To Tweet or Not to Tweet?An Interactive Discussion with…

Jill IsaacsSenior Account Executive, O’Keeffe Communications- www.twitter.com/writerjillie- www.linkedin.com/in/isaacsjill

Dan O’Keeffe- President, O’Keeffe Communications- www.twitter.com/danokeeffe- www.linkedin.com/in/danokeeffepr

What is Twitter?

Microblog—Twitter

Social media tool that asks, “What are you doing”

Limited to 140 characters per entry

Nearly 40 million subscribers

Allows people to follow each other in real time from any location with Web/mobile access

Simple to use

Increasing usage among businesses, individuals, politicians and media/PR pros as news dissemination device

Searchable from Twellow.com and other apps

Bridging gap between traditional and social media

Growing number of reporters take story pitches from Twitter ONLY

To Tweet

Not to Tweet

Excessive Self Promotion

Excessive “Frivolous” Conversation

SPAM

Attract Followers

What’s the value?

Old/Untimely News

Tips and tricks!

Tweet links to your website, photos and blog entries on Twitter

If you’re on Twitter – make sure people know it.

Put your Twitter link into your outgoing email signature and with your online updates.

You can also submit your Twitter account for inclusion onto “expertise” sites like http://wefollow.com.

Add abbreviated URLS (e.g., http://tinyurl.com/…) to your status update to incorporate video, etc.

Use a status update aggregator, like Ping.fm or Tweetdeck to update your status on Twitter and other social media tools (Facebook, Linked In)

Aggregators abbreviate URLs for you

It’s all about the message

Make it compelling

Make it relevant

Make it timely

Only 140 characters

Give people a reason to follow you

Create call to action!

To Tweet: Dell Computer

Not to Tweet: Electronic Arts

Twitter Logistics

Visit www.twitter.com Choose a username (@username) Hashtags (#) Linking to other content Favorites Followers Using Twitter from Mobile Phone

Applications

http://twitpic.com/

http://tweetdeck.com/beta/

http://www.twellow.com/

http://ping.fm/

http://www.digsby.com

http://www.twitteranalyzer.com/

http://tweetbeep.com/

Messaging

How to craft a message

Case studies

Examples

Practical uses

Strategy

Twitter is only one part of the marketing mix to engage customers

Integrate into your marketing/PR plan

Promote your social media involvement through traditional outlets (website, newsletter, etc.)

Focus on Return on Engagement

Questions?

O’Keeffe Communications

dan@okeeffecom.com

513.221.1526

www.okeeffecom.com

To Tweet or Not to Tweet?