For Real Men Shampoo + Conditioner, Shower Gel Facial Cleanser

Download For Real Men Shampoo + Conditioner, Shower Gel  Facial Cleanser

Post on 18-Jan-2018

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Product R Functionality Styling/packaging Price Suggested retail price Place/distribution Distribution channels

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<p>For Real Men Shampoo + Conditioner, Shower Gel &amp; Facial Cleanser company background its competitors entering men's cosmetic market (graph) Product R Functionality Styling/packaging Price Suggested retail price Place/distribution Distribution channels main target market: men from 15 to mid 30s average Joe type median income young working men aspired to be attractive to women like to party, workout, and listen to music parody display - many upscale consumers today buy inexpensive products thus, Rs target market is open to male consumers in both middle and upper class Everything exclusive only to R for Men. General beliefs Boost in self-esteem and become more attractive. Print ads : Rolling Stones, Maxim, Men's Health, Men's Fitness &amp; Sports Illustrator and ads at gyms TV Advertisements: ESPN SNL 3 and half Men Bing BangTheory Late Night Television (ex. The Tonight Show) utilitarian part - for function convenience - characteristics (combination of body wash and facial cleanser, shampoo, sold separately) guerrilla marketing unconventional locations and intensive word-of-mouth campaigns to advertise our product street teams distribute samples at different locations. such as sports events, mall, and gyms social networking and crowd power to generate buzz - --&gt;such as having credible athletes writers to create blogs about using "R advertisements on ESPN.com and nba.com young opinion leaders from different social networks to "tweet" and "facebook" about our new product James Franco as our celebrity endorser to catch more attentions regarding "R" Color Appeal Perceived Risk Product Position masked branding Due to market research we determined that consumers were unable to disassociate Revlon from women's cosmetics creates this sense of mystique and uniqueness since it's never been heard of even though it is still owned and created by Revlon Personality young, energetic, masculine, powerful, mysterious and sexy celebrity endorsement, celebrity-brand match Emotion self-esteem advertising remedy to negative feelings stimulate positive feelings Self-Concept self-concepts that gratifies men's ego and desire to look attractive to women masculine self-concept MOST APPROPRIATE: Liking and Consensus Consistency Authority LEAST APPROPRIATE: Scarcity observational or modeling theory behaviors are learned by watching the outcomes of others behaviors employ celebrity endorser to be the spokesperson of the product instrumental conditioning rewarding the purchases made by customers with positive outcomes that serve to reinforce the behavior male sex role as tough, muscular and aggressive applying cosmetic products = feminine. media exposure about the images of men metrosexual has been introduced by the media describe those straight, urban males that are interested in fashion, home design, gourmet cooking, and personal care. ubersexual at the end. we</p>

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