sales Channels are. The same warning appears on SA Tourism’s website

- MATCH reminds customers of the ticket terms and conditions in their confirmation letters, again advising them about the Authorized Sales Channels.

- MATCH have requested that our network of approximately 100 Participating Tour Operators to distribute Travel Industry Warning letters to their respective networks of travel agents.

Public Relations Strategies

- MATCH has been sending messages out through “social networking” sites to warn people only to buy through Authentic Sales Channels.

- MATCH has recently presented our cases and issues of concern to the International Consumer Protection Enforcement Network, which is a group of over 40 major consumer protection authorities from around the world. In turn, many of them issued their own official warnings to consumers. 

- MATCH have issued press releases regarding cooperation with New Scotland Yard, and hopefully other authorities interested in consumer protection to get the message across. 

 

General Information on Ticketing - Media Ticketing EnquiriesFor more information related to Ticketing, please submit your questions in writing to FIFA by any of the following methods: Email: media@fifa.orgPost: FIFA-Strasse 20

P.O. Box 8044ZurichSwitzerland

  

General Information on Ticketing - Customer ServicesFor more information, customers can contact the FWCTC by any of the following methods: SMS: 083 123 2010Email: enquiries@2010FWCTC.co.zaPost: 2010 FIFA World Cup™ Ticketing

Centre (FWCTC)PO Box 4928, Cresta, 2118, South Africa

 There is also an information service that customers can call on 083 123 2010 (Domestic), and +41 44583 2010 

Thank you