20 YEARS of “Les Nuits Botanique” - May 02-13, 2013

. . . welcome . . .

20 YEARS of “Les Nuits Botanique” - May 02-13, 2013

BOTANIQUE PARTICULARITIES– CULTURAL CENTRE– EXCEPTIONAL HISTORICAL SITE– 2 VENUES, 5 ROOMS, 1VILLAGE, 1 CAFE– LES NUITS : 20 YEARS– THE QUALITY OF THE LINE-UP– STRONG RELATIONSHIP

NUITS BOTANIQUE – THE PUBLIC

NUITS BOTANIQUE KOM– BIG DATABASE– STREET PROMO– MASSIVE MEDIA CAMPAIGN– STRONG PARTNERS

NUITS BOTANIQUE : SPONSORING

NUITS BOTANIQUE : WHY ?!

BOTANIQUE – CULTURAL CENTRE

*Date of ‘renaissance’

Inaugurated in 1829, le BOTANIQUE becomes the 23rd of January

1984 the cultural centre for the French Community of Belgium and is

nowadays one of Belgium’s most visited and active cultural centre.

*Dedicated to musical discoveries and art demonstrations

*Each Year :

• More than 220 concerts and some 350 bands and artists on stage

• Around 10 art exhibitions and activities, 30% of which focus on

photography, today’s leading medium

• 145.000 tickets issued : 90% paying tickets, 10% official passes

• May’s Nuits Botanique: more than 40 concerts and 110 artists over ten days

• 450 artists all disciplines confounded, around 40% of whom are from Belgium.

*Cirque Royal :

remains the privileged partner of the Botanique

BOTANIQUE – CULTURAL CENTRE

BOTANIQUE – EXCEPTIONAL HISTORICAL SITEBetween past and present, a prestigious art center that organizes a large choice of events:

fine arts, photography, concerts.

BOTANIQUE – EXCEPTIONAL HISTORICAL

A unique location, in the heart of brussels, with a line-up to die for!

This magical site being listed, the outside of the building is preserved, intact.

Inside, the specificity of each room is respected in harmony with the demands of the renovation program of The Centre Culturel de la Communauté Française

From the scientific tool to the concert hall that responds to the standards of soundproofing and safety of public areas

An exceptional location, incredible artists and experiences, lifetime memories…

[NUITS] BOTANIQUE – 2 VENUES, 5 ROOMS

The Orangerie: 700 standing places. Situated at the very end of the south of the building, the Orangerie is the polyvalent hall of the Botanique.

[NUITS] BOTANIQUE – 2 VENUES, 5 ROOMS

The Rotonde: 300 standing places. This central hall is best fitted to intimate projects with its 300 standing places. Its acoustics and aesthetics make it a firm favorite for artists and audiences alike.

The Museum: 300 sitting and standing places. It is without doubt the most beautiful room of the complex. For Nuits Botanique, this original and magical place is converted into “Large Living room In Concert!”. Every evening the artists perform there with a public sitting in sofas, armchairs and chairs; A “living room” version.

The Marquee (NUITS BOTANIQUE): 1200 standing places.Located in the garden just outside the greenhouse, the structure especially built for the festival and established as of May 2004 answers well the requirements of artists by an excellent control of the sound and light;

Cirque Royal: 2000 seats.This exceptional venue allows Botanique to expand its offer to large concerts, and through it to become one of the attraction poles of Nuits Botanique.

NUITS BOTANIQUE : 20 YEARS

* ‘La Naissance des Nuits’

•1986: 1st music festival in the French Community of Belgium•1988-1990: ‘Eté Botanique’ - music and cinema festival•1991 - 1993: ‘Le Botanique fait sa rentrée’ – every year in September

* September 1994, the first edition of ‘Nuits Botanique’

Cutting edge music programming as of the mid-nineties with a mix of artists : Oasis, dEUS, The Smashing Pumpkins, Jeff Buckley…

* 02 – 13.05.13 : 20 YEARS OF ‘NUITS BOTANIQUE’The Hi-story continues

NUITS BOTANIQUE : 20 YEARS

[NUITS] BOTANIQUE – THE QUALITY OF THE LINE-UP

CONSISTENCY AND CONTINUITY – 5 guide lines :

- INDIE / POP / ROCK / ELECTRONIC Music

- INTERNATIONAL : up-and-coming and renowned international artists

- LOCAL : La Nuit Belge

- FRENCH : French Motherlanguage artists

- FROM BIG Rooms TO MADE TO MEASURE performances

[Cirque Royal – Marquee <-> cosyness : Rotonde, Grand Salon]

[NUITS] BOTANIQUE – THE QUALITY OF THE LINE-UP

THEY PERFORMED

BJORK - SMASHING PUMPKINS – ROYKSOPP – ARCHIVE – PHOENIX - LAURENT GARNIER -

THE RAPTURE – SIMIAN - METRONOMY – ECHO & THE BUNNYMEN - BONOBO – FOALS – FRIENDLY FIRES – MAXIMILIAN HECKER - MILES KANE - SKELETONS – TEENGIRL FANTASY –

COCOROSIE - THE TING TINGS - M83 - JOSEPH ARTHUR - BLACK LIPS – ED HARCOURT - AGNES

OBEL - DJANGO DJANGO – BLACK REBEL MOTORCYCLE CLUB – JAZZANOVA - TINDERSTICKS – MATTHEW HERBERT AND THE BIG BAND - PAPAS FRITAS – KILLING JOKE - THE DIVINE COMEDY –

SEBASTIEN SCHULLER – UNKLE – EARL 16 – JOSE GONZALES – ANTHONY AND THE JOHNSONS – VITALIC – BIRDY NAM NAM – ALEX GOPHER – CAT POWER – JOAKIM - JUSTICE

GHINZU - dEUS - MONTEVIDEO – ROSCOE – OZARK HENRY - DAS POP - VISMETS

– DAN SAN – GOOSE - AN PIERLE & THE WITHE VELVET - DAAN - GREAT MOUNTAIN FIRE – ZITA

SWOON - THE TELLERS - SELAH SUE - ADMIRAL FREEBEE - SHARKO – MALIBU STACY - MY

LITTLE CHEAP DICTAPHONE – VIVE LA FETE – HOOVERPHONIC – GREAT MOUNTAIN FIRE

JANE BIRKIN – ALAIN BASHUNG - CHARLOTE GAINSBOURG – DANIEL DARC - BRIGITTE

FONTAINE - LA GRANDE SOPHIE – LIO - EMMANUELLE SEIGNER – ETIENNE DAHO -

DOMINIQUE A - BERTRAND BURGALAT - MELANIE LAURENT – GAETAN ROUSSEL - CŒUR DE

PIRATE - CALI - CAMILLE – CASCADEUR – ERIK TRUFFAZ – JEAN-LOUIS MURAT

THIS YEAR at LES NUITS 02 – 13.05.13

LOU DOILLON - BB BRUNES – VALERIE JUNE – V.O. & BOX QUARTET (CREATION) – MAÏDA VIDAL – MERMONTE – “TRIBUTE TO BRIAN ENO” ENSEMBLE MUSIQUES NOUVELLES – COLD WAR KIDS – HOW TO DRESS WELL – MESPARROW – WOODKID & MONS ORCHESTRA- JEAN-LOUIS MURAT – GIRLS AGAINST BOYS – LUMERIANS – JAMIE N COMMONS - !!! – CHILLY GONZALES & MONS ORCHESTRA – REBEKKA KARIJORD - CONNAN MOCKASIN - WAVE MACHINES – MATHIEU BOOGAERTS – LOW - JUNIP - LESCOP – PHOSPHORESCENT – WOODS – ÓLAFUR ARNALDS + STRINGS – VALGEIR SIGURÐSSON – WILL SAMSON – BERTRAND BELIN – SUUNS – APPARAT “KRIEG UND FRIEDEN” – AUFGANG – GHOSTPOET – THE NEIGHBOURHOOD – UNKNOWN MORTAL ORCHESTRA - ALUNAGEORGE – TOM McRAE – MISS KITTIN, …

NUIT Belge : SOLDOUT – VISMETS – JOY WELLBOY – BRNS – LIESA VAN DER AA – DEZ MONA – THE BONY KING OF NOWHERE (SOLO) – JERONIMO – THE PEAS PROJECT – PAON - THE FEATHER

THIS YEAR at LES NUITS 02 – 13.05.13

[NUITS] BOTANIQUE – STRONG RELATIONSHIP

WITH ARTISTS & PUBLIC

- The MAGIC of the exceptional site,

- OPEN DOOR Festival,

- AFFORDABLE entrance fees (you only pay for the concert you want to attend),

- The ‘HUMAN’ size of the rooms,

- The VILLAGE, The CAFÉ, The STAIRS,

- “SPECIFICALLY MADE” performances for the museum (re-named ‘Grand Salon’)

- coupled with the fact that Botanique brings attention to all the needs of artists, creates

- a very FRIENDLY and relaxed atmosphere,

- classy ATMOSPHERE & cosyness very appreciated from the public and the artists.

- a particular PROXIMITY between the artists, the public and the Botanique Team.

Nuits Botanique Festival is recognized worldwideAnd lot’s of artists, agents and public are really faithfull to it.

[NUITS] BOTANIQUE – STRONG RELATIONSHIP

NUITS BOTANIQUE – THE PUBLIC 30 – 40.000 persons

o Age : 18 – 45

o Demography : Mostly Belgians, 49% Brussels, 51% Rest

o Languages : 60% Fr, 30% Nl, 10% International

o Lifestyle :

- Very active, music lovers, curious and inclined to make discoveries; and later opinion relays amongst their entourage- Also coming from communication and artistic background as comedians, journalists, graphic designers, photographs, musicians, social workers…- Highly educated with a real critical capacity and a good income.

NUITS BOTANIQUE – THE PUBLIC

NUITS BOTANIQUE KOM : BIG DATABASE [THANKS TO THE STRONG LINK WITH THE PUBLIC]

*MAILING LIST : 50.000 persons (no spam)

*FACEBOOK PAGE : 20.000 followers

*TWITTER : 4.650 followers

*BOTA’ CARTE : 1.650 –> 2.000 members.

- to attract new audiences, without forgetting to pamper its regulars.

- For 25¤, the benefits of this card are:

· 16¤ discount on the full price of one concert ticket.· discounts all year long: 3¤ - 6¤ discount/ticket on pre-sales – at the door,· A monthly newsletter with a contest to win free tickets to 1 concert that month.

NUITS BOTANIQUE KOM : BIG DATABASE

NUITS BOTANIQUE KOM : STREET PROMO*PRESS FILES :

200 with logos – including international journalists

*POSTERS :• Street : 300 posters (80 x 120)• Underground : 100 A2 posters • Targetted : 500 A2 posters

*FLYERS :• 1st names : 15.000 recto/verso US• Agenda : 15.000 recto/verso US• Targetted artists : 10.000 recto / verso US or Post cards

*BOTA Magazine :• All line-up + texts + adverts• 10.000 ex., 48 pages, A5

*FOLDER :• Line-Up Short• 30.000 ex., 4 pages, A5• Targetted, Hand in Hand, 10.300 ex. Inserted in les Inrocks

NUITS BOTANIQUE KOM : STREET PROMO

[NUITS] BOTANIQUE KOM – MASSIVE MEDIA CAMPAIGN

TOTAL VALUE : > 500.000 ¤

[NUITS] BOTANIQUE KOM – MASSIVE MEDIA CAMPAIGN

[NUITS] BOTANIQUE – STRONG PARTNERS [NUITS] BOTANIQUE KOM – STRONG PARTNERS

NUITS BOTANIQUE : SPONSORING PACKAGE – 35.000¤

*Sectoral exclusivity

*Logo on :• flyers • posters • website• mailings • led screen (serres) • mounted display in the entrance: Orangerie, Chapiteau, Serres • press print campaign• advert page 1/1 vertical

• On site visibility and/or location for activation

• 50 X 2 regular tickets for 1 day

NUITS BOTANIQUE : SPONSORING PACKAGE – 35.000¤

NUITS BOTANIQUE : SPONSORING OPTIONS

* Logo on T-Shirts : 3.000¤* Logo on drink tickets : 5.000¤* 2m2 banners Rue Royale & inside concert halls (20-max 3 logos) : 5.000¤* Dressing of Marquee entrance, or Botanique or Cirque Royal* Main Entrances : 15.000¤ (with approval of Art Direction of Botanique)* Rotonde Roof (the highest point on the building seen from very far): 20.000¤* Logo on top of all communication, next to the name of event : 25.000¤* Logo on YEARLY wristbands (backstage, photo pass, public of ‘Nuit belge’ * 2.500 pers, public of AB/Bota Night) : 5000¤

NUITS BOTANIQUE : SPONSORING OPTIONS

[NUITS] BOTANIQUE – WHY?

35.000 PERSONS

IN THE CITY EXCEPTIONAL SITE OPEN DOOR FESTIVAL

10 DAYS 20 YEARS 2-13 MAY 13

COST / PERSON 1¤ CONTINUITY CONSISTENCYAFFORDABLE CONCERTS QUALITY

2 VENUES 5 ROOMS VILLAGE CAFÉ STAIRS

MASSIVE MEDIA CAMPAIGN

PROXIMITY POSSIBILITIES OF VISIBILITYSTRONG RELATIONSHIP

FROM BIG TO MADE TO MEASURE

FIDELITY FRIENDLY BIG DATABASE

[NUITS] BOTANIQUE – WHY?!

[NUITS] BOTANIQUE : CONTACTS

* SPONSORING

Lorenzo Serra

+ 32.498.92.12.48

lorenzo@libertinesupersport.be

* COMMUNICATION, PR

Pascale Bertolini

+ 32.2.226.12.42

pascale.bertolini@botanique.be

[NUITS] BOTANIQUE – CONTACTS

Thank you for reading

and

see you soon …

THANK YOU FOR READING

SEE YOU SOON …

AND

Plan media francophonePRESSE ECRITE PRESSE AUDIOVISUELLEAGENDA QUOTIDIENS PERIODIQUES RADIO TÉLÉVISION

décembre Envoi des premières confirmations à la presse1/6 page : Les InrockuptiblesEnvoi de newsletterRésaux sociaux

février Insertions quadri dans Le Soir - MAD 300 mm x 108 mm + banners sur LeSoir.be

Envoi de communiquésEnvoi de newslettersRésaux sociaux1/3 page : Les Inrockuptibles

mars Insertions quadri dans Le Soir - MAD 300 mm x 108 mm + banners sur LeSoir.be

Envoi de communiqués

Envoi de newsletters

1/2 page quadri Rif Raf éd. nationale

Banners sur différents sites et blogs

Campagnes sur Facebook, Twitter, … (tous les réseaux sociaux)

1 page quadri : Les Inrockuptibles

Insertions dans le Moustique

Spots 20”Pure FM

19 mars Conférence de presseInsertion quadri dans Le Soir - MAD 300 mm x 108 mm

Avril Insertions quadri dans Le Soir - MAD 300 mm x 108 mm agendas + pubs ciblées

Envoi de communiquésEnvoi de newslettersInsertions dans le Moustique1 page quadri Rif Raf éd. nationale 3 x 1/3 page quadri : InrockuptiblesBanners sur différents sites et blogs Campagnes ciblées sur Facebook, Twitter, … (tous les réseaux sociaux)

Spots 20”Pure FMLa PremièreMusiq’3Classic 21VivaCité

Spot 20“RTBF - La 1 - La 2 Be tv Télé-Bruxelles

Mai Insertions agenda quadri dans Le Soir - MAD 300 mm x 108 mm

Envoi de newsletters cibléesCampagnes ciblées sur Facebook, Twitter, … (tous les réseaux sociaux)Insertions dans le Moustique

Festival “Les Nuits Botanique”mai 2013

Conférence de presse du festival19 mars 2013

AGENDA DISTRIbUTION-AffIChAGE

Janvier - Février

15.000 flyers annonçant les premiers noms des «Nuits Botanique» (2 volets : saison et festival).Distributions et mises en dépôt sur Bruxelles.

Mars 300 affiches génériques 120 x 80 ou 70 x 100 en quadri des «Nuits Botanique» placées sur Bruxelles.

15.000 flyers «agendas» «Nuits Botanique» (2 volets).

Le dossier de presse des «Nuits Botanique 2013» est tiré à 200 exemplaires (francophones et néerlandophones).Les différents communiqués envoyés par mail à nos différentes bases de données (adhérents Bota’carte, mailing-lists : 50.000 abonnés).

Avril 100 affiches A3 artistes ciblés placées dans le réseau METROAGENDA présent dans les stations de Métro de Bruxelles..

10.000 flyers ciblés distribués principalement sur Bruxelles

10.000 dépliants programme 48 pages A5 en quadri :mises en dépôt à Bruxelles de début avril à mai.

30 .000 flyers «agendas» «Nuits Botanique» (3 volets).

Les affiches, flyers, dépliants sont placés, distribués et mis en dépôts dans les cafés et lieux branchés de la capitale, en Flandre, en Wallonie et aussi sur la zone frontalière française. Nos équipes de promotion sont aussi présentes sur tous les événements de février à fin avril pour y réaliser des distributions ciblées.

Mai Encartage de 10.000 dépliants dans le magazine Les Inrockuptibles en avril 2013 - Zone 2 : abonnés Paris - Ile de France, Nord - Pas de Calais, Belgique.

Distributions de tous nos supports de communication déjà en place.

100 affiches 60X40 d’artistes ciblés des «Nuits Botanique» placées sur Bruxelles.

Présence d’équipes dynamiques dans le centre de Bruxelles pour la distribution des programmes à pied.

AUTRES VECTEURS

Mediaplan Brussel en VlaanderenAGENDA GESCHREVEN & DIGITALE PERS RADIO TVjanuari persbericht (eerste namen) site : visibiliteit + verkoop februari het programma krijgt stilaan vorm en wordt verder gecommuniceerd met pers en publiek maart 19/03 persconferentie advertenties in De Morgen advertentie in BDW/Agenda advertentie in RifRaf (Nl & Fr) advertentie in Gonzo digitale banners & advertenties via Google & sociale media

april Banners op bepaalde muzieksites en blogs, ... Facebook campagnes advertenties in BDW/Agenda advertenties in RifRaf (Nl & Fr) advertentie in Zone 03 et Zone 09 advertenties in De Morgen advertenties in Humo Aankondingen op Vrt Radio 1 Radiospots op Vrt Stubru Radiospots op FmBrussel Televisiespots op TvBrussel Televisiespots op Acht.tv digitale banners & advertenties via Google & sociale media

Mei Banners op bepaalde muzieksites en blogs, ... Facebook campagnes advertenties in De Morgen advertenties in BDW/Agenda Televisiespots op TvBrussel Televisiespots op Acht.tv Zeer goede visibiliteit op de verschillende muzieksites en opvolging dmv reviews en fotoreportages

Andere promomiddelen

AGENDA DISTRIbUTIE-AffIChAGE-fLYERING

Januari - Februari

15.000 flyers die de eerste namen van «Nuits Botanique» aankondingen (tweedelig)Verdeling in Brussel.

Maart 300 algemene affiches 70 x 100 of 120 x 80 in kleur van «Nuits Botanique» worden in en rond Brussel opgehangen.

15.000 flyers «agendas» «Nuits Botanique» (tweedelig).

Het persdossier van «Les Nuits Botanique 2013» wordt gedrukt op 200 exemplaren (Fr en Nl).De verschillende persberichten worden per mail naar onze verschillende databases gestuurd (bezitters van de Bota’carte, mailinglijsten: 50.000 abonnees).

April 100 affiches A3 van specifieke artiesten en/of avonden worden geplaatst via METROAGENDA, gepresenteerd in de Metrostations van Brussel.

10.000 gerichte flyers worden verdeeld voornamelijk in en rond Brussel.

10.000 brochures met uitgebreide informatie over «Les Nuits» 48 p. A5 in kleur:Distributie in Brussel, Vlaanderen en Wallonië vanaf begin april tot mei.

30.000 flyers «agendas» «Nuits Botanique» (driedelig).

Affiches, flyers, postkaarten en brochures worden geplaatst en verdeeld in de juiste cafés en plaatsen in Brussel, Vlaanderen en Wallonië en de grensstreek met Frankrijk. Ons promo-team is ook aanwezig op de juiste events en concerten ter promotie van Les Nuits.

Mei Al onze promomiddelen zijn in gebruik.

100 affiches 60X40 van specifieke concerten en/of groepen worden op strategische plaatsen in en rond Brussel verspreid

Dynamische promoploegen te voet verdelen het Les Nuits’ programma in het centrum van Brussel.