1st lecture communication

8/3/2019 1st Lecture Communication

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COMMUNICATION I



Meaning of communication Comes from Latin word “COMMUNICARE”

means common talk.

Speaking/writing or sending a message to

somebody It also involves ensuring that the message

reached the another person.

Also ensures that the messages arereceive, understand, interpret and respondto them.



NATURE OF COMMUNICATION

A very basic phenomenon that pervadesall human interactions.

All human endeavours & activities

Most crucial ingredient of businesssuccess

It is a process because the phenomenonof creating & exchanging messages isongoing, ever-changing & continuous.



Fundamentals of communication

Peter Drucker

Communication is perception.

Communication is Expectation

Communication makes Demands. Communication and Information

are different.



IF MANAGEMENT IS

GETTING THINGS DONE

THROUGH THE PEOPLE

COMMUNICATION IS

ESSENCE OF IT.



DEFINITION OF COMMUNICATION

The transfer of information and understanding from one

person to another person. It is the way of reachingothers with facts, ideas, thoughts and values. It is a

bridge of meaning among people so that they can

share what they feel and know. By using this bridge a

person can cross safely a river of the

misunderstanding that sometimes separate people.

Keith Davis

Communication is any behavior that results in

an exchange of meaning.



The effective transmission of message fromone person or body of persons (sender) toanother (receiver).

Communication is a mutual exchange, offacts, thoughts, and perceptions resulting incommon understanding between the sender

and receiver. This does not necessarily implyagreement.

Communication may be broadly defined asthe process of meaningful interaction amonghuman beings. More specifically, it is aprocess by which meanings are perceivedand understanding are reached among

human beings.



MOST EFFECTIVEINSTRUMENT FOR

GROWTH ANDDEVELOPMENT.



IMPORTANCE

Sap and life blood of organisation

Nervous system of an organisation

Without communication no direction nocontrol

Acts as unifying link & binding, directing

force Necessary for creating warm & friendly

relationships among employees



Passing orders, plans, policies tosubordinates (downward communication)

Provision of information from lower levelsto management for decision making andpolicy formulation (upward

communication). Pre-requisite of effective management



All managementPasses throughBottleneck of

communication

MANAGE

R

PLANNING

ORGANIZING

STAFFING

DIRECTING

CONTROLLING

communication Work groupperformance



OBJECTIVES develop information and understanding for good

effective group functioning. Foster positive attitudes for motivation, co-

operation, job satisfaction

Discourage the spread of misinformation,rumours, gossip

Release of emotional tensions of workers

To prepare workers for the change

Encourage ideas, suggestions for subordinatesfor an improvement in the product & workconditions



To improvement labour managementrelations by keeping both in contact with

each other. Ensure free exchange of information and

ideas, self importance

Satisfy basic human needs as the needsof recognition, self importance and asense of belonging.

To serve auxiliary functions such as

entertainment and maintenance of socialrelations among human being.



Principles of Communication

Drawing Conclusion

Use of fear (emotional versus factual)

Sleeper Effect

Credibility of communicator

Effect of Known Motives

Selective Exposure

Personal Involvement

Influence of groups

Primacy

Two –way communication



Efficacy & effectiveness Uprightness & honesty of purpose Preciseness & clarity

Completeness Candidates Conciseness

Coherence Consistency Consideration Courtesy

Correctness Chronology Continuous communication



IMPORTANT `C` s IN

COMMUNICATION

Correct

Clear

Candid

Complete

Concise

Consistent

Coherent

Courteous

Credible

Chronological

Considerate

Continuous

Compassing



Forms of Communication

Cathy would like to describe her graduationceremony to her aunt who lives in Australia.Think of two ways in which she could do this

After the graduation, Cathy wants to describe toher brother how some of the girls walked up tocollect their certificate. What do you think shewould do?




Verbal Requires words

May be speech or writing

Conversation Face-to-face

Telephone

Letter

Email

Text message

Fax

Messenger/chat




Non-Verbal Relies on elements other than speech or writing

Is just as important as non-verbal communication

Body language (gestures, posture, facial expression)

Use of space

Use of objects

Dress

Graphics (charts, tables, diagrams)

Integrating forms for specific purposes (role play, simulation)



FORM and CONTEXT

The specific FORM of communication is,or should be, intimately related to theCONTEXT in which it is used

One element of our COMMUNICATIVECOMPETENCE is our ability to get ourmessage across accurately



Contexts of Communication

In order to evaluate the appropriateness oreffectiveness of a communication act, wemust first understand its context.

Communication does not occur in avacuum. It occurs within a CONTEXT

The circumstances of a communicative actare referred to as the CONTEXT ofcommunication




You have to give a speech in each of thefollowing situations. Consider the adjustmentsthat you would have to make to yourpresentation To a panel of interviewers where you are applying for

a job

To a group of standard two students in their assemblyhall

To an oral examiner in a small examination room To a group of persons opposing your ideas

On national television

On radio




Who is present, or who is being addressed. What do you need to consider here?

The general attitude of your audience. Why isthis important?

Where the communication takes place. Whatare the factors that should influence yourcommunicative decisions?




Context may be

FORMAL Certain societal norms are evident and there

are perceived patterns of behaviour

NON-FORMAL/INFORMAL

Individuals or groups are not constrained byspecified ways in which communication wouldnormally take place




Intrapersonal- Thinking, solving

problems, imagining/imaging

Interpersonal –

interviews,conversations, intimate communication

Small group – leadership meeting,

brain-storming, prayer meeting




Organizational – business,

government, official purposes, educational

Academic –

essay, research paper,doctoral thesis

Public – speeches, debates

Intercultural – communicating acrosssocial sub-group, in tourism




Match the scenarios with the most appropriate form of verbalcommunication

Form of Communication

A. A written notice/poster

B. A skit

C. A written noteD. A television/radio address

E. A telephone call

F A short talk

1st lecture communication

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