1.steve bennett_news corporation

8/3/2019 1.Steve Bennett_News Corporation

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Synopsis: The Intelligence

FutureBusiness Intelligence has consistently been a top

concern for the majority of CIOs over the last 10 years.

This is unlikely to change in coming years. We will lookat the underlying reasons for this and the key

challenges they present to senior managers.

The second part of the presentation offers practicalactions on how to best meet these challenges. Finally,

current best practices are explained and used to predictan organisational structure to meet the intelligence

future.


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The Intelligence Future:Simple, Seamless, Social, and Strategic


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Agenda

Our Intelligence Future

Simple Seamless Social Strategic

Meeting the Challenge Organising For The Future


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My World

Background Company

Activities


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My Background

Co-founder Business Intelligence GroupCORTEX - an online community of BI,

PM, DWH, ETL and Analyticprofessionalswww.tbig.com.au/forums

20 years building analytic capabilities Oz Analytics - a blog about analytics

with a Pacific rim perspectiveanalytics.typepad.com
http://www.tbig.com.au/forumshttp://www.tbig.com.au/forums


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News Limited

Publisher of 110 Newspapers

40 Magazines 30 major online sites

Media assets including cable TVnetworks, TV channels, productioncompanies, sports franchiseswww.newscorp.com
http://www.tbig.com.au/forumshttp://www.tbig.com.au/forums


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My Role National Information Manager Business owner of our information

assets 4 major warehouses, 19 operational data

stores

30+ reporting and analysis suites Data governance Analytic insights


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gns ou eeAnalytics1. You have to wait to make/change a

report2. There are more than 100 requests

pending

3. Multiple numbers for the same thing

4. The same words mean different things5. You can't get an instant understanding

6. The commentary is larger than thereport

7. The report is handcrafted8. It takes longer than 5 minutes to view

9. You can't access the report

10. You manually validate key numbers

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Our IntelligenceFuture


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Introduction Video


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Si l K T d


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Simple Key Trends Between now and 2020, the amount of digital

information created and replicated in the world

will grow to an almost inconceivable 35 trilliongigabytes as all major forms of mediaIDC iView, "The Digital Universe Decade Are You Ready?" May2010

Global mobile data traffic will increase 26-foldbetween 2010 and 2015 ... Mobile networkconnection speeds will increase 10-fold by2015 ... Two-thirds of the worlds mobile datatraffic will be video by 2015.Cisco Visual Networking Index: Global Mobile Data Traffic ForecastUpdate, 20102015, February 2011

Chinese-language content will dominate theinternet by 2014

Gartner 2009


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Things

Di i l D i


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Digital Dominates

University of Southern California study,February 2011

1996 2007


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Intelligence Generating

Apps Transactional Apps Content Rich Apps

Composite Value AddApps

Distributed Grid AwareApps

Hosted Apps Semantic Apps

Analytic Apps Mobile AppsEmbedded

AppsSOA Apps

Real Time Apps

Complex Event Apps


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Tug-of-war

Data challenges:

unstructured

multimedia regulation/privacy

IT skilled people real-time

Trends that help:

search

taxonomies open standards

storage technologies (analytic) software


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Every app is an intelligenceapp

Every vendor presentationand POC looks simple

Your problems are rarelysimple

But most people will only

use your intelligence if it iseasy ...

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Seamless


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Social

At News we are improving ourintelligence capability by leveraging

social media, content management andcollaboration software

Internally, this means creatingcommunities and delivering technologyto make them virtual but responsible fordata, information and insights.


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Strategic


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Meeting TheChallenge


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Meeting The

Challenge DQ champions in IT and BIDepartments. Domain experts from across the

enterprise

Data owners of every data item andmeasure empowered to make decisions:

All business data and their definitions (including reference data) Enterprise performance measures and their calculation basis Solutions (business processes and IT)

Monthly meetings to solve DQ issues


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Have C-level support

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Garbage In Garbage Out

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Concentrate on value adding analysis


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Concentrate on value adding analysis

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Deliver Enterprise dashboards down to transactions


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Deliver Enterprise dashboards down to transactions

We just want a dashboard

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Have a business driven (governed) analytic community


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Have a business driven (governed) analytic community

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Organising For The

Future BI is today a specialist art We are now at a tipping point where

business success comes fromintelligence based on our ability toprocess BIG data

This ability develops when a broaderrange of people are skilled in a range ofBI skills


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Executives - Business people who consume highly

structured reports or dashboards

Analytic Experts - Business experts in structured analytictechniques and related toolsets

Power Report Users - Business people who consumereports or dashboards frequently and who are highlyskilled in the specific BI tool used

Average, Regular Users - Business people whoconsume reports or dashboards frequently (typically eachweek)


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Casual Users - Business people who consume reports ordashboards infrequently (typically less than weekly)

Data Entry People - Business people working in CallCentres, etc. that use transactional applications to createand modify data

BI Application Developers - Experts in PresentationLayer toolsets that support data access and report writing.Examples include Business Object Universes andFrameworks in Cognos

Data Integration Developers - Experts in ETL and dataquality toolsets and methods. Examples includeDataStage, Informatica, SAS and SQL


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CEO/CFO/COO

DataCommunities

AnalyticCommunities

Centreof Excellence

Access Monitor and Analyse Discover and Explore Quality Classify Data Metadata Management Data Profiling

IM Strategy BI Tool Evaluation and

Selection Content Management Collaboration and Change Implementation and Training

Business Organisation


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CIO

EnterpriseArchitects

ApplicationDevelopment

Infrastructure

Information Architecture Application Interfaces Data Warehouse Design Governance

IM Application Development Data Profiling Project Management

Database Administration Operations Management

IT Organisation

Intelligence Organisation


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Intelligence OrganisationChart

= People (Role)

= Function / Task

= Matrix Reporting Line

= Close Alignment of Function

= Direct Reporting Line


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Your commitmentof people can

grow as andwhen you decideto invest in

intelligence.Here is atemplate for small,medium and

large teams.

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And here

are therolesneeded foreffective

small,mediumand largeteams.

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Further Reading


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Business Intelligence CORTEXA new online Australian community of DQ, DWH, ETL, BI, PM and Analytic professionals

Forums Research Jobs Local BI News & Events

www.tbig.com.au/forums

[email protected] +61 413 666 724
http://www.tbig.com.au/forumsmailto:[email protected]:[email protected]://www.tbig.com.au/forums

1.steve bennett_news corporation

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