2.0 vm guidelines -

INTRODUCTION

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This tool will help you establish the basic principles and display standards in presenting the product. This will outline strategic steps on how to build consumer journey where it captures the sightlines, emphasize important product and maximize space allocation. Identifying product assortments plays a very important part to ensure strategies are sustainable and profitable. Display Standard Presentation uplifts the quality of item and service we offer. It is important that all staff should support this guidebook including the management team. Our consumer should consistently see VM Principles across our stores and it’s our responsibility to protect the brand identity.

CONTENT

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01 PRODUCT PRESENTATION CONCEPT

01A Understanding Product

01B Space Zoning and Layout

01C Fixtures and Capacity

01E Display Principles

02 DISPLAY FUNDAMENTALS

02A Apparel

02B Footwear

02C Accessories

02D Mannequins

02E Detailing

PRODUCT PRESENTATION CONCEPT

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WHAT SHOULD WE BE KNOWN FOR?

CATEGORY CONCEPT

This strategy grouped together all brands that offer the same function where it helps our consumer select and buy all related product in one zone or we also called One Stop Shop. It then provides the business multiple sales as it influence our consumer to get everything he needs in one destination. 1. Main Category (Silo) 2. Sub-Category (Sports/ Function) 3. Gender Split 4. Product Category (Apparel, Footwear, Accessories) 5. Brand Story

This strategy will support better Consumer Service as we would like to be known for offering the Best Sports product with the Best Sports brands in the world.


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01A UNDERSTANDING PRODUCT

WHAT ARE THE PRODUCT ASSORTMENT?

CATEGORY CONCEPT

We grouped the product assortment into Main Categories with Sub-Category. Within Sub-Category, product is divided into Gender. In the Gender zone, consumer then can see all product segmentation from apparel, footwear and accessories. The most exciting part is highlighting a particular product story which create interest within the zone.


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SPACE ZONING & LAYOUT

WHAT SHOULD THE CONSUMER SEE?

WALKING SPACE


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HOW TO POSITION GROUPED ASSORTMENT?

IDENTIFY FOCAL POINT

This is the place where we build the interesting

story or utilize as an

engage zone where we emphasize a particular

key styles per campaign within the season.


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HOW TO POSITION GROUPED ASSORTMENT?

KEY PRINCIPLES

In Space Zoning, we should consider the following principles:

a. SPORTS PERFORMANCE must be the first thing our consumer

should see.

b. Lead the RIGHT side of the space with the highest sub-category

contribution within each Main Category

c. Use the Landscape and V-shape Principle in fixture mapping

LANDSCAPE concept- an inspiration where fixtures are selected

to adapt the concept of lake, trees and mountain.

V-SHAPE concept -is a fixture layout strategy to ensure all

product are visible and the most important items are emphasize.

d. Define EYE LEVEL Sightlines where it support the positioning of

important assortment


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FIXTURES & CAPACITY

HOW TO DISPLAY PRODUCT ASSORTMENT?


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DISPLAY FUNDAMENTALS-APPAREL

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HANGING Face all apparel in one direction. Position hanger hooks in the shape of a question mark (?) when looking at the front of the product. Tuck in or wrap all exposed strings, pull cords and hang tags

DISPLAY FUNDAMENTALS-APPAREL ------------------------------------------------------------------------------------

HANGING

DISPLAY CAPACITY

Merchandise full size range per SKU

MEN’s 12 units MEN’s 6 Units

(2,2,3,3,2 S-XXL) (1,1,2,1,1 S-XXL)

WOMEN’s 12 units WOMEN’s 6 Units

(2,2,3,3,2 XS-XL) (1,1,2,1,1 XS-XL)

_Implement the hanging capacity outlined

in the chart. Capacities will vary depending

on the styles merchandised and the season


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FOLDING

Use folding boards to maintain consistent and clean presentations for men’s, women’s and kids’ products

within all presentations.

To elevate the presentation use paper while folding only where appropriate and in line with account standards.

FOLDING TECHNIQUES

_Sleeveless _Short Fold Short Sleeves _Long Fold Short Sleeves

_Graphic Fold Short/Long Sleeves _Short Fold Long Sleeves _Long Fold Long Sleeves _Short Fold-Light Jacket _Wide Fold-Light Jacket

_Pant Fold _Short/Skirt Fold


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DISPLAY FUNDAMENTALS-FOOTWEAR

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Display of all footwear horizontal

DISPLAY FUNDAMENTALS-MANNEQUINS

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DISPLAY FUNDAMENTALS-DETAILING

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DISPLAY FUNDAMENTALS-DETAILING

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DISPLAY PICTURES FOR GREEN ROOM Concept (SSS-DUBAI MALL )

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Window


Women’s Fitness Running


Women’s fitness URBAN


Women's fitness Fitting Room


Football


Basketball


Men’s Fitness


EVENT Zone


KIDS


OUTDOOR


Actions Sports


Men’s URBAN


wearable tech


Nutrition


Water Sports


Flying shoes –social wall


Green Room Board


Back Store

Please fell free to contact me for more pictures.

2.0 vm guidelines -

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