Research

Alisha Harrison

Existing ProductI think that these magazine covers are similar to my idea because they are photography magazines with a photography title.These images on the front cover have obviously been taken outside from an upfront close up angle.They all have a repetition of some sort of rock/mountain as the background cover, they all have a two toned sky, and similar fonts and colours.There isn't much writing on any of these they all use little subheadings and short sentences in blocks on the covers the bar code is also in the same place.This makes the audience want to buy this product because with it all been continues there going to think its good because its all related to the same topic and if they like that certain topic they are going to buy it. The target audience also will like photography if there buying this so to see less text on the front page with a big picture looks good to that audience.

Existing Product

These double page spreads are similar to my idea because they both include photographs and text to describe that image.One of them has an advert in to advertise things and win things where as one is just about photography but there still both similar ideas that I have.There are more pictures than text they have used landscape pictures. In the top double page spread the layout is very formal the pages are almost identical the text has been put into 2 long paragraphs with 2 pictures near each text the target audience for that double page spread would be adults who have an interest in photography, its not going to appeal to children because it looks formal and they wouldn’t read all that text.The bottom one looks less formal but still would appeal to older people like adults because it does have quite a bit of text that is in columns. Older people often look in magazines also for advertisements.

Existing Product

These contents pages are similar to my idea because they include pictures . The top one is more like what I’m thinking its more like my idea because its on one page instead of a double page, the text is in columns with the picture in the right hand corner towards the middle of the page however the bottom double page spread ahs given me ideas also, I like the pattern down both the left and right hand side I don’t however like how the text has been set out onto two pages it looks tacky I wouldn’t have done it like that, I do like the fact that have used pictures as well as just text but I don’t like the layout.In the top one I also like the review bit at the bottom to give you an idea what's on a page I think that makes the viewers want to read and buy this because its formal and set out in a neat manner the target audience for that contents page would be older teens and adults where as the bottom contents page would be younger teens you can see this by looking at the layout.

Existing ProductThese magazine covers are similar to my idea for my product because they all include pictures with text.These magazine covers all include a picture of a landscape which is what I have in mind for my magazine front page background cover.All of these front covers also include a competition or some sort of way to win something, this would be a feature I defiantly want on my magazine cover, by doing that it makes the buyers want to buy it because they can win something for free.These magazine covers also make people want to buy it by having little bits on front cover that are in the inside pages it makes them want to read more, it makes them want to read into the magazine and in order to do that they have to buy it.

Research Analysis• What common features do the researched products

have?• The most common feature that my researched product (Photography Magazine) has a

continuing theme for example the Australian photography magazine the background images on the three front covers ahs some sort of rock or mountain in to fill the page’s front cover

• The Australian magazine also uses the same kind of font and colours.• The double page spreads I have researched all include photographs and lots of text • The contents page I have researched includes both pictures and text but are out set out in a

different way.

• What aspects of the research will you include within your on work?

• The aspects of my research that I will include within my final product/work are been able to do a continuing theme so my work all looks similar but still different.

• I will also include some layout ideas example, the text layout and pictures• I will include similar colour schemes

Questionnaire Analysis

Audience research

• Observation: More people where the ages between 17-19 that answered my questionnaire

• What this says about my audience: This says that my audience was the ages between 17-19

• How will your product appeal to this audience: My product will appeal to this audience because I will include things that age group likes

Audience research

• Observation: More people who answered my questionnaire where female.

• What this says about my audience: This says that most of my audience are female

• How will your product appeal to this audience: My product will appeal to this audience, females because I will include things females like rather than males.

Audience research

• Observation: This shows me that 78.57% of the people that answered my questionnaire like pictures to be taken outdoor and only 21.43% like pictures to be taken indoor.

• What this says about my audience: This says that my audience like photos to be taken outdoor more than indoor

• How will your product appeal to this audience: My product will appeal to this audience because I will make sure I take more photos outdoor than indoor

Audience research

• Observation: From looking at these results I can see that way more people like pictures to include landscapes also pictures with people in falls close behind

• What this says about my audience: This says that my audience like pictures with landscapes and people in the most and only very little like pictures to include animals, food and fashion

• How will your product appeal to this audience: My product will appeal to this audience because I will use more landscape photos than anything else

Audience research

• Observation: From looking at my results I can see that more people don’t buy magazines

• What this says about my audience: This says that my audience don’t by magazines.

• How will your product appeal to this audience: I will make this appeal to my audience because most of them said they don’t buy magazines but mines a photography magazine and from their previous results they would probably buy it

Audience research

• Observation: My results of my questionnaire show me that 71.43% of the people who answered this buy magazines for entertainment.

• What this says about my audience: This says that my audience like entertainment

• How will your product appeal to this audience: I will make my product appeal to this audience by making it entertaining with little bits of information

Audience research

• Observation: From looking at these results I can see that the amount of people that like best about a photograph are both the angle and the lighting both have 35.71%

• What this says about my audience: This says that most of my audience prefer best about a photograph the angle and lighting rather than the composition

• How will your product appeal to this audience: I will make my product appeal to this audience by including those features within the pictures.

Audience research

• Observation: This shows me that More people would want to win a camera than a camera lens or photo-shoot and tickets to a gallery

• What this says about my audience: This says that my audience like cameras

• How will your product appeal to this audience: I will make my product appeal tot his audience by putting in a compotition to win a camera.

Audience research

• Observation: Less people want to take park in photography competitions.

• What this says about my audience: This says that my audience don’t like to take part in photography competitions

• How will your product appeal to this audience: My product will appeal to my audience by not having photography competitions in.

Audience research

• Observation: From looking at my results I can see that 42.86% prefer the colour schemes dark colours and bright colours more than pinks and purples.

• What this says about my audience: This tells me that my audience don’t like pinks and purples of them like bright and dark colours.

• How will your product appeal to this audience: My product will appeal o this audience by giving them what they want to see I will include the colour schemes the like.

Interviews

Interview 1

• Would you take part in a competition within a magazine?• Yes I would take part in a magazine competition I think it’s a great way to

earn free things.• When looking through a magazine do you prefer to read the text or look at

the pictures?• I would like to see a little bit of both there's no point having text but no

picture.• What drags your attention to a magazine?• The headlines in bright colours and nice picture on the front • What do you dislike about a magazines?• I dislike loads of pointless ads for games online.• What kind of freebies do you like to get in a magazine?• I like to get posters to put on my wall.• How much money do you spend monthly on magazines?• Roughly I spend maybe £7 a month on magazines.• What kind of fonts do you like? Example simple/fancy • I like simple fonts that are easy to read.

Interview 1

• Observation: From looking at my results from my first interview I have found out that this person that they don’t like adverts that are about games in the magazine. I have also found out that they a nice standing out headline to drag their attention to the magazine with a nice picture on the front. They also like to get free posters in the magazine to put on their wall. This person also spends roughly £7 on magazines monthly. They also like a simple font that is easy to read.

• What this says about my audience: This says that my audience likes magazines however they do not like game adverts within the magazine, they like headlines that are bright with nice pictures to go with it.

• How will your product appeal to this audience: My product will appeal to my audience because I will include things they like for example a good bright headline with a nice picture.

Interview 2

• Would you take part in a competition within a magazine?• I would most defiantly take part in competition it’s a good way to earn free things,

if there going to be good if not I probably wont bother.• When looking through a magazine do you prefer to read the text or look at

the pictures?• I prefer to see pretty pictures than look at text. But along as the text isn't to long

and has a nice picture to go with it. • What drags your attention to a magazine?• A nice big image on the front cover. • What do you dislike about a magazines?• Pointless ads that have nothing to do with the topic of the magazine.• What kind of freebies do you like to get in a magazine?• I would like things like camera’s, iPhone’s, iPad’s, money or tickets.• How much money do you spend monthly on magazines?• Not much at all I only buy a magazine when I see a good one.• What kind of fonts do you like? Example simple/fancy • Simple fonts nothing to fancy something easy to read but be ideal.

Interview 2• Observation: From looking at my second interview this person does not like pointless ads that

have nothing to do with the magazine in also they don’t spend a lot on magazines they buy one when they see a good one.

• They also would like to win things like Cameras, Iphone’s, Ipads, tickets or money.• They also like a magazine to have a big front cover that drags their attention to it, they like simple fonts

so something that is easy to read, they also prefer pictures to text.

• What this says about my audience: This tells me that my audience are easy going and simple, they like big pictures to fill front pages they love to win free things.

• However it does say my audience don’t like adverts.

• How will your product appeal to this audience: My product will appeal to this audience by not having any adverts in because they have said in surveys they don’t like adverts.

• My product will also appeal to this audience because there will be a big picture on the front cover of a landscape.

• My product will also include a competition to win one of the items suggested in my interviews.• There will also be less text more pictures., with most text there will be a picture to go with it.

Audience Profile

Category Demographic Content to appeal to this audience

Age Range16+ • Most of them don’t pay bills so they can invest in

media products. • They are interested in certain types of

photography I will use content certain pictures that appeal to them, like landscapes in my survey more people prefer landscapes.

GenderMostly females • My photography magazine will appeal to this

audience by having pictures in that relate to females

• For example fashion and animals females love these things.

PsychographicBeylongers and Achievers

• My audience has an equal amount of people who live with their family and people who don’t live with their family's.

• It will still appeal to both audience because whether or not they live with family they will be able to spend a couple of quid on a magazine.

Social StatusGrade C1 studentAnd workers

• Students don’t have to pay bills therefor they can spend a couple of quid on a magazine.

• People who work ay be in the photography industry themselves or have a big interest in it so they can spare a couple of quid on a photography magazine

Research Evaluation

Research Evaluation• Give an overview of how you conducted your research. Discuss the strengths

and weaknesses of each method – Product Research

• I went onto the internet and searched up existing products, this was fairly easy to do, I managed to get a range of different ideas from doing this, a weakness would have been finding the right things to look at for inspiration.

• I then did some experiments of my own I found this slightly difficult because I didn’t want to put down to many ideas that gave away my final idea, however a strength was been able to do research that has made me to get ideas for my final product.

– Questionnaires• I went onto survey monkey to create a questionnaire I found this fairly easy as I had time to practice how to use

survey monkey without having to rush. • Posted my survey on Facebook by a link so people could answer it for me, I found this challenging because not a

lot of people would answer it so I was having to beg.• I then gathered up the results in order to find out what sort of product people want to see.

• Interviews• I asked to people to answer the questions to my interview, these 2 people both answered in a very

respectful manner and helped me to gain feedback.• With the answers I got from these to people I was then able to evaluate it and decide in more detail

about my final product.

Research Evaluation– What sort of a response did you get?The responses I got from my survey was mostly answered by people aged 17-19 the responses I got were most people like photos taken outside the majority of the people who answered my survey were females. Also I have found out my audience hate adverts within a magazine, however they do like competitions in them if its to win something good for example money, cameras, and iPads ect. I got positive responses which is good because it really helps me with my final product.

– How did you distribute your survey? Give an advantage and a disadvantageI created my survey online on survey monkey I then distributed it through a link that I posted online for people to go onto and fill it in for me.The advantages I got were I found out what the public would like to see as a final piece which is a photography magazine. The disadvantages are that not everyone likes the same things so I am going to have to be creative and put everyone's ideas together.