2009 Hair Care Category Sales: $14.0 BillionConditioner/Shampoo (%) x .___

$ Billion

Conditioner (__%) $6.01 Billion

Shampoo (___%) $5.33 Billion

Non-Oils (___%) $3.2 Billion

Oils (___%) $2.13 Billion

Direct Selling (____%)

Retail Channel (_____%)

Retail Channel (____%)

DirectSelling (____%)

Cosmetic 50-55%

Anti-dandruff20-25%

Damage Repair20-25%

$129,960,000 $115,200,000

Mass Price (___%) Prestige Price (___%) Prestige Price (___%) Mass Price (___%)

$16,894,800 $14,976,000

Rep. Coverage (____%)$23,903,100

Shampoo Platform (All Three)

Oils (___%) $2.40 Billion

Non-Oils (___%) $3.61 Billion

Mary Kay India Shampoo and Conditioner Market Potential:Non-oil Products and Three Shampoo Platform