19 values chain analysis-combined

8/13/2019 19 Values Chain Analysis-Combined

1/17

Strategy

Value Chain


2/17

Infrastructure Proper ventilation, water , power etc, Bottling plant, Equipments tools,Transportation equipments, Retail outlets , quality check equipments, Cold

storage, etc.

Human

Resource

Management

MPP , HR

policies, T&D

Equipment

handling ,

shift work

Truck dealers

, retailers

wholesalers

Local

vendors,

Personnel

management

Technology

Development

Automated

Chiller s

&,bottlingplants, R&D

Loading

cranes , lab s

to dev newproducts.&

checking

Conveyor

belts,

E catalogues

e brochures,

broadcastingads

Online

services,

companywebsite

Procurement

Crates ,

bottles ,

reimburseme

nt of bottles

Warehousing

, inventory

management

Go to

transport

dealers for

modes of

transportation

Contact ,

retailers and

wholesalers

Conducting

events

outsourcing

PRIMARY

ACTIVITIES

syrups ,

concentration

s , packages

inputs

Washing

,bottling

,assembly

line .

Transportatio

n by road

Advertisemen

ts ,

endorsement

s, sponsored

events

Serving with

zeal and zest

COCA COLA

SUPPORTA

CTIVITIES

InboundLogistics Operations OutboundLogistics Marketing/Sales Service


3/17

InfrastructureAcquiring capital, space, franchising/licensing, legal administration for each & every task,

warehouse, goodwill & brand name.

Human

Resource

Management

Supervising the

warehouse.

Supervising

inventory in

warehouse.

Hiring most

suitable

employee

Training &

development.

Supervising

inventory in

stores.

Maintenance of

retail outlets.

Maintaining

the sales force

Value for money

Advertising

Value for money

& customer

care

Technology

Development

Acquiring new &

advance

softwares for

inventory

Designing oflayout.

Latest

softwares for

billing systems

Maintenance of

Customer

database.

Updating

Customersabout various

schemes

through

different

Channels.

Fast & efficientservices.

CRM softwares.

Procurement

Maintaining

relations with

suppliers.

Good quality

items

Tagging

TQMQuality

maintenance

Aggressive

marketing

PRIMARY

ACTIVITIES

Ordering of

good

Tagging of

goods

Arrangements of

goods in stores

Maintenance of

records

Transferring of

goods from

warehouse to

stores

Brand

Promotion

Customer

Assistance

BIG BAZAAR

SUPPO

RTACTIVITIES

InboundLogistics OperationsOutbound

Logistics

Marketing

/ Sales Service


4/17

InfrastructureCapital requirement, Administrative tools, Acquiring land for BTS & operations, Legal

& administrative facilities

Human

Resource

Management

Hiring &

trainingengineers,

software eng.,

mechanical

eng., technicalsupport teams.

Training,Supervising ,

Managing,

providing

technicalsupport

Allocatingefficient

employees &

staff at theright place

CRM, SRM Benefits,incentives, andPERKS

Technology

Development

Improved

techniques &

implementation of innovativethoughts/plans

Implementing

innovative

techniques atmanagerial

level

Unique

products with

their UniqueUSP

Promotion

through

variousChannels of

MediaInnovative

Products, VAS

Procurement

Negotiation for

purchasing

Raw materials,

assembling of

logistics,

gensets

Implementatio

n of different

schemes

E.g.- BTS

installations &

otherinstallations

Setting fast &

efficient

distributionChannels

Analyzing the

impact of

Advertisingstrategies

Providing

superior

Customer Careservice

PRIMARY

ACTIVITIES

Ordering of

good

Tagging of

goods

Arrangements of

goods in stores

Maintenance of

records

Transferring of

goods from

warehouse to

stores

Brand

Promotion

Customer

Assistance

Telecom Indu stry

SUPPO

RTACTIVITIES

Inbound

Logistics OperationsOutbound

Logistics

Marketing

/ Sales Service


5/17

InfrastructureAcquiring

funds &

financial aids

Acquiring

capital,

machinery

Maintaining

legal

assistance,

environment

etc

Establishmen

ts of

showrooms,

retail outlets

Establishing

retail outlets,

showrooms

at convenient

places

Human

Resource

Management

Developing

suppliers

network s

Maintaining

workforce &

manpower

Maintaining

relations with

dealers

Hiring good

sales team/

executives

Dont have

direct contact

with

customers

Technology

Development

Developingthe design/

model

Development

of betterengines,

increasing

efficiency

Doinginnovations/

research

Seeking new

distribution

channels/

methods

Dont have

direct contactwith

customers

ProcurementBargaining

with suppliers

Maintenance

of storage

capacity,

delivering

orders for

Collecting

assembled

parts,

managing

suppliers

Managing

advertisemen

t time

Providing

customer

relation,

customer

care

PRIMARY

ACTIVITIES

Purchasing

manufacturin

g

components

Assembling

of the

components

Collecting

assembling

parts at low

cost

Formulating,

advertisemen

ts , promotion

strategy

Getting

feedback

from the

customers

Tata Motors

SUPPORTACTIVITIES


Logistics

Marketing/

Sales

Service


6/17

Infrastructure Acquiring land for offices and towers.

Human

Resource

Management

Hiring of

skilled labour

Monitoring

the

performance

of employees

Giving

training to the

employees

Taking care

of the

relations of

distributors of

the company.

Looking after

the customer

care

executives

TechnologyDevelopment

Acquiring of

newtechnology at

cheaper rates

Implementingthe

technology

Monitoring

the newtechnology

implemented

Promotingtheir latest

technology

Assessing

thetechnology

provided by

them

ProcurementAcquiring

goods in right

quantity

Planning and

scheduling of

services

Imports and

shipments

Buying Tv

time.

Taking the

complaints of

customers

PRIMARY

ACTIVITIESTaking care

of suppliers.

Looking after

production

Looking after

transportation

and

distribution

channels.

Taking care

of customer

requirements

and

promotional

strategies.

Monitoring

after sales

services.

Airtel

SUPPO

RTACTIVITIES


Logistics

Marketing/

Sales

Service


7/17

InfrastructureAcquiring the capital required and making suitable arrangements for establishing a well

furnished office to provide essential facilities in terms of hospitality.

Human

ResourceManagement

Search potential

trainees and interns

T&D for

employees

and innovatetalents

Train the

distributorsand personnel

Motivating and

training mktgpersonnel

Energize R&D

personnel to

collectfeedback from

the viewers

Technology

Development

Hire equipments,

tools and studios

from suppliers

Relay

transmissions

of the

programs

Develop new

technical

aspects for the

programs to

make themmore effective

Adapting new

technologies

for promotion

at lower cost

Effective relay

of the

programs by

escaping timedelays

Procurement

Making contact with

suppliers ,writers

and actors at a

lower cost

Installation of

transmitting

equipments

and devices

and

schedulingprograms

Making

contacts with

cable

operators,

DTH service

providers andadd agency

Attract

different

promotional ad

agencies to

maximize the

revenue

To Increase

TRP of the

channel by

attracting

more viewers

PRIMARY

ACTIVITIES

Lights, cameras

and actor, script

writers and content

Effective

scheduling of

programming

and relay

Contact with

service

providers and

ad makers

Promotions of

the channel in

effective way

Providing the

programs at

the right time

Inbound

LogisticsOperations Outbound

LogisticsMarketing/Sales

Service

TV Channel


8/17

InfrastructureLand, building, Administrative functions, legal activities

Human Resource

Management

Offering jobs to

engineers,

MBA,

manufacturing

& support

systems

Making goodrelation with

operation

manager s &

workers,

inter plant

movement

Maintain the

inventory,

Maintain supply

chain

Making relation

with marketing

managers,

develop new

plans

Promotion of

sale deptt.,

making new

plan for

employees

Technology

Development

Colleting raw

Material fromtheir tie ups

with other

companies

various HP

rating andseries, latest

technology

,Shan tractor)

best in business.

Maintain their

website to get

online orders,dealers

regularly

maintain

inventory on

website

Maintain good

relation with

banker tofinance,

maintain

customer

database

Best to provideafter sale

service,

ProcurementWare house

maintenance

Development of

new strategies,

100% use of raw

material

maintain

Transportation

,distributors

network

Bankers

meeting

,journals

,presentations

Well maintain

service centre at

each region

PRIMARY ACTIVITIES

Maintaining

vendors

relationship,

support

systems

Sig sigma

,automatic

models, best in

mileage,

Supply chain ,

distributor

relationship

Advertising ,PR,

Pre Sales

promotion

,Brand

promotions,

customer

relationship

Dealing with

customer,

Availability of

spare parts, end

services

Mahindra Tractors

SUPPO

RTACTIVITIES

InboundLogistics

Operation OutboundLogistics

Marketing& sales

Services


9/17

Infrastructure Proximity to the market, assembly plants, showrooms with excellent ambience,

Human Resource

Management

Recruitment,

selection and

training,

performance

appraisal

Manufacturing

automobiles,

total quality

control mgmt.

Managing

transportatio

n and

distribution

channel

Advertisement

, promotion

activities

After sale

services


CRMtechniques

modification ofmodels

Statistical

quality

control

Applying new

techniques for

product

promotion and

advertisement

Not provided

direct to the

customers .

Procurement

Procurement of

raw material viz

steel etc.

Manufacturing

& assembling

of different

components of

tractor.

Strong

distribution

channel.

Promotion by

electronic &

print media

Effective

service centre,

like samridhhi

centre

PRIMARY

ACTIVITIES

Arranging raw

material at its

different

assemble

plants

Manufacturing

and

assembling of

different parts

of a tractor

Spreading

the chain of

dealership in

different

areas

Making strong

relations with

dealers and

customers .

Finance

facilities for a

tractor from

different

financial

institutes

Mahindra & Mahind ra (farm equipment sector)

SUPPO

RTACTIVITIES


Logistics

Marketing/

Sales

Service


10/17

NTPC

Infrastructure

Power houses, building, machines, Constructions of roads, Old age homes and

community centres

Human

Resource

Management

Hiring of

personnel for

project work

Quality

control to

highly

effective

management

Increasing

the efficiency

of drivers.

Recruitment

of sales and

marketing

team

Feedback

and

improvement

,training for

promotions

Technology

Development

Improving thequality of

production

Machineoperating

,assembly,

testing and

maintenance

Settlement

for timeconsuming in

providing

services

Print media

up gradation of

software for

employee like

ERP & SAP.

ProcurementRaw material

and furniture

for offices.

Overhauling

and timely

replacing ofmachine

Check work

of lineman

and other

serviceprovider

Booklets and

pamphlets

regardingthere goals.

Guest

houses for

executives

PRIMARY

ACTIVITIES

Regulation of

paper work

acc to the

policies

Analyze

innovation to

the

performance

of employee

Arrange the

training

centers for

employee

Surveys for

improveme

nt

rewards

SUPPOR

TACTIVITIES

Inbound


Logistics

Marketing/

Sales

Service


11/17

Infrastructure

Sheds for trucks, Comfortable office and ambience, Enough parking

space ease of work, Use of various ad hardware and software, Clean

workshops spacious

Human

Resource

Management

People

should be

able to

multitask

Have

adequate

workforce

Should be

extremely

swift

Ad people

should be

creative

Well

qualified


Computerized tagging

Use of ERP Use of GPStracking

Electronicadvertising

Through e-medium

Procurement

Giving

contracts to

truck

owners

Through

tenders

Giving

contracts to

truck

owners

Giving

contracts to

various ad

agencies

Contracting

others for

their BPO

PRIMARY

ACTIVITIES

Allocating

vehicle

batches to

trucks

Bring in all

the

necessary

component

s

Manage

trucks

bringing in

component

s

Use of

different ad

techniques

After sales

MARUTI

SUPPO

RTACTIVITIES

Inbound


Logistics

Marketing/

Sales

Service


12/17

Infrastructure Checking units, Distilleries, Godowns, Infra for bar

Human

Resource

Management

Experiencedstaff for right

kind

ingredients

Experiencedstaff for

quality check

Experiencedstaff for

quality check

TSE,

promoters,

trainers,

Bar tenders,

promotion

girls,

Technology

Development

Packing

machines,

bottling

Stock

maintenance

software,

bar coding,

seal

application,

batch no.

Machines for

soda, beer,

ice, whisky

machines like

Nescafe

Procurement

Transportatio

n

enhancement

for places

like Jura

Distillery

Inventory

control,

manufacture

as per

demand,

Out soured

agencies,

with quality

work

Open model

shops PAN

India, Home

delivery of

Alcohol

bottles

PRIMARY

ACTIVITIESMalts, barrels

, water,

balance of

flavors,

ageing

process,

aroma

,bottles

Transportatio

n to

distributors

and dealers

Advertiseme

nts posters,

banners,

shelf display ,

promotions

Bars

United Spr i ts Ltd , Whisky d iv is ion

SUPPO

RTACTIVITIES

Inbound


Logistics

Marketing/

SalesService


13/17

InfrastructureOrganization structure, Capital, management, Strategic plans to be carried out, to increase sales,

Compliance with laws, rules and regulations

Human Resource

Management

Recruiting, hiring,

sales, delivery

personnel,

workers

Training,

developing better

work force,

developing skill set.

Developing goodrelations with

retailers, outlet

owners by

providing the order

on time, create

mutual benefit,

deliver better

quality and diverse

range of products.

Develop public

relations, create

brand image and

awareness

Providing

counseling and

motivational

session to

employees.

Technology

Development

Communications,

materials storage,

information

systems to record

sales and stocks

Material handling

tools, machine

tools, packaging

(bottling), layout of

machines

Information system

to manage

contacts with

retailers,

communication

through email, use

of ecommerce

Using internet,

emails to promote

products, intimate

about discounts

Providing more

refined products

with high quality

ProcurementPurchase

machines, tools

Dilute the syrupwith right amount of

water, sugar and

carbonated water

invite outlet

owners to keeptheir product, give

them initial

discounts,

schemes

Acquire, mediasupport, support n

time of famous

personality

PRIMARY ACTIVITIESAcquiring syrup,

warehousing

Assembling,

testing, packaging,Warehousing, &

distribution of

finished product

Advertising,

pricing, promotion,

channel relation.

Installation of visi

coolers, repairs

etc.

Beverage Industry

SUPPOR

TACTIVITIES

Inbound

Lo istics

Operations Outbound

Lo istics

Marketing/

SalesService


14/17

InfrastructureBuilding, Location, ,Decoration, Administrative activities

Human ResourceManagement

Customer

friendly

Skillful

workforce

Strategic

human

resource

management

Increase in

the brand

value, high

sale ,

capturing

market share

Understand-

ding

consumer

behavior

Providing

helpful and

relaxed

atmosphere

to the

customer


Automated

receiving,implementing

bizarawa

machine

converting

point of sales

data in toback office

system, sap

use

Availability ofgoods all the

time

Developing

marketingstrategy on

the basis of

sales record

Make workhassle free

ProcurementWarehouse

maintenance

Control over

damaged

goods

Maintaining

stock

Accurate

data to

customer

Well

maintained

Customer

Service Desk

PRIMARY

ACTIVITIESIndent,

Receiving

checklist

Stacking in a

section,

Display in

arrangement

of product

Sales Media

Advertising Home

delivery and

Customer

Service Desk

SPENCER

SUPPO

RTACTIVITIES

Inbound


Logistics

Marketing/

SalesService


15/17

Infrastructure11.2ltrs milk per day handling capacity, Installation of bulk milk coolers

, Cattle feed manufacturing capacity 3500mts per day

Human Resource

ManagementMotivating

environment

Retaining skill

worker

Skilled worker

working in selfactuating

environment to

produce

innovation f

Technology

DevelopmentVirtual private

network, ERP

Animal health

care

fertility

improvement

program

TQM

Procurement

Raw Milk

procured

through

cooperative

societies from

each revenue

village of Khera,

Gujarat

Average Milk

collection(2008-

2009) 8.2 million

ltrs

PRIMARY

ACTIVITIES

Raw milk is

procured and

bring to

laboratory for

testing

Pasteurizationand

standardization

Separation

process

Quality chack

packaging

Milk is stored in

dairy cold

storage at 5to 10

c temperature till

milk is sold

Distribution

channel include

wholesaler and

retailers

Various range of

products are

available

according to

need of people

Quality of

product and at

normal price

AMUL

SUPPO

RTACTIVITIES

Inbound


Logistics

Marketing/

Sales

Service


16/17

Infrastructure

Office area expansion according to requirement of personnel, Well networked

centers at prime locations, Coco and reliance hubs,

Opening of hubs in malls, Mobile service centers

Human Resource

Management

Hiring of IT

&manageme

nt people

Training and

development

programs

Management

development

programs

Advertising

recruitment

and selection

Employee

benefits and

selection

Technology

Development

Providing

bothGSM&CDMA

Using i-care

&simplifiertechniques

Hiring

satellitetowers

Electronics

and reliancehubs

Providing

new handsets

GSM &CDMAservices

Procurement

Enhancement

of existing

technologies

Effective and

efficient use

of IT

New

technologies

developed

Open to

mergers and

acquisition

Customers

are attracted

through

lucrative

offers

PRIMARY

ACTIVITIES

RELIANCE COMMUNICATIONS

SUPPO

RTACTIVITIES

Inbound


Logistics

Marketing/

Sales

Service


17/17

,

InfrastructureProper

ventilation,wa

ter , poweretc

Bottling plant

Equipments

tools

Transportatio

n equipments

Retail outlets

, vendorship,

qualiy check

Cold storage

Human

Resource

Management

MPP , HR

policies,T&D

Euipment

handling ,

shift work

Truck dealers

, retailors

wholesalers

Local

vendors,

Personnel

management

Technology

Development

Automated

Chiller s

&,bottling

plants, R&D

Loading

cranes , lab s

to dev newproducts.&

checking

Conveyor

belts,

E catalogues

e brochures,

broadcasting

ads

Online

services,

company

website

Procurement

Crates ,

bottles ,

reimbursemn

et of bottles

Warehousing

, inventory

management

Go to

transport

dealers for

modes of

transportation

Contact ,

retailers nd

wholesalers

Coducting

events

outsourcing

PRIMARY

ACTIVITIES

syrups ,

concentration

s , packages

inputs

Washing

,bottling

,assemly line

.

Transportatio

n by road

Advertisemnets ,

endorsements,

sponsored

events

Serving with

zeal and zest

The Value Chain COCA COLA

SUPPO

RTACTIVITIES

Inbound


Logistics

Marketing/

Sales

Service

19 values chain analysis-combined

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