95% brand

awarenessfor 11-14 years old

in France*

87% brand

awarenessfor 6-14 years old

in France*

* Source: Ifop, August 2013.

www.bouleetbill.com

CinemaA second live movie• First live movie in 2013:

2 million tickets and 100 000 DVD sold

• The 2nd movie in April 2017 with Franck Dubosc

• A new style guide: new vintage section “by Roba”, add on from the animated series

Stars on screen and on stage New 3D animated seriesby Dargaud Media• 52 x 12’• Daily broadcast on France 3

since January 2016• International broadcast:

Belgium (Ouf Tivi), Switzerland (TSR 2), Spain (TV3), Germany (KI.KA)…

StoryBobby & Bill is the endearing story of a very special trio: Bobby, a young boy, Bill his cocker spaniel and Caroline his skateboarding turtle. Buddies for life, they live crazy and fun stories together. With his cheeky and unusual pets by his side, Bobby can do anything! Well, almost anything…

Publishing• 36 comic books published

since 1959• Over 26 million comic books

sold• New comic books coming:

- #37 in November 2016 - #38 in November 2017 - #39 in November 2018

Target4-10, boys and girls, family

PositioningHumour, friendship, relationship

between a kid and his dog, happiness

New licensing program for 2016/2017• Apparel collection with MLP• Plush with Cijep• Collection Bibliothèque Rose

(3 issues in 2016, the novel based on the movie and activity books in 2017)

• New kiosk collection (TBC, test end of 2016 / January 2017)

• DVD of the new animated series, in November 2016

• Summer promotion in 2017 • Major retail operations

in discussion

Events1st musical in December 2017

PartnershipParis Airports until April 2018

96 %brand

awarenessfor 6-14 y.o.in France*

95 %brand

awarenessfor 15+ y.o.in France*

2 brand-new animated series in 2019! Marsu XD for kids 6 to 11

and Houbabies for preschool

2018: Garfield will celebrateits 40th anniversary!

StoryThe Marsupilami is a strange animal living in the Palombian forest with his wife and three kids (Bibi, Bobo and Bibu). Real scientific enigma, the Marsupilami is an oviparous and amphibious mammal with a very agile five-meter tail. The Marsupilami lives to defend his family and the other animals from the forest predators.He is dynamic, playful and extremely strong!

Publishing• 30 comic book albums

- #31 in September 2017• 1 new release each year• 3 million copies sold• Translated in English, German,

Italian, Spanish, Portuguese, Turkish, Chinese...

Audiovisual• 5 seasons of animated series

130 x 26’• Over 10 years of almost

continuous broadcast on a national channel in France (France 3, Canal J)

• International broadcast: Germany (KI.KA), Italy (Italia 1), Spain (Super 3), Portugal (Sic K), Belgium (La Trois), Switzerland (RTS), Canada (Télé-Québec), Wolrdwide (TV5 Monde), Middle East (JCCTV, E-Vision), Malaysia (Eurofine), Turkey (ATV), Morocco (2M),

Partnerships• Paris Airports:

until April 2018 • Crédit Mutuel:

co-branded credit card

Target4-12, boys and girls, family

PositioningHumour, ecology, family,

pacifism, dynamism

* Source : Ifop, June 2013. * Source : Mediametrie August 2016 – kids aged 4 to 10.

Africa (CFI), Mexico (Canal 22)…• Movie Houba! On the trail

of the Marsupilami (2012 – A. Chabat): 5,2 million tickets sold in France

• The 2nd movie in in 2019

StoryGarfield is a fat, lazy, cynical-but-endearing cat. He’s all sass and sarcasm, but he has a soft side too. He loves TV and Italian food and hates Mondays.

Target Garfield 3D:

4-10, boys and girlsGarfield Classic:

teens, young adults, familyPositioning

Humour, fun

AudiovisualCinéma : • 2 live movies in 2004 and

2006 (1.2M / 1.6M tickets sold). • Regularly broadcasted on TV• A brand-new animated movie in the works to hit the big screen in 2020 (Alcon Entertainment: Despicable Me, Angry Birds)

The animated series: • 210 x 11’ + shortoons, songs

and specials

• More than 8 years of broadcasting on France 3, Boomerang and France 4

• Currently daily broadcasted on France 3, and ranking #1 in August*

• International broadcast in 130 countries (25M viewers each week): Belgium (RTBF), Switzerland, US, UK, Germany, Spain, Portugal, Brazil, Scandinavia…

Publishing• 200 million comic books sold

worldwide• 62 comics published since

1984: #63 in October 2016, #64 in May 2017

• 2 spin off: Garfield and Cie, Garfield comics

• The most widely read comic strip in the newspapers (France: Téléphoche, I love English, Métro…)

• 2 dedicated magazines with Bayard and 1 with Milan

Licensing • Over 500 licensees

all over the world• France:

- Success of the DTR programs: Undiz and Women’s Secret

- Licensees within the main categories: apparel, footwear, accessories, publishing, DVD, apps…

• A QSR promotion in November 2017

• Events: - Partnership: Paris Airports

until April 2018 - A all new musical

in 2017 (Rodgers and Hammerstein), birthday theme

www.garfield.com

Licensing• Plush (Cijep), figurines

(Plastoy), publishing (Hachette collections & Milan), apparel and accessories (MLP), epiphany (Arguydal)• Huge success for

the collector products: PIXI, Fariboles, Figures et Vous…

• QSR promotion in March 2017

• Summer promotion in 2017