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User Experience for Good

2009.11.20 _np

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Changing world

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Web as a platform

I'm talking about the emergence ofwhat I've started to call Web 2.0, theinternet as platform... it's about the

way that web sites like eBay, Amazon,and Google are becoming platformswith rich add-on developer

communities.Tim O'Reilly Sep. 21, 2004

http://www.oreillynet.com/pub/wlg/5630

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http://www.oreillynet.com/pub/wlg/5630http://www.oreillynet.com/pub/wlg/5630http://www.oreillynet.com/pub/wlg/5630http://www.oreillynet.com/pub/wlg/5630

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Web 2.0 Keywords

CyworldBlogs

YouTube

Flickr

Twitter

FacebookWikipedia

...

Social taggingSocial networking

Crowd-sourcing

User-CreatedContent

Free storageSharing

...

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We are building an ever-growing pileof smart leaves that we can organizeas we need to at any one moment.Some ways of organizing it - of findingmeaning in it - will be grassroots;

some will be official. Some will apply tosmall groups; some will engenderlarge groups; some will subvertestablished groups. Some will befunny; some will be tragic. But it will bethe users who decide what the leavesmean.

- David Weinberger

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User organization of knowledge

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We are building an ever-growing pileof smart leaves that we can organizeas we need to at any one moment.Some ways of organizing it - of findingmeaning in it - will be grassroots;

some will be official. Some will apply tosmall groups; some will engenderlarge groups; some will subvertestablished groups. Some will befunny; some will be tragic. But it will bethe users who decide what the leavesmean.

- David Weinberger

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User organization of knowledge

..

,.,

..,

.

.

-DavidWeinberger

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GovernmentsInstitutions

OrganizationsIndividuals

Source ofAuthority

Web2.0 as transformation

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Level of complexity / organization

Socialvalue

Sharing

Cooperation

Collaboration

Collectivism

Social media according toKevin Kelly / Clay Shirky

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SharingWillingness to share

Delicious

Flickr

Youtube

Facebook

Blogs

CooperationIndividuals working

together

Flickr sets

Creative commons

Tagging

Crowdsourcing

Collectiveintelligence

CollaborationCommunity for free high

quality products

Sourceforge

Open source

GNU

CollectivismEmpowering passionate

few for benefits of many

Wikipedia

Linux

Social media according toKevin Kelly / Clay Shirky

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Communication Strategy

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IndirectDirect

Radio, TV

Newspaper, magazines

Internet

Books

Face to Face

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For profit Not for profit

Customer

Web2.0/SocialMedia

/

Partner

Web2.0/SocialMedia

Uncertain future

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.

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4 Stories of empowerment

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CARMA.org

CARMA50,0004,000.

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Information as empowerment

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User participation

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User participation

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?

DonorsChoose.org

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DonorsChoose

DonorsChoose

Simple & powerful idea

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Impact

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CNC.

AskYourLawmaker.org

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Crowd-sourced participation

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Trends & dissemination

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Changemakers

,,,.

Changemakers.com

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Open-sourced competitions

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Open-sourced competitions

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Mosaic of solutions

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Leverage social media

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Change.orghttp://www.change.org/

Worldchanging.orghttp://www.worldchanging.com/

Springwise / Social causeshttp://springwise.com/non-profit_social_cause/

All for good

http://www.allforgood.org

Ashoka Tech

http://tech.ashoka.org

Kiva.org

http://www.kiva.org

Personal favorites
http://www.allforgood.org/http://www.allforgood.org/http://www.allforgood.org/http://www.allforgood.org/http://www.allforgood.org/http://www.allforgood.org/http://tech.ashoka.org/http://tech.ashoka.org/http://tech.ashoka.org/http://tech.ashoka.org/http://www.allforgood.org/http://www.allforgood.org/http://springwise.com/non-profit_social_cause/http://springwise.com/non-profit_social_cause/http://www.worldchanging.com/http://www.worldchanging.com/http://www.change.org/http://www.change.org/

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1. Users are your partners

2. Know you audience

3. Go where they hang out

4. Build community

5. Empower them with tools

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1. Users are your partners

2. Know you audience

3. Go where they hang out

4. Build community

5. Empower them with tools

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1. .2. .

3. .

4. .

5.

.

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In the past we did little things forlove and big things required

money. Now we can do big thingsfor love.

- Clay Shirky

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In the past we did little things forlove and big things required

money. Now we can do big thingsfor love.

- Clay Shirky

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..

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2009-11-20 ux for good

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