1.introduction to ebusiness

8/7/2019 1.Introduction to Ebusiness

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Lets get introducedLets get introducedLets get introducedLets get introduced

to this courseto this course ebusiness!!!ebusiness!!!


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Whats there in store?

UNIT 1: E-business An overview - History of ecommerce, Evolution and rise of

e-business, Traditional business and e-business, E-business opportunities forindustries, Challenges for corporate, Social and behavioural issues

UNIT 2: E-business strategy Business models, categories and components,competition and e-business, e-business innovation

UNIT 3: E-business in action - Overview of e-business applications,Fundamentals of e-marketing, Fundamentals of e-CRM, Fundamentals of e-SCM,Concept of e-banking, Introduction to m-commerce.

UNIT 4: E-business Infrastructure Technology in e-business, Hardware,Software, Integration tools for e-business, Online Payment, E-businessarchitecture

UNIT 5: Issues and challenges in E-business - E-Security, Legal and Ethicalissues Privacy, Intellectual Property, Internet Fraud, Cyber laws, Future of e-business


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And how?Learn from classmates

Learn from speakers

Business stories: successes and failuresGet the top-executive perspective

Self learning


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Good news! No quizzes

No class tests


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Bad news! Students presentations, projects,

discussions and class participation


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How about evaluation?

E-ureka 15 marks

E-xpressions 15 marks

E-Buzz 10 marks Mid term exam 20 marks

End term exam 40 marks

Total 100 marks


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Whats this? E-ureka!!

Student presentations in teams (A to J) Build a case on the company with the issues given

to you

Address the issues from a managerial perspective

2 groups per session 25 mins presentation + 5 mins Q&A

Relevant readings, comprehensive coverage,presentation in class, your learning, how you handlequestions, group involvement and participation,

case submission


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Whats this? E-Buzz!!

Weekly 10 minutes presentation by teams

Latest e-business news, Current updates

Ebuzz online discussion

Active participation

Mutual exchange of ideas


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What is this? E-xpressions!!

Your end term project

E-Business Plan

(A detailed description of the business, E-business goals and

objectives/model, Audience analysis/target market, Market research,

Implementation schedule, Evaluation and metrics, Infrastructure, Style

guide, Site evolution plan, Logistics, complete financials and exit strategy)


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Lets agree on deadlines!

Register your teams for E-ureka today

Discussion with faculty for E-ureka - from today !

Register your team and topic for E-xpressions on orbefore Feb 7th 2011

Submit an abstract for E-xpressions Feb 28th 2011


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Week Dates Session No Content

1 18/01-23/01 1 Introduction to the course

2,3 Lecture - Overview of E Business

2 24/01-30/01 4 E-ureka - A, B

5,6 Lecture - E Business Models

3 31/01-06/02 7,8 E-xperts Time

9 E-ureka - C, D

4 07/02-13/02 10,11 Lecture - E Business in action

12,13 E-xperts Time

5 14/02-20/02 14 E-ureka - E, F

15,16 Lecture - E Business in action

18/02-25/02 Mid term

How do we go about it?

6 28/02-06/03 17,18 Lecture - E Business infrastructure

7 07/03-13/03 19,20 E-xperts Time

21 E-ureka - G, H

8 14/03-20/03 22,23 Lecture - Issues and challenges

9 21/03-27/03 24,25 E-xperts Time

26 E-ureka - I, J

1028/03-30/03

27 - 30 E-xpressions


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All fine, but why study thiscourse?

New economy, new rules, new tools Nothing endures, but change Heracliltus

Going digital is not a luxury but a necessity; Either go onlineor go out of business

E - strategy for business

You are all going to be the future managers, businessleaders, entrepreneurs and above all customers!

Learn frameworks to make sense of ebusiness opportunities

Underlying fact!! - You need this 3 credit course to get yourMBA!!!

1.introduction to ebusiness

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