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The Talent TriathlonExercising Company, Employer

and Talent Brand

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Sarah Mueller@S_C_Mueller

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Professional Services

Selling Business

Acquiring Talent Success

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The Bottom Line

Risks

§ Cost of turnover

§ Employers will need to spend the equivalent of six to nine months of an employee’s salary in order to find and train his replacement

Rewards

§ Companies with engaged employees outperform those who don’t by 202%

§ Organizations with a high level of engagement report 22% higher productivity

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“You hire someone for his hard skills, but the whole person shows up to work.”

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“A highly engaged workforce means the difference between a company that outperforms its competitors and

one that fails to grow.” – Gallup

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What does this mean for your brand?

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Historically…

Brand

Company Employer

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Historically…

Brand

Company EmployerCulture

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Labor Market Changes

5%Unemployment dipped to

in September

Largest segment of the workforce is

Millennials

5.8million

open jobs this past July

Millennials will make up

70%of the workforce in 7-10 years

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Today’s Reality…

Brand

Company Employer

Satisfied Employees

Talent

Engaged Employees

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Talent Brand = Your Differentiator

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Impact of a Strong Talent Brand

28-31%Overall turnover is

less than those with a weak brand

Increase in

quality

43%decrease in cost per hire

Recruiters are

2xas likely to get a response from

passive candidates

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Your Talent Brand

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Assess, Then Build

§ Audit your touchpoints

§ Partner with HR and recruiting

§ Meet with top performers

§ Perform exit interviews

§ Equip your internal team

§ Take advantage of established networks and external brand ambassadors

§ Create a strategy and enforce that plan

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Robert W. Baird

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Mission Statement

§ To provide the best financial advice and service to our clients and be the best place to work for our associates

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Careers Site

§ Sell the commitment to growing their employees’ career

§ They want their employees to succeed, starting with the interview process

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Social Media - YouTube

https://www.youtube.com/watch?v=YBXa1sY8Mb0

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Job Boards - LinkedIn

Careers at Baird - A Great Place Built On True PartnershipAt Baird, our employees are our shareholders. Because we share a meaningful stake in our firm’s success, being a great place to work is a priority because we know it enhances our workplace culture and strengthens our business. Our deep expertise, teamwork and genuine passion for great outcomes also ensure that all of us are not just shareholders in our business, but in providing the best service to our clients worldwide.

For More Information…

§ http://www.gallup.com/topic/employee_engagement.aspx

§ http://www.careerarc.com/blog/2015/09/15-employer-branding-stats-every-hr-pro-must-know/

§ http://www.huffingtonpost.com/julie-kantor/high-turnover-costs-way-more-than-you-think_b_9197238.html

§ http://www.brand-taxi.com/differentiation-key-challenge-professional-service-firms/

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Thank you!Questions?

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The Talent TriathlonExercising Company, Employer

and Talent Brand