Why should you attend?• Develop effective digital plans to gain a competitive edge against other institutions

• Improve student acquisition and retention processes within vocational education

• Optimise funds and resources to strengthen digital engagement programmes

• Quantify and qualify data to measure performance outcomes of digital strategies

• Align digital strategies with business needs and operations

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Advisory Panel:

22nd–24th November 2016 I Crowne Plaza, Melbourne

Speakers:Dr Xavier CsarExecutive Director, TAFE & Participation DivisionDepartment of Education and Training, VIC

Brad SeamanChief Executive OfficerIkon Institute

Stuart ManifoldChief Executive OfficeriCollege

Terry O’Hanlon-RoseChief Executive OfficerVETnetwork Australia

Angelo KourtisVice-President, People and AdvancementUniversity of Western Sydney

Ryan TrainorManaging DirectorRepublica Education

Adam JacobyExecutive Director, Innovation and Strategic DevelopmentMelbourne Polytechnic

Simon CostainGeneral Manager, Sales and MarketingRed Hill Education

Clare NelsonHead of Online TeachingChisholm Institute

John FlettHead of Innovation and StrategyGordon TAFE

Carol PooleDirectorSwoop Digital

Pauline FarrellDirector, Education Leadership and Student ExperienceSwinburne University of Technology

Stuart ManifoldChief Executive OfficeriCollege

Louise RobinsonAssistant Director TAFE Business DevelopmentRoyal Melbourne Institute of Technology

Catrin HobartDirector, Customer Engagement and Online ServiceTAFE NSW

Maria SpiesGeneral ManagerNavitas Learning & Teaching Services

Louise RobinsonAssistant Director TAFE Business DevelopmentRoyal Melbourne Institute of Technology

Pauline FarrellDirector, Education Leadership and Student ExperienceSwinburne University of Technology

Increasing ROI through innovative acquisition& retention strategies

Digital Engagement in VET2nd Annual

Media Partner:

Marc RatcliffeChief Executive OfficerMRWED Training and Assessment

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2nd Annual Digital Engagement in VET

FOLLOW THIS EVENTTweet about this event using #SM4VETand follow @AkoladeAustfor event and industry updates!

CONFERENCE DAY ONE | TUESDAY, 22ND NOVEMBER 20168:00 Registration opens9:00 Opening remarks from the chair Simon Costain, General Manager, Sales and Marketing, Red Hill Education

Future direction of digital models9:10 KEYNOTE Providing quality education in the digital age • Driving stakeholder engagement and providing program support to increase participation • Supporting vulnerable learners with digital learning devices • Enhancing financial sustainability and capability through continual performance improvement Dr Xavier Csar, Executive Director, TAFE & Participation, Department of Education and Training, VIC

9:50 CROSS SECTOR CASE STUDY Developing digital strategies to drive engagement throughout the student lifecycle • Identifying techniques to help you attract and secure prospective students • Retaining current students in a digital environment through effective engagement • Building a sustainable alumni program to create brand ambassadors Angelo Kourtis, Vice-President, People and Advancement, University of Western Sydney

10:30 SPEED NETWORKING SESSION Delegates will be in pairs and have one minute to share their successes and challenges with one another

10:50 Morning refreshments11:20 Ensuring business goals are aligned with digital transformation initiatives • Embedding digital processes at the core of your business operation • Leading digital transformation through effective management and training • Examining the impact of digital change in vocational education Brad Seaman, Chief Executive Officer, Ikon Institute

12:00 Forecasting global disruptive trends that will impact education • Exploring the revolution transforming what, how, when and where you teach • Evaluating emerging generational, technological and sociological trends • Preparing students to meet the increasingly competitive job market Pauline Farrell, Director, Education Leadership and Student Experience, Swinburne University of Technology

12:40 Networking luncheon1:40 Agility & mobility evolution: Challenging traditional education models • Online platforms vs traditional learning environments • Migrating to online platforms to facilitate flexible learning • Connecting with students in real time through social media Ryan Trainor, Managing Director, Republica Education

Cost effective ways to drive digital engagement2:20 PANEL DISCUSSION How to get the most out of your social media as a market growth tool • Creating techniques to continuously drive online traffic to your website • Enhancing brand awareness through digital engagement and reach • Developing an effective social media crisis management plan when things go wrong Panellists: John Flett, Head of Innovation and Strategy, Gordon TAFE Marc Ratcliffe, Chief Executive Officer, MRWED Training and Assessment Pauline Farrell, Director, Education Leadership and Student Experience, Swinburne University of Technology

3:00 Harnessing the power of marketing automation to expand your market reach • Leveraging customer relationship management (CRM) tools to build stronger bonds with audiences and increase enrolment • The traps and tricks to be aware of in marketing automation • Ensuring success and improve results of your recruitment strategy through digital marketing Simon Costain, General Manager, Sales and Marketing, Red Hill Education

3:40 Afternoon refreshments4:10 Improving student satisfaction through a flexible and engaging learning experience • Providing learning opportunities anywhere and anytime through mobile engagement • Delivering a blended learning approach to increase student retention • Assessing the benefits of online learning with real-time visibility on progress Stuart Manifold, Chief Executive Officer, iCollege

4:50 The webinar formula to extend brand, recruit students and support learners • Exploring key webinar engagement techniques to maximise learning and development • Ensuring delivery is engaging and content is immediately applicable to the audience • Overcoming the barriers of time and space for effective student/education collaboration Marc Ratcliffe, Chief Executive Officer, MRWED Training and Assessment

5:30 Closing remarks from the chair and end of day one

The conference was the perfect blend of topics to support growth and development in digital engagement. The mix of speakers had relevant examples of ways to enhance digital engagement

in the VET sector which were practical, applicable and rewarding. – Courtney Aspland, TAFE Queensland East Coast

Fantastic workshops and well-chosen speakers. Very worthwhile, thank you.I now have a digital marketing strategy plan.

– Jess Burt, TasTAFE

Workshop A I 9:00AM – 12:00PM

Developing a data-driven social media strategy This workshop provides your organisation with practical strategies, approaches and examples on how to set up your social media landscape to maximise results.By leading discussion and exercises, this workshop will assist you in developing your current and future strategies.Attend this workshop and take away:• Innovative approaches to measuring online marketing performance• Review your social media strategy, audience and theme• Analysis of the best social media platform for your organisation• Tools for data analytics and to inform social media strategy• How to inform marketing channels by mapping the customer journey

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2nd Annual Digital Engagement in VET

Facilitator:Carol PooleDirectorSwoop Digital

Workshop B I 1:00PM – 4:00PM

Driving student engagement with digital disruption This multifaceted workshop explores how you can transform student engagement with digital disruption. By embracing disruptive technologies and setting aspirational benchmarks in innovation, delivery and assessment, you can see exponential change in the teacher and student experience.Attendees at this workshop will:• Learn how to use disruptive technologies for better learning outcomes• Gain a competitive edge by observing international trends in digital innovation• Analyse data to map the student lifecycle and areas in need of improvement• Acquire tools to minimise cost through effective learning design• Build capacity for new initiatives to fit with existing structures

POST-CONFERENCE WORKSHOPS | THURSDAY, 24TH NOVEMBER 2016

CONFERENCE DAY TWO | WEDNESDAY, 23RD NOVEMBER 20168:00 Registration opens 9:00 Opening remarks from the chair Adam Jacoby, Executive Director, Innovation and Strategic Development, Melbourne Polytechnic

Measuring the success of digital programs9:10 Digital strategies to build your brand as a quality VET and increase revenue • Utilising market research and customer insights to support your strategy • Exploring brand-building tools: advertising, public relations and content • Driving acquisition, retention and engagement through effective branding Catrin Hobart, Director, Customer Engagement and Online Service, TAFE NSW

9:50 Assessing skills and driving student employability through simulation • Digital tools to evaluate a student’s preparedness for real world scenarios • Evaluating experiential learning as a device to increase employability • Providing instant feedback to students through technology-based simulation Clare Nelson, Head of Online Teaching, Chisholm Institute

10:30 Morning refreshments11:00 Designing, implementing and measuring blended learning outcomes in the TAFE sector • Using technology to improve student access and back-end systems • Developing major blended learning initiative to deliver richer learning resources • Driving student uptake and retention KPIs through flexible learning John Flett, Head of Innovation and Strategy, Gordon TAFE

11:40 Embracing digital opportunities supported with data analytics • Delivering tailored marketing for prospective students to increase acquisition • Utilising data analytics when creating recruitment and retention plans • Empowering students to make informed career choices through online support tools Louise Robinson, Assistant Director TAFE Business Development, RMIT

12:20 Networking luncheon

Meeting business goals through new platforms1:20 Building digital capabilities in your VET operation • Comparing cost-effective measures when planning for digital transformation • Injecting digital thinking into existing operations to reduce initial investment • Building educational products with digital at the core for a higher ROI Maria Spies, General Manager, Navitas Learning & Teaching Services

2:00 THINK TANK Staying digitally agile and adaptive in a competitive market • Adjusting campaigns in response to marketing trends Facilitator: Louise Robinson, Assistant Director TAFE Business Development, RMIT • Making periodical changes to your digital strategy to ensure financial stability Facilitator: Clare Nelson, Head of Online Teaching, Chisholm Institute • Communicating your brand and unique selling points effectively Facilitator: Pauline Farrell, Director, Education Leadership and Student Experience, Swinburne University of Technology

2:40 Afternoon refreshments3:10 Uitilising interactive digital media to drive tangible learning results • Driving student connectivity through innovative technology hubs • Capturing the attention of students and providing tangible benefits • Facilitating the collaboration between staff and students for improved outcomes Adam Jacoby, Executive Director, Innovation and Strategic Development, Melbourne Polytechnic

3:50 Collaborating with industry through new platforms to improve student employment • Identifying the most effective ways to deliver staff training • Increasing student retention by strengthening the skills of VET professionals • Innovating education delivery while remaining vigilant on quality Terry O’Hanlon-Rose, Chief Executive Officer, VETnetwork Australia

4:30 COMMUNIQUE SESSION Sharing key takeaways and identifying areas for improvement Delegates will share the most valuable takeaways from the conference. They will have the opportunity to discuss areas for improvement in their own workplace and strategise ways to implement change. Notes from this session will be made available to delegates post conference.

5:00 Closing remarks from the chair and conference adjourns

Facilitator:Pauline FarrellDirector, Education Leadership and Student ExperienceSwinburne University of Technology

The VET Conference was super informative; I’ve learnt a lot regarding

digital media and felt that it would definitely help my Academy to the next stage.

– Toula Scott, The Australian Academy of Business

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22nd – 24th November 2016Crowne Plaza, Melbourne1-5 Spencer Street,Melbourne, VIC 3008 Australia

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2nd Annual Digital Engagement in VET

IMPORTANT NOTICE: Attendance will only be permitted upon receipt of full payment. Please note that the programme and speakers are subject to change without notice. If the venue changes, youwill be notified. Akolade will not be responsible for any event re-scheduled or cancelled.CANCELLATION POLICY: Should you be unable to attend, a substitute delegate is always welcome at no extra charge. Akolade regrets that no cancellations will be refunded, conference documents,however, will be sent to the delegates. For an event cancelled by Akolade, registration fees are fully refundable. Akolade will not be responsible for any event alterations, re-schedules, or cancellations.PRIVACY POLICY: Please note that a portion of the data for this mailing was supplied by third party sources. If you would no longer like to receive promotional mail from Akolade, please opt-out byconfirming in writing and forwarding your letter to marketing@akolade.com.au. Please note all opt-out requests will be processed within 30 business days from the date of receipt.

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