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Introduction

There was a time when a person would get a job and stick with it throughout their

professional careers. The Indian. Bureau of Labor Statistics reported in 2010, that the

average person born at the end of the Baby Boomer generation has held 11 jobs between

the ages of 18 and 44. Today, people in their twenties change jobs an average of every

two years. Employers are frustrated with the lack of employee loyalty. But many

employees complain that their work has little meaning. What am I loyal to? many ask

themselves.

According to the Center for Work-Life Policy, the proportion of employees professing

loyalty to their employers plunged to 39% from from 95% between June, 2007 and

December 2008. The study also found the number of employees trusting their employers

fell to 22% from 79% in the same period. A survey by DDI, a U.S. consultancy firm,

found more than 50% of all employees were stagnators workers with little

interesting work to do and little hope for promotion and half of these people planned

to look for new work once the economy improves.

Why this employee loyalty is decreasing. This is the main question and aspect of my

research work. I am trying to figure out the reasons behind decreased loyalty towards a

company within employees. My focus is on Insurance sector and the area for my research

includes municipal limits of Sitapur City.

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Motivation

Employee loyalty is one of the major concern in every industry. As one gains experience

switches the other opportunity. In this study I am trying to find out various factors that

are reason behind this day to day migration from a company to other. With detailed result

and analysis, the companies in insurance sector which is my main concern will get a clear

picture for the reason which promoted employee migration thus helping them to change

their policies, work environment or any other which may be required to stop this, as a

good employee is wealth of a company.

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OBJECTIVES & SCOPE

Primary Objective

The primary objective of the study is to identify the Employee Loyalty in

Insurance Sector.

Secondary Objective

The secondary objectives are,

To identify the support working conditions

To know the welfare measures

To study the organisational policy

To analyze the organizational culture in Insurance Sector

To analyze the employee engagement in Insurance Sector

To study and understand the job satisfaction among the employees.

To study the relationship between the personal factors of the employee

(Income, Designation, Educational qualification, Gender, etc)

To study the various factors which influence job satisfaction and

satisfaction from the company.

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Description of Research

Research Problem

Research problem is backbone of a research. Without knowing the problem solutions can

not be opted.. The research statement describes the research problem. The research

statement of this research is Is Employee Loyalty Dead in Insurance Sector?

Now knowing the questions fields on which answer are seek must be known. The

question arises on this research statement are:-

Is it true that Employee are no more loyal to their Company

What are the factors dealing this?

How this can be resolved?

For the above questions a good research methodology is required to seek answers which

is described blow.

METHODOLOGY

The procedures by which researchers go about their work of describing, explaining

and predicting phenomena are called methodology. Methods comprise the procedures

used for generating, collecting and evaluating data. Methods are ways of obtaining

information useful for assessing explanations.

Geographical Area Covered

The survey was conducted in Insurance Sector in Sitapur.

Method of Data Collection

Sources used for collecting the data are

A Primary Data

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Information obtained directly from the mechanics and during the course of

action is termed as primary data.

B Secondary Data

Secondary data was collected with the help of company records.

Research Design

The type of research used in this project is descriptive in nature. Descriptive

studies aim at portraying accurately the characteristics of a particular group or situation.

Sampling Design

Sample size

The sample size for the study is 100 respondents

Sampling procedure

The sampling techniques used in the study is non-probability convenience sampling

adapted and used for the study

Convenience sampling

Convenience sampling as the name implies is based on the convenience of the

researcher who is to select a sample. This type of sampling is also called accidental

sampling as the respondent in the sample are included into merely on account of their

being available and the spot where the survey is in progress. Many times the researcher is

work under certain constraints.

Research Instrument

The instrument used by the researcher to collect the information is through the

questionnaire method.

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Questionnaire method

The form of the question may be either closed (i.e. Yes or No type) or

open (i.e., inviting free response) but should be stated in advance and not constructed

during questioning.

I have prepared a questionnaire with both closed and open structure.

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Brief about Stimulation

My research contains various topics to understand and evaluate Loyalty of Employees

towards their organizations which include:-

S.No Contents

1

2

3

4

5

6

7

Introduction

Employee Loyalty : Meaning

Reasons to loose loyalty

Details of Employee Loyalty in Insurance Sector

Objectives of the Study

Project Methodology

Limitations

Data Analysis & Interpretations

Findings

Conclusion

Suggestions

Bibliography

Annexure

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Conclusions

To study Employee Loyalty, employee satisfaction and employee engagement must be

studied first. Why an employee is not loyal today? Basic answer is because of company

strategies and policies then present prevailing competitive atmosphere where every one is

running to earn their livelihood. Moreover Insurance Sector is one of the deadliest

employment ventures in my concern, as here job survival is based on your performance

and the pressure on the employees is very high. So job loyalty is least in this sector as

more from changing in the same sector one wants to join other sector such as banking,

etc.,

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References

1) Organizational Behaviour TextbookICMR

2) Is employee loyalty dead? ByRay Williams Jul 6, 2011 5:54 PM ET | Last

Updated: Jul 6, 2011 5:57 PM ET

3) C.R.Kothari - Research methodology

4) L.m.Prasad - Human Resource Management

http://business.financialpost.com/author/raywilliamsnp/http://business.financialpost.com/author/raywilliamsnp/http://business.financialpost.com/author/raywilliamsnp/

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QUESTIONNAIRE

1) Name

2) Age

a) Below 30 yrs [ ] b) 31 to 40 [ ]

c) Above 40 yrs [ ]

3) Gender:

a) Male [ ] b) Female [ ]

4) Marital status

a) Married [ ] b) Unmarried [ ]

5) Monthly income

a) Below Rs.10000 [ ] b) 10000 15000 [ ]

c) 15000 25000 [ ]

6) Education Level

a) Degree [ ] d) PG [ ]

c) Others [ ]

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7) Working level

a) Admin [ ] b) Team Leader [ ]

c) Developers [ ]

8) Working Experience

(a) Below 1 Years [ ] (b) 1 to 2 Years [ ]

(c) 2 to 3 Years [ ] (d) Above 3 Years [ ]

9) Your opinion about working condition

(a) Very Good [ ] (b) Good [ ]

(c) Average [ ] (d) Poor [ ]

(e) Need Improvement [ ]

10) How is your relationship with supervisor?

(a) Cordial [ ] (b) Moderate [ ]

(c) Not Cordial [ ]

11) Your level of satisfaction on target related incentives

(a) Satisfactory [ ] (b) Neutral [ ]

(c) Not Satisfactory [ ]

12. Your opinion about promotional opportunities

(a) Very Good [ ] (b) Good [ ]

(c) Average [ ] (d) Poor [ ]

13 Are there any grievance handling system?

(a) Yes [ ] (b) No [ ]

If yes grievance are solved.

(a) Immediately [ ] (b) Not immediately [ ]

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14. Are youre given enough responsibility for your job

(a) Yes [ ] (b) No [ ]

15. How are your co-workers?

(a) Good [ ] (b) Cordial [ ]

(c) Co-operative [ ] (b) Not Co-operative [ ]

16. Are you satisfied with working hours?

(a) Yes [ ] (b) No [ ]

17. General Suggestion if any,

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