2007 mobile marketing
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Mobile Marketing from a User Perspective
Teenage users’ opinions of mobile advertising in a mobile instant messaging context
A N T O N Z I D É N
Master of Science Thesis Stockholm, Sweden 2007
Mobile Marketing from a User Perspective
Teenage users’ opinions of mobile advertising in a mobile instant messaging context
A N T O N Z I D É N
Master’s Thesis in Human Computer Interaction (20 credits) at the School of Media Technology Royal Institute of Technology year 2007 Supervisor at CSC was Sinna Lindquist Examiner was Yngve Sundblad TRITA-CSC-E 2007:058 ISRN-KTH/CSC/E--07/058--SE ISSN-1653-5715 Royal Institute of Technology School of Computer Science and Communication KTH CSC SE-100 44 Stockholm, Sweden URL: www.csc.kth.se
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2 One specific question was not altered between the pilot and the questionnaire survey. Therefore, the results from this question will be presented together with the results of the questionnaire survey.
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3 The y-axis shows the total score given by the respondents 4 Due to the improperly filled out questionnaires 12 of the respondents’ answers were discarded.