2009 anpi annual meeting and marketing workshop agenda

WHAT IS IT?The ANPI Annual Meeting and Marketing Workshop is 2 days focused on your success in today’s economy.

WHO SHOULD ATTEND?Sessions are developed for: • CEOs and General Managers • Directors of Operations and COOs • Senior Executives and Vice Presidents • Sales and Marketing

WHEN IS IT?Monday, May 4 and Tuesday, May 5

HOW TO REGISTER?Attendees may register online at anpisolutions.com.

Attend with ONE colleague and save 50% on your registration. Attend with TWO OR MORE colleagues and your registration is FREE.

Annual Meeting & Marketing Workshop: $300 Marketing Workshop Only: $150

Full refunds will be given if written notice of cancellation is received by close of business on April 27. Cancellations received after this date will be charged a full registration fee.

2009 ANNUAL MEETING

May 4 & 5 • Scottsdale, AZ

ACCOMMODATION• 490 guest rooms all with balconies/patios

All accommodations offer:• Hyatt Grand Bed™• High-speed Internet access• LCD television with remote control, cable movie

channels, in-room pay movies• Video messages, video account review, video

checkout• Voice mail, telephones with message light and

data port• Individual climate control• In-room safety-deposit box• Turndown service available upon request• Full/deluxe bath amenities• Hair dryer• Bathrobes• In-room refrigerator• Coffee maker• Iron/ironing board• iHome™ alarm clock radio• Daily newspaper delivery

SERVICES & FACILITIES• 1-800-CHECK-IN®• T-Mobile® HotSpot• Wireless Internet, lobby, poolside & Regency

Club• 24-hour in-room dining• Concierge• Business center• Complimentary shopping shuttle• Car rental desk• Secretarial support services (arranged through

business center)• Multilingual staff• Babysitting• Camp Hyatt® Kachina• Assistive devices for persons with disabilities• Currency exchange• ATM• Laundry / dry cleaning• Valet parking (fee)• Complimentary self parking• Resort shops• Ice machines

WHERE IS IT?Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch The Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch is located just east of Paradise Valley. The hotel is 15 miles/25 minutes from Phoenix Sky Harbor International Airport.

Accommodation reservations can be made by visiting anpisolutions.com. Rooms are $265 per night and the $15 daily resort fee is waived.

RECREATIONAL FACILITIES• Unique, 2.5 acre “water playground” consisting

of ten swimming pools, three-story water slide, sand beach, whirlpool spa and two poolside bars

• Spa Avania features 19 treatment rooms including four rooms to accommodate couples and five Garden treatment rooms with their own private entrance, and outdoor heated mineral pool and lotus pond, trellis covered outdoor relaxation areas, a yoga room, state of the art exercise facility, men and women’s locker areas, steam and sauna, hot and cold plunges and a full service salon

• Jogging paths and bicycling trails with available onsite bicycles

• 27-holes of golf at the Gainey Ranch Golf Club adjacent to the resort, cart and range balls included in fee

• Four lighted tennis courts with available professional instruction

• Adventure and cultural activities for groups• The Native American and Environmental

Learning Center is a showcase for some of the most highly recognized Native American artisans who share their art, vision and traditional knowledge and teachings

RESTAURANTS & BARS• SWB Southwest Bistro—Southwestern• Alto Ristorante e bar—Eclectic Italian• Water Garden—poolside café• Lobby Bar—live nightly entertainment• The Grotto—poolside bar• Moka Coffee Bar• Cantina Due—lively bar

POINTS OF INTEREST• Heard Museum• Desert Botanical Garden• Sonoran Desert• Camelback Mountain• Grand Canyon• Sedona• Frank Lloyd Wright’s Taliesin West

AGENDA MAY 3

2009 ANPI Annual Meeting • Scottsdale, AZ

6:00 – 7:00 PM Welcome Reception

As agenda sessions are finalized, details will be posted on anpisolutions.com. Please check online for the latest information on topics and speakers.

7:00 – 8:00 AM Breakfast

8:00 – 8:30 AM Shareholder’s Meeting

8:30 – 9:15 AM Opening of General Session Speaker: Dave Lewis, ANPI State of the Company Address

9:15 – 10:00 AM Access Services & Nationwide Network Speaker: Ronnie Bailey, ANPI Exploring alternative tandem access options and the benefits of ANPI’s nationwide network.

10:00 – 10:15 AM Break

10:15 – 11:45 AM Keynote Address Speaker: Robyn Benincasa, Worldclass Teams Keynote Speaker Robyn Benincasa will bring lessons of what it takes to be a successful team through exhilarating victories and times when teams near the brink of falling apart. ANPI’s business case is proof positive to Robyn’s message that victories are not won by individuals who are the strongest or fastest, but instead are won by teams that capitalize on the collective synergy of the group by leveraging the strengths and experiences of individual members.

11:45 AM – 1:00 PM Lunch

1:00 – 1:45 PM Surviving the Recession Speaker: Carol Wilson, Telephony Realizing consumer budgets are under stress as more people lose their jobs and more homes face foreclosure, telecom service providers are shifting their pricing and marketing strategies. But are lower prices enough to retain customers? This is a critical issue for telecom companies in particular, since they already face accelerating access line loss and declining DSL sales. Poor performance during the recession could risk losing ties to some households altogether and make for a much bleaker future. How can a telco survive the recession and even consider strengthening market position and consumer loyalty? During this session Telephony’s Editor-in-Chief Carol Wilson will present research shared during their 5-part series.

1:45 – 2:45 PM Financial Realities in the Current Economy Speaker: John Hendon, Stifel Nicolaus John Hendon, Vice President — Telecom and Media Investment Banking for Stifel Nicolaus will share insights into trends and realities regarding overall market uncertainty, impacts and efforts related to broadband stimulus efforts, the effects of wireline loss and resulting increase in wireless usage and historic consolidation of service providers.

2:45 – 3:00 PM Break

AGENDA MAY 4



3:00 – 5:30 PM Wireless Opportunities in Rural America This session addresses the growth of wireless opportunities in rural America, the availability of spectrum and creation of the business case to light it, new wireless technologies and what they mean for service providers and your competitors, plus discussion for shared wireless infrastructure, Capex realities, nationwide networks and peering.

6:30 – 8:30 PM Customer Appreciation Reception and Dinner

AGENDA MAY 4



AGENDA MAY 5


8:00 – 9:00 AM Breakfast

9:00 – 10:15 AM Management Roundtables Topic: Broadband Deployment Opportunities Leader: Bernie Arnason, Pivot Media Includes participation by leading consultants to address issues, challenges and opportunities they are seeing clients face in the current economy.

10:15 – 10:30 AM Break

10:30 – 11:45 AM Wireless Strategies & Case Studies from Providers Leader: Jerry Wilke, RTG Speakers: Panel of Providers This session is informative for any company considering entering the wireless market.

11:45 AM – 12:00 PM Annual Meeting Conclusion

12:00 PM – 1:00 PM Lunch and Break for Marketing Workshop Attendees

1:00 – 2:00 PM Inbound Marketing 101 Marketing Workshop Leader: Mike Volpe

“Inbound marketing” occurs when you help your company “get found” by people shopping for the services you provide. Within 5 hours Mike Volpe, VP of Marketing at HubSpot, will show you step-by-step how to use inbound marketing

to improve your lead generation and get more customers coming to you. This isn’t a theoretical discussion at 10,000 feet. This is a bring-your-laptop-and-login to evaluate and improve your inbound marketing strategy in real time. You will leave this session educated about inbound marketing, empowered by the new tools you have available, and enthused by the ability to measure your marketing efforts. Attending this session is a small investment of time and money that will pay dividends in your 2009 marketing successes.

2:00 – 2:45 PM SEO Workshop Marketing Workshop Leader: Mike Volpe

2:45 – 3:00 PM Break

3:00 – 3:45 PM Blogging Workshop Marketing Workshop Leader: Mike Volpe

3:45 – 4:30 PM Social Media Workshop Marketing Workshop Leader: Mike Volpe

4:30 – 4:45 PM Break

4:45 – 5:30 PM Landing Page Workshop Marketing Workshop Leader: Mike Volpe


KEYNOTE SPEAKER


Robyn BenincasaRobyn Benincasa, captain of Team Merrell/Wigwam Adventure Racing, will share her expertise of teamwork with attendees at the 2009 ANPI Annual Meeting.

Attendees at this year’s annual meeting will learn essential elements of human synergy from a world champion, tri-athlete, adventure racer, firefighter and experienced team player.

“After years of study in what it takes a team to rise from ‘good’ to ‘world class’,” states Robyn in the April 2007 issue of Competitor Magazine, “I’ve come to the conclusion that the biggest factors are the attitudes and actions of the individual teammates. In the races my team and I have won, we were not the strongest nor the fastest, but we were able to create a ‘human synergy’ that made the TEAM stronger than the collective training and experience of individual members.”

Benincasa caught the bug for triathlons after competing at the state and national level in gymnastics, diving and cross country. She went on to complete nine Ironman races, with two podium finishes in her age group in Kona, Hawaii. By 1995 she was tired of the triathlon so she embarked on a mission to live her dreams of becoming an adventure racer and firefighter.

In the past 13 years, she has completed over 36 “expedition length” adventure races. In these races teammates quest for mental and physical endurance as a team as they trek over 100 miles via running, paddling, biking and climbing on a 7 to 10 day non-stop expedition. Benincasa has earned World Champion honors in both the Eco-Challenge and the Raid Gauloises. Robyn organized some

of the best racers on earth in 2004 to form Team Merrell/Wigwam, ranked among the top three teams in the world.

In 2008 Benincasa decided to bring the teamwork lessons of Adventure Racing to the corporate world by launching World Class Teams, a corporate team building company. In the past 7 years, her “Extreme Teams” keynotes have been embraced by Starbucks, Boeing, Amgen, Tony Robbins, Coldwell Banker, Schering Plough, Earthlink, Nestle, The Four Seasons Resorts, Honda and the US Cycling team, just to name a few.

When she is not out playing all over the world with her teammates or creating World Class Teams for Fortune 500 companies, Robyn is at her “real” job as a full time Firefighter for the City of San Diego. In 2006 she became a member of the only all-female fire crew in the US, Engine 22 in Point Loma. In January 2006 they were featured in the New York Times and on Good Morning America, and the media whirlwind hasn’t stopped since!

SPEAKERS


John HendonVice President Telecommunications and Media Investment Banking Group at Stifel Nicolaus

John is principally focused on independent telecommunications services companies and has executed a wide range of financing and merger and acquisition assignments in the sector. Most recently in the wireline arena he has advised Lakedale Telephone in its sale to Iowa Telecom, Hutchinson Telephone in its sale to New Ulm Telcom and Hector Communications in its sale to a Minnesota consortium.

On the wireless side, John has advised Spring affiliates Northern PCS, Gulf Coast Wireless and Enterprise PCS in their respective sales to Sprint Nextel, and has also advised numerous other independent wireless companies in sales to carriers such as Verizon Wireless.

John joined Stifel Nicolaus in December 2005 pursuant to its acquisition of Legg Mason Capital Markets. He had been with Legg Mason since 2004. Prior to joining Legg Mason, John worked as an Equity Analyst at Trustmark National Bank and a Senior Financial Analyst at MCI WorldCom. He is a graduate of the Darden Graduate School of Business Administration at the University of Virginia and is a CFA Charterholder.

Mike VolpeVice President of Marketing HubSpot

Mike heads HubSpot’s lead generation and branding strategy through inbound marketing, including blogging, search engine optimization (SEO), video marketing and social media. Since Mike joined HubSpot, an Internet marketing software startup, the company has grown from about a dozen beta customers to over 1,000 customers, from 5 employees to 65 employees, and raised $17 million of venture capital in two rounds of financing.

Mike is a cutting edge inbound marketer who ranks in the top .1% of all users on Twitter (@mvolpe) with over 7,000 followers, and speaks at numerous conferences including Inbound Marketing Summit and SEM for SMB Conference. Mike also hosts a weekly live marketing video podcast HubSpot TV and blogs frequently.

Before HubSpot, Mike worked as Director, Marketing Operations at SolidWorks, an engineering software company, where he managed all of the company’s global lead generation and lead management, advertising, Internet marketing, branding, PR, tradeshows and events. Mike transitioned SolidWorks from “old marketing” to “modern marketing” by launching multiple blogs, starting podcasting, incorporating social bookmarking into press releases, initiating pay-per-click marketing and performing SEO. Mike is a MBA graduate of the MIT Sloan School of Management. He is a Co-Founder and Director of the Boston Scholars Program.


SPEAKERS


Jerry WilkeExecutive Director Rural Telecommunications Group

Jerry is responsible for managing the day-to-day operations of RTG. This includes advocacy programming, membership, meetings and publications, as well as financial management and overall operations. He brings to RTG 16 years of wireless carrier operations and regulatory experience in rural telecommunications issues.

Prior to joining RTG, Jerry spent several years in Iowa as General Manager of Long Lines Wireless a GSM carrier and Cellular One, Great Lakes of Iowa, a CDMA carrier, where he was responsible for operations, sales, marketing and product management. He is the former Vice President and General Manager of the Wireless Division and Director of Strategic Planning and Corporate Development of HickoryTech Corporation in Minnesota. He has held positions in Local Exchange, CATV, Wireless operations of AMPS, TDMA, CDMA and GSM networks, and broadband and CLEC operations.

Jerry has a detailed understanding of business support systems “from the trenches” of fixed line, wireless and broadband operations. He was a featured speaker during the FCC Rural Issues Forum in Washington, D.C. speaking on E911 phase II deployments lessons learned in Rural America.

Carol WilsonEditor-in-Chief Telephony Magazine

Carol Wilson is Editor-in-Chief of Telephony magazine. She returned to Telephony in 2004 as editor-at-large. She has covered the telecommunications industry for more than 20 years. Over that period of time, she has been founding editor of two magazines — Inter@ctive Week and The Net Economy — as well as a news and information website, Broadband Edge. Carol began her telecom career as news editor at Telephony in 1985, becoming Editor three years later.


2009 anpi annual meeting and marketing workshop agenda

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poolside bars

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