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    INTERNATIONAL BUSINESS

    Chapter 5 : International Trade :

    5.1 Theories of International Trade

    5.2 International Trading Environment

    5.3 Cross-National Cooperation and Agreements

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    5.1 Theories of International Trade :

    Countries wrestle with the question of what, how

    much and with whom their country should import and

    export Various theories of international trade provide

    insights about favorable location for exports as well as

    potentially successful export products

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    In absence of government trade restrictions, given

    products are exported from lower cost to higher cost

    production locations. Therefore these theories also

    help companies determine where to locate theirproduction facilities

    Trade restrictions may diminish export capabilities

    and cause companies to locate some production in the

    restricting countries

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    5.1 Theories of International Trade :

    5.1.1 Interventionist theories

    5.1.2 Free trade theories

    5.1.3 Trade pattern theories

    5.1.4 The statics and dynamics of trade

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    5.1.1 Interventionist theories :

    These theories prescribe government intervention in

    international trade

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    5.1.1 Interventionist theories (contd.) :

    5.1.1.1 Mercantilism

    5.1.1.2 Neo-mercantilism

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    5.1.1 Interventionist theories (contd.) :

    5.1.1.1 Mercantilism :

    According to Mercantilism trade theory, a countrys

    wealth is measured by its holding oftreasure, i.e.gold. This theory formed the foundation of economic

    thought from about year 1500 to 1800

    According to this theory, countries should export

    more than they import and if successful, should

    receive gold from countries that run deficit

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    5.1 : THEORIES OF INTERNATIONAL TRADE

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    Mercantilism

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    5.1.1.1 Mercantilism (contd.) :

    Mercantilism flourished because of :

    Government policies

    The concept ofBalance of Trade

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    Mercantilism flourished because of (contd.) :

    Government policies :

    To export more than they imported, governments

    imposed restrictions on most imports and subsidisedproduction of products that could otherwise not

    compete in domestic or export markets

    European colonial powers used their colonial

    possessions to support this trade objective. Colonies

    supplied many commodities that the colonising

    country might otherwise purchase from other country

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    Government policies (contd.) :

    Colonial powers sought to run trade surpluses with

    their colonies as an additional way to obtain revenue

    Colonial powers not only monopolised colonial tradebut also prevented the colonies from engaging in

    manufacturing

    The colonies had to export lass value added raw

    materials and import more value added manufactured

    products

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    Mercantilism flourished because of (contd.) :

    The concept ofBalance of Trade :

    Balance of trade is the difference between export and

    import of the country In the mercantilist period, the deficit in Balance of

    trade was made-up by a transfer of gold. Today it is

    made-up by holding the deficit countrys currency or

    investments denominated in that currency. In effect,

    the surplus country is granting credit to the deficit

    country

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    5.1.1 Interventionist theories (contd.) :

    5.1.1.2 Neo-mercantilism :

    Recently emerged term neo-mercantilism refers to the

    approach of countries that try to achieve favorableBalance of trade in an attempt to achieve some social

    or political objective

    A country may try to achieve full employment by

    setting economic policies that encourage its

    companies to produce in excess of the demand at

    home, to send the surplus abroad

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    5.1.2 Free trade theories :

    Why countries need to trade at all? Many countries,

    following mercantilist policy did try to become as self-

    sufficient as possible through local production ofgoods and services

    Some countries take a more lenient approach,

    because they believe that government programs lead

    to inefficiency. Therefore they allow market forces to

    determine trading relations between the countries

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    5.1.2 Free trade theories (contd.) :

    Free trade theories hold that the nations should

    neither artificially limit imports nor promote exports.

    Consumers would buy those products that best servetheir needs, thereby determining which producers

    survive in the market

    Free trade theories imply specialisation, i.e. nations

    producing something for domestic consumption andexport, while using the export earning to buy import

    products and services produced abroad

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    5.1.2 Free trade theories (contd.) :

    5.1.2.1 Absolute advantage theory

    5.1.2.2 Comparative advantage theory

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    5.1.2 Free trade theories (contd.) :

    5.1.2.1 Absolute advantage theory :

    In 1776Adam Smith questioned the mercantilists

    assumptions and proposed that the real wealth of acountry consists of the goods and services available to

    its citizens

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    5.1 : THEORIES OF INTERNATIONAL TRADE

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    Adam

    Smith

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    5.1.2.1 Absolute advantage theory (contd.) :

    The theory ofabsolute advantage developed by Smith

    holds that different countries produce some goods

    more efficiently than other countries. Thus globalefficiency can increase through free trade

    Based on this theory,Adam Smith questioned why the

    citizens of any country should have to buy

    domestically produced goods, when they could buythose goods more cheaply from abroad

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    5.1.2.1 Absolute advantage theory (contd.) :

    Adam Smith reasoned that if trade were unrestricted,

    each country would specialise in those products that

    gave it a competitive advantage Each countrys resources would shift to the efficient

    industries, because the country could not compete in

    the inefficient ones

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    5.1.2.1 Absolute advantage theory (contd.) :

    Through specialisation, countries would increase their

    efficiency, because of following reasons :

    Labour could become more skilled by repeating thesame tasks

    Labour would not loose time in switching from the

    production of one kind of product to another

    Long production runs would provide incentives for the

    development of more effective working methods

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    5.1.2.1 Absolute advantage theory (contd.) :

    A country could then use its excess specialised

    production to buy more imports than it could have

    otherwise produced As perAdam Smith, marketplace would decide what

    products a country should specialise

    A countrys advantage would be either natural or

    acquired

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    5.1.2.1 Absolute advantage theory (contd.) :

    Natural advantage :

    A country may have a natural advantage in producing a

    product because of : Climatic conditions

    Access to certain natural resources

    Availability of certain labour forces

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    Natural advantage (contd.) :

    The more the two countries climates differ, the more

    likely they will favour trade with one another

    Soil and topography are important determinants ofthe types of products a country can produce most

    efficiently

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    Natural advantage (contd.) :

    Variations among countries in natural advantages also

    help explain in what countries certain manufactured

    or processed products might be best produced By processing an agricultural commodity or natural

    resource prior to exporting, companies can reduce

    transportation costs

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    5.1.2.1 Absolute advantage theory (contd.) :

    Acquired advantage :

    Worlds trade today is more in services and

    manufactured goods than in agricultural goods andnatural resources

    Countries that produce manufactured goods and

    services competitively have an acquired advantage,

    usually in eitherproductorprocess technology

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    Acquired advantage (contd.) :

    An advantage ofproduct technologyenables a country

    to produce a unique product or one that is easily

    distinguished from those of competitors An advantage inprocess technologyis a countrys

    ability to produce a homogeneous product (i.e. one

    not easily distinguished from that of competitors)

    more efficiently

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    Acquired advantage (contd.) :

    Acquired advantage through technology has created

    new products, displaced old ones and altered trading

    partner relationships Companies have developed new uses for old products

    Products have been at least partially displaced by

    substitutes

    Technology can overcome natural disadvantages

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    5.1.2.1 Absolute advantage theory (contd.) :

    Demonstration ofAbsolute advantage theory :

    Two countries, namely USA and Brazil produce two

    commodities, namely wheat and coffee Cost of production is defined in terms of the resources

    needed to produce either wheat or coffee

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    Demonstration ofAbsolute advantage theory (contd.) :

    Assumptions :

    Brazil and USA are the only existing countries

    Each has the same amount of resources to produceeither wheat or coffee, say 100 units

    Brazil takes 4 units of resources to produce a ton of

    coffee and 10 units per ton of wheat USA takes 20 units per ton of coffee and 5 units per

    ton of wheat

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    Demonstration ofAbsolute advantage theory (contd.) :

    Brazil takes fewer resources to produce a ton, hence

    its more efficient than USA in coffee production

    USA is more efficient than Brazil in wheat production

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    5.1 : THEORIES OF INTERNATIONAL TRADE

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    25

    12.5

    5

    5 10 20

    US production possibilities

    Brazil production possibilities

    Qty. of

    Wheat(M.T.)

    Qty. of

    Coffee

    (M.T.)

    0

    2.5

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    Demonstration ofAbsolute advantage theory (contd.) :

    If there is no foreign trade between the two countries

    and if both the countries devote half of their

    resources to producing coffee and wheat, then Brazilcan produce 12.5 tons of coffee and 5 tons of wheat

    The USA can produce 2.5 tons of coffee and 10 tons of

    wheat

    Without trade, their combined production is 15 tons

    of coffee and 15 tons of tons of wheat

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    Demonstration ofAbsolute advantage theory (contd.) :

    Specialisation increases the production of both the

    commodities, from 15 to 25 tons of coffee and from

    15 to 20 tons of wheat Thus by trading, global efficiency is optimised and the

    two countries can have more of the two commodities,

    than they would without trade

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    5.1.2 Free trade theories (contd.) :

    5.1.2.2 Comparative advantage theory :

    In 1817 David Ricardo examined the question what

    happens when one country can produce all productsat an absolute advantage? and developed the theory

    of comparative advantage

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    5.1.2 Free trade theories (contd.) :

    5.1.2.2 Comparative advantage theory :

    In 1817 David Ricardo examined the question what

    happens when one country can produce all productsat an absolute advantage? and developed the theory

    of comparative advantage

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    5.1 : THEORIES OF INTERNATIONAL TRADE

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    5.1.2.2 Comparative advantage theory (contd.) :

    The theory ofcomparative advantage says that the

    global efficiency gains may still result from trade, if a

    country specialises in those products that it canproduce more efficiently than other products,

    regardless of whether other countries can produce

    those same products even more efficiently

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    5.1.2.2 Comparative advantage theory (contd.) :

    A country gains, if it concentrates its resources on

    producing the commodities it can produce most

    efficiently. It then trades some of these commoditiesfor those commodities it has relinquished

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    5.1.2.2 Comparative advantage theory (contd.) :

    Demonstration ofComparative advantage theory :

    Two countries, namely USA and Brazil produce two

    commodities, namely wheat and coffee Cost of production is defined in terms of the resources

    needed to produce either wheat or coffee

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    Demonstration ofComparative advantage theory(contd.) :

    Assumptions :

    Brazil and USA are the only existing countries Each has the same amount of resources to produce

    either wheat or coffee, say 100 units

    Brazil takes 10 units of resources to produce a ton ofcoffee or wheat

    USA takes 5 units of resources to produce a ton of

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    Demonstration ofComparative advantage theory(contd.) :

    USA is more efficient in producing both wheat and

    coffee than Brazil. Thus USA has an absoluteadvantage in production of both the products

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    5.1 : THEORIES OF INTERNATIONAL TRADE

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    20

    10

    6

    5

    5 10 12.5 2517.5 18.25

    US production possibilities

    Brazil production possibilities

    Qty. of

    Wheat(M.T.)

    Qty. of

    Coffee(M.T.)

    0

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    Demonstration ofComparative advantage theory(contd.) :

    If there is no foreign trade between the two countries

    and if both the countries devote half of theirresources to producing coffee and wheat, then Brazil

    can produce 5 tons of coffee and 5 tons of wheat

    The USA can produce 10 tons of coffee and 12.5 tons

    of wheat

    Without trade, their combined production is 15 tons

    of coffee and 17.5 tons of tons of wheat

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    Demonstration ofComparative advantage theory(contd.) :

    Although USA has an absolute advantage in

    production of both coffee and wheat, it has acomparative advantage only in production of wheat.

    This is because its advantage in wheat production is

    comparatively greater than its advantage in coffee

    production

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    Demonstration ofComparative advantage theory(contd.) :

    By using the same amount of resources, USA can

    produce 2.5 times as much wheat as Brazil, but onlytwice as much coffee

    Through trading, the combined production of coffee

    and wheat within the two countries can be increased

    as follows

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    Demonstration ofComparative advantage theory(contd.) :

    If the combined production of wheat is unchanged

    (from when there was no trade), USA could produceall 17.5 tons of what by using 70 units of resources .

    The remaining 30 units of USAs resources could be

    used for producing 6 tons of coffee

    The combined wheat production has stayed at 17.5tons, but the coffee production has increased from 15

    to 16 tons

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    Demonstration ofComparative advantage theory(contd.) :

    If the combined coffee production is unchanged from

    the time before trade, Brazil could use all its resourcesto produce 10 tons of coffee. USA could produce the

    remaining 5 tons of coffee by using 25 units of

    resources . The remaining 75 units of USAs resources

    could be used to produce 18.75 tons of wheat Without sacrificing any of the coffee available before

    trade, wheat production has increased from 17.5 to

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    5.1.2 Free trade theories (contd.) :

    Assumptions and limitations ofFree trade theories :

    Both absolute advantage theory and comparative

    advantage theory are based on specialisation They hold that output will increase through

    specialisation and that countries will be best off by

    trading the output from their own specialisation for

    the output from other countries specialisation

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    Assumptions and limitations ofFree trade theories(contd.) :

    Absolute advantage theory and comparative

    advantage theory make assumptions, which may notbe always valid

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    Assumptions and limitations ofFree trade theories(contd.) :

    Full employment

    Economic efficiency Division of gains

    Two countries, two commodities

    Transport costs Statics and dynamics

    Services

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    Assumptions and limitations ofFree trade theories(contd.) :

    Production networks

    Mobility

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    Assumptions and limitations ofFree trade theories(contd.) :

    Full employment :

    Both the theories assume that the resources are fullyemployed

    When countries have many unemployed or unused

    resources, they may seek to restrict imports, to

    employ or use the idle resources

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    Assumptions and limitations ofFree trade theories(contd.) :

    Economic efficiency :

    Countries often pursue objectives other than outputefficiency

    They may avoid over-specialisation because of the

    vulnerability created by changes in technology and by

    price fluctuations

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    Assumptions and limitations ofFree trade theories(contd.) :

    Division of gains :

    Although specialisation brings potential benefits to allcountries that trade, how do countries divide

    increased output? If both the countries receive some

    share of the increased output, both will be better off

    economically, through specialisation and trade

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    Division of gains (contd.) :

    However many governments are concerned with

    absolute economic growth as well as relative to their

    trading partners. If they perceive a trading partner isgaining too large a share of benefits, they may forgo

    absolute gains for themselves so as to prevent relative

    losses

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    Assumptions and limitations ofFree trade theories(contd.) :

    Two countries, two commodities :

    For simplicity sake, both Smith and Ricardo assumed asimple world composed of only two countries and two

    commodities

    Although the simplification is unrealistic, it does not

    diminish the usefulness of either theory

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    Assumptions and limitations ofFree trade theories(contd.) :

    Transport costs :

    If it costs more to transport the goods than is savedthrough specialisation, the advantages of trade are

    negated

    As long as the diversion of resources reduces output

    by less than what the two countries gain fromspecialisation, there are still gains from trade

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    Assumptions and limitations ofFree trade theories(contd.) :

    Statics and dynamics :

    The two theories address countries advantages bylooking at them statically, i.e. at one point in time

    However the relative conditions that give countries

    advantages or disadvantages in the production of

    given products are dynamic, i.e. constantly changing

    It should not be assumed that the future advantages

    will remain same as they are today

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    Assumptions and limitations ofFree trade theories(contd.) :

    Services :

    The two theories deal with products rather thanservices. However increasing portion of world trade is

    in services. Resources must go in into producing

    services as well

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    Assumptions and limitations ofFree trade theories(contd.) :

    Production networks :

    Both theories deal with trading one product foranother. However increasingly we see division of

    work within a companys value chain network

    Company's activities take place in those countries

    where there is an absolute or comparative advantagefor their production

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    Assumptions and limitations ofFree trade theories(contd.) :

    Mobility :

    The two theories assume that resources can movedomestically from the production of one good to

    another, and at no cost. This assumption may not be

    completely valid

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    Mobility (contd.) :

    The theories also assume that resources can not move

    internationally, however they do. However resources

    are more mobile domestically than they areinternationally

    The movement of resources such as labour and capital

    are clearly an alternative to trade

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    5.1.3 Trade pattern theories :

    Trade pattern theories deal with following issues :

    How much a country will depend on trade if it follows

    a free market policy? What type of products country will export and import?

    With which partner countries will the country trade?

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    5.1.3 Trade pattern theories (contd.) :

    5.1.3.1 Theory of country size

    5.1.3.2 Factors proportions theory

    5.1.3.3 Country similarity theory

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    5.1.3 Trade pattern theories (contd.) :

    5.1.3.1 Theory of country size :

    The theory ofcountry size holds that large countries

    usually depend less on trade than small countries Countries with large land areas are apt to have varied

    climates and an assortment of natural resources,

    making them more self-sufficient than smaller

    countries

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    in 2009

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    5.1.3.1 Theory of country size (contd.) :

    Transport cost in international trade affects large and

    small countries differently. Normally the farther the

    distance, the higher the transport cost Distance also creates indirect costs of tying up

    inventory for longer period and of adding to the

    uncertainty and unreliability of timely delivery

    Among countries that border each other, the smallercountry tends to depend more on trade than the

    larger country, because of transportation costs

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    5.1.3.1 Theory of country size (contd.) :

    Size of the economy :

    Although land area is the most obvious way of

    measuring a countrys size, countries can also becompared on the basis of economic size

    Worlds top 10 exporters and importers are all

    developed countries, except for China. These 10

    countries account for over half the worlds exports

    and imports

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    Size of the economy (contd.) :

    The top 10 exporters and importers of the world

    produce so much that they have more to sell, both

    domestically and internationally Also, because they produce so much, income are high

    and people buy more from both domestic and foreign

    sources

    At the same time, there is little trade of developingcountries with other developing countries

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    5.1.3 Trade pattern theories (contd.) :

    5.1.3.2 Factors proportions theory :

    This theory helps us explain what types of products

    result from natural and acquired advantages Eli Heckscherand Bertil Ohlin developedfactors

    proportions theory, which is based on countries

    production factors, namely land, labour and capital

    (i.e. funds for investment in plant and equipment)

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    5.1.3.2 Factors proportions theory (contd.) :

    The theory says that the differences in countries;

    endowments of labour, compared to their

    endowments of land or capital explain differences inthe cost of production factors

    For example, if labour was abundant in a country in

    comparison to land and capital, then labour costs

    would be low relative to land and capital costs

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    5.1.3.2 Factors proportions theory (contd.) :

    The relative factor costs would lead countries to excel

    in the production and export of products that used

    their abundant (and hence cheaper) productionfactors

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    5.1.3.2 Factors proportions theory (contd.) :

    People and land :

    In countries where there are many people relative to

    the amount of land, regardless of climate and soilcondition, they can not excel in production of goods

    requiring large amounts of land

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    5.1.3.2 Factors proportions theory (contd.) :

    Manufacturing locations :

    In countries with limited land, the most successful

    industries are those in which technology permits theuse of a minimum amount of land, relative to the

    number of people employed

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    5.1.3.2 Factors proportions theory (contd.) :

    Capital, labour rates and specialisation :

    In countries where little capital is available for

    investment and where the amount of investment perworker is low, companies find cheaper labour rates

    and export competitiveness in products that require

    large amounts of labour relative to capital

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    Capital, labour rates and specialisation (contd.) :

    Export from high income countries embody a higher

    proportion of professionals (such as scientists and

    engineers) than in low income economies exports.

    Therefore these rich countries are using above

    abundant production factors to maintain their lead in

    exports

    Exports of low income economies on the other handshows a high intensity of less skilled labour

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    Capital, labour rates and specialisation (contd.) :

    The variation in labour skills among countries has led

    to more international specialisation by task to

    produce a given product

    A company may locate its R&D activities and

    management functions primarily in countries with a

    highly educated population and may locate its

    production work in countries where less skilled andless expensive workers may be employed

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    5.1.3.2 Factors proportions theory (contd.) :

    Process technology :

    Factor proportions analysis becomes more

    complicated when the same product can be producedby different methods, such as labour or capital. Thus

    production technology helps explain where products

    are made

    Hence the optimum location of production dependson comparing the cost in each location based on the

    type of production that minimises costs there

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    Process technology (contd.) :

    Large economies are more likely to produce goods

    that use technologies requiring long production runs

    because these countries develop industries to serve

    their large domestic markets, which in turn tend to be

    competitive in export markets

    Companies however may locate long production runs

    in small countries if they expect few barriers in othercountries to export if their products

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    Process technology (contd.) :

    In industries where long production runs are

    important for gaining competitive advantages,

    companies tend to locate their production in few

    countries, using these locations as sources of exports

    to other countries

    Where long production runs are less important, a

    greater prevalence of multiple production units isfound scattered around the world, so as to minimise

    transportation cost involved in exporting

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    Process technology (contd.) : Technologically intensive company from a small nation

    may have a more compelling need to sell abroad than

    would a company with a large domestic market

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    5.1.3.2 Factors proportions theory (contd.) :Product technology :

    Manufacturing depends on acquired advantage,

    largely technology, which in turn depends on largenumber of highly educated people (like scientists,

    engineers, etc.) and a large amount of capital to invest

    in research and development

    Developed countries have abundance of abovefeatures, hence they originate most new products and

    account for most manufacturing output and trade

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    Product technology (contd.) : Developing countries depend much more on

    production of primary products and hence they

    depend more on natural advantage

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    5.1.3 Trade pattern theories (contd.) :5.1.3.3 Country similarity theory :

    Most trade takes place among developed countries

    Country similarity theorysays that once a companyhas developed a new product in response to observed

    market conditions in its home market, it turns to

    markets it sees as most similar to those at home

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    5.1.3.3 Country similarity theory (contd.) :Specialisation and acquired advantage :

    Markets in developed countries can support the

    development and sale, both of new products andvariations of existing ones. Trade occurs because

    countries specialise to gain acquired advantage, e.g.

    by apportioning their research efforts more strongly

    to some sectors than to others

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    Specialisation and acquired advantage (contd.) : Developing countries also have gained advantages

    through specialisation, whereby they concentrate

    successfully on a very narrow product segments

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    5.1.3.3 Country similarity theory (contd.) :Product differentiation :

    Trade also occurs because companies differentiate

    products, thus creating two way trade in similarproducts

    Different companies from different countries develop

    product variations that appeal to different consumers

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    5.1.3.3 Country similarity theory (contd.) :The effect of cultural similarity :

    Cultural similarity also helps explain much of the

    direction of trade. Importers and exporters find iteasier to do business in a country they perceive as

    being culturally similar to their home country, because

    they speak a common language

    Historic colonial relationships explain much of thetrade between specific high income and low income

    economies

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    The effect of cultural similarity (contd.) : Importers and exporters find it easier to continue

    business ties than to develop new distribution

    arrangements in countries where they are less

    experienced

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    5.1.3.3 Country similarity theory (contd.) :The effects of political relationships and economic

    agreements :

    Political relationships and economic agreementsamong countries may discourage or encourage trade

    between them

    Agreement among many European countries to

    remove all trade barriers with each other has caused agreater share of the countries total trade to be

    conducted within the group

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    5.1.3.3 Country similarity theory (contd.) :The effects of distance :

    Greater distances usually means higher transportation

    costs Why does a country buy more from one country than

    from another? The geographic distance between two

    countries accounts for many of the world trade

    relationships

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    5.1.3.3 Country similarity theory (contd.) :Overcoming distance :

    Transport cost is not the only factor in trade partner

    choice Disadvantage in freight costs can be countered in a

    limited manner. However these methods are difficult

    to maintain

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    5.1.4 The statics and dynamics of trade : These theories help explain how countries develop,

    maintain and lose their competitive advantages

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    5.1.4 The statics and dynamics of trade :5.1.4.1 Product Life Cycle (PLC) theory

    5.1.4.2 The Porter diamond

    5.1.4.3 Factor mobility theory

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    The statics and dynamics of trade (contd.) :5.1.4.1 Product Life Cycle (PLC) theory :

    The international product life cycle (PLC) theory of

    trade states that the location of production of certainkinds of products shift as they go through four stages

    of their life cycles, namely introduction, growth,

    maturity and decline

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    5.1.4.1 Product Life Cycle (PLC) theory (contd.) :Changes over the cycle :

    Companies develop new products primarily because

    there is an observed need and market for themnearby

    Almost all new technology that results in new

    products and production methods originates in

    developed countries. They have most of the resourcesto develop new products and most of the income to

    buy them

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    5.1.4.1 Product Life Cycle (PLC) theory (contd.) :Introduction :

    Once a company has created a new product, the early

    production stage, called the introductory stagegenerally occurs in a domestic location, so the

    company can obtain rapid market feedback as well as

    save on transport costs

    At this stage, export markets are small and mainly toother developed countries, because more customers

    in these countries can afford the new products

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    5.1.4.1 Product Life Cycle (PLC) theory (contd.) :Growth :

    As sales grow, competitors enter the market

    During the growth stage, demand may justifyproducing in some foreign countries (usually

    developed ones) to reduce transport charges

    At this stage, sales are likely to stay almost entirely in

    the countries producing the product

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    Growth (contd.) : The original producing country will increase its

    exports in this stage, but loose certain key export

    markets in which local production commences

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    5.1.4.1 Product Life Cycle (PLC) theory (contd.) :Maturity :

    In maturity stage, worldwide demand begins to level

    off, although it may be growing in some countries anddeclining in others

    There often is a shakeout of producers such that

    product models become highly standardised, making

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    Maturity (contd.) : Because markets and technologies are widespread,

    the innovating country no longer commands a

    production advantage

    Producers have incentives to shift production to

    developing economies where they can employ less

    skilled and less expensive labour efficiently for

    standardised and capital intensive production Exports decrease from innovating country as foreign

    production displaces it

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    5.1.4.1 Product Life Cycle (PLC) theory (contd.) :Decline :

    As product moves into the decline stage, those factors

    occurring during the maturity stage continue toevolve. The market in developed countries decline

    more rapidly than those in developing economies, as

    affluent customers demand ever-newer products

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    Decline (contd.) : Market and cost factors dictate that almost all

    production is in developing economies, which export

    to the declining or small niche markets in developed

    countries

    Thus the country in which the innovation first

    emerged and exported from, then becomes importer

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    5.1.4.1 Product Life Cycle (PLC) theory (contd.) :Verification and limitations of PLC theory :

    The PLC theory holds that the location of production

    facilities that serve world markets shifts as productsmove through their life cycle

    However if transport costs are very high, then there is

    little opportunity for export sales, regardless of the

    stage in the life cycle

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    Verification and limitations of PLC theory (contd.) :For following products, shifts in production location do

    not usually take place. The innovating country may

    maintain its export ability throughout the products

    life cycle

    Products with extremely short life cycle

    Luxury products

    A company using differentiation strategy for theproducts

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    Verification and limitations of PLC theory (contd.) :Products with extremely short life cycle :

    Because of very rapid innovations, products that have

    extremely short life cycle, makes it impossible toachieve cost reductions, by moving production from

    one country to another

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    Verification and limitations of PLC theory (contd.) :Luxury products :

    For luxury products, cost is of little concern to the

    customer. Production in a developing country maymake the product seem less luxurious than it really is

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    Verification and limitations of PLC theory (contd.) :A company using differentiation strategy for the products

    :

    Through advertising, a company can usedifferentiation strategy for its products, to maintain

    consumer demand, without competing on the basis of

    price

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    Verification and limitations of PLC theory (contd.) :Products that require specialised technical labour :

    Some products require specialised technical labour to

    evolve into next generation. Such products maintaintheir dominance in the world market, by continuing to

    operate from developed countries

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    Verification and limitations of PLC theory (contd.) : There is an increased tendency on the part of MNEs to

    introduce new products at home and abroad almost

    simultaneously, regardless of the product type

    Instead of merely observing needs within their

    domestic markets, companies develop products and

    services for observable market segments that

    transcend national borders. In doing so, theyeliminate delays as a product is diffused from one

    country to another

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    Verification and limitations of PLC theory (contd.) : They choose an initial production location that will

    minimise costs for serving markets in multiple

    countries. This production location may or may not

    be in the innovating companys home market

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    The statics and dynamics of trade (contd.) :5.1.4.2 The Porter diamond :

    The Porter diamond theory shows following four

    conditions as important for competitive superiority : Demand conditions

    Factor conditions

    Related and supporting industries

    Firm strategy, structure and rivalry

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    The Porter diamond

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    Michael

    Porter

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    5.1.4.2 The Porter diamond (contd.) : The theory is useful for understanding how and where

    globally competitive companies develop and sustain

    themselves

    Usually all four conditions need to be favourable for

    an industry within a country to attain global

    supremacy

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    5.1.4.2 The Porter diamond (contd.) :Demand conditions :

    Both PLC theory and country similarity theory show

    that the new products or industries usually arise from

    companies observation of need or demand, which is

    usually in their home country

    Companies then start-up production near the observed

    market

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    5.1.4.2 The Porter diamond (contd.) :Factor conditions :

    Natural advantage in most production factors such as

    skilled labour, capital, technology (or equipment) need

    to be available in a country on favourable terms

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    5.1.4.2 The Porter diamond (contd.) :Related and supporting industries :

    The existence of nearby related and supporting

    industries need to be favourable

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    5.1.4.2 The Porter diamond (contd.) :Firm strategy, structure and rivalry :

    The combination of earlier three conditions influences

    companies decisions to initiate production of a certain

    product in a given country

    The ability of the companies to develop and sustain a

    competitive advantage requires favourable

    circumstances for the fourth condition, namely thefirms strategy, structure and rivalry

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    Firm strategy, structure and rivalry (contd.) : The ability of the companies to develop and sustain a

    competitive advantage requires favourable

    circumstances for the fourth condition, namely the

    firms strategy, structure and rivalry

    Rivalry becomes intense as companies try to serve

    increasingly sophisticated consumers

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    Firm strategy, structure and rivalry (contd.) : This forces breakthroughs in both product and process

    technology, which gives producers advantage over

    foreign producers and enable them to gain larger

    global share of exports

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    5.1.4.2 The Porter diamond (contd.) :Limitations of the Porter diamond theory :

    The existence of the four favourable conditions does

    not guarantee that an industry will develop in a given

    location

    The increased ability of companies to attain market

    information, production factors and supplies from

    abroad

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    Limitations of the Porter diamond theory (contd.) :The absence of any of the four conditions from the

    diamond domestically may not inhibit companies and

    industries from becoming globally competitive

    Observations of foreign or foreign plus domestic,

    rather than just domestic demand conditions have

    spurred much of the recent growth in Asian exports

    Companies and countries are not dependent entirelyon domestic factor conditions, because capital and

    managers are now internationally mobile

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    Limitations of the Porter diamond theory (contd.) : If related and supporting industries are not available

    locally, materials and components are now more easily

    brought in from abroad, because of advancements in

    transportation and the relaxation of import restrictions

    Companies react not only to domestic rivals, but also

    to foreign based rivals, they compete with at home

    and abroad

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    The statics and dynamics of trade (contd.) :5.1.4.3 Factor mobility theory :

    Factor mobility means movement of capital,

    technology and people across the border

    Factor conditions in a country change in both quantity

    and quality, therefore the relative capabilities of

    countries also change. The change may come about

    because of internal circumstances

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    5.1.4.3 Factor mobility theory (contd.) :Thefactor mobilitytheory of trade patterns focuses on

    the following reasons :

    Why production factors move?

    The effects of such movement on transforming factor

    endowments

    The effect of international factor mobility (especially

    people) on world trade

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    5.1.4.3 Factor mobility theory (contd.) :Why production factors move?:

    Capital

    People Economic motives

    Political motives

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    Why production factors move? (contd.) :Capital :

    Capital, especially short-term capital, is the most

    internationally mobile production factor

    Companies and private investors primarily transfer

    capital because of differences in expected return,

    after accounting for risk

    Political and economic conditions affect investorsperception of risk and where they prefer to put their

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    Why production factors move? (contd.) :People :

    People are also internationally mobile, but less so

    than capital

    Unlike funds that can be cheaply transferred by wire,

    people must usually incur high transportation costs, to

    work in another country

    If people move legally, they must get immigrationdocuments and most countries give them sparingly

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    People (contd.) : Migrating people may have to learn another language

    and adjust to different culture away from their

    families and friends, who serve as their customary

    support groups

    Of the people who go abroad for work, some move

    permanently and some move temporarily

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    Why production factors move? (contd.) :Economic motives :

    People, whether professionals or unskilled workers,

    largely work in another country for economic reasons

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    Why production factors move? (contd.) :Political motives :

    People also move for political reasons, e.g. because of

    persecution or war dangers, in which case they are

    known as refugees. However once they are refugees,

    they usually become part of the labour pool where

    they live

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    Political motives (contd.) : Sometimes it is difficult to distinguish between

    economic and political motives for international

    mobility, because poor economic conditions often

    parallel poor political conditions

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    5.1.4.3 Factor mobility theory (contd.) :Effects of factor movements :

    Neither international capital nor population mobility

    is a new occurrence

    Many immigrants bring human capital with them,

    thus adding to the base of skills that enables the

    countries to be newly competitive in an array of

    products they might otherwise have imported

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    Effects of factor movements (contd.) : These countries receive foreign capital to develop

    infrastructure and natural resources, which further

    alters their competitive structures and international

    trade

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    5.1.4.3 Factor mobility theory (contd.) :What happens when people move?

    People movements are substantial for many countries

    and insignificant for other

    The US is currently an example of a country whose

    recent immigration is largely concentrated at he high

    and low end of human skills

    Although labour and capital are different productionfactors, they are intertwined

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    What happens when people move? (contd.) : Countries lose potentially productive resources, when

    educated people leave, a situation known as a brain

    drain, but they may gain from the foreign earnings on

    those factors

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    Remittance flows todeveloping countries in

    2007 (US $ mn.)

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    What happens when people move? (contd.) : Countries receiving productive human resources also

    incur cost of social services and for acculturating

    people to a new language and culture

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    What happens when people move? (contd.) : The unskilled workers who take jobs that native born

    workers dont want, have children who eventually

    enter the workforce. If these children are also

    unskilled, the country is perpetuating a long-termclass ofhave-nots. If these children become skilled,

    then there is a need to bring in even more unskilled

    workers from abroad

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    5.1.4.3 Factor mobility theory (contd.) :Relationship between trade and factor mobility :

    Factor movement is an alternative to trade that may

    or may not be a more efficient allocator of resources

    Free trade, when coupled with freedom of factor

    mobility internationally usually results in the most

    efficient allocation of resources

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    5.1.4.3 Factor mobility theory (contd.) :Substitution :

    When the factors proportions vary widely among

    countries, pressure exists for the most abundant

    factors to move to countries with greater scarcity,

    where they can command a better return

    If finished goods and production factors were both

    free to move internationally, the competitive cost oftransferring goods and factors would determine the

    location of production

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    Substitution (contd.) : As is true of trade, there are restrictions on factor

    movement that make them only partially mobile

    internationally

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    5.1.4.3 Factor mobility theory (contd.) :Complementarity :

    Factor movements may substitute or stimulate trade

    When companies invest abroad, the investmentsoften stimulate exports from their home countries

    About a third of world exports is among controlled

    entities, such as from parent to subsidiary, subsidiary

    to parent and subsidiary to subsidiary of the samecompany

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    Complementarity (contd.) : Domestic operating units may export materials and

    components to their foreign facilities, for use in a

    finished product

    A foreign facility may produce part of the product

    line, while serving as sales agent for exports of its

    parents complementary products