Maya Pursani Evaluation Questions

(2) How effective is the combination of your main product and ancillary texts?

The combination of the music video, advert and CD covers aimed to produce

maximum promotion, creating an image and style and producing something new and

original. Thus, before creating the main product and the ancillary texts, I explored

many themes and icons that would combine in generating my artist’s star persona and

visual image. I chose to indicate specific ideologies, designs and colour schemes

throughout my work in order to:

create an association between each task.

form a sense of harmony within the collection, so that the productions

complimented each other.

aid in fashioning my artist’s star qualities as the resemblance would allow the

consumers to associate certain images and ideas signified in the products with

my artist.

generate similar consumer responses and feelings to each product as this

would emphasis on the ideology of my artist and her songs whilst giving

prominence to the initiative of the collection as a whole.

There are a number of obvious similarities between my main product and my

ancillary texts that produce an effective combination:

The use of flowers

Through the use of flowers my main task and ancillary texts all illustrate a sense

of character and soul as flowers are commonly associated with new life and

recovery. In order to enhance the effectiveness of this ideology, I have utilised

vibrant and luminous colours to suggest elements of energy and spirit.

Although the tone of my music video is depressing

and hostile, throughout the beginning of the video

my artist has a bright yellow flower in her hair to

suggest a sense of hope and forgiveness. The

extreme close up heightens the poignant nature of

the narrative as draws attention to the brightness,

producing false hopes and expectations in the

audience.

Maya Pursani Evaluation Questions

Because my music video is in narrative form it indicates progression. The audience

follow my artist on an emotional journey, thus the situation and sentiment change

over the course of the video.

I attempted to project this in my use of flowers on my CD covers and advert,

illustrating a sense of hope whilst conveying possible tragedy and pain. This idea

makes the use of false hopes in the music video effective as misfortune looms in all of

my productions.

The effectiveness of the flowers

in my music video is further

enhanced in my CD covers and

advert as the theme remains

consistent. I have utilised

various intense and vivid

colours to underline confidence

and poise in my artist.

Nevertheless, the colours are

devalued by the use of dark

shadows or blur as this enabled

me to convey the concept of

false hopes.

By the end of the music video the yellow flower

seen in the beginning changes to a back flower. This

suggests my artist’s sorrowful fate as it represents

anguish and pain. The bright colours are deceased

eliminating any audience expectations of hope.

Bright colours only account for a

small proportion of the CD covers

and advert as I wanted to reflect the

emerging despair illustrated in my

main production into my ancillary

tasks. Dark colours dominate to

display the solemn tone of the album

and its songs.

It is as though the bright

colours are pushed aside by

surrounding dimness. The

colours are not centralised

demonstrating the lack of

hope projected in my artists

songs.

Unlike many artists who flaunt

attractive, confident and sophisticated

qualities my artist presents a natural

and primitive being. Graffiti plays a

vital role in my music video as it

indicates themes and emotions that

are essential in the creation of my

artist’s unconventional star persona.

In order to effectively demonstrate

an alternative genre I have

displayed graffiti fonts in my main

product and in my ancillary tasks.

Also, to further emphasise this I

have used the same graffiti font on

my CD and advert as consumers

will associate this style with my

artist, generating her individual

nature.

Maya Pursani Evaluation Questions

The combination of the flowers used in my main task and ancillary task create the

intense unstable and irregular emotions portrayed in album and music video. This

ideology is heightened through the patent use of flowers as their prominence

emphasises a key concept of my products.

The use of fonts

In today’s real music industry many artists are projecting an alternative genre in

which they represent unconventional and marginal themes. The Streets somewhat

glamorises ordinary occurrences, thus is considered an alternative artist. I believe

that my music video is effective in corresponding with an alternative genre as my

artist’s image is authentic and modern as she represents ordinary people. This is

demonstrated through the combination of fonts as they illustrate characteristics of

a regular and mundane society that many of us inhabit.

Maya Pursani Evaluation Questions

Why graffiti?

Ma

n y graffiti

artists, like

Banksy,

represent

impulsive and

bold art. It may

also be suggested that the graffiti used in my music video, CD and advert are

effective in creating visual image that is consistent with contemporary art.

The theme of my music video focuses on the unspoken truths of domestic

violence and the severe consequences. Graffiti is used as an expression of

views, emotions and opinions in which people have no choice to pay attention

as the art is displayed in public space. Thus, the inclusion of this font may

indicate my artist’s upheaval of feeling lonely and isolated in her horrific

situation.

The graffiti I have used addresses the expression of today’s young generation

as the forthright font represents the confidence and conviction of youths in

contemporary society. My utilisation of graffiti is an effective marketing

technique as my promotion appeals to my target audience, the younger

generation.

Although graffiti is the dominant font in my products, I have also

utilised a font that resembles handwriting on my CD covers and advert

(the font that is displayed as a border). I have included this untidy

childlike font in my ancillary tasks in order to underline a key theme of

vulnerability and innocence demonstrated in my music video. The

combination of this simple font and the weakness shown in my main

product is effective in illustrating the heart-felt and earnest tone of the

album and its personal and intimate qualities.