$200 promotionmedia publicity & pr $400 $1000 $800 $600 $200 $400 $600 $800 $1000 $200 $400 $600...
Post on 20-Dec-2015
227 views
TRANSCRIPT
$200
PROMOTION MEDIAPUBLICITY &
PR
$400
$1000
$800
$600
$200
$400
$600
$800
$1000
$200$200
$400$400
$600$600
$800$800
$1000$1000
$200
$400
$600
$800
$1000
MERCHANDISING DISTRIBUTION
PROMOTION$200
Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by
an identified sponsor
PROMOTION $400
Placing newsworthy information about a company, product, or person in the media
PROMOTION $600
All marketing activities, other than personal selling, advertising, and publicity, that are used to stimulate consumer purchasing and
sales effectiveness
PROMOTION DAILY DOUBLE
A company’s publicized endorsement and/or financial support for an event, team, or
individual
PROMOTION $1000
Certificates given to customers entitling them to cash discounts on goods or services
MEDIA$200
Newspapers and magazines are categorized as this type of media.
MEDIA $400
Outdoor signs available to local, regional, or national advertisers.
MEDIA $600
Newsletters, catalogs, flyers, samplers, circulars, etc. sent by U.S. post office.
MEDIA $800
Broadcast media include ____________ and _____________.
MEDIA DAILY DOUBLE
The most expensive type of advertising.
MERCHANDISING$200
A sign that is used to display the store name.
MERCHANDISING $400
The coordination of all physical elements in a place of business so that it projects the right
image to its customers.
MERCHANDISING $600
The total exterior of a business.
MERCHANDISING $800
Selling space, merchandise space, personnel space, and customer space refers to
___________.
MERCHANDISING $1000
Window displays designed to sell merchandise.
PUBLICITY AND PR$200
Any activity designed to promote goodwill toward a business.
PUBLICITY AND PR $400
Tuition reimbursement, sick leave, profit sharing and health and wellness programs for
workers are examples of things to develop good ___________ ____________.
PUBLICITY AND PR $600
A prewritten story about a company sent out by the company about something news
worthy.
PUBLICITY AND PR $800
A folder containing articles, news releases, feature stories, and photographs about a
company, product, or person.
PUBLICITY AND PR$1000
National companies often employ __________ _________ _________ to
handle customer complaints and to serve as consumer advocates with the firm.
DISTRIBUTION$200
Channel members that negotiate the title of goods for buyers and sellers, but do not take
title themselves.
DISTRIBUTION $400
The path a product takes from manufacturer or producer to the final user.
DISTRIBUTION $600
Home shopping TV networks are considered this type of retail outlet.
DISTRIBUTION $800
Another name for intermediaries.
DISTRIBUTION $1000
Middlemen that sell to the ultimate consumer market.
DAILY DOUBLE
DAILY DOUBLE
What would you like to WAGER?
What would you like to WAGER?
$200
“Identify the Problem”
$400
“$10.00”
$600
“Voucher Check”
$800
“Flextime”
$1000
“Optical Character Recognition”
$200
“Trade Barriers”
$400
“Absolute Advantage”
$600
“Oligopoly”
$800
“Bow”
$1000
“Reengineering”
$200
“$20”
$400
“$768”
$600
“$1840”
$800
“$219.45”
$1000
“$2160”
$200
“3”
$400
“Leader”
$600
“Blue and Gold”
$800
“Secretary”
$1000
“Service, Education, Progress”
$200
“30 Days”
$400
“Common Stock”
$600
“Mail Fraud”
$800
“Authorized Shares”
$1000
“40”
BUSINESS
LAW
BUSINESS
PROCEDURES
BUSINESS
CALCULATIONS
INTERNATIONAL
BUSINESS
FBLA
KNOWLEDGE