20091109 cc salon at seoul

Chiaki Hayashi

Connecting Art and the Internet Chiaki Hayashi

Who is loftwork?Chiaki Hayashi

the leading creator networkwith 13,000 registered creators

Chiaki Hayashi

Chiaki Hayashi

as social mediaorganize blog events for museums

Chiaki Hayashi

for the National Museum of Mondern Art, Tokyo

Chiaki Hayashi

for the Meguro Museum of Art, “Naofumi Maruyama Solo exhibition”

Chiaki Hayashi

for Mori Art Museum, “Chalo! India”

Chiaki Hayashi

Yahoo! creative award

Chiaki Hayashi

Microsoft ReMIX

Chiaki Hayashi

as collaboration placehold public competitions

Chiaki Hayashi

Echigo-Tsumari Art Triennale, Product Redesign Project

Roooots - product redesign project- Period：2009/02/18～3/17

- applicants：177 creators

- applied works：over 900 works

- Open Competition

- CC BY-NC-ND was applied

for all applied works

Chiaki Hayashi

Echigo-Tsumari Art Triennale, Product Redesin Project

Chiaki Hayashi

Sales have stretched 10 to 20 times!

Chiaki Hayashi

rice sake beans cookie sake

sakehandkerchiefcake coffeewrap

Groundswell

Chiaki Hayashi

Chiaki Hayashi

3429

6357

9286

12214

15143

18071

21000

2001 2002 2003 2004 2005 2006 2007 2008

AD Market size in JapanGroundswellTV

Newspaper

Internet

Magazine

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Chiaki Hayashi

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Groundswell

Chiaki Hayashi

Web CentricMarketing Strategies

TV

Web

NewspaperMagazine

Radio

Chiaki Hayashi

Web Newspaper

Magazine

Radio

TV

Web CentricMarketing Strategies

Chiaki Hayashi

Past

Present

Future

Relationship, SocialReal time stream

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Chiaki Hayashi

Art × Internet

Latest cases

Chiaki Hayashi

Chiaki Hayashi

Setouchi International Art Festival 2010

loftwork Chiaki Hayashi

CC applied exhibitionat Mori Art Museum


First exhibition in Japan that applied CC licenseto allow people take pictures

“According to What?” from 25 July to 8 November 2009


Artist: Ai Weiwei

Ai Weiwei is a leading Chinese artist, whose work for the 2008 Summer Olympics, known as the "Bird's Nest," was quite famous. He is also known as an artistic resistant to Chinese government showing his opinions through his artworks.


Background:

- MAM wanted to allow visitors to take photos to encourage more people to come and enjoy the museum

- MAM was interested in the positive effect of blogosphere (Social) to the number of visitors

- MAM judged Ai Weiwei was likely to say OK to adopt CC, and solo exhibition was much easier to clear the copyright issue

- His artworks were mainly huge objects and installations, MAM need not worry about "illegal duplication" of his artworks due to allowing people to take photos


How to apply CC to the exhibition:

- CCJP prepared the draft CC license agreement between the museum and the artist. (Most conservative license CC BY-NC-ND 2.1 Japan was chosen to reduce risks.)

- Every artwork is allowed to be taken picture (Operation might be much harder if the museum had excluded several artworks)

- Put the notice at the entrance and the flyers to give away to visitors

- MAM prohibited these actions; No movie shooting, No tripod, No flash


Results:

- Over 42 articles featuring the effect of CC in art exhibition, including NHK’s special cover

- over 400 blogs of the visitors about the exhibition, mostly positive feedback

- more and more museums are to adopt CC in Japan


It’s your turn!

Chiaki Hayashi

Thank you

20091109 cc salon at seoul

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