2010 digital video_display_study

!"#$#%&#'()*+(((!"#$%&'"(("#)*&!"#$%&'!(#)%*!+#,#*'-.!/$*01,2!!3!!/'4%2'&$!5$-6!!7898:!;;<=9>?9!!3!!)%*$#6@%00%*A,B*'4%2'&$6-&A!!

© 2010 Arbitron Inc. and Edison Research


+$",%-*%&.*/")#/%*&#$0&/1%&2%0"#&3(#$4&/'4%2'&$!C,#,!2.#,#!C$%D#',#!#,2%A*2#,!2&!E'&D%)#!%$,%F.2!*$)!E#',E#-2%D#!%$2&!2.#!*C)%#$-#!#,2%A*2#,!@#!E'&)C-#!G&'!%$)%D%)C*0!$#2@&'H,6!

I.#!,2*2%,2%-,!*00&@!C,!2&!#D*0C*2#!*!$#2@&'HJ,!,%K#!*$)!,.*'#!%$!'#0*2%&$!2&!2.#!A#)%CAJ,!E&2#$2%*0!'#*-.!&D#'*006!

I.#!C$%D#',#!#,2%A*2#,!*$)!D%#@#'!E'&L%0#,!*0,&!.#0E!*)D#'2%,#',!*$)!*F#$-%#,!A*H#!%$G&'A#)!)#-%,%&$,!&$!@.%-.!$#2@&'H,!2&!%$-0C)#!%$!2.#%'!A#)%*!E0*$,6!

Introduction

2 ARBITRON DIGITAL PLACE-BASED VIDEO STUDY 2010

'%(56)%&/6&/1%&7-8"/-6$&!"9"/#(&3(#5%:;#*%0&<"0%6&=/>0?&@ABA&

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

I.#!'#E&'2!%$-0C)#,P!•  Q#@!)*2*!-&00#-2#)!%$!8R9R!• (&$2.01!*$)!@##H01!$*2%&$*0!*C)%#$-#!#,2%A*2#,!G&'!)%F%2*0!E0*-#=4*,#)!D%)#&!*,!*!A#)%CA!•  5$G&!&$!M6"6!'#,%)#$2,!*F#)!98!&'!&0)#'!7%$-0C)%$F!2##$,:!•  S'#*H&C2,!G&'!9;!)%GG#'#$2!D#$C#!-*2#F&'%#,!–  I&2*0!$CA4#'!&G!D%,%2&',!2&!2.#!D#$C#,!%$!2.#!E*,2!A&$2.!–  I&2*0!$CA4#'!&G!)%F%2*0!D%)#&!D%#@#',!*2!2.#!D#$C#,!%$!2.#!E*,2!A&$2.!

•  T#A&F'*E.%-!E'&L%0#,!&G!D%#@#',!%$-0C)%$F!,#UV!*F#V!#2.$%-%21V!.&C,#.&0)!%$-&A#V!#)C-*2%&$!*$)!E'#,#$-#!&G!-.%0)'#$!C$)#'!9;!%$!2.#!.&C,#.&0)!

•  /)!#$F*F#A#$2!*$)!EC'-.*,#!%$2#$2!A#*,C'#,!•  T%'#-201!-&AE*'#,!2.#!'#*-.!&G!)%F%2*0!E0*-#=4*,#)!D%)#&!2&!&2.#'!A#)%*!E0*2G&'A,!%$-0C)%$F!&$0%$#!D%)#&V!2#U2!A#,,*F%$FV!(WX!&@$#',.%E!7%$-0C)%$F!%W&)Y!*$)!%W.&$#Y:V!TO+,!*$)!Z*-#4&&H!

700"/"6$#(&!#/#&7,#"(#8(%&

Z&'!2.#!L%',2!2%A#V!/'4%2'&$!%,!E'&D%)%$F!2.#!)*2*!%$!2.%,!'#E&'2!*$)!)##E#'!!A*'H#2=4*,#)!%$,%F.2,!2&!2.#!%$)C,2'1!G&'!*!G##6![&$2*-2!C,!2&!0#*'$!A&'#P!S#$!['*@G&')!7898:!;;<=9X9?!4#$6-'*@G&')B*'4%2'&$6-&A!!

+&4!\%$,2&$!7X9R:!;8>=??RX!!'&4#'26@%$,2&$B*'4%2'&$6-&A!!


C1%&")D6-/#$5%&6E&*#)D("$94!/'4%2'&$!C,#)!2#0#E.&$#!'#-'C%2#)!,*AE0#!74&2.!0*$)0%$#!*$)!-#00!E.&$#:!2&!-'#*2#!2.#,#!C$%D#',#!#,2%A*2#,6!!

"&V!C$0%H#!5$2#'$#2!E*$#0,!2.*2!-*$!#U-0C)#!9?]!&'!A&'#!&G!2.#!M6"6!E&EC0*2%&$!2.*2!)&#,!$&2!'#FC0*'01!*--#,,!2.#!5$2#'$#2V!2.#,#!C$%D#',#!#,2%A*2#,!E'&D%)#!*!A&'#!-&AE0#2#!E%-2C'#!&G!2.#!2&2*0!A*'H#2!@%2.&C2!C$)#'-&C$2%$F!&'!#U-0C)%$F!#$2%'#!,#FA#$2,!&G!2.#!E&EC0*2%&$6!

Description of Methodology


/'4%2'&$!5$-6!%$!E*'2$#',.%E!@%2.!^)%,&$!+#,#*'-.!-&$)C-2#)P!•  I&2*0!&G!9V<_X!-&AE0#2#)!,C'D#1,!!•  I#0#E.&$#!%$2#'D%#@!•  S#2@##$!`*$C*'1!8_!*$)!Z#4'C*'1!88V!8R9R!!•  +*$)&A!,*AE0#!&G!E#',&$,!*F#)!98!*$)!&0)#'!!•  +#,E&$)#$2,!,#0#-2#)!G'&A!/'4%2'&$J,!Z*00!8RRa!,C'D#1!&G!)%*'1H##E#',!*$)!2.'&CF.!'*$)&A!)%F%2!)%*0%$F!7+TT:!,*AE0%$F!%$!-#'2*%$!F#&F'*E.%-!*'#*,!@.#'#!/'4%2'&$!)%*'1H##E#',!@#'#!$&2!*D*%0*40#!G&'!2.#!,C'D#16!!T%*'1H##E#',!'#E'#,#$2!_9]!&G!2.#!-&AE0#2#)!%$2#'D%#@,!*$)!+TT=,*AE0#)!'#,E&$)#$2,!'#E'#,#$2!>a]!&G!2.#!-&AE0#2#)!%$2#'D%#@,!

•  5$-0C)#,!-#00!E.&$#!,*AE0#!•  5$-0C)#,!$&$=5$2#'$#2!.&C,#.&0),!•  Q*2%&$*001!E'&N#-2*40#!2&!2.#!GC00!M6"6!E&EC0*2%&$!*F#)!98!&'!&0)#'!

Q&2#P!W#',&$,!#,2%A*2#,V!)#A&F'*E.%-!-&AE&,%2%&$,!*$)!%$)%-#,!*'#!-*0-C0*2#)!2&!&$#!)#-%A*0!E&%$2V!4C2!'&C$)#)!2&!2.#!$#*'#,2!GC00!E#'-#$2*F#!E&%$2!%$!2.#!'#E&'2b!2.#'#G&'#!2&2*0,!A*1!$&2!*))!2&!9RR6!


'1?&8-%#F&6>/&"$0","0>#(&,%$>%*G&I.%$H!&G!D#$C#,!*0A&,2!0%H#!IO!E'&F'*AA%$F!F#$'#,!&'!'*)%&!,2*2%&$!G&'A*2,b!%$!A&,2!-*,#,V!2.#!-&$2#$2!%,!)#,%F$#)!2&!*EE#*0!2&!*!,E#-%L%-!*C)%#$-#6!I.#!,*A#!%,!2'C#!G&'!-#'2*%$!D#$C#!-*2#F&'%#,6!I.#!21E#,!&G!E#&E0#!'#*-.#)!A&,2!G'#cC#$201!%$!*!A&D%#!2.#*2#'!A*1!4#!cC%2#!)%GG#'#$2!G'&A!2.&,#!'#*-.#)!%$!*!)&-2&'J,!&GL%-#6!

M$%D#',#!#,2%A*2#,!*$)!E'&L%0#!4'#*H&C2,!G&'!%$)%D%)C*0!D#$C#!-*2#F&'%#,!.#0E!*)D#'2%,#',!*$)!A#)%*!E0*$$#',!,#0#-2!$#2@&'H,!@%2.!2.#!.#*D%#,2!-&$-#$2'*2%&$!&G!2.#%'!2*'F#2!-&$,CA#',6!

Public Venues


d#'#!%,!2.#!0%,2!&G!D#$C#!-*2#F&'%#,!E'&L%0#)!%$!2.#!'#E&'2P!•  /%'E&'2!•  S*'!•  [&GG##.&C,#!&'!,*$)@%-.!,.&E!•  [&$D#$%#$-#!,2&'#!•  T'CF!,2&'#!•  ^0#D*2&'!•  Z*,2!G&&)!&'!-*,C*0!)%$%$F!'#,2*C'*$2!•  e*,!,2*2%&$!•  e'&-#'1!,2&'#!•  d#*02.!-0C4!•  d&,E%2*0!&'!A#)%-*0!2#,2!G*-%0%21!•  f*'F#!'#2*%0!&'!)#E*'2A#$2!,2&'#!• (#)%-*0!&GL%-#!7,C-.!*,!*!)&-2&'J,!&GL%-#V!)#$2%,2!&'!D#2#'%$*'%*$:!• (&D%#!2.#*2#'!•  gGL%-#!4C%0)%$F!0&441!•  ".&EE%$F!A*00!•  "2*)%CA!&'!*'#$*!•  I'*$,E&'2*2%&$!–  ^U2#'%&'!&G!*!SC,V!SC,!"2&E!".#02#'V!I'*%$!&'!I*U%-*4!–  +%)%$F!5$,%)#!*!SC,V!I'*%$!&'!I*U%-*4!


<"*"/6-*&,*4&<"%H%-*4&5$!2.%,!'#E&'2!D%,%2&',!'#E'#,#$2!2.#!$CA4#'!&G!E#&E0#!@.&!.*D#!4##$!2&!*!E*'2%-C0*'!21E#!&G!D#$C#!%$!2.#!E*,2!A&$2.6!"%$-#!$&2!*00!D#$C#,!.*D#!,-'##$,!%$,2*00#)V!$&2!#D#'1&$#!@.&!D%,%2,!*!D#$C#!%,!#UE&,#)!2&!)%F%2*0!D%)#&!-&$2#$26!!

I.#!D%,%2&'!#,2%A*2#,!*'#!%$-0C)#)!A#'#01!2&!E'&D%)#!E#',E#-2%D#!G&'!2.#!*C)%#$-#!7D%#@#':!#,2%A*2#,6!!!I.#!*C)%#$-#!#,2%A*2#,!'#E'#,#$2!2.#!$CA4#'!&G!E#&E0#!@.&!,E#-%L%-*001!'#-*00!,##%$F!*!)%F%2*0!D%)#&!,-'##$!*2!*!D#$C#6!!52!%,!E&,,%40#!2&!.*D#!4##$!%$!2.#!E'&U%A%21!&G!*!,-'##$!7#UE&,#):!@%2.&C2!$&2%-%$F!%26!

Definition of Terms


•  <%$>%&<"*"/6-I&/!E#',&$!@.&!.*,!4##$!2&!&'!@*,!#UE&,#)!2&!&$#!&G!2.#!9;!EC40%-!D#$C#,!#U*A%$#)!%$!2.%,!'#E&'2!%$!2.#!E*,2!A&$2.6!I.#!,C'D#1!cC#,2%&$!D#'4*2%A!%,P!!!h,%(&-#(./$&(01%&-2(-/3#(*14()##%(&1i5$.#67876(3#%4#9j!

• 26$/1(?&!"9"/#(&<"0%6&<"%H%-I&&/!E#',&$!@.&!$&2%-#)!*!)%F%2*0!D%)#&!,-'##$!*2!&$#!&G!2.#!9;!EC40%-!D#$C#,!#U*A%$#)!%$!2.%,!'#E&'2!%$!2.#!E*,2!A&$2.6!I.#!,C'D#1!cC#,2%&$!D#'4*2%A!%,P!(:;/%*(.4)<76(.</6#$(%1=(-/3#('7>7&/<(37'#1('7$.</*$?((@-#$#(37'#1('7$.</*$(<11A(<7A#(&#<#37$71%($6"##%$2()4&("/&-#"(&-/%()"1/'6/$&7%>("#>4</"(&#<#37$71%($&/&71%$2(&-#*(B#/&4"#($-1"&(."1>"/0$(/%'(/'3#"&7$7%>("#<#3/%&(&1(."1'46&$(7%(&-#($&1"#?((C1"(#D/0.<#2(/(37'#1('7$.</*(/&(/(<16/<(>"16#"*($&1"#(07>-&($-1=(B11'(7&#0$(B1"($/<#2(=-7<#(/(37'#1('7$.</*(7%(&-#(<1))*(1B(/(<16/<(0137#(&-#/&#"(07>-&($-1=(&-#(&"/7<#"(B1"(/%(4.6107%>(0137#?(

(E1=(,F0(>17%>(&1("#/'(/(<7$&(1B(<16/&71%$2(/%'(,F'(<7A#(*14(&1(&#<<(0#(=-#&-#"(1"(%1&(*14(-/3#($##%(/('7>7&/<(37'#1('7$.</*(/&(&-/&(<16/&71%("#6#%&<*?((G>/7%2(=#(/"#($.#67876/<<*(/$A7%>(/)14&('7>7&/<(37'#1('7$.</*$2($1(.<#/$#('1(EH@(7%6<4'#(@I($&/&71%$(*14(07>-&(-/3#($##%(1%(/("#>4</"(&#<#37$71%($6"##%(/&(1%#(1B(&-#$#(<16/&71%$?(((

(,%(&-#(./$&(01%&-2(-/3#(*14($##%(/('7>7&/<(37'#1('7$.</*J5$.#67876(3#%4#9K(

• '%%F(?&!"9"/#(&<"0%6&<"%H%-I&&/!E#',&$!@.&!$&2%-#)!*!)%F%2*0!D%)#&!,-'##$!*2!&$#!&G!2.#!9;!EC40%-!D#$C#,!#U*A%$#)!%$!2.%,!'#E&'2!%$!2.#!E*,2!@##H6!I.#!,C'D#1!cC#,2%&$!G&00&@#)!2.#!,#cC#$-#!G&-C,%$F!&$!)%F%2*0!D%)#&!D%#@%$F!%$!2.#!E*,2!A&$2.b!2.#!,C'D#1!cC#,2%&$!D#'4*2%A!%,P!(:,%(&-#(./$&(=##A2(-/3#(*14($##%(/('7>7&/<(37'#1('7$.</*J5$.#67876(3#%4#9K(

•  3%-*6$*&%*/")#/%*I&I.#!$CA4#'!&G!M6"6!'#,%)#$2,!@.&!.*D#!@*2-.#)!*!)%F%2*0!D%)#&!,-'##$6!I.%,!$CA4#'!'#E'#,#$2,!C$%cC#!E#&E0#!%$!2.#!E&EC0*2%&$V!QgI!*)!%AE'#,,%&$,6!!

!Z&'!#U*AE0#P!I.#!A&$2.01!)%F%2*0!D%)#&!E#',&$,!#,2%A*2#,!G&'!F'&-#'1!,2&'#,!%,!<8!A%00%&$!E#&E0#!*F#)!98!&'!&0)#'6!I.%,!$CA4#'!%,!)#'%D#)!41!AC02%E01%$F!!2.#!2&2*0!-C''#$2!M6"6!E&EC0*2%&$!41!2.#!E#'-#$2*F#!&G!&C'!'#E'#,#$2*2%D#!,*AE0#!@.&!'#E&'2#)!$&2%-%$F!*!)%F%2*0!D%)#&!,-'##$!%$!*!F'&-#'1!,2&'#!%$!2.#!E*,2!A&$2.!78_aVRRRV?RRk!U!8<6a]!l!!<8V8?9V9?<:6!

!I.#!$CA4#'!&G!2&2*0!*)!%AE'#,,%&$,!2.#,#!E#&E0#!'#E'#,#$2!@&C0)!D*'1!4*,#)!&$!2.#!G'#cC#$-1!&G!2.#%'!D%#@%$F!*$)!2.#!$CA4#'!&G!*),!%$!'&2*2%&$6!

*Copyright 2009, Claritas, Inc.


J6H&/6&>*%&#$&"$0%KI&/$!%$)#U!&G!9RR!A#*$,!2.#!F'&CE!.*,!2.#!,*A#!)#A&F'*E.%-!-&AE&,%2%&$!*,!2.#!$*2%&$!&$!*D#'*F#6!!!

/$!%$)#U!*4&D#!9RR!A#*$,!2.*2!D#$C#!*22'*-2,!A&'#!E#&E0#!@%2.!2.*2!-.*'*-2#'%,2%-!2.*$!@#!@&C0)!#UE#-2!2&!L%$)!%$!*!'*$)&A!,*AE0#!&G!2.#!2&2*0!M6"6!E&EC0*2%&$b!*$!%$)#U!C$)#'!9RR!A#*$,!2.#!D#$C#!C$)#'=)#0%D#',!E#&E0#!@%2.!2.*2!-.*'*-2#'%,2%-6!!

Z&'!#U*AE0#P!I.#!2&2*0!M6"6!E&EC0*2%&$!&G!E#',&$,!*F#)!98!&'!&0)#'!%,!-&AE&,#)!&G!>a]!A#$b!2.&,#!@.&!.*D#!@*2-.#)!*!)%F%2*0!D%)#&!)%,E0*1!*2!*!F*,!,2*2%&$!%$!2.#!E*,2!A&$2.!*'#!_>]!A#$6!I.#'#G&'#V!*!F*,!,2*2%&$!)#0%D#',!!*!.%F.!-&$-#$2'*2%&$!&G!A*0#!D%#@#',!*$)!%2,!%$)#U!%,!#UE'#,,#)!*,!99R!!m_>]!n!>a]!l!99Ro6!I.#!F&*0!&G!%$)%-#,!%,!2&!%)#$2%G1!D#$C#,!2.*2!*22'*-2!*!.%F.!-&$-#$2'*2%&$!&G!-#'2*%$!-&$,CA#'!2*'F#2,6!

Definition of Terms (continued)

•  =%KI&&I.#!F#$)#'!-&AE&,%2%&$!G&'!2.#!F'&CEb!C$0#,,!&2.#'@%,#!%$)%-*2#)V!2.#!2&2*0!,*AE0#!%,!E#',&$,!*F#)!98!&'!&0)#'6!

•  79%I&I.#!*F#!-&AE&,%2%&$!G&'!2.#!F'&CEb!C$0#,,!&2.#'@%,#!%$)%-*2#)V!2.#!2&2*0!,*AE0#!%,!E#',&$,!*F#)!98!&'!&0)#'6!

•  J6>*%16(0&L$56)%I&&I.#!*EE'&U%A*2#!2&2*0!.&C,#.&0)!%$-&A#!%$!8RRa!G'&A!*00!,&C'-#,!4#G&'#!2*U#,!G&'!2.#!F'&CEb!C$0#,,!&2.#'@%,#!%$)%-*2#)V!2.#!2&2*0!,*AE0#!%,!E#',&$,!*F#)!9;!&'!&0)#'6!I.#'#!%,!21E%-*001!*!-#'2*%$!E#'-#$2!&G!'#,E&$)#$2,!@.&!)#-0%$#!2&!E'&D%)#!%$-&A#!%$G&'A*2%&$6!I.#!.&C,#.&0)!%$-&A#!-&AE&,%2%&$,!%$!2.%,!'#E&'2!*'#!E'&N#-2#)!*A&$F,2!&$01!2.&,#!@.&!)%)!E'&D%)#!*$!%$-&A#!'*$F#6!

•  M#5%N./1$"5"/?I&&I.#!'*-#!*$)!#2.$%-%21!-&AE&,%2%&$!G&'!2.#!F'&CEb!C$0#,,!&2.#'@%,#!%$)%-*2#)V!2.#!2&2*0!,*AE0#!%,!E#',&$,!*F#)!98!&'!&0)#'6!

•  .0>5#/"6$I&I.#!.%F.#,2!-&AE0#2#)!0#D#0!&G!#)C-*2%&$!G&'!2.#!F'&CEb!C$0#,,!&2.#'@%,#!%$)%-*2#)V!2.#!2&2*0!,*AE0#!%,!E#',&$,!*F#)!9;!&'!&0)#'6!!

•  J6>*%16(0&O6)D6*"/"6$I&&I.#!E#'-#$2*F#!&G!2.#!F'&CE!@.&!.*D#!&$#!&'!A&'#!-.%0)'#$!C$)#'!2.#!*F#!&G!9;!0%D%$F!%$!2.#%'!.&A#b!C$0#,,!&2.#'@%,#!%$)%-*2#)V!2.#!2&2*0!,*AE0#!%,!E#',&$,!*F#)!9;!&'!&0)#'6!

•  P#/"6$#(&7,%-#9%&L$0%KI&[&AE*'#,!2.#!)#A&F'*E.%-!-&AE&,%2%&$!G&'!2.#!F'&CE!2&!2.#!-&AE&,%2%&$!&G!2.#!M6"6!E&EC0*2%&$!*,!*!@.&0#6!!



Significant Highlights

M%#51&

•  I.#!*D*%0*4%0%21!&G!)%F%2*0!E0*-#=4*,#)!D%)#&!.*,!'#*-.#)!*!-'%2%-*0!A*,,6!!<R]!&G!M6"6!'#,%)#$2,!*F#)!98!&'!&0)#'!.*D#!,##$!*!)%F%2*0!D%)#&!)%,E0*1!%$!*!EC40%-!D#$C#!%$!2.#!E*,2!A&$2.b!_8]!'#-*00!,##%$F!&$#!%$!2.#!E*,2!@##H6!

O6)D#-"*6$&/6&Q/1%-&2%0"#&

•  T%F%2*0!D%)#&!%$!EC40%-!D#$C#,!'#*-.#,!A&'#!/A#'%-*$,!#*-.!A&$2.!7<R]:!2.*$!D%)#&!&D#'!2.#!5$2#'$#2!7>X]:!&'!Z*-#4&&H!7>9]:6!

C6D&<%$>%*&E6-&Q,%-#((&<"%H%-*&

•  I.#!2&E!L%D#!E0*-#,!2&!'#*-.!-&$,CA#',!@%2.!)%F%2*0!D%)#&!*'#!F'&-#'1!,2&'#,!78;]!&G!2.#!M6"6!E&EC0*2%&$!*F#)!98!&'!&0)#':V!,.&EE%$F!A*00,!78<]:V!0*'F#!'#2*%0!&'!)#E*'2A#$2!,2&'#,!78R]:V!A#)%-*0!&GL%-#,!78R]:!*$)!A&D%#!2.#*2#',!79a]:6!

70,%-/"*"$9&.$9#9%)%$/&

•  O%#@#',!*'#!#$F*F#)!@%2.!2.#!-&$2#$2b!$#*'01!.*0G!7><]:!&G!2.&,#!@.&!.*D#!,##$!*!)%F%2*0!E0*-#=4*,#)!D%)#&!%$!2.#!E*,2!A&$2.!,E#-%L%-*001!'#-*00!,##%$F!*$!*)6!

.EE%5/&6$&3>-51#*%&3#//%-$*&

•  T%F%2*0!D%)#&!*),!.*D#!*$!#GG#-2!&$!EC'-.*,#!E*22#'$,6!Q#*'01!&$#!%$!L%D#!79a]:!&G!2.&,#!@.&!.*D#!,##$!*!)%F%2*0!D%)#&!*)!,*1!2.#1!.*D#!A*)#!*$!C$E0*$$#)!EC'-.*,#!*G2#'!,##%$F!*$!%2#A!G#*2C'#)!&$!2.#!,-'##$6!



Q,%-&/H6:/1"-0*&6E&7)%-"5#$&/%%$*&#$0&#0>(/*&1#,%&*%%$&#&0"9"/#(&,"0%6&*5-%%$&"$&#&D>8("5&,%$>%&"$&/1%&D#*/&)6$/14&"#D#$21!E#'-#$2!&G!M6"6!'#,%)#$2,!*F#)!98!&'!&0)#'!'#-*00#)!,##%$F!*!)%F%2*0!D%)#&!)%,E0*1!%$!*2!0#*,2!&$#!&G!2.#!9;!D#$C#!-*2#F&'%#,!#U*A%$#)!%$!2.%,!'#E&'2b!2.*2!2'*$,0*2#,!2&!*EE'&U%A*2#01!9;9!A%00%&$!/A#'%-*$,6!!

gD#'!.*0G!7_8]!&'!9X_!A%00%&$:!&G!M6"6!2##$,!*$)!*)C02,!.*D#!,##$!*!)%F%2*0!D%)#&!,-'##$!%$!NC,2!2.#!E*,2!@##H6!

Digital Place-Based Video as a Medium: U.S. Total Reach

8

Teen and adult U.S. residents have viewed digital video displays at any measured venue in the past month.

Monthly persons estimate:!

ARBITRON DIGITAL PLACE-BASED VIDEO STUDY 2010

70%

Teen and adult U.S. residents have viewed digital video displays at any measured venue in the past week.

Weekly persons estimate:!

52%

181 Million

135 Million


!"9"/#(&D(#5%:8#*%0&,"0%6&0H#-E*&)#$?&D-6)"$%$/&$%H&)%0"#&#$0&)#-F%/"$9&D(#/E6-)*4&(&'#!/A#'%-*$!2##$,!*$)!*)C02,!.*D#!,##$!*!)%F%2*0!D%)#&!,-'##$!*2!*!EC40%-!D#$C#!%$!2.#!E*,2!A&$2.!7<R]:!2.*$!.*D#!@*2-.#)!&$0%$#!D%)#&!7>X]:6!!(&'#!E#&E0#!,##!)%F%2*0!D%)#&!,-'##$,!%$!EC40%-!D#$C#,!2.*$!.*D#!#3#"!,#$2!&'!'#-#%D#)!*!2#U2!A#,,*F#!7_?]:b!&@$!*!TO+V!,C-.!*,!*!I%O&Y!&'!'#-&')#'!E'&D%)#)!2.'&CF.!2.#%'!-*40#!&'!,*2#00%2#!IO!E'&D%)#'!7>9]:b!&'!.*D#!*!Z*-#4&&H!E'&L%0#!7>9]:6!!

/$)!E0#*,#!H##E!%$!A%$)!2.%,!%,!*!)%'#-2!-&AE*'%,&$!*-'&,,!*!$7%><#(,*AE0#!F'&CE!)#,-'%4%$F!2.#%'!E#',&$*0!-&$,CAE2%&$!&G!#*-.!A#)%*!*$)!A*'H#2%$F!E0*2G&'A6!

Comparing the Reach of Digital Place-Based Video to Other Media

9

70%

56%

44%

43%

41%

41%

Monthly digital place-based video

Ever send or receive text message on cell phone

Have an MP3 player

Monthly online video

Own a DVR

Have a Facebook profile


Note: See appendix for verbatim survey questions.


<"%H%-*&#-%&$6/&R>*/&%KD6*%0S&/1%?&#-%&%$9#9%04&Q#*'01!.*0G!7><]:!&G!2.&,#!@.&!.*D#!$&2%-#)!*!)%F%2*0!E0*-#=4*,#)!D%)#&!)%,E0*1!%$!2.#!E*,2!A&$2.!,E#-%L%-*001!'#A#A4#'!*$!*)D#'2%,#A#$2!*EE#*'%$F!&$!2.#!,-'##$6!Q#*'01!9!%$!_!79a]:!&G!2.&,#!@.&!$&2%-#)!*$!*)!'#E&'2!.*D%$F!A*)#!*!EC'-.*,#!2.#1!@#'#!$&2!*0'#*)1!E0*$$%$F!&$!A*H%$F!*G2#'!,##%$F!*$!%2#A!G#*2C'#)!&$!2.#!D%)#&!,-'##$!72.&CF.!$&2!$#-#,,*'%01!@%2.%$!2.#!,*A#!A&$2.:6!

Digital Place-Based Video Advertising Recall

10

Digital video viewers recalled seeing an

advertisement on the screen.


Those who saw an ad and have made an

unplanned purchase after seeing an item

featured on the screen.

47%!

19%!

Note: See appendix for verbatim survey questions.


26-%&/1#$&6$%&"$&T",%&7)%-"5#$*&1#,%&,"*"/%0&#$&#"-D6-/&"$&/1%&D#*/&)6$/14&I@#$21=&$#!E#'-#$2!&G!M6"6!'#,%)#$2,!*F#)!98!&'!&0)#'!.*D#!4##$!2&!*$!*%'E&'2!%$!2.#!E*,2!A&$2.b!&C2!&G!2.&,#!@.&!D%,%2#)V!_8]!$&2%-#)!*!)%F%2*0!D%)#&!,-'##$!*2!2.#!0&-*2%&$!&$!*2!0#*,2!&$#!&G!2.&,#!D%,%2,6!

I.#!A&$2.01!'#*-.!&G!)%F%2*0!D%)#&!)%,E0*1,!*2!*%'E&'2,!*A&$F!*00!/A#'%-*$!2##$,!*$)!*)C02,!%,!99]!&'!8;!A%00%&$!C$%cC#!E#&E0#6!

Monthly Digital Video Viewers Airport

11

Teen and adult U.S. residents have viewed digital video at an airport in the past month.

Persons estimate: 28 million

11%

of those who visited an airport in the past month viewed digital video

during at least one of those visits.

Teen and adult U.S. residents have visited an airport in the past month.


52%

21%


visited

viewed

Audience Estimates


7"-D6-/*&0%(",%-&#&1"91&56$5%$/-#/"6$&6EI&

•  /GL0C#$2!-&$,CA#',!•  W#&E0#!@%2.!-&00#F#!)#F'##,!

C1%&#>0"%$5%&*F%H*I&

• (*0#!

Male 55%

Female 45%

Sex

Monthly Digital Video Viewers Airport

Men Women Age 12-24 Age 18-49 Age 25-54 Income $50K+

Income $100K+

College Degree

or Higher Children in Household

113 87 89 110 118 161 191 157 96

11% 9%

22% 17%

20% 14%

8%

Age

12-17 18-24 25-34 35-44 45-54 55-64 65+

11% 16%

46%

27%

Household Income

Based on 74% of sample aged 18 or older who provided an income level.

Under $25K

$25K to < $50K

$50K to < $100K

Over $100K

59%

14%

17%

10%

Race/Ethnicity

White African-American Hispanic Asian/Other

National Average Index

Education Household Composition

4-year College Degree or Higher 63% Have Children Under Age 18 Living at Home 34%


Based on respondents aged 18 or older.! Based on respondents aged 18 or older.!

Demographic Profile


26-%&/1#$&6$%:U>#-/%-&6E&7)%-"5#$&#0>(/*&6E&(%9#(&#9%&1#,%&,"*"/%0&#&8#-&"$&/1%&D#*/&)6$/14&I@#$21=$%$#!E#'-#$2!&G!M6"6!'#,%)#$2,!*F#)!89!&'!&0)#'!.*D#!4##$!2&!*!4*'!%$!2.#!E*,2!A&$2.b!&C2!&G!2.&,#!@.&!D%,%2#)V!XR]!$&2%-#)!*!)%F%2*0!D%)#&!,-'##$!*2!2.#!0&-*2%&$!&$!*2!0#*,2!&$#!&G!2.&,#!D%,%2,6!

I.#!A&$2.01!'#*-.!&G!)%F%2*0!D%)#&!)%,E0*1,!*2!4*',!*A&$F!*00!/A#'%-*$!*)C02,!&G!0#F*0!*F#!%,!a]!&'!8R!A%00%&$!C$%cC#!E#&E0#6!

Monthly Digital Video Viewers Bar

13

Adult U.S. residents aged 21 or older have viewed digital video at a bar in the past month.


9%

of those who visited a bar in the past month viewed digital video during

at least one of those visits.

Adult U.S. residents aged 21 or older have visited a bar in the past month.


30%

29%


visited

viewed

Audience Estimates


;#-*&0%(",%-&#&1"91&56$5%$/-#/"6$&6EI&

•  p&C$F!*)C02,!*F#)!89=8>!•  /)C02,!• (#$!•  W#&E0#!@%2.!*!-&00#F#!)#F'##!

Male 67%

Female 33%

Sex

Monthly Digital Video Viewers Bar


Income $100K+

College Degree


136 66 243 141 131 121 107 125 112

21%

26% 26%

13% 9%

5%

Age

21 -24 25-34 35-44 45-54 55-64 65+

23% 26%

37%

14%

Household Income


Under $25K

$25K to < $50K

$50K to < $100K

Over $100K

62% 11%

19%

8% Race/Ethnicity






All bar-related data are based on respondents aged 21 or older.!

Demographic Profile


Q$%&"$&/H6&7)%-"5#$*&1#,%&,"*"/%0&#&56EE%%16>*%&6-&*#$0H"51&*16D&"$&/1%&D#*/&)6$/14&Z%G21!E#'-#$2!&G!M6"6!'#,%)#$2,!*F#)!98!&'!&0)#'!.*D#!4##$!2&!*!-&GG##.&C,#!&'!,*$)@%-.!,.&E!%$!2.#!E*,2!A&$2.b!&C2!&G!2.&,#!@.&!D%,%2#)V!9?]!$&2%-#)!*!)%F%2*0!D%)#&!,-'##$!*2!2.#!0&-*2%&$!&$!*2!0#*,2!&$#!&G!2.&,#!D%,%2,6!

I.#!A&$2.01!'#*-.!&G!)%F%2*0!D%)#&!)%,E0*1,!*2!-&$D#$%#$-#!,2&'#,!*A&$F!*00!/A#'%-*$!2##$,!*$)!*)C02,!%,!;]!&'!89!A%00%&$!C$%cC#!E#&E0#6!

Monthly Digital Video Viewers Coffeehouse or Sandwich Shop

15

Teen and adult U.S. residents have viewed digital video at a coffeehouse or sandwich shop in the past month.


8%

of those who visited a coffeehouse or sandwich shop in the past month

viewed digital video during at least one of those visits.

Teen and adult U.S. residents have visited a coffeehouse or sandwich shop in the past month.


16%

50%


visited

viewed

Audience Estimates


O6EE%%16>*%*&6-&*#$0H"51&*16D*&0%(",%-&#&1"91&56$5%$/-#/"6$&6EI&•  /GL0C#$2!-&$,CA#',!•  I##$,!*$)!1&C$F!*)C02,!•  W#&E0#!@%2.!-.%0)'#$!0%D%$F!%$!2.#!.&C,#.&0)!

C1%&#>0"%$5%&*F%H*I&• (*0#!

Male 53%

Female 47%

Sex

Monthly Digital Video Viewers Coffeehouse or Sandwich Shop


Income $100K+

College Degree


108 92 141 120 105 113 145 113 125

14% 16%

20% 19%

13% 12%

6%

Age

12-17 18-24 25-34 35-44 45-54 55-64 65+

24% 21%

33%

22%

Household Income


Under $25K

$25K to < $50K

$50K to < $100K

Over $100K

55%

19%

17%

9%

Race/Ethnicity







Demographic Profile


26-%&/1#$&*%,%$&"$&BA&7)%-"5#$*&1#,%&,"*"/%0&#&56$,%$"%$5%&*/6-%&"$&/1%&D#*/&)6$/14&"#D#$21=2@&!E#'-#$2!&G!M6"6!'#,%)#$2,!*F#)!98!&'!&0)#'!.*D#!4##$!2&!*!-&$D#$%#$-#!,2&'#!%$!2.#!E*,2!A&$2.b!&C2!&G!2.&,#!@.&!D%,%2#)V!9?]!$&2%-#)!*!)%F%2*0!D%)#&!,-'##$!*2!2.#!0&-*2%&$!&$!*2!0#*,2!&$#!&G!2.&,#!D%,%2,6!

I.#!A&$2.01!'#*-.!&G!)%F%2*0!D%)#&!)%,E0*1,!*2!-&$D#$%#$-#!,2&'#,!*A&$F!*00!/A#'%-*$!2##$,!*$)!*)C02,!%,!98]!&'!X9!A%00%&$!C$%cC#!E#&E0#6!

Monthly Digital Video Viewers Convenience Store

17

Teen and adult U.S. residents have viewed digital video at a convenience store in the past month.


12%

of those who visited a convenience store in the past month viewed

digital video during at least one of those visits.

Teen and adult U.S. residents have visited a convenience store in the past month.


16%

72%


visited

viewed

Audience Estimates


O6$,%$"%$5%&*/6-%*&0%(",%-&#&1"91&56$5%$/-#/"6$&6EI&

•  W#&E0#!@%2.!-.%0)'#$!0%D%$F!%$!2.#!.&C,#.&0)!

•  I##$,!*$)!1&C$F!*)C02,!• (#$!

Male 57%

Female 43%

Sex

Monthly Digital Video Viewers Convenience Store


Income $100K+

College Degree


115 85 141 116 108 89 82 100 144

17% 14%

18% 22%

14% 10%

6%

Age

12-17 18-24 25-34 35-44 45-54 55-64 65+

29% 26% 33%

13%

Household Income


Under $25K

$25K to < $50K

$50K to < $100K

Over $100K

59% 17%

17%

6% Race/Ethnicity







Demographic Profile


P%#-(?&*%,%$&"$&BA&7)%-"5#$*&1#,%&,"*"/%0&#&0->9&*/6-%&"$&/1%&D#*/&)6$/14&"%U21=$%$#!E#'-#$2!&G!M6"6!'#,%)#$2,!*F#)!98!&'!&0)#'!.*D#!4##$!2&!*!)'CF!,2&'#!%$!2.#!E*,2!A&$2.b!&C2!&G!2.&,#!@.&!D%,%2#)V!9<]!$&2%-#)!*!)%F%2*0!D%)#&!,-'##$!*2!2.#!0&-*2%&$!&$!*2!0#*,2!&$#!&G!2.&,#!D%,%2,6!

I.#!A&$2.01!'#*-.!&G!)%F%2*0!D%)#&!)%,E0*1,!*2!.#*02.!-0C4,!*A&$F!*00!/A#'%-*$!2##$,!*$)!*)C02,!%,!98]!&'!XR!A%00%&$!C$%cC#!E#&E0#6!

Monthly Digital Video Viewers Drug Store

19

Teen and adult U.S. residents have viewed digital video at a drug store in the past month.


12%

of those who visited a drug store in the past month viewed digital video


Teen and adult U.S. residents have visited a drug store in the past month.


17%

69%


visited

viewed

Audience Estimates


!->9&*/6-%*&0%(",%-&#&1"91&56$5%$/-#/"6$&6EI&

•  W#&E0#!@%2.!-.%0)'#$!0%D%$F!%$!2.#!.&C,#.&0)!

Male 46% Female

54%

Sex

Monthly Digital Video Viewers Drug Store


Income $100K+

College Degree


93 107 119 108 105 96 97 105 123

10%

16% 19%

15% 18%

11% 11%

Age

12-17 18-24 25-34 35-44 45-54 55-64 65+

59% 19%

18%

4% Race/Ethnicity






29% 28% 30%

13%

Household Income


Under $25K

$25K to < $50K

$50K to < $100K

Over $100K


Demographic Profile


P%#-(?&*"K&"$&BA&7)%-"5#$*&1#,%&8%%$&"$&#$&%(%,#/6-&"$&/1%&D#*/&)6$/14&Z%G21=#%F.2!E#'-#$2!&G!M6"6!'#,%)#$2,!*F#)!98!&'!&0)#'!.*D#!4##$!%$!*$!#0#D*2&'!%$!2.#!E*,2!A&$2.b!&C2!&G!2.&,#!@.&!.*D#V!<]!$&2%-#)!*!)%F%2*0!D%)#&!,-'##$!*2!2.#!0&-*2%&$!&$!*2!0#*,2!&$#!&G!2.&,#!D%,%2,6!

I.#!A&$2.01!'#*-.!&G!)%F%2*0!D%)#&!)%,E0*1,!%$!#0#D*2&',!*A&$F!*00!/A#'%-*$!2##$,!*$)!*)C02,!%,!>]!&'!9R!A%00%&$!C$%cC#!E#&E0#6!

Monthly Digital Video Viewers Elevator

21

Teen and adult U.S. residents have viewed digital video in an elevator in the past month.


4%

of those who been in an elevator in the past month viewed digital video


Teen and adult U.S. residents have been in an elevator in the past month.


7%

58%


visited

viewed

Audience Estimates


.(%,#/6-*&0%(",%-&#&1"91&56$5%$/-#/"6$&6EI&

•  /GL0C#$2!-&$,CA#',!• (#$!•  /)C02,!

C1%&#>0"%$5%&*F%H*I&

•  W#&E0#!@%2.!-.%0)'#$!0%D%$F!%$!2.#!.&C,#.&0)!

Male 64%

Female 36%

Sex

Monthly Digital Video Viewers Elevator


Income $100K+

College Degree


130 71 136 135 121 139 233 150 116

8%

22% 24%

15%

21%

7% 3%

Age

12-17 18-24 25-34 35-44 45-54 55-64 65+

16% 22%

30% 32%

Household Income


Under $25K

$25K to < $50K

$50K to < $100K

Over $100K

54%

22%

17%

7% Race/Ethnicity







Demographic Profile


7()6*/&%"91/&"$&BA&7)%-"5#$*&1#,%&,"*"/%0&#&E#*/&E660&6-&5#*>#(&0"$"$9&-%*/#>-#$/&"$&/1%&D#*/&)6$/14&"#D#$21=$%$#!E#'-#$2!&G!M6"6!'#,%)#$2,!*F#)!98!&'!&0)#'!.*D#!4##$!2&!*!G*,2!G&&)!&'!-*,C*0!)%$%$F!'#,2*C'*$2!%$!2.#!E*,2!A&$2.b!&C2!&G!2.&,#!@.&!D%,%2#)V!89]!$&2%-#)!*!)%F%2*0!D%)#&!,-'##$!*2!2.#!0&-*2%&$!&$!*2!0#*,2!&$#!&G!2.&,#!D%,%2,6!

I.#!A&$2.01!'#*-.!&G!)%F%2*0!D%)#&!)%,E0*1,!*2!G*,2!G&&)!&'!-*,C*0!)%$%$F!'#,2*C'*$2,!*A&$F!*00!/A#'%-*$!2##$,!*$)!*)C02,!%,!9?]!&'!>8!A%00%&$!C$%cC#!E#&E0#6!

Monthly Digital Video Viewers Fast Food or Casual Dining Restaurant

23

Teen and adult U.S. residents have viewed digital video at a fast food or casual dining restaurant in the past month.


16%

of those who visited a fast food or casual dining restaurant in the past

month viewed digital video during at least one of those visits.

Teen and adult U.S. residents have visited a fast food or casual dining restaurant in the past month.


21%

79%


visited

viewed

Audience Estimates


V#*/&E660&6-&5#*>#(&0"$"$9&-%*/#>-#$/*&0%(",%-&#&1"91&56$5%$/-#/"6$&6EI&•  I##$,!*$)!1&C$F!*)C02,!•  /GL0C#$2!-&$,CA#',!

C1%&#>0"%$5%&*F%H*I&

• (*0#!•  W#&E0#!@%2.!-.%0)'#$!0%D%$F!%$!2.#!.&C,#.&0)!

Male 56%

Female 44%

Sex

Monthly Digital Video Viewers Fast Food or Casual Dining Restaurant


Income $100K+

College Degree


114 87 129 113 104 107 129 98 119

13% 15% 17% 19%

16%

11% 10%

Age

12-17 18-24 25-34 35-44 45-54 55-64 65+

27% 26% 29%

17%

Household Income


Under $25K

$25K to < $50K

$50K to < $100K

Over $100K

60% 19%

15%

7% Race/Ethnicity







Demographic Profile


P%#-(?&$"$%&"$&BA&7)%-"5#$*&1#,%&,"*"/%0&#&9#*&*/#/"6$&"$&/1%&D#*/&)6$/14&^%F.21=#%F.2!E#'-#$2!&G!M6"6!'#,%)#$2,!*F#)!98!&'!&0)#'!.*D#!4##$!2&!*!F*,!,2*2%&$!%$!2.#!E*,2!A&$2.b!&C2!&G!2.&,#!@.&!D%,%2#)V!9a]!$&2%-#)!*!)%F%2*0!D%)#&!,-'##$!*2!2.#!0&-*2%&$!&$!*2!0#*,2!&$#!&G!2.&,#!D%,%2,6!

I.#!A&$2.01!'#*-.!&G!)%F%2*0!D%)#&!)%,E0*1,!*2!F*,!,2*2%&$,!*A&$F!*00!/A#'%-*$!2##$,!*$)!*)C02,!%,!9<]!&'!>X!A%00%&$!C$%cC#!E#&E0#6!

Monthly Digital Video Viewers Gas Station

25

Teen and adult U.S. residents have viewed digital video at a gas station in the past month.


17%

of those who visited a gas station in the past month viewed digital video


Teen and adult U.S. residents have visited a gas station in the past month.


19%

88%


visited

viewed

Audience Estimates


W#*&*/#/"6$*&0%(",%-&#&1"91&56$5%$/-#/"6$&6EI&

•  /GL0C#$2!-&$,CA#',!•  W#&E0#!@%2.!-.%0)'#$!0%D%$F!%$!2.#!.&C,#.&0)!

C1%&#>0"%$5%&*F%H*I&

• (*0#!•  ^)C-*2#)!

Male 54%

Female 46%

Sex

Monthly Digital Video Viewers Gas Station


Income $100K+

College Degree


110 90 120 120 117 121 155 114 144

13% 13%

19% 21% 19%

10% 6%

Age

12-17 18-24 25-34 35-44 45-54 55-64 65+

19% 26%

33%

22%

Household Income


Under $25K

$25K to < $50K

$50K to < $100K

Over $100K

59% 18%

17%

7% Race/Ethnicity







Demographic Profile


C1%&)#R6-"/?&6E&7)%-"5#$*&1#,%&,"*"/%0&#&9-65%-?&*/6-%&"$&/1%&D#*/&)6$/14&Q%$#21!E#'-#$2!&G!M6"6!'#,%)#$2,!*F#)!98!&'!&0)#'!.*D#!4##$!2&!*!F'&-#'1!,2&'#!%$!2.#!E*,2!A&$2.b!&C2!&G!2.&,#!@.&!D%,%2#)V!X9]!$&2%-#)!*!)%F%2*0!D%)#&!,-'##$!*2!2.#!0&-*2%&$!&$!*2!0#*,2!&$#!&G!2.&,#!D%,%2,6!

I.#!A&$2.01!'#*-.!&G!)%F%2*0!D%)#&!)%,E0*1,!*2!F'&-#'1!,2&'#,!*A&$F!*00!/A#'%-*$!2##$,!*$)!*)C02,!%,!8;]!&'!<8!A%00%&$!C$%cC#!E#&E0#6!

Monthly Digital Video Viewers Grocery Store

27

Teen and adult U.S. residents have viewed digital video at a grocery store in the past month.


28%

of those who visited a grocery store in the past month viewed digital

video during at least one of those visits.

Teen and adult U.S. residents have visited a grocery store in the past month.


31%

90%


visited

viewed

Audience Estimates


W-65%-?&*/6-%*&0%(",%-&#&1"91&56$5%$/-#/"6$&6EI&

•  I##$,!*$)!1&C$F!*)C02,!•  W#&E0#!@%2.!-.%0)'#$!0%D%$F!%$!2.#!.&C,#.&0)!

Male 51%

Female 49%

Sex

Monthly Digital Video Viewers Grocery Store


Income $100K+

College Degree


103 97 123 111 106 96 102 99 126

12% 14%

17% 19%

17%

10% 11%

Age

12-17 18-24 25-34 35-44 45-54 55-64 65+

26% 29% 30%

15%

Household Income


Under $25K

$25K to < $50K

$50K to < $100K

Over $100K

64% 14%

14%

8% Race/Ethnicity







Demographic Profile


Q,%-&6$%&"$&T",%&7)%-"5#$*&1#,%&,"*"/%0&#&1%#(/1&5(>8&"$&/1%&D#*/&)6$/14&I@#$21=2@&!E#'-#$2!&G!M6"6!'#,%)#$2,!*F#)!98!&'!&0)#'!.*D#!4##$!2&!*!.#*02.!-0C4!%$!2.#!E*,2!A&$2.b!&C2!&G!2.&,#!@.&!D%,%2#)V!X8]!$&2%-#)!*!)%F%2*0!D%)#&!,-'##$!*2!2.#!0&-*2%&$!&$!*2!0#*,2!&$#!&G!2.&,#!D%,%2,6!

I.#!A&$2.01!'#*-.!&G!)%F%2*0!D%)#&!)%,E0*1,!*2!.#*02.!-0C4,!*A&$F!*00!/A#'%-*$!2##$,!*$)!*)C02,!%,!<]!&'!9;!A%00%&$!C$%cC#!E#&E0#6!

Monthly Digital Video Viewers Health Club

29

Teen and adult U.S. residents have viewed digital video at a health club in the past month.


7%

of those who visited a health club in the past month viewed digital video


Teen and adult U.S. residents have visited a health club in the past month.


32%

22%


visited

viewed

Audience Estimates


J%#(/1&5(>8*&0%(",%-&#&1"91&56$5%$/-#/"6$&6EI&

•  /GL0C#$2!-&$,CA#',!•  p&C$F!E#&E0#!•  W#&E0#!@%2.!-&00#F#!)#F'##,!

Male 49%

Female 51%

Sex

Monthly Digital Video Viewers Health Club


Income $100K+

College Degree


100 100 154 120 101 168 205 164 103

13%

21% 17% 19%

15% 10%

7%

Age

12-17 18-24 25-34 35-44 45-54 55-64 65+

9% 16%

47%

28%

Household Income


Under $25K

$25K to < $50K

$50K to < $100K

Over $100K

63% 12%

15%

10%

Race/Ethnicity







Demographic Profile


V6>-&"$&BA&7)%-"5#$*&1#,%&,"*"/%0&#&16*D"/#(&6-&)%0"5#(&/%*/&E#5"("/?&"$&/1%&D#*/&)6$/14&Z&'21=&$#!E#'-#$2!&G!M6"6!'#,%)#$2,!*F#)!98!&'!&0)#'!.*D#!4##$!2&!*!.&,E%2*0!&'!A#)%-*0!2#,2!G*-%0%21!%$!2.#!E*,2!A&$2.b!&C2!&G!2.&,#!@.&!D%,%2#)V!XX]!$&2%-#)!*!)%F%2*0!D%)#&!,-'##$!*2!2.#!0&-*2%&$!&$!*2!0#*,2!&$#!&G!2.&,#!D%,%2,6!

I.#!A&$2.01!'#*-.!&G!)%F%2*0!D%)#&!)%,E0*1,!*2!.&,E%2*0,!&'!A#)%-*0!2#,2!G*-%0%2%#,!*A&$F!*00!/A#'%-*$!2##$,!*$)!*)C02,!%,!9X]!&'!X>!A%00%&$!C$%cC#!E#&E0#6!

Monthly Digital Video Viewers Hospital or Medical Test Facility

31

Teen and adult U.S. residents have viewed digital video at a hospital or medical test facility in the past month.


13%

of those who visited a hospital or medical test facility in the past month


Teen and adult U.S. residents have visited a hospital or medical test facility in the past month.


33%

41%


visited

viewed

Audience Estimates


J6*D"/#(*&6-&)%0"5#(&/%*/&E#5"("/"%*&0%(",%-&#&1"91&56$5%$/-#/"6$&6EI&•  W#&E0#!@%2.!-.%0)'#$!0%D%$F!%$!2.#!.&C,#.&0)!

C1%&#>0"%$5%&*F%H*I&

•  MEE#'!%$-&A#!

Male 49%

Female 51%

Sex

Monthly Digital Video Viewers Hospital or Medical Test Facility


Income $100K+

College Degree


101 99 105 115 104 110 118 103 124

8%

15% 20%

17% 15% 11%

14%

Age

12-17 18-24 25-34 35-44 45-54 55-64 65+

28% 21%

34%

17%

Household Income


Under $25K

$25K to < $50K

$50K to < $100K

Over $100K

60% 19%

16%

6% Race/Ethnicity







Demographic Profile


P%#-(?&/1-%%:U>#-/%-*&6E&7)%-"5#$*&1#,%&,"*"/%0&#&(#-9%&-%/#"(&6-&0%D#-/)%$/&*/6-%&"$&/1%&D#*/&)6$/14&"#D#$21=2@&!E#'-#$2!&G!M6"6!'#,%)#$2,!*F#)!98!&'!&0)#'!.*D#!4##$!2&!*!0*'F#!'#2*%0!&'!)#E*'2A#$2!,2&'#!%$!2.#!E*,2!A&$2.b!&C2!&G!2.&,#!@.&!D%,%2#)V!X<]!$&2%-#)!*!)%F%2*0!D%)#&!,-'##$!*2!2.#!0&-*2%&$!&$!*2!0#*,2!&$#!&G!2.&,#!D%,%2,6!

I.#!A&$2.01!'#*-.!&G!)%F%2*0!D%)#&!)%,E0*1,!*2!0*'F#!'#2*%0!&'!)#E*'2A#$2!,2&'#,!*A&$F!*00!/A#'%-*$!2##$,!*$)!*)C02,!%,!&D#'!&$#=cC*'2#'!78<]:!&'!!?a!A%00%&$!C$%cC#!E#&E0#6!

Monthly Digital Video Viewers Large Retail or Department Store

33

Teen and adult U.S. residents have viewed digital video at a large retail or department store in the past month.


27%

of those who visited a large retail or department store in the past month


Teen and adult U.S. residents have visited a large retail or department store in the past month.


37%

72%


visited

viewed

Audience Estimates


X#-9%&-%/#"(&6-&0%D#-/)%$/&*/6-%*&0%(",%-&#&1"91&56$5%$/-#/"6$&6EI&•  I##$,!*$)!1&C$F!*)C02,!•  W#&E0#!@%2.!-.%0)'#$!0%D%$F!%$!2.#!.&C,#.&0)!

C1%&#>0"%$5%&*F%H*&*("91/(?I&

• (*0#!•  MEE#'!%$-&A#!

Male 54%

Female 46%

Sex

Monthly Digital Video Viewers Large Retail or Department Store


Income $100K+

College Degree


109 91 125 115 109 109 118 100 121

11% 16% 16%

22%

16%

9% 10%

Age

12-17 18-24 25-34 35-44 45-54 55-64 65+

21%

30% 33%

17%

Household Income


Under $25K

$25K to < $50K

$50K to < $100K

Over $100K

65%

15%

14% 6%

Race/Ethnicity







Demographic Profile


P%#-(?&*"K&"$&BA&7)%-"5#$*&1#,%&,"*"/%0&#&)%0"5#(&6ET"5%&"$&/1%&D#*/&)6$/14&Z%G21=#%F.2!E#'-#$2!&G!M6"6!'#,%)#$2,!*F#)!98!&'!&0)#'!.*D#!4##$!2&!*!A#)%-*0!&GL%-#!,C-.!*,!*!)&-2&'J,!&GL%-#V!)#$2%,2!&'!D#2#'%$*'%*$!%$!2.#!E*,2!A&$2.b!&C2!&G!2.&,#!@.&!D%,%2#)V!X>]!$&2%-#)!*!)%F%2*0!D%)#&!,-'##$!*2!2.#!0&-*2%&$!&$!*2!0#*,2!&$#!&G!2.&,#!D%,%2,6!

I.#!A&$2.01!'#*-.!&G!)%F%2*0!D%)#&!)%,E0*1,!*2!A#)%-*0!&GL%-#,!,C-.!*,!)&-2&'J,!&GL%-#,V!)#$2%,2,!&'!D#2#'%$*'%*$,!*A&$F!*00!/A#'%-*$!2##$,!*$)!*)C02,!%,!&$#!%$!L%D#!78R]:!&'!_8!A%00%&$!C$%cC#!E#&E0#6!

Monthly Digital Video Viewers Medical Office (such as a doctor’s office, dentist or veterinarian)

35

Teen and adult U.S. residents have viewed digital video at a medical office in the past month.


20%

of those who visited a medical office in the past month viewed digital


Teen and adult U.S. residents have visited a medical office in the past month.


34%

58%


visited

viewed

Audience Estimates


2%0"5#(&6ET"5%*&0%(",%-&#&1"91&56$5%$/-#/"6$&6EI&

•  W#&E0#!@%2.!-.%0)'#$!0%D%$F!%$!2.#!.&C,#.&0)!

C1%&#>0"%$5%&*F%H*I&

•  Z#A*0#!•  MEE#'!%$-&A#!

Male 43% Female

57%

Sex

Monthly Digital Video Viewers Medical Office (such as a doctor’s office, dentist or veterinarian)


Income $100K+

College Degree


89 111 100 110 107 114 119 98 122

8%

14% 17% 17%

20%

13% 12%

Age

12-17 18-24 25-34 35-44 45-54 55-64 65+

21% 28%

34%

16%

Household Income


Under $25K

$25K to < $50K

$50K to < $100K

Over $100K

58% 21%

16%

6% Race/Ethnicity







Demographic Profile


26-%&/1#$&E6>-&"$&BA&7)%-"5#$*&1#,%&,"*"/%0&#&)6,"%&/1%#/%-&"$&/1%&D#*/&)6$/14&Z&'21=&$#!E#'-#$2!&G!M6"6!'#,%)#$2,!*F#)!98!&'!&0)#'!.*D#!4##$!2&!*!A&D%#!2.#*2#'!%$!2.#!E*,2!A&$2.b!&C2!&G!2.&,#!@.&!D%,%2#)V!><]!$&2%-#)!*!)%F%2*0!D%)#&!,-'##$!*2!2.#!0&-*2%&$!&$!*2!0#*,2!&$#!&G!2.&,#!D%,%2,6!

I.#!A&$2.01!'#*-.!&G!)%F%2*0!D%)#&!)%,E0*1,!*2!A&D%#!2.#*2#',!*A&$F!*00!/A#'%-*$!2##$,!*$)!*)C02,!%,!*0A&,2!&$#!%$!L%D#!79a]:!&'!_R!A%00%&$!C$%cC#!E#&E0#6!

Monthly Digital Video Viewers Movie Theater

37

Teen and adult U.S. residents have viewed digital video at a movie theater in the past month.


19%

of those who visited a movie theater in the past month viewed digital


Teen and adult U.S. residents have visited a movie theater in the past month.


47%

41%


visited

viewed

Audience Estimates


26,"%&/1%#/%-*&0%(",%-&#&1"91&56$5%$/-#/"6$&6EI&

•  I##$,!*$)!1&C$F!*)C02,!•  W#&E0#!@%2.!-&00#F#!)#F'##,!•  W#&E0#!@%2.!-.%0)'#$!0%D%$F!%$!2.#!.&C,#.&0)!

C1%&#>0"%$5%&*F%H*&*("91/(?I&

• (*0#!•  MEE#'!%$-&A#!

Monthly Digital Video Viewers Movie Theater


Income $100K+

College Degree


109 91 179 119 98 118 110 124 120

21% 18%

21%

16% 12%

8% 4%

Age

12-17 18-24 25-34 35-44 45-54 55-64 65+

19% 27%

38%

15%

Household Income


Under $25K

$25K to < $50K

$50K to < $100K

Over $100K

62% 15%

15%

8% Race/Ethnicity






Male 54%

Female 46%

Sex


Demographic Profile


J#(E&6E&7)%-"5#$*&1#,%&,"*"/%0&#$&6ET"5%&8>"(0"$9&(688?&"$&/1%&D#*/&)6$/14&Z%G21=&$#!E#'-#$2!&G!M6"6!'#,%)#$2,!*F#)!98!&'!&0)#'!.*D#!4##$!2&!*$!&GL%-#!4C%0)%$F!0&441!%$!2.#!E*,2!A&$2.b!&C2!&G!2.&,#!@.&!D%,%2#)V!8?]!$&2%-#)!*!)%F%2*0!D%)#&!,-'##$!*2!2.#!0&-*2%&$!&$!*2!0#*,2!&$#!&G!2.&,#!D%,%2,6!

I.#!A&$2.01!'#*-.!&G!)%F%2*0!D%)#&!)%,E0*1!%$!&GL%-#!4C%0)%$F!0&44%#,!*A&$F!*00!/A#'%-*$!2##$,!*$)!*)C02,!%,!9X]!&'!X>!A%00%&$!C$%cC#!E#&E0#6!

Monthly Digital Video Viewers Office Building Lobby

39

Teen and adult U.S. residents have viewed digital video at an office building lobby in the past month.


13%

of those who visited an office building lobby in the past month viewed

digital video during at least one of those visits.

Teen and adult U.S. residents have visited an office building lobby in the past month.


26%

51%


visited

viewed

Audience Estimates


QET"5%&8>"(0"$9&(688"%*&0%(",%-&#&1"91&56$5%$/-#/"6$&6EI&

•  /GL0C#$2!-&$,CA#',!•  W#&E0#!@%2.!-.%0)'#$!0%D%$F!%$!2.#!.&C,#.&0)!

•  /)C02,!

C1%&#>0"%$5%&*F%H*I&

•  Z#A*0#!

Male 45% Female

55%

Sex

Monthly Digital Video Viewers Office Building Lobby


Income $100K+

College Degree


92 108 114 125 120 127 163 129 137

11% 14%

22% 21% 17%

10%

5%

Age

12-17 18-24 25-34 35-44 45-54 55-64 65+

20% 25%

33%

22%

Household Income


Under $25K

$25K to < $50K

$50K to < $100K

Over $100K

58% 24%

11% 7%

Race/Ethnicity







Demographic Profile


P%#-(?&/H6:/1"-0*&6E&7)%-"5#$*&1#,%&,"*"/%0&#&*16DD"$9&)#((&"$&/1%&D#*/&)6$/14&"%U21=L%D#!E#'-#$2!&G!M6"6!'#,%)#$2,!*F#)!98!&'!&0)#'!.*D#!4##$!2&!*!,.&EE%$F!A*00!%$!2.#!E*,2!A&$2.b!&C2!&G!2.&,#!@.&!D%,%2#)V!>8]!$&2%-#)!*!)%F%2*0!D%)#&!,-'##$!*2!2.#!0&-*2%&$!&$!*2!0#*,2!&$#!&G!2.&,#!D%,%2,6!

I.#!A&$2.01!'#*-.!&G!)%F%2*0!D%)#&!)%,E0*1,!*2!,.&EE%$F!A*00,!*A&$F!*00!/A#'%-*$!2##$,!*$)!*)C02,!%,!A&'#!2.*$!&$#!%$!G&C'!78<]:!&'!<R!A%00%&$!C$%cC#!E#&E0#6!

Monthly Digital Video Viewers Shopping Mall

41

Teen and adult U.S. residents have viewed digital video at a shopping mall in the past month.


27%

of those who visited a shopping mall in the past month viewed digital


Teen and adult U.S. residents have visited a shopping mall in the past month.


42%

65%


visited

viewed

Audience Estimates


=16DD"$9&)#((*&0%(",%-&#&1"91&56$5%$/-#/"6$&6EI&

•  I##$,!*$)!1&C$F!*)C02,!•  /GL0C#$2!-&$,CA#',!•  W#&E0#!@%2.!-.%0)'#$!0%D%$F!%$!2.#!.&C,#.&0)!

C1%&#>0"%$5%&*F%H*&*("91/(?I&

• (*0#!

Male 53%

Female 47%

Sex

Monthly Digital Video Viewers Shopping Mall


Income $100K+

College Degree


108 92 154 117 101 110 130 105 125

16% 18% 15%

20%

14%

8% 9%

Age

12-17 18-24 25-34 35-44 45-54 55-64 65+

23% 25% 33%

19%

Household Income


Under $25K

$25K to < $50K

$50K to < $100K

Over $100K

56% 20%

17%

7% Race/Ethnicity







Demographic Profile


Q$%&"$&T",%&7)%-"5#$*&1#,%&,"*"/%0&#&*/#0">)&6-&#-%$#&"$&/1%&D#*/&)6$/14&I@#$21!E#'-#$2!&G!M6"6!'#,%)#$2,!*F#)!98!&'!&0)#'!.*D#!4##$!2&!*!,2*)%CA!&'!*'#$*!%$!2.#!E*,2!A&$2.b!&C2!&G!2.&,#!@.&!D%,%2#)V!__]!$&2%-#)!*!)%F%2*0!D%)#&!,-'##$!*2!2.#!0&-*2%&$!&$!*2!0#*,2!&$#!&G!2.&,#!D%,%2,6!

I.#!A&$2.01!'#*-.!&G!)%F%2*0!D%)#&!)%,E0*1,!*2!,2*)%CA,!*$)!*'#$*,!*A&$F!*00!/A#'%-*$!2##$,!*$)!*)C02,!%,!99]!&'!8;!A%00%&$!C$%cC#!E#&E0#6!

Monthly Digital Video Viewers Stadium or Arena

43

Teen and adult U.S. residents have viewed digital video at a stadium or arena in the past month.


11%

of those who visited a stadium or arena in the past month viewed digital


Teen and adult U.S. residents have visited a stadium or arena in the past month.


55%

20%


visited

viewed

Audience Estimates


=/#0">)*&#$0&#-%$#*&0%(",%-&#&1"91&56$5%$/-#/"6$&6EI&

• (#$!•  /GL0C#$2!-&$,CA#',!•  I##$,!*$)!*)C02,!•  W#&E0#!@%2.!-&00#F#!)#F'##,!

Male 59%

Female 41%

Sex

Monthly Digital Video Viewers Stadium or Arena


Income $100K+

College Degree


121 80 157 125 110 131 176 139 94

16% 18% 20% 20% 15%

7% 5%

Age

12-17 18-24 25-34 35-44 45-54 55-64 65+

14%

26%

35%

25%

Household Income


Under $25K

$25K to < $50K

$50K to < $100K

Over $100K

71%

11%

8%

10%

Race/Ethnicity







Demographic Profile


Q,%-&6$%:U>#-/%-&6E&7)%-"5#$*&1#,%&*%%$&0"9"/#(&,"0%6&6$&/1%&6>/*"0%&6E&#&8>*Y&8>*&*/6D&*1%(/%-Y&/-#"$&6-&/#K"5#8&"$&/1%&D#*/&)6$/14&I@#$21=,#D#$!E#'-#$2!&G!M6"6!'#,%)#$2,!*F#)!98!&'!&0)#'!.*D#!4##$!#UE&,#)!2&!*!4C,V!4C,!,2&E!,.#02#'V!2'*%$!&'!2*U%-*4!%$!2.#!E*,2!A&$2.b!&C2!&G!2.&,#!@.&!@#'#!#UE&,#)V!9?]!$&2%-#)!*!)%F%2*0!D%)#&!,-'##$!&$!2.#!&C2,%)#!&G!2.#!D#.%-0#!&'!,2'C-2C'#!&$!*2!0#*,2!&$#!&G!2.&,#!&--*,%&$,6!

I.#!A&$2.01!'#*-.!&G!)%F%2*0!D%)#&!)%,E0*1,!&$!2.#!&C2,%)#!&G!4C,#,V!4C,!,2&E!,.#02#',V!2'*%$,!&'!2*U%-*4,!*A&$F!*00!/A#'%-*$!2##$,!*$)!*)C02,!%,!>]!&'!!99!A%00%&$!C$%cC#!E#&E0#6!

Monthly Digital Video Viewers Transportation: Exterior of a Bus, Bus Stop Shelter, Train or Taxicab

45

Teen and adult U.S. residents have viewed digital video on the outside of a bus, bus stop shelter, train or taxicab in the past month.


4%

of those who have been exposed to a public bus, bus stop shelter, train

or taxicab in the past month viewed digital video on the outside of the

vehicles or structures during at least one of those occasions.

Teen and adult U.S. residents have been exposed to a public bus, bus stop shelter, train or taxicab in the past month.


16%

27%


visited

viewed

Audience Estimates


C1%&6>/*"0%&6E&8>*%*Y&8>*&*/6D&*1%(/%-*Y&/-#"$*&6-&/#K"5#8*&0%(",%-&#&1"91&56$5%$/-#/"6$&6EI&•  /GL0C#$2!-&$,CA#',!•  /)C02,!•  W#&E0#!@%2.!-.%0)'#$!0%D%$F!%$!2.#!.&C,#.&0)!

Male 52%

Female 48%

Sex

Monthly Digital Video Viewers Transportation: Exterior of a Bus, Bus Stop Shelter, Train or Taxicab


Income $100K+

College Degree


105 95 113 129 114 109 146 107 123

4%

20% 23%

17% 17%

11% 8%

Age

12-17 18-24 25-34 35-44 45-54 55-64 65+

23% 26% 30%

21%

Household Income


Under $25K

$25K to < $50K

$50K to < $100K

Over $100K

50%

20%

18%

12%

Race/Ethnicity







Demographic Profile


of those who have been exposed to a public bus, bus stop shelter, train

or taxicab in the past month viewed digital video while riding on the

inside of the vehicle on at least one of those occasions.

Q,%-&6$%:U>#-/%-&6E&7)%-"5#$*&1#,%&*%%$&0"9"/#(&,"0%6&H1"(%&-"0"$9&#&8>*Y&/-#"$&6-&/#K"5#8&"$&/1%&D#*/&)6$/14&I@#$21=,#D#$!E#'-#$2!&G!M6"6!'#,%)#$2,!*F#)!98!&'!&0)#'!.*D#!4##$!#UE&,#)!2&!*!4C,V!4C,!,2&E!,.#02#'V!2'*%$!&'!2*U%-*4!%$!2.#!E*,2!A&$2.b!&C2!&G!2.&,#!@.&!@#'#!#UE&,#)V!9X]!$&2%-#)!*!)%F%2*0!D%)#&!,-'##$!&$!*2!0#*,2!&$#!&G!2.&,#!&--*,%&$,6!

I.#!A&$2.01!'#*-.!&G!)%F%2*0!D%)#&!)%,E0*1,!@.%0#!'%)%$F!4C,#,V!2'*%$,!&'!2*U%-*4,!*A&$F!*00!/A#'%-*$!2##$,!*$)!*)C02,!%,!>]!&'!a!A%00%&$!C$%cC#!E#&E0#6!

Monthly Digital Video Viewers Transportation: Riding Inside a Bus, Train or Taxicab

47

Teen and adult U.S. residents have viewed digital video inside a bus, train or taxicab.


4%

13%

27%


visited

viewed

Teen and adult U.S. residents have been exposed to a public bus, bus stop shelter, train or taxicab in the past month.


Audience Estimates


C1%&"$/%-"6-&6E&8>*%*Y&/-#"$*&6-&/#K"5#8*&0%(",%-&#&1"91&56$5%$/-#/"6$&6EI&•  W#&E0#!@%2.!-.%0)'#$!0%D%$F!%$!2.#!.&C,#.&0)!

•  /GL0C#$2!-&$,CA#',!•  I##$,!*$)!*)C02,!

C1%&#>0"%$5%&*F%H*&*("91/(?I&•  Z#A*0#!

Male 45% Female

55%

Sex

Monthly Digital Video Viewers Transportation: Riding Inside a Bus, Train or Taxicab


Income $100K+

College Degree


91 109 137 121 114 102 135 95 151

10%

19% 24%

14%

20%

12%

2%

Age

12-17 18-24 25-34 35-44 45-54 55-64 65+

32%

22% 27%

19%

Household Income


Under $25K

$25K to < $50K

$50K to < $100K

Over $100K

61% 13%

18%

9% Race/Ethnicity







Demographic Profile


Appendix

<%-8#/")&*>-,%?&U>%*/"6$*&E-6)&D#9%&ZI&

26$/1(?&0"9"/#(&D(#5%:8#*%0&,"0%6I&(:;/%*(.4)<76(.</6#$(%1=(-/3#('7>7&/<(37'#1('7$.</*$?((@-#$#(37'#1('7$.</*$(<11A(<7A#(&#<#37$71%($6"##%$2()4&("/&-#"(&-/%()"1/'6/$&7%>("#>4</"(&#<#37$71%($&/&71%$2(&-#*(B#/&4"#($-1"&(."1>"/0$(/%'(/'3#"&7$7%>("#<#3/%&(&1(."1'46&$(7%(&-#($&1"#?((C1"(#D/0.<#2(/(37'#1('7$.</*(/&(/(<16/<(>"16#"*($&1"#(07>-&($-1=(B11'(7&#0$(B1"($/<#2(=-7<#(/(37'#1('7$.</*(7%(&-#(<1))*(1B(/(<16/<(0137#(&-#/&#"(07>-&($-1=(&-#(&"/7<#"(B1"(/%(4.6107%>(0137#?(

E1=(,F0(>17%>(&1("#/'(/(<7$&(1B(<16/&71%$2(/%'(,F'(<7A#(*14(&1(&#<<(0#(=-#&-#"(1"(%1&(*14(-/3#($##%(/('7>7&/<(37'#1('7$.</*(/&(&-/&(<16/&71%("#6#%&<*?((G>/7%2(=#(/"#($.#67876/<<*(/$A7%>(/)14&('7>7&/<(37'#1('7$.</*$($1(.<#/$#('1(EH@(7%6<4'#(@I($&/&71%$(*14(07>-&(-/3#($##%(1%(/("#>4</"(&#<#37$71%($6"##%(/&(1%#(1B(&-#$#(<16/&71%$?(((

,%(&-#(./$&(01%&-2(-/3#(*14($##%(/('7>7&/<(37'#1('7$.</*J5$.#67876(3#%4#9K(

.,%-&*%$0&6-&-%5%",%&/%K/&)%**#9%&6$&5%((&D16$%I!hL1=(1B&#%('1(*14($#%'(1"("#6#73#(&#D&(0#$$/>#$(1%(*14"(6#<<(

.-1%#MK([&A4%$#)!'#,E&$,#,P!;4<&7.<#(&70#$(.#"('/*2(G)14&(1%6#(/('/*2(;4<&7.<#(&70#$(.#"(=##A2(G)14&(1%6#(/(=##A2(G(B#=(&70#$(.#"(01%&-(1"(<#$$?(

J#,%&#$&23[&D(#?%-I&\N1(*14(64""#%&<*(1=%J(5&-#(G..<#(7!1'2(&-#(G..<#(7!-1%#2(/%*(.1"&/)<#(;!O(/4'71(.</*#"$2(1&-#"(&-/%(&-#(G..<#(7!1'(B/07<*(1B(;!O(.</*#"$9MK(

26$/1(?&6$("$%&,"0%6I&\L/3#(*14(37#=#'(37'#1(13#"(&-#(,%&#"%#&(7%(&-#(</$&(01%&-MK(&'(:L/3#(*14(=/&6-#'(37'#1(6<7.$(1"(1&-#"(,%&#"%#&(37'#1(."1>"/007%>(B"10J(5L4<42(P14@4)#9(7%(&-#(</$&(01%&-MK(

QH$&#&!<MI(:N1(*14(64""#%&<*J(51=%(/(@7I1()"/%'#'(N7>7&/<(I7'#1(Q#61"'#"2(4$#(/(%1%R@7I1()"/%'#'(N7>7&/<(I7'#1(Q#61"'#"($4..<7#'()*(<16/<(6/)<#(610./%*(1"($/&#<<7&#(@I(610./%*9MK&

J#,%&#&V#5%866F&D-6T"(%I(:N1(*14(64""#%&<*(-/3#(*14"(1=%(."187<#(./>#(1%(C/6#)11AMK(

<%-8#/")&*>-,%?&U>%*/"6$*&E-6)&D#9%&BAI&

:,%(&-#(</$&(01%&-2('1(*14("#6/<<($##7%>(/%*(/'3#"&7$#0#%&$(1"(."1'46&(."101&71%$(1%(/%*('7>7&/<(37'#1('7$.</*$MK(

:L/3#(*14(#3#"(0/'#(/(.4"6-/$#(&-/&(*14(=#"#(%1&(/<"#/'*(.</%%7%>(1%(0/A7%>(/B&#"($##7%>(/(."1'46&(B#/&4"#'(1%(&-#('7>7&/<(37'#1('7$.</*MK(



700"/"6$#(&-%D6-/*&H"/1&%K5(>*",%&0#/#&#-%&#,#"(#8(%&&E6-&#&E%%&#$0&"$5(>0%I&•  I&E!8_!A*'H#2,!• \##H01!D%#@#',.%E!@%2.!'#*-.qG'#cC#$-1!*$*01,%,!!

•  I*'F#2!)#A&,!7W#',&$,!9;=>a!&'!@&A#$!@%2.!-.%0)'#$!0%D%$F!%$!2.#!.&C,#.&0)V!#2-6:!

•  O#$C#!-&A4&,!7C$)CE0%-*2#)!#,2%A*2#,!G&'!F'&-#'1!,2&'#,!*$)!)'CF,2&'#,!-&A4%$#)V!#2-6:!!

3(%#*%&56$/#5/I&

S#$!['*@G&')!7898:!;;<=9X9?!4#$6-'*@G&')B*'4%2'&$6-&A!!

+&4!\%$,2&$!7X9R:!;8>=??RX!!'&4#'26@%$,2&$B*'4%2'&$6-&A!!

For More Information

786>/&7-8"/-6$&

/'4%2'&$!5$-6!7Qp"^P!/+S:!%,!*!A#)%*!*$)!A*'H#2%$F!'#,#*'-.!L%'A!,#'D%$F!2.#!A#)%*r'*)%&V!2#0#D%,%&$V!-*40#V!&$0%$#!'*)%&!*$)!&C2=&G=.&A#r*,!@#00!*,!*)D#'2%,#',!*$)!*)D#'2%,%$F!*F#$-%#,6!/'4%2'&$s,!-&'#!4C,%$#,,#,!*'#!A#*,C'%$F!$#2@&'H!*$)!0&-*0!A*'H#2!'*)%&!*C)%#$-#,!*-'&,,!2.#!M$%2#)!"2*2#,b!,C'D#1%$F!2.#!'#2*%0V!A#)%*!*$)!E'&)C-2!E*22#'$,!&G!0&-*0!A*'H#2!-&$,CA#',b!*$)!E'&D%)%$F!*EE0%-*2%&$!,&G2@*'#!C,#)!G&'!*$*01K%$F!A#)%*!*C)%#$-#!*$)!A*'H#2%$F!%$G&'A*2%&$!)*2*6!I.#!-&AE*$1!.*,!)#D#0&E#)!2.#!W&'2*40#!W#&E0#!(#2#'I(!)#D%-#V!*!$#@!2#-.$&0&F1!G&'!A#)%*!*$)!A*'H#2%$F!'#,#*'-.6!

786>/&.0"*6$&M%*%#-51&

^)%,&$!+#,#*'-.!-&$)C-2,!,C'D#1!'#,#*'-.!*$)!E'&D%)#,!,2'*2#F%-!%$G&'A*2%&$!2&!'*)%&!,2*2%&$,V!2#0#D%,%&$!,2*2%&$,V!$#@,E*E#',V!-*40#!$#2@&'H,V!'#-&')!0*4#0,V!5$2#'$#2!-&AE*$%#,!*$)!&2.#'!A#)%*!&'F*$%K*2%&$,6!^)%,&$!+#,#*'-.!%,!*0,&!2.#!,&0#!E'&D%)#'!&G!#0#-2%&$!#U%2!E&00!)*2*!G&'!2.#!,%U!A*N&'!$#@,!&'F*$%K*2%&$,P!/S[V![S"V![QQV!ZgtV!QS[!*$)!2.#!/,,&-%*2#)!W'#,,6!^)%,&$!+#,#*'-.!@&'H,!@%2.!A*$1!&G!2.#!0*'F#,2!/A#'%-*$!'*)%&!&@$#',.%E!F'&CE,V!%$-0C)%$F!^$2#'-&AV![%2*)#0V![S"!+*)%&V!S&$$#D%00#!*$)!\#,2@&&)!g$#b!*$)!*0,&!-&$)C-2,!,2'*2#F%-!*$)!E#'-#E2C*0!'#,#*'-.!G&'!*!4'&*)!*''*1!&G!-&AE*$%#,!%$-0C)%$F!I%A#!\*'$#'V!e&&F0#V!p*.&&uV!"&$1!(C,%-V!W'%$-#2&$!M$%D#',%21V!Q&'2.@#,2#'$!M$%D#',%21V!M$%D#',*0!(C,%-!e'&CEV!I%A#!f%G#!(C,%-!*$)!2.#!O&%-#!&G!/A#'%-*6!^)%,&$!+#,#*'-.!.*,!*!9_=1#*'!.%,2&'1!&G!2.&CF.2=0#*)#',.%E!%$!2.#!'*)%&!%$)C,2'1V!*$)!.*,!E'&D%)#)!,#'D%-#,!2&!,C--#,,GC0!'*)%&!,2*2%&$,!%$!"&C2.!/A#'%-*V!/G'%-*V!/,%*V![*$*)*!*$)!^C'&E#6!/00!&G!^)%,&$!+#,#*'-.s,!%$)C,2'1!,2C)%#,!-*$!4#!G&C$)!&$!2.#!-&AE*$1s,!\#4!,%2#!*2!@@@6#)%,&$'#,#*'-.6-&A!*$)!-*$!4#!)&@$0&*)#)!G'##!&G!-.*'F#6!


www.arbitron.com!

New

© 2010 Arbitron Inc. CUS-10-05017

PPM ™ and Portable People Meter™ are marks of Arbitron Inc. iPhone® and iPod® are registered trademarks of Apple Inc. TiVo® is a registered trademark of TiVo Inc., used under license.

Headquarters (410) 312-8000

Atlanta (770) 668-5400

Chicago (312) 542-1900

Dallas (972) 385-5388

Los Angeles (310) 824-6600

New York (212) 887-1300

www.arbitron.com


2010 digital video_display_study

Entertainment & Humor

digital video displays

digital video during30

digital video ata bar

digital placebased video70

edison research

monthly persons

white i

past month16